webull australia

What webull australia does

Webull Australia, operating as Webull Securities (Australia) Pty. Ltd., is a multi-asset retail trading platform serving Australian self-directed investors. The entity holds Australian Financial Services Licence No. 536980 from ASIC and is a Market Participant of ASX Limited and Cboe Australia, with a separate subsidiary, Webull Pay Australia Pty Ltd, registered with AUSTRAC to provide cryptocurrency services. Its core product is a digital brokerage spanning CHESS-sponsored ASX shares, ETFs, and warrants; US stocks and ETFs; HK stocks via China Stock Connect; US equity and index options; warrants; margin lending; and short selling. The platform is delivered via native iOS/Android apps, a desktop client, and a browser-based web interface, with real-time consolidated ASX and Cboe market data included at no extra cost and 24/7 FX conversion through PayTo integration.

Underlying technology includes a multi-market trading infrastructure with real-time data streaming, an Open API for developer integrations, paper trading, automated investing, and Vega AI, a knowledge-retrieval assistant that summarizes financial reports, market news, options data, and stock analytics. The platform also offers an Auto Investing module, a DIY Portfolio builder, and a Community section for peer strategy sharing. Account types extend beyond standard retail to include Self-Managed Super Fund (SMSF) and Company Account tiers, broadening the addressable user base into retirement and corporate treasury use cases.

Webull Australia's business model is transaction-based with a zero-brokerage headline offer on ASX, US, and HK stocks and ETFs, monetizing instead through options contract fees (from $0.50 per contract), margin lending interest, FX conversion markups on international trades, regulatory fees pass-through, and crypto transaction fees via Webull Pay. Go-to-market is product-led and self-serve, supplemented by a Qantas Points loyalty partnership offering up to 100,000 bonus points for account switching, a referral program, and an adviser business channel. The entity is a wholly-owned subsidiary of NASDAQ-listed Webull Corporation (ticker: BULL), leveraging the parent's 27 million+ global registered users, multi-jurisdiction technology stack, and 40+ industry awards as brand and operational leverage.

Name

webull australia

Legal name

Webull Securities (Australia) Pty. Ltd.

Website

https://webull.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Webull Australia is an ASIC-regulated, multi-asset self-directed trading platform offering ASX, US, and HK stocks, ETFs, options, crypto, and margin lending to Australian retail investors, SMSF trustees, and corporate accounts under a zero-brokerage transaction-based model.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)

akta.pro secondary industries

Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB), Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL)

Keywords

• Online stock trading
• Retail brokerage platform
• Multi-asset trading
• Margin lending services
• Crypto trading

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brokerage/Commission Fees: Webull generates revenue primarily through commission fees on trades. While brokerage is advertised as $0 for ASX, US, and HK stocks and ETFs, options trading is charged from $0.50 per contract. Revenue is also generated through regulatory fees and FX conversion markups applied to international trades.
2. Margin Lending: Provides margin lending services allowing users to borrow funds for leveraged trading positions, generating interest income on borrowed capital.
3. FX Conversion Fees: 24/7 foreign exchange conversion services at competitive rates for depositing funds and trading international markets, generating revenue through FX spreads.
4. Crypto Trading: Cryptocurrency trading services through Webull Pay Australia, enabling purchase of Bitcoin, Ethereum, Dogecoin and other cryptocurrencies, generating transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Webull Australia operates a self-directed, multi-asset online trading platform that enables Australian retail investors to trade CHESS-sponsored ASX, US, and HK stocks and ETFs, US equity and index options, warrants, cryptocurrencies, with margin lending and short selling, delivered through mobile, desktop, and web channels. The platform monetizes primarily through options contract fees (from $0.50), FX conversion markups, margin lending interest income, and crypto transaction fees, while advertising zero brokerage on stocks and ETFs.

Product overview

Webull Australia is a multi-asset trading platform operated by Webull Securities (Australia) Pty Ltd, offering access to AU stocks (CHESS-sponsored via ASX and CBOE), US stocks, HK stocks with China Stock Connect, ETFs, options, warrants, and cryptocurrencies. The platform includes zero brokerage for ASX, global ETFs, US, and HK stocks. Supplementary features include margin lending, short selling, Auto Investing, DIY Portfolio tools, Company Accounts, and Self-Managed Super Fund (SMSF) accounts. Trading tools include Paper Trading, Charts & Tools, Live Data, Community features, Vega AI assistant, and an Open API. The platform is accessible via Desktop and Mobile App, positioning Webull Australia as a comprehensive investment platform for Australian investors seeking access to global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• AU Stocks Trading

Quantifiable outcome

• Zero brokerage on ASX, US, and HK stocks and ETFs
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• QantascoreGTM or Marketing PartnerWebull has a strategic partnership with Qantas enabling users to earn Qantas Points through trading activities. Users can earn up to 100,000 bonus Qantas Points for switching to Webull. This loyalty rewards partnership leverages Qantas's extensive frequent flyer program to attract and retain Australian investors seeking value beyond low-cost trading.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiger Brokers (Australia): Tiger Brokers Australia is a directly comparable online multi-market retail brokerage offering ASX, US, and HK equities with low commissions, options, and a similar digital-first product-led growth model targeting Australian self-directed investors.
• moomoo Australia (Futu): moomoo Australia is operated by Futu and directly competes with Webull in the Australian retail brokerage space, offering US/HK/AU stocks, options, and community/social trading features backed by aggressive zero-commission pricing.
• SelfWealth: SelfWealth is an ASX-listed Australian online broker offering flat-fee US and ASX trading with a portfolio-focused, self-directed investor base — a direct competitor to Webull's Australian retail offering with similar target customers.
• Stake: Stake is an Australian mobile-first broker offering US and ASX equities with a digital, low-fee model. It targets the same self-directed retail demographic as Webull Australia with a similar product-led growth approach.
• eToro: eToro offers Australian retail investors multi-asset trading (stocks, ETFs, crypto, CFDs) with social/copy-trading features. It is directly comparable to Webull Australia's social community and multi-asset positioning.
• Plus500: Plus500 is a global multi-asset online trading platform serving Australian retail clients with CFDs and share trading. Its zero-commission share offering and digital platform overlap directly with Webull Australia's value proposition.

Broad incumbents

• CommSec: CommSec, the brokerage arm of Commonwealth Bank of Australia, is the dominant incumbent Australian retail broker with deep bank-account bundling. It competes with Webull Australia across ASX and US equities, though it lacks the cross-border fintech positioning and zero-commission scale of newer entrants.
• Interactive Brokers: Interactive Brokers serves Australian retail and professional traders with global multi-asset access (stocks, options, futures, FX). It is comparable to Webull Australia's global multi-market scope, though it skews more professional/active-trader versus Webull's retail focus.
• Robinhood: Robinhood is the US benchmark zero-commission retail brokerage whose product-led, mobile-first model directly inspired Webull globally. While it does not formally operate in Australia, it is highly comparable in platform design, customer experience, and revenue model.
• CMC Markets: CMC Markets is an Australian-headquartered multi-asset broker offering shares, options, and CFDs to retail clients. It is comparable to Webull in serving Australian active retail traders, though with a broader CFD focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webull-australia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about webull australia