wound care concepts

What wound care concepts does

Wound Care Concepts, doing business as Gentell, is a privately-held, founder-led wound care company founded in 1994 by CEO David Navazio. The company manufactures and distributes advanced wound care products (collagen wound dressings, super absorbent dressings, Manuka honey sterile wound dressings), traditional wound care supplies, ostomy products, skin and personal care items under the ClaraVie sub-brand, and enteral nutrition products under the ReStorell and ProVitamend brands. Gentell self-describes as the largest vertically-integrated wound care company globally and the largest provider of enteral products to long-term care facilities in the United States.

The company's business model combines direct product sales to nursing homes and long-term care facilities with service revenue from Part B insurance billing, clinical education and wound certification programs, home delivery (Gentell Home Direct), and third-party contract manufacturing. Manufacturing is conducted at owned facilities in six countries — Brazil, Canada, China, New Zealand, Paraguay, and the United Kingdom — supporting both internal supply and external contract manufacturing clients. Gentell differentiates on its one-stop-shop position as the only U.S. wound care company offering a full selection of insurance-compensable products (wound care, ostomy, urological, tracheostomy, enteral nutrition) for the nursing home channel, combined with embedded insurance billing support.

The company also operates a Shopify-based e-commerce storefront for individual purchases and runs clinical education courses via Eventbrite. In 2025, Gentell acquired First Honey, adding Manuka honey wound care products as a wholly-owned subsidiary brand, and launched ProVitamend as a wound-care-focused nutritional supplement. No revenue, headcount, funding, or AI/ML capabilities are disclosed in the source data.

Name

wound care concepts

Legal name

Gentell

Website

https://woundcareconcepts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Gentell (Wound Care Concepts) manufactures advanced and traditional wound care, ostomy, skin care, and enteral nutrition products, selling primarily to U.S. nursing homes with Part B insurance billing, clinical education, and contract manufacturing services across six countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Wound Care and Related Products: Sale of advanced wound care products, traditional wound care supplies, skin and personal care products (ClaraVie), and enteral nutrition products (ReStorell) to healthcare facilities and providers
2. Insurance Billing Services: Billing services for Part B supplies allowing nursing homes to receive insurance compensation for wound care and related products
3. Contract Manufacturing: Manufacturing products for other brands and companies at international facilities

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gentell manufactures and distributes advanced and traditional wound care products, skin and personal care products (ClaraVie), ostomy products, and enteral nutrition products (ReStorell, ProVitamend) for nursing homes, long-term care facilities, and individual consumers. The company complements product sales with Part B insurance billing services, clinical education, wound certification courses, and contract manufacturing services through production facilities in six countries.

Product overview

Gentell operates as a vertically-integrated wound care company offering a comprehensive portfolio of wound care products and related services. The product line includes advanced wound care offerings (collagen dressings, super absorbent dressings, Manuka honey dressings), traditional wound care supplies, ostomy products, skin and personal care (ClaraVie), and liquid nutrition supplements (ReStorell/ProVitamend). Services include the Total Wound Care Solution, insurance billing support, Gentell Home Direct delivery, clinical education and wound certification, Gentell Fastcare, and international clinical support. The company also offers contract manufacturing services with production facilities in Brazil, Canada, China, New Zealand, Paraguay, and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• ClaraVie: Skin and personal care products line
• ReStorell
• First Honey
• ProVitamend
• Gentell Fastcare
• Gentell Home Direct

Products and services

• Collagen Wound Dressings Advanced wound dressing that supports the healing process by providing a collagen matrix that helps facilitate tissue regeneration, sold to nursing homes and individual consumers.
• Super Absorbent Dressings High-capacity wound dressing that absorbs and retains exudate to maintain an optimal wound healing environment, sold to healthcare facilities and individual consumers.
• Manuka Honey Sterile Wound Dressing Medical-grade Manuka honey wound dressing providing antimicrobial properties and promoting wound healing, added to the portfolio through the First Honey acquisition.
• ProVitamend Nutritional supplement product for wound care patients to support healing from within, sold to healthcare facilities and individual consumers.
• Total Wound Care