What prodware deutschland does

Prodware Deutschland is the German subsidiary of Prodware, a privately held European digital transformation company and Microsoft partner group headquartered in Paris. The group operates across 14 countries with approximately 1,800 employees and serves more than 15,000 customers, reporting €668 million in pro forma revenue. The German operation is headquartered in Hamburg at Am Sandtorkai 50 and functions as a regional delivery hub for the group's consulting and managed services work in Central Europe. The source firmographics, however, blend German and group-level figures, so the company_description here covers the Prodware Group as a whole—Prodware Deutschland as a single country entity would be a subset of the described scale.

Prodware's core offering is the implementation, customization, and ongoing management of Microsoft enterprise software, including Microsoft Dynamics 365 (ERP/CRM), Microsoft 365, Microsoft Azure, the Power Platform (Power BI, Power Apps, Power Automate), and Microsoft's Copilot AI assistants. The architecture is a platform-plus-modules model: Dynamics 365 serves as the core ERP/CRM platform, augmented by Microsoft's data and AI tools and by Prodware's own proprietary IP—notably Prodware AI Apps and Prodware Business Solutions, which are industry-specific templates for wholesale/distribution, manufacturing, services, retail, and shipping. Prodware holds Microsoft Inner Circle Business AI 2025/2026 recognition, placing it among Microsoft's most credentialed partners for AI implementation, and has signed the Women in Dynamics Partner Pledge.

The business model combines three revenue streams: (1) Microsoft software reselling and licensing (recurring subscription); (2) professional services for digital transformation consulting, implementation, and project delivery; and (3) managed services for ongoing support, maintenance, and optimization of deployed environments. Go-to-market is enterprise-focused direct field sales, targeting C-suite and functional leadership (CFO, CIO, COO, sales, marketing, HR) across five primary verticals: wholesale/distribution, manufacturing, services, retail, and shipping. Pricing is consultative and customized rather than publicly disclosed, with annual billing cadence typical for Microsoft licensing arrangements. The marketing program combines thought-leadership content, webinars, industry events, and customer reference programs.

Name

prodware deutschland

Legal name

Prodware

Website

https://prodware.de

Company type

Private

Operating status

Operating

Short description

Prodware Deutschland is the German subsidiary of Prodware Group, a privately held European Microsoft partner that implements and manages Dynamics 365, Azure, Power Platform, and Copilot AI solutions for enterprise customers across wholesale, manufacturing, services, retail, and shipping.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting and Microsoft Business Applications Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Microsoft Dynamics 365 implementation
• Enterprise IT consulting
• Managed services providers
• Digital transformation services
• Business applications ERP CRM

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Microsoft Software Reselling and Licensing: Reselling and distributing Microsoft Dynamics 365, Azure, Microsoft 365, and related Microsoft products and licenses to enterprise customers
2. Professional Services: Digital transformation consulting, implementation, and project services for Dynamics 365 and related Microsoft solutions. Includes business consulting, solution deployment, and project methodology services.
3. Managed Services: Ongoing managed services for deployed solutions, including support, maintenance, and continuous optimization of customer environments

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prodware Deutschland provides IT consulting, implementation, and managed services for Microsoft-based enterprise business applications, including Microsoft Dynamics 365 (ERP/CRM), Power Platform, Azure, Microsoft 365, and AI/Copilot solutions. It also develops proprietary products such as Prodware AI Apps and industry-specific Prodware Business Solutions for wholesale, manufacturing, services, retail, and shipping verticals. The company delivers a 360-degree digital transformation service from business consulting through implementation to ongoing managed services and support.

