pwc (hungary)

What pwc (hungary) does

PwC Hungary operates as the Hungarian member firm of the global PwC network, delivering the Big Four's full professional services suite across audit and assurance, tax, advisory, consulting, technology, ESG, risk, and legal practices. The firm is structured as two limited liability entities — PricewaterhouseCoopers Magyarország Kft. (advisory and consulting) and PricewaterhouseCoopers Könyvvizsgáló Kft. (registered with the Hungarian Chamber of Auditors, Reg. 001464) — headquartered at Bajcsy-Zsilinszky út 78. in Budapest, with legal services delivered through the affiliated Réci, Várszegi és Társai PwC Legal firm. Its client base spans large Hungarian corporations, multinational enterprises subject to EU and GloBE/Pillar Two compliance, government and public sector bodies, automotive, energy and utilities, pharma and healthcare, retail and consumer, financial services, privately held and family businesses, and German, Korean, and Japanese multinational subsidiaries served through dedicated Business Groups.

The firm's core operational capabilities include PwC SmartTax IT solutions for tax compliance, PwC's Digital Academy sub-brand delivering Python-based Data Science (3 modules), Generative AI for Developers (3 modules), Prompt Engineering, Cybersecurity for Leaders, and Practical AI for Finance and Business training, plus a broad consulting portfolio spanning ESG, IFRS, treasury, controlling, CFO advisory, customs/CBAM, forensic and compliance, and digital commerce research. Underlying technology leverages the global PwC stack for data analytics and AI tooling, with Salesforce CRM for client relationship management and Adobe/Google Analytics on the Hungarian website pwc.com/hu; the firm holds ISO/IEC 27001:2022 certification for information security across client data handling.

PwC Hungary runs a professional services revenue model: engagement-based and time-and-materials fees billed directly to enterprise and government clients through partner-led direct sales. PwC's Academy operates as a distinct, publicly enrolled training revenue stream with disclosed per-course pricing (single courses ranging from 64,900 HUF + VAT for a GloBE module to 630,000 HUF + VAT for the full 3-module Generative AI bundle), delivered in hybrid format at Eiffel Palace in Budapest or online via Webex Event Center. Proprietary thought-leadership content — the annual Hungarian CEO Survey (now in its 15th edition) and the E-toplist e-commerce ranking — supports demand generation across both the consulting and training funnels.

Name

pwc (hungary)

Legal name

PricewaterhouseCoopers Könyvvizsgáló Kft. and PricewaterhouseCoopers Magyarország Kft.

Website

https://pwc.hu

Company type

Private

Operating status

Operating

Short description

PwC Hungary is the Hungarian member firm of the global Big Four PwC network, providing audit, tax, advisory, consulting, technology, and legal services to large Hungarian corporations, multinational enterprises, government bodies, and family businesses across multiple industries.

Ownership category

akta.pro rank

Product category

Professional Services (Audit, Tax, Advisory & Training)

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

Financial Accounting & Reporting (GAAP/IFRS) (EDABAJAB), Governance, Controls & Internal Control Frameworks (EDABAJAL), Program & Portfolio Management (PPM) (EDABAHAB)

Keywords

• Audit services
• Tax advisory
• Management consulting
• Professional training
• Cybersecurity consulting

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Audit, Tax, Advisory, Consulting, Risk, Technology, Legal): PwC Hungary generates revenue by charging fees for professional services including audit and assurance, tax advisory, business and technology consulting, legal services, risk management, ESG advisory, and forensic services. Fees are typically project-based, retainer-based, or time-and-materials, billed directly to corporate and government clients. Training services (PwC's Academy) are sold as paid courses to individuals and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

PwC Hungary is a member firm of the global PwC network providing audit and assurance, tax, legal, business advisory, technology consulting, ESG, cybersecurity, forensic, and risk management services to enterprises and public sector clients. Through PwC's Academy, it sells standalone professional training courses in finance (ACCA, Diploma IFRS), digital skills (MS Excel, Outlook, PowerPoint, Word, Power BI), project management, HR, and applied AI.

