Haas Automation UK
- Company typePrivate
- Founded-
- HeadquartersNorwich, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
Haas Automation UK firmographics
Firmographics- Name
- Haas Automation UK
- Legal name
- Haas Automation Limited
- Website
- https://haas.co.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Haas Automation UK industry classification
Industry- Product category
- CNC Machine Tools
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where Haas Automation UK is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Haas Automation UK business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- CNC Machine Tool Sales: Sale of CNC vertical machining centres, horizontal machining centres, CNC lathes and turning centres, 5-axis machines, rotary tables, and gantry routers. Machines are manufactured in California and imported to the UK.
- Automation Solutions: Sale of automation products including robot systems (HRP series), automatic parts loaders, pallet-pool systems, and bar feeders.
- Financial Services: Haas Financial Services provides financing broking and insurance mediation for customers acquiring Haas machine tools.
- Parts and Service: Service, technical support, and parts sales for installed machines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full product range available across verticals, horizontals, turning, rotaries and automation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Haas Automation UK product offering
Product offeringCore offering
Haas Automation UK imports, sells, installs, and services a comprehensive range of Haas CNC machine tools—including vertical and horizontal machining centres, 5-axis universal machining centres, CNC turning centres, toolroom lathes, and gantry routers—together with complementary rotary tables, automation (robots, cobots, pallet pools, bar feeders, parts loaders), and probing systems, all unified by the proprietary Haas Control. The UK entity provides quote-driven direct sales, ex-stock availability, financing broking through Haas Financial Services, and ongoing technical support and parts.
Product overview
Haas Automation UK is the sole UK supplier of Haas CNC machine tools, importing from Haas Automation Inc. in California, USA. The product portfolio comprises a comprehensive range of CNC machine tools built around the proprietary Haas Control system. Core offerings include: VF Series vertical machining centres (40-taper and 50-taper, standard and super-speed variants, Y-axis configurations); Universal Machining Centres (UMC series) for 5-axis simultaneous machining; EC Series horizontal machining centres; ST Series and TL Series CNC turning centres (including Y-axis live tooling models); and GR Series CNC gantry routers. The product line extends through plug-and-play rotary tables and indexers (HRT, TR, TRT, T5C series), automation solutions (HRP robots, HC cobots, Auto Parts Loaders, Bar Feeders, Pallet Pool Systems), and metrology systems (Wireless Intuitive Probing System). Supporting services include financial leasing, technical support, education/training, and certified pre-owned machines. All products share the common Haas Control platform featuring Visual Programming System for conversational operation, USB/Ethernet connectivity, and consistent operator interface across the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- VF Series Vertical Machining Centres Haas VF Series CNC vertical machining centres from compact VF-1 to large VF-12 models, in 40-taper and 50-taper, with high-speed super-speed (SS) variants and Y-axis configurations for 3+2 machining. Includes direct-drive spindles, side-mount tool changers (20-40+ tools), and the proprietary Haas Control. For machine shops, motorsport, medical and other precision manufacturers.
- Universal Machining Centres (UMC Series)
- Mini Mills
- Toolroom Mills
- Desktop Mill
- Compact Mills
- Drill/Tap/Mill Centre
- EC Series Horizontal Machining Centres
- ST Series CNC Turning Centres
- TL Series CNC Toolroom Lathes
- Box Way Lathes
- Desktop Lathe
- GR Series CNC Gantry Routers
- Rotary Tables & Indexers
- TRT Series Tilting Rotary Tables
- T5C Tilting Rotary Tables
- Wireless Intuitive Probing System (WIPS)
- HRP Series Robots
- HC Series Collaborative Robots
- Auto Parts Loader
- Haas Bar Feeder
- Pallet Pool Systems
- Laser Markers
- Haas Financial Services
- Service & Technical Support
- Education Programs
- Pre-Owned Haas CNC
Quantifiable outcome
- Reduced setup times by up to 5x using Wireless Intuitive Probing System (WIPS)
- +3 more outcomes
Companies that use Haas Automation UK
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Haas Automation UK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Haas Automation UK partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- INEOS TEAM UKflagshipHaas Automation was selected as the Official Machine Tool Partner for INEOS TEAM UK, Britain's challenge for the America's Cup. Haas provides TM-1P toolroom mill and TL-1 toolroom lathe for yacht development work. The partnership showcases Haas machines in high-performance marine applications and provides visibility in the prestigious sailing competition.
- Ocean Yacht SystemscoreMarine industry partner for the South Coast marine industry cluster, serving as a reference customer for Haas machines in marine applications.
