What glo professional does

Glo Skin Beauty (operating as 'glo professional' for its B2B arm) is a US-based private beauty company that formulates and sells clean mineral makeup and skincare products. Its catalog spans face and eye color cosmetics (Pressed Base, Modern Matte Foundation, Luminous Liquid Foundation SPF 18, primers, concealers, palettes, brushes) and a skincare line built around clinically-positioned actives — most notably a proprietary vegan Epidermal Growth Factor (EGF) in the Bio-Renew collection, plus Vitamin C serums, AHA cleansers, hyaluronic acid, peptides, and broad-spectrum SPF tinted products. Products are consciously formulated without parabens, talc, mineral oil, sulfates, or phthalates, and the brand holds a cruelty-free certification. Pricing sits in the $42–$178 MSRP range, anchored by a premium EGF SKU cluster.

The company operates an e-commerce-first go-to-market model on Shopify, with localized storefronts serving the US, Canada, and UK. Direct-to-consumer revenue is complemented by a Subscribe & Save auto-replenishment program and a points-based Glo Rewards loyalty program that drive repeat purchasing. A separate B2B channel — branded gloProfessional — distributes professional-grade formulations to licensed aestheticians, dermatologists, and skincare professionals through a partner portal, supplemented by an Educational Resource Center. Authorized physical retailers are surfaced via a store locator. Marketing is primarily organic/content-led through a Beauty Blog, SEO-structured ingredient and concern-based navigation, an email newsletter, a branded #gloskinbeauty social presence, and an affiliate program.

Revenue mechanics combine one-time DTC sales, subscription/auto-replenishment recurring revenue, points-based loyalty-driven repeat purchases, and B2B wholesale to the professional channel. Customer segments are two-tiered: individual consumers seeking clean, results-oriented skincare and makeup, and licensed skincare professionals requiring clinically-credible formulations to recommend or dispense. Ownership is private and unencumbered by disclosed venture funding or institutional investors; no M&A activity, leadership changes, or restructuring events are documented in the source data.

Name

glo professional

Legal name

Glo Skin Beauty

Website

https://gloprofessional.com

Company type

Private

Operating status

Operating

Short description

Glo Skin Beauty is a US-based private clean-beauty brand that formulates and sells mineral makeup and clinical skincare (including proprietary vegan EGF products) direct-to-consumer across the US, Canada, and UK, and through a B2B gloProfessional channel serving licensed aestheticians and dermatologists.

Ownership category

akta.pro rank

Product category

Clean Beauty Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

Keywords

• Mineral makeup products
• Clean beauty skincare
• Professional skincare distribution
• Vegan skincare formulations
• Beauty ecommerce

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): One-time and subscription-based direct sales of skincare and mineral makeup products through e-commerce storefront. Includes Subscribe & Save auto-replenishment program for recurring revenue.
2. Professional Channel (B2B): Wholesale/distribution of professional-grade skincare products to licensed aestheticians, dermatologists, and skincare professionals through the gloProfessional partner program.
3. Loyalty Program (Glo Rewards): Points-based loyalty program incentivizing repeat purchases with earned points on purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Glo Skin Beauty (glo professional) formulates and sells mineral-based makeup and skincare products, including cleansers, serums, moisturizers, SPF/tinted products, foundations, and color cosmetics. The company operates a direct-to-consumer e-commerce storefront with subscription auto-replenishment, and a separate B2B gloProfessional partner program distributing professional-grade formulations to licensed aestheticians, dermatologists, and skincare professionals in the US, Canada, and UK.