Product overview

Prodware Deutschland is a Microsoft-centric digital transformation and IT services company that implements and customizes Microsoft enterprise solutions. The portfolio consists of a platform-plus-modules architecture built on Microsoft Dynamics 365 as the core ERP/CRM platform, extended with Microsoft's productivity suite (Microsoft 365, Office 365), data and AI tools (Power BI, Microsoft Fabric, Power Platform, Azure), and AI copilots (Dynamics 365 Copilot, Microsoft 365 Copilot, Copilot Studio). Prodware also develops proprietary IP including Prodware AI Apps and industry-specific Prodware Business Solutions built on the Microsoft stack, complemented by partner add-ons. The company offers a full lifecycle approach spanning consulting, implementation, managed services, and ongoing support across 14 countries with over 1,800 employees serving more than 15,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Prodware AI Apps Proprietary AI-powered applications developed by Prodware for enterprise customers, including demand forecasting and industry-specific business optimization solutions. Built to complement Microsoft Dynamics 365 and Azure technologies.
• Prodware Business Solutions Industry-specific pre-configured business solutions built on Microsoft Dynamics by Prodware, tailored to wholesale, manufacturing, services, retail, and shipping verticals. Deliver packaged ERP/CRM capabilities with reduced time-to-value.
• Digital Transformation Consulting and Implementation Services Consulting and implementation services for Microsoft Dynamics 365 (ERP/CRM), Power Platform, Azure, and Microsoft 365 deployments. Includes business consulting, solution design, deployment, and project methodology execution for enterprise digital transformation initiatives.
• Managed Services Ongoing managed services for deployed Microsoft solutions, including support, maintenance, continuous optimization, security, and compliance management of customer environments. Delivered as a recurring subscription service.
• Microsoft Software Reselling and Licensing Reselling and distributing Microsoft Dynamics 365, Azure, Microsoft 365, Power Platform, and related Microsoft licenses to enterprise customers as a certified Microsoft Inner Circle partner. Includes license management and enterprise agreement support.

Quantifiable outcome

• 15,000+ customers served across 14 countries
• +2 more outcomes

Named customers4 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationPremier Microsoft partner specializing in Dynamics 365 (ERP/CRM), Azure cloud platform, Microsoft 365, Power Platform, and AI/Copilot solutions. Holds Inner Circle Microsoft Business AI 2025/2026 recognition demonstrating top-tier expertise and customer success in Microsoft technology implementations. Provides comprehensive services including consulting, implementation, and managed services for Microsoft solutions.
• Women in DynamicsminorOthersSignatory to the Women in Dynamics Partner Pledge, demonstrating commitment to diversity and inclusion initiatives within the Microsoft Dynamics partner community.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Capgemini: Global IT services and consulting giant with a substantial Microsoft Business Applications practice covering Dynamics 365, Azure, and Power Platform. Capgemini competes with Prodware on larger enterprise transformation deals, though Dynamics is one of many technology stacks they serve rather than their core specialization.
• Atos: European-headquartered IT services group offering Microsoft Dynamics, SAP, cloud, and digital transformation services. Atos competes with Prodware across European enterprise accounts, particularly in France, Germany, and the UK, though Microsoft work is one segment of a broader multi-platform services portfolio.
• Accenture: Global consulting and technology services leader with a major Microsoft practice (in addition to Avanade joint venture) covering Dynamics 365, Azure cloud migration, and AI transformation. Accenture competes with Prodware on large enterprise deals and brings substantially deeper bench and global delivery footprint.
• Cognizant: Global IT services provider with a Microsoft Business Applications practice serving enterprise Dynamics 365 implementations. Cognizant competes with Prodware in the broader digital transformation market but operates at significantly larger scale across multiple technology platforms.
• KPMG (Microsoft Business Applications practice): Big Four professional services firm with a dedicated Microsoft Dynamics 365 consulting practice serving enterprise transformation clients across Europe. KPMG competes with Prodware particularly on finance transformation and ERP-enabled business process redesign engagements.
• Deloitte (Microsoft practice): Big Four advisory firm with a Microsoft alliance and Dynamics 365 implementation capabilities targeting enterprise customers. Deloitte competes with Prodware on consulting-led transformation mandates where business strategy and change management are bundled with technology implementation.

Regional players

• T-Systems: Deutsche Telekom's IT services arm and one of Germany's largest domestic IT service providers, offering SAP, Microsoft, and cloud transformation services. T-Systems competes directly with Prodware in the German enterprise market for ERP, cloud, and managed services engagements, particularly with DAX customers.

Direct peers

• Hitachi Solutions: Global Microsoft Dynamics 365 consulting and implementation partner with deep expertise across ERP, CRM, and Power Platform. Hitachi Solutions competes head-to-head with Prodware for mid-market and enterprise Dynamics 365 deals across Europe and offers similar industry-specific solutions and managed services capabilities.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft technology implementations, including Dynamics 365 ERP/CRM, Azure, and Power Platform. Avanade is the closest direct competitor to Prodware, serving enterprise customers across similar industries with comparable consulting, implementation, and managed services around the same Microsoft stack.
• Slalom: US-headquartered consulting firm with a strong Microsoft partnership and dedicated Dynamics 365, Power Platform, and Azure practice. Slalom is increasingly expanding in Europe and competes with Prodware on mid-market and enterprise Microsoft-led transformation projects with a similar consultative delivery model.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/prodware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about prodware deutschland