- Lewmar MarinecoreMajor marine industry player that invested in a five-machine package of Haas equipment for their operations.
- Haas FinancecoreProviders of finance broking and insurance mediation services to customers who acquire Haas machine tools, enabling financing options for purchases.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Haas Automation UK competitors and assessment
Company assessmentBroad incumbents
- FANUC: Global leader in CNC controls, servo motors and industrial robots; supplies CNC controllers used by other machine builders (competitor to Haas Control) and provides factory automation (robots, cobots) that overlaps with Haas's HRP/HC automation products.
Direct peers
- DMG MORI: Global German-Japanese CNC machine tool manufacturer with a strong UK presence (DMG MORI UK), competing with Haas in 5-axis machining centres, turn-mill solutions, automation and digital manufacturing. Directly comparable product breadth and target customer segments in the UK market.
- XYZ Machine Tools: UK-based CNC machine tool distributor/importer (XYZ, Hartford, Prox, etc.) operating with a similar business model to Haas Automation UK: import Asian-built CNC machines and resell into the UK market with service, parts and finance support.
- Yamazaki Mazak: One of the world's largest CNC machine tool builders (lathes, machining centres, 5-axis, multi-tasking) competing head-to-head with Haas across UK verticals including motorsport, aerospace and general machining. Mazak operates a UK subsidiary (Yamazaki Mazak UK) with similar direct-sales and service model, making it the closest like-for-like competitor.
- Haas Automation Inc. The US parent company that manufactures every CNC machine sold by Haas Automation UK. It is the most directly comparable peer given identical product portfolio, control architecture, vertical integration model, and pricing strategy, just at global rather than UK scale.
- DN Solutions (formerly Doosan Machine Tools): Korean CNC machine tool manufacturer with global reach, selling vertical/horizontal machining centres, lathes and 5-axis machines into the UK through dealer networks. Competes with Haas on price-performance in the mid-market CNC segment.
- Hurco Companies: US-based CNC machine tool builder known for conversational controls and ease-of-use, very similar positioning to Haas in the UK job-shop and subcontract machining market. Direct overlap in vertical machining centres and 5-axis tilting rotary products.
- Okuma: Japanese CNC machine tool builder (lathes, machining centres, 5-axis) with a UK distribution footprint. Competes with Haas in mid-to-large machining centres and turning centres, particularly in automotive, aerospace and general engineering applications.
Regional players
- Methods Machine Tools: US-based CNC machine tool distributor representing multiple premium Japanese/European brands in North America. Operates a comparable value-added distribution model (sales, service, automation integration) to Haas Automation UK, just in a different geography.
Emerging players
- Brother Industries: Japanese CNC machine tool builder focused on compact, high-speed machining centres and CNC taps; competes with Haas's mini-mill, drill/tap and compact mill categories in the UK small-format and high-volume production segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Haas Automation UK social profiles
Digital presenceHaas Automation UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haas Automation UK leadership team
Management profileNumber of profiles
Profiles2 records
Haas Automation UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haas Automation UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haas Automation UK
What does Haas Automation UK do?
Haas Automation UK imports, sells, installs, and services a comprehensive range of Haas CNC machine tools—including vertical and horizontal machining centres, 5-axis universal machining centres, CNC turning centres, toolroom lathes, and gantry routers—together with complementary rotary tables, automation (robots, cobots, pallet pools, bar feeders, parts loaders), and probing systems, all unified by the proprietary Haas Control. The UK entity provides quote-driven direct sales, ex-stock availability, financing broking through Haas Financial Services, and ongoing technical support and parts.
Is Haas Automation UK a public or private company?
Haas Automation UK is a private company. It is classified as corporate owned and is currently operating.
When was Haas Automation UK founded?
Haas Automation UK was founded in -1.
Where is Haas Automation UK based?
Haas Automation UK is headquartered in Norwich, United Kingdom, in the Europe region.
How does Haas Automation UK make money?
Four revenue lines are on record. CNC Machine Tool Sales are the primary driver. The others are automation Solutions, financial Services and parts and Service.
Who are Haas Automation UK's main competitors?
FANUC is listed as a broad incumbent. Direct peers are DMG MORI, XYZ Machine Tools, Yamazaki Mazak, Haas Automation Inc., DN Solutions (formerly Doosan Machine Tools), Hurco Companies and Okuma. Methods Machine Tools is listed as a regional player. Brother Industries is listed as an emerging player.
Does Haas Automation UK have an API?
No public API is recorded for Haas Automation UK.
What industry is Haas Automation UK in?
Haas Automation UK's product category is CNC Machine Tools. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 3339 and its SIC code is 3559.