Product overview

PwC Hungary operates as part of the PwC global network and provides a broad portfolio of professional consulting services and training products. The consulting arm spans audit and assurance, tax advisory, business consulting, technology consulting, legal services, risk management, ESG solutions, and forensic and compliance services across industry sectors including financial services, automotive, energy, retail, and technology. The training arm, PwC's Academy, serves as a distinct product line offering classroom, hybrid, and online professional education programs. Under the Academy, the Digital Academy sub-brand delivers technology-focused training in Data Science (Python-based, 3 modules), Generative AI for developers, AI in business, cybersecurity for leaders, prompt engineering, and practical AI for finance and business. Additional Academy tracks cover tax and legal/project management, finance and accounting, HR, and internal audit/controls. The consulting services and training products operate as complementary but distinct offerings.

Differentiator

Problem solved

Functional benefit

Brands

• PwC's Academy: Professional training and education services offering courses in finance, accounting, tax, legal, digital skills, ESG, and leadership.
• PwC SmartTax
• Digital Academy

Quantifiable outcome

• PwC's 15th Hungarian CEO Survey tracks technology transformation priorities and workforce preferences among Hungarian executives
• +1 more outcomes

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• PricewaterhouseCoopers International Limited (global PwC network)coreStrategic or Co-development PartnerPwC Hungary operates as a member firm of the PwC network coordinated by PricewaterhouseCoopers International Limited, a UK-registered company. This membership provides access to global PwC methodologies, frameworks, training materials, proprietary research, and cross-border service delivery capabilities. Each PwC member firm is a separate legal entity.
• Réti, Várszegi és Társai Ügyvédi Iroda (PwC Legal)coreStrategic or Co-development PartnerRéti, Várszegi és Társai is the affiliated law firm operating under the PwC Legal brand in Hungary. It provides legal services including employment law, corporate law, M&A legal advisory, and ESG legal solutions, operating as a separate legal entity from the audit/advisory PwC entities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EY (Ernst & Young) Hungary: Hungarian Big Four member firm with parallel audit, tax, and advisory offerings including transaction advisory and consulting. Direct head-to-head competitor for Hungarian enterprise and public-sector mandates.
• Grant Thornton Hungary: International audit and advisory network operating in Hungary, focused on mid-market and privately held businesses. Directly competes for advisory, audit, and tax engagements with PwC Hungary's mid-market practice.
• KPMG Hungary: Hungarian member firm of the Big Four, offering audit, tax, and advisory services to the same large-enterprise and multinational client base in Hungary. Closely comparable service portfolio and target market.
• RSM Hungary: Member of the RSM global network offering audit, tax, and consulting services in Hungary. Comparable mid-market focus and cross-border service model for SMEs and family-owned businesses.
• Mazars Hungary: International audit, tax, and advisory firm with a Hungarian presence, competing for mid-market and select enterprise mandates. Overlaps with PwC Hungary on audit, tax compliance, and business advisory services.
• Deloitte Hungary: Hungarian member firm of the Big Four providing audit, tax, consulting, risk, and legal services to Hungarian and multinational corporates. Directly competes with PwC Hungary on virtually every service line and industry.
• BDO Hungary: Member of the BDO global network providing audit, tax, and advisory services in Hungary, with strength in the mid-market segment. Directly competes with PwC Hungary for Hungarian mid-sized and family-owned businesses.
• Baker Tilly Hungary: International audit and advisory network with Hungarian operations serving mid-market and owner-managed businesses. Overlaps with PwC Hungary's tax, audit, and business advisory offerings.

Regional players

• Moore Hungary: Hungarian accounting and advisory firm with regional Central European reach, competing for SME and mid-market audit and tax mandates. Provides a regional comparison point to PwC Hungary's domestic practice.

Broad incumbents

• Accenture Hungary: Global management consulting and technology services firm with a Hungarian presence, overlapping with PwC Hungary's technology consulting, digital transformation, and large-enterprise advisory practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PwCHungary
• Facebookfacebook.com/pwchungary
• LinkedInlinkedin.com/company/pwc-hungary
• Instagraminstagram.com/pwc_hungary

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pwc (hungary)