Product overview

Glo Skin Beauty is a clean beauty brand offering a dual-category portfolio of mineral makeup and skincare products. The skincare line includes serums (Renew Serum, Hydra-Bright Vitamin C Drops), moisturizers (Restorative Cream, Bio-Renew EGF Cream, Bio-Renew EGF Rich Repair Cream), cleansers (Hydra-Bright AHA Cleanser), SPF/tinted products (C-Shield Anti-Pollution Moisture Tint SPF 30, Oil-Free Tinted Primer SPF 30, Luminous Liquid Foundation SPF 18), and masks. The makeup line features pressed powder and liquid foundations (Pressed Base, Modern Matte Foundation), primers, concealers, color products (eye shadow, blush, lipstick, gloss, lip liner, bronzer, highlighter), brow products, mascaras, eyeliners, palettes, and professional-grade brushes and tools. Key ingredient-focused collections include the EGF Collection featuring epidermal growth factor products, the Glo Signatures curated best-sellers, and targeted solutions for concerns like fine lines, hyperpigmentation, acne, and sensitivity. The brand emphasizes consciously clean formulations that are cruelty-free, paraben-free, talc-free, mineral oil-free, sulfate-free, and phthalate-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressed Base
• Restorative Cream
• C-Shield Anti-Pollution Moisture Tint SPF 30
• Hydra-Bright AHA Cleanser
• Bio-Renew EGF Cream
• Oil-Free Tinted Primer SPF 30
• Hydra-Bright Vitamin C Drops
• Bio-Renew EGF Rich Repair Cream
• Modern Matte Foundation
• Renew Serum
• Luminous Liquid Foundation SPF 18
• EGF Discovery Set
• Build Your Own Bundle
• Subscribe & Save
• Glo Rewards Loyalty Program
• gloProfessional Partner Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alastin Skincare: Alastin is a professional-grade skincare line sold primarily through dermatologists, plastic surgeons, and medical spas. Its professional-channel-led GTM motion and clinically-proven actives (e.g., TriHex Technology) closely parallel Glo's gloProfessional program and EGF/peptide-led product line.
• Colorescience: Colorescience combines mineral-based makeup with clinical skincare actives and SPF, directly mirroring Glo's C-Shield and Tinted Primer SPF 30 positioning. It sells through dermatologists and licensed professionals alongside DTC, making it a strong parallel on both product and channel strategy.
• bareMinerals: bareMinerals is the original mineral makeup brand and the closest direct peer to Glo Skin Beauty. Both brands anchor on mineral-based foundations and clean formulations, target similar consumers seeking natural-finish complexion products, and operate across DTC and professional channels.
• Tatcha: Tatcha is a premium skincare brand with clean, ingredient-led positioning (Japan-inspired botanicals) sold DTC and through Sephora. It competes with Glo for the same high-AWP skincare shopper seeking clean, efficacious formulations.
• Beautycounter: Beautycounter is a clean beauty brand selling skincare, makeup, and personal care through DTC and consultant channels. Its clean-ingredient promise, multi-category portfolio, and direct-to-consumer emphasis make it a strong comparable to Glo's positioning and motion.
• Tata Harper: Tata Harper is a luxury clean skincare brand selling high-AWP natural formulations DTC. It competes for the same clean-beauty, premium-priced consumer that Glo targets, particularly within its Restorative Cream and EGF Cream price tier.
• Drunk Elephant: Drunk Elephant built a clean, clinical-active skincare brand around biocompatible formulations and a 'Suspicious 6' ingredient-avoidance philosophy. It is the most directly comparable clean-beauty competitor to Glo's ingredient-clean positioning and premium price architecture.
• Juice Beauty: Juice Beauty is an organic, clean skincare and color cosmetics brand sold DTC and through professional channels. Its dual skincare-plus-makeup portfolio and clean-beauty credentials make it one of the closest structural analogs to Glo Skin Beauty.

Broad incumbents

• SkinCeuticals: SkinCeuticals is the dominant medical-grade skincare brand sold through physicians and licensed skincare professionals. It competes head-on with Glo in dermatology offices and represents the broad incumbent that Glo's professional channel must differentiate against.
• IT Cosmetics: IT Cosmetics pioneered the skincare-makeup hybrid category with CC+ Cream and similar complexion products with treatment benefits, directly overlapping with Glo's tinted moisturizer and SPF offerings. Now owned by L'Oreal, it represents a much larger scale incumbent in the same hybrid category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about glo professional