rica group spa
- Company typePrivate
- Founded1994
- HeadquartersBelpasso, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
rica group spa firmographics
Firmographics- Name
- rica group spa
- Legal name
- Rica S.p.A.
- Website
- https://ricahaircare.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Ownership category
- akta.pro rank
rica group spa industry classification
Industry- Product category
- Professional Haircare and Hair Color Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Professional Hair Color (CRABALAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hair Styling & Cutting (EDAOALAB)
Keywords
Where rica group spa is headquartered
LocationHeadquarters
- HQ city
- Belpasso
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
rica group spa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Haircare Products: Sale of professional haircare products (shampoos, conditioners, masks, treatments, styling products) to hairdressers and salons through distributor and direct relationships.
- Hair Coloring Products: Sale of professional hair color products including permanent (Chromoplus), demi-permanent (Colordem), and semi-permanent (Cromearth, Cromearth Extreme) coloring lines to salons.
- Consumer E-commerce Sales: Direct-to-consumer sales through ricahaircare.com online shop, offering travel sizes, gift sets, and full-size products with free shipping threshold.
- Lifestyle/Home Fragrance Products: Sale of home fragrance diffusers and scented candles with Sicilian-inspired scents (Etna, Taormina, Mothia) through salons and e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for various product categories |
| Other | Pay-as-you-go | First order discount |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
rica group spa product offering
Product offeringCore offering
Rica develops, manufactures, and sells professional haircare and hair color products built around Sicilian natural ingredients (Opuntia prickly pear oil and volcanic Etna water). The portfolio includes permanent, demi-permanent and semi-permanent hair color lines, professional haircare lines (Naturica, Opuntia Oil), treatments (Volcanic Elixir, Gorepair), styling, and lifestyle home fragrance products. The company also operates Rica Academy, providing professional training and education to hairdressers globally.
Product overview
Rica Group Spa is an Italian professional haircare company headquartered in Belpasso, Catania, offering a comprehensive product portfolio organized around three main pillars: (1) Professional Hair Color lines including permanent color Chromoplus Colorica (100% vegan), demi-permanent Colordem, pigmented mask line Cromearth, semi-permanent Cromearth Extreme, and bleaching system Newday; (2) Professional Haircare centered on the Naturica line with specialized variants (Blonde, Sun, Curl) and signature Opuntia Oil products; (3) Professional Treatments featuring Volcanic Elixir (volcanic water-based lamellar system), Gorepair, and the multisensory Naturitual ritual line. The portfolio also includes Rica Styling (complete styling solutions), lifestyle products (Home Fragrance and Scented Candles), travel sizes (Naturica Minis), touch-up products (Out of Sight), and educational services (Rica Academy). All products emphasize natural Mediterranean ingredients including Sicilian opuntia oil and Etna volcanic water, with formulations free from harmful chemicals and certified vegan/cruelty-free.
Differentiator
Problem solved
Functional benefit
Brands
- Rica Professional: Professional product line including hair care, treatments, hair color, and styling products for salon use.
- Rica Academy
Products and services
- Naturica Haircare Line Professional haircare line with natural Sicilian ingredients for all hair types, including shampoo, conditioner, masks, and treatments for professional salon use.
- Naturica Blonde Specialized haircare line for blonde and lightened hair designed to maintain color vibrancy and prevent brassiness.
- Naturica Curl Haircare line specifically formulated for curly and wavy hair to enhance definition, reduce frizz, and maintain moisture.
- Naturica Sun Sun protection and after-sun haircare line for protecting hair from UV damage during summer months.
- Opuntia Oil Haircare Line Signature haircare line featuring prickly pear (Opuntia) oil as the key ingredient, including the DD Haircream 10-in-1 treatment and intensive treatment products for deep nourishment and shine.
- Opuntia Oil for Men Men's grooming line featuring opuntia oil for beard care and male haircare needs, including Shave&Protect kit.
- Volcanic Elixir Treatment Line Professional treatment line featuring volcanic water from Etna volcano, including Natural Detox, Hydro Film (lamellar system), and Hydro Mist for mirror-effect shine and anti-aging benefits.
- Gorepair Intensive Treatment Intensive repairing treatment for damaged hair within the Rica Professional treatment offering.
- Chromoplus Colorica Permanent Hair Color First 100% vegan permanent hair coloring certified by VEGANOK with 94% naturally sourced ingredients and 104 nuances; free from PPD, Resorcinol, COCAMIDE DEA, SLES, PEG, Propylene Glycol, and Parabens.
- Colordem Demi-Permanent Hair Color Demi-permanent tone-on-tone hair coloring without ammonia, featuring prickly pear extract and Aloe Vera for hydration; up to 80% white hair coverage with 37+ ready-made shades and 51 portfolio shades.
- Cromearth Pigmented Masks Natural pigmented masks with 100% Mediterranean pigments and acid pH, offering 7 pigmented masks plus neutral for renewing, reviving, and neutralizing hair color highlights.
- Cromearth Extreme Semi-Permanent Color Semi-permanent cream color with acidic pH and vibrant pigments built on the Nutrichroma System (jojoba oil, prickly pear extract, plant-based amino acids); available in 8 shades.
