s.u.l e-mobility company
SUL Mobility is a Rwandan e-mobility company that locally assembles electric two-, three-, and four-wheelers and sells, leases, services, and trains customers across six African cities.
- Company typePrivate
- Founded2015
- HeadquartersKigali, Rwanda
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What s.u.l e-mobility company does
SUL Mobility, legally registered as SAFI Universal Link Ltd, is a Rwandan e-mobility company founded in 2015 by five co-founders — Tony B. Adesina, Christella Niyonkuru, Ike Erhabor, Agenor Jean-Louis, and Dipo Adesina — with over 35 years of combined engineering and business experience. The company operates across the full electric-vehicle value chain: local assembly of two-, three-, and four-wheelers in Rwanda under the #MadeinRwanda initiative, multi-channel sales, after-sales servicing, spare parts, roadside assistance, and capacity-building training delivered through its SUL Academy sub-brand. Its product portfolio spans E-Scooters, E-Motorcycles (including the Gorilla EV-50), E-Compact, E-Sedan, E-SUV, E-Van, and E-Bus vehicles, distributed through direct sales, a weekly/bi-weekly Rent-On-The-Go rental program, an 18–24 month Lease-To-Own program, and a regional dealer network across Africa.
The company targets four customer segments: private users seeking personal transport, taxi operators using EVs for ridesharing income, fleet operators with commercial or delivery needs, and organizations (NGOs, government bodies, TVET institutions) requiring e-mobility training. Distribution is sales-led, combining a direct sales team, a website-based test ride funnel, and dealer partnerships across six African cities, with the Kigali headquarters and service center at Plot 0000 Kimoronko, Gasabo District serving as the primary operational hub. Pricing is quote-based and not publicly disclosed; the company also generates revenue from professional services (maintenance, repairs, roadside assistance, capacity-building training) and hardware sales of spare parts.
Strategic positioning is reinforced by a portfolio of high-prestige partnerships: GIZ DeveloPPP.de (Human Empowerment and Job Creation in Ridesharing Green Transport, 2020–2021, 1,462 trainees), SwissContact Rwanda (Pilot Dual Training, 2021–2022, 40 TVET students), the Rwanda TVET Board (competency-based curriculum development, 2021–2022), the City of Kigali (Electric Mobility Committee and Public Bikeshare implementation), and gender-equity collaborations with KESC and MIGEPROF (68 girls trained in e-motorcycle riding, 2020). No external funding rounds, revenue figures, or headcount figures are disclosed in available sources, and the company is privately held by its five co-founders.
s.u.l e-mobility company firmographics
Firmographics- Name
- s.u.l e-mobility company
- Legal name
- SAFI Universal Link Ltd
- Website
- https://sulmobility.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- SUL Mobility is a Rwandan e-mobility company that locally assembles electric two-, three-, and four-wheelers and sells, leases, services, and trains customers across six African cities.
- Ownership category
- akta.pro rank
s.u.l e-mobility company industry classification
Industry- Product category
- Electric Vehicles and E-Mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Equipment Rental and Leasing (5321)
- SIC
- Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- Urban Electric Delivery Vehicles Rental/Leasing (EDVs/Step Vans) (TLABAGAF), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where s.u.l e-mobility company is headquartered
LocationHeadquarters
- HQ city
- Kigali
- HQ country
- Rwanda
- HQ region
- Africa
Offices1 record
Markets served
s.u.l e-mobility company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric Vehicle Sales: Direct purchase of E-vehicles including e-scooters, e-motorcycles, e-sedans, e-SUVs, e-vans, and e-buses from their fleet
- Rent-On-The-Go (R-T-G): Weekly/bi-weekly rental program allowing customers to rent and work at their convenience
- Lease-To-Own (L-T-O): Enrollment program with payment over 18 to 24 months period, enabling customers to eventually own the vehicle
- After-Sales Services: Scheduled maintenance, repairs, and roadside assistance services for e-motorcycles and other EVs
- Spare Parts Sales: Sales of spare parts for electric vehicles
- Capacity Building Training: Tailor-made training programs for organizations including technical, mechanical, riding, and other e-mobility sector training
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service rates vary by vehicle type |
| Subscription | Pay-as-you-go | Rent-On-The-Go weekly/bi-weekly program |
| Subscription | Multi-year contract | Lease-To-Own 18-24 month program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
s.u.l e-mobility company product offering
Product offeringCore offering
SUL Mobility manufactures and assembles electric vehicles locally in Rwanda, including e-scooters, e-motorcycles, e-compact cars, e-sedans, e-SUVs, e-vans, and e-buses. The company sells, rents, and lease-to-own these vehicles to private users, taxi operators, and fleet operators across Africa. It also operates a service center in Kigali offering scheduled maintenance, repairs, roadside assistance, spare parts, and a training academy delivering capacity building programs in EV technical, mechanical, assembling, and operator skills.
Product overview
SUL Mobility is an e-mobility company providing a complete value chain for electric vehicles in Africa, starting with Rwanda. The company offers a portfolio of electric vehicles spanning multiple categories: E-Scooter, E-Motorcycle (including the Gorilla EV-50 model), E-Compact, E-Sedan, E-SUV, E-Van, and E-Bus. These vehicles are available through multiple ownership models including Direct Purchase, Rent-On-The-Go (R-T-G) weekly/bi-weekly rental program, and Lease-To-Own (L-T-O) with 18-24 month payment terms. The company also provides after-sales services including Scheduled Maintenance, Repairs, and Roadside Assistance. Additionally, SUL operates a Training Academy offering capacity building courses in EV Technical Training, EV Mechanical Training, EV Assembling, and EV Operator Training. All e-motorcycles are assembled locally in Rwanda under the #MadeinRwanda initiative.