- Newday Bleaching System Advanced bleaching system including low-ammonia powder and cream options capable of lightening up to 9+ tones; includes an Anti-aging Bleaching Powder with hyaluronic acid.
- Out of Sight Touch-Up Spray Temporary concealer spray for hair regrowth coverage, available in 4 shades (Black, Dark Brown, Light Brown, Dark Blonde) for immediate gray coverage.
- Rica Styling Line Complete professional styling line including Smooth, Curl, Volume, Style, Waves, Thermoprotector, and Hair Brume ranges based on the exclusive Rica Line Complex for moisture, heat, and frizz protection.
- Naturitual Salon Rituals Multisensory in-salon ritual experience combining Mediterranean ingredients with technologies, including Nutritive, Anti-aging, Calming, Hair Power, and Hair&Mind Detox rituals for partner salons.
- Home Fragrance Diffusers Sicilian scented home diffuser collection featuring Etna (floral, amber), Taormina (sweet citrus), and Mothia (oriental marine) fragrance profiles.
- Scented Candles
- Naturica Minis (Travel Sizes) Travel-size haircare products in airline-approved format for on-the-go haircare routines, including miniature versions of popular Naturica products.
- Rica Academy Education Programs Professional academy offering education, inspiration, and method for hairdressers, with technical, stylistic, and fashion courses delivered by a global coach team including Semmy Mele, Joseph DiMaggio, and Edoardo Paludo.
Quantifiable outcome
- Heat protection up to 232°C with Thermoprotector
- +3 more outcomes
Companies that use rica group spa
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
rica group spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
rica group spa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University of FerraracoreRica collaborates with the University of Ferrara for strict quality control tests and efficacy/safety verification of their products. This partnership supports the company's Trust philosophy of creating transparent, safe formulations.
Scale indicators8 records
Recent moves11 records
Expansion highlights4 records
rica group spa competitors and assessment
Company assessmentDirect peers
- Davines: Italian Parma-based professional haircare company with a parallel natural-ingredient, sustainability-driven positioning, B-Corp certified, and a comparable professional salon distribution model. Closest comparable in geography, philosophy, and channel.
- Kemon: Italian family-owned professional haircare manufacturer headquartered in San Giustino. Direct overlap with Rica in Italian professional channel, full portfolio (color, care, treatments), and B2B salon distribution.
- Alfaparf Milano: Italian professional haircare and color brand owned by Actcos Group with strong international salon presence. Competes head-to-head with Rica across color and care lines in the professional channel.
- Medavita: Italian professional haircare brand focused on trichology and natural formulations, distributed through partner salons. Comparable positioning in the mid-tier Italian professional segment.
- Elgon Group: Italian professional haircare company offering color and care lines to salons globally. Direct competitor with overlapping product breadth and international distribution focus.
Broad incumbents
- L'Oréal Professionnel: Global market-leading professional haircare division of L'Oréal Group. Competes broadly across color, care, and styling within the same salons that carry Rica, with substantially greater scale.
- Wella Professionals: Professional division of Wella Company (formerly P&G). Operates a global professional salon channel overlapping Rica's, with major brand portfolios across color (Koleston Perfect) and care.
- Schwarzkopf Professional: Professional division of Henkel. Competes with Rica across color and care in salons worldwide, with significant salon education investment through the Schwarzkopf Academy network.
- Kérastase: L'Oréal-owned luxury professional haircare brand with global salon distribution and DTC. Competes for premium salon shelf space and consumer mindshare alongside Rica.
Emerging players
- Insight Cosmetics: Italian professional haircare brand focused on natural and organic formulations, distributed through salons. Direct adjacency in positioning and channel, smaller international footprint than Rica.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
rica group spa social profiles
Digital presencerica group spa compliance and trust
Trust signalCompliance6 records
rica group spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
rica group spa leadership team
Management profileNumber of profiles
Profiles5 records
rica group spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rica group spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rica group spa
What does rica group spa do?
Rica develops, manufactures, and sells professional haircare and hair color products built around Sicilian natural ingredients (Opuntia prickly pear oil and volcanic Etna water). The portfolio includes permanent, demi-permanent and semi-permanent hair color lines, professional haircare lines (Naturica, Opuntia Oil), treatments (Volcanic Elixir, Gorepair), styling, and lifestyle home fragrance products. The company also operates Rica Academy, providing professional training and education to hairdressers globally.
Is rica group spa a public or private company?
rica group spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rica group spa founded?
rica group spa was founded in 1994.
Where is rica group spa based?
rica group spa is headquartered in Belpasso, Italy, in the Europe region.
How does rica group spa make money?
Four revenue lines are on record. Professional Haircare Products are the primary driver. The others are hair Coloring Products, consumer E-commerce Sales and lifestyle/Home Fragrance Products.
Who are rica group spa's main competitors?
Direct peers on record are Davines, Kemon, Alfaparf Milano, Medavita and Elgon Group. Broad incumbents are L'Oréal Professionnel, Wella Professionals, Schwarzkopf Professional and Kérastase. Insight Cosmetics is listed as an emerging player.
Does rica group spa have an API?
No public API is recorded for rica group spa.
What industry is rica group spa in?
rica group spa's product category is Professional Haircare and Hair Color Cosmetics. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABALAA, Professional Hair Color. Its NAICS code is 456120 and its SIC code is 2844.