Differentiator
Problem solved
Functional benefit
Brands
- SUL Academy: SUL Academy's purpose is to reduce unemployment by building individuals through its training center in several areas of expertise to help shape them into professionals and entrepreneurs in their chosen discipline.
Products and services
- E-Scooter Electric scooter offered by SUL Mobility for urban transportation of private users in Rwanda and Africa.
- E-Motorcycle (including Gorilla EV-50) Electric motorcycle for ridesharing, taxi operators, and private users in Africa, including the Gorilla EV-50 model.
- E-Compact Compact electric vehicle for urban mobility solutions.
- E-Sedan Electric sedan for sustainable passenger transportation.
- E-SUV Electric SUV for customers seeking larger electric vehicle options.
- E-Van Electric van for commercial and cargo transportation needs.
- E-Bus Electric bus for sustainable public transportation.
- Rent-On-The-Go (R-T-G) rental program Weekly or bi-weekly rental subscription that lets customers rent an SUL electric vehicle and operate it at their convenience.
- Lease-To-Own (L-T-O) program Multi-year installment program (18 to 24 months) under which customers eventually take ownership of an SUL electric vehicle.
- Scheduled Maintenance service Scheduled maintenance service for electric motorcycles and other EVs, performed by trained factory technicians at the Kigali service center to keep vehicles running reliably.
- Repairs service Repair services for motorcycles, ATV, and UTV provided at SUL's Kigali facility by trained factory technicians at an affordable rate.
- Roadside Assistance service On-demand roadside assistance for electric motorcycles, offering mobile mechanics and towing services, positioned as a value-added service that can be combined with other assistance offerings.
- Spare Parts sales Spare parts supplied for SUL electric vehicles to support maintenance and repair activities.
- SUL Academy Capacity Building Training Tailor-made capacity building training programs delivered to NGOs, incubators, accelerators, private organizations, and public organizations, covering EV technical training, EV mechanical training, EV assembling, and EV operator (riding) training at SUL's e-mobility solutions hub.
Quantifiable outcome
- 1,129,022 total trips and deliveries completed
- +3 more outcomes
Companies that use s.u.l e-mobility company
Customer profileSegments4 records
Ideal customer profiles4 records
s.u.l e-mobility company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
s.u.l e-mobility company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SwissContact RwandacorePilot Dual Training in Maintenance & Repair of Electric Motorcycle project from 01/10/2021 to 31/03/2022. 40 TVET students and 4 TVET teachers trained.
- Rwanda TVET Board (RTB)coreDevelopment of Competency-based Curriculum for Electric Motorcycle Repair workshop from 22/08/2021 to 10/09/2022.
- KESC & MIGEPROFcoreTraining of girls in electric motorcycle riding from 10/10/2020 to 15/12/2020. Successfully trained 68 girls.
- GIZ DeveloPPP.decoreHuman Empowerment and Job Creation in Ridesharing Green Transport project from 01/04/2020 to 30/09/2021. Successfully trained 1,462 participants.
- University of Rwanda, IPRC and TVETcoreAcademic Internships program with 319 students accepted till date. Continuous partnership for student placement.
- City of KigalicoreElectric Mobility Committee and Public Bikeshare Implementation partnership. Continuous collaboration.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
s.u.l e-mobility company competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
s.u.l e-mobility company social profiles
Digital presences.u.l e-mobility company financial estimates
Financial estimateRevenue estimate
Valuation estimate
s.u.l e-mobility company leadership team
Management profileNumber of profiles
Profiles5 records
s.u.l e-mobility company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
s.u.l e-mobility company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about s.u.l e-mobility company
What does s.u.l e-mobility company do?
SUL Mobility manufactures and assembles electric vehicles locally in Rwanda, including e-scooters, e-motorcycles, e-compact cars, e-sedans, e-SUVs, e-vans, and e-buses. The company sells, rents, and lease-to-own these vehicles to private users, taxi operators, and fleet operators across Africa. It also operates a service center in Kigali offering scheduled maintenance, repairs, roadside assistance, spare parts, and a training academy delivering capacity building programs in EV technical, mechanical, assembling, and operator skills.
Is s.u.l e-mobility company a public or private company?
s.u.l e-mobility company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was s.u.l e-mobility company founded?
s.u.l e-mobility company was founded in 2015.
Where is s.u.l e-mobility company based?
s.u.l e-mobility company is headquartered in Kigali, Rwanda, in the Africa region.
How does s.u.l e-mobility company make money?
Six revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are rent-On-The-Go (R-T-G), lease-To-Own (L-T-O), after-Sales Services, spare Parts Sales and capacity Building Training.
Does s.u.l e-mobility company have an API?
No public API is recorded for s.u.l e-mobility company.
What industry is s.u.l e-mobility company in?
s.u.l e-mobility company's product category is Electric Vehicles and E-Mobility. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of TLABAGAF, Urban Electric Delivery Vehicles Rental/Leasing (EDVs/Step Vans). Its NAICS code is 336991 and its SIC code is 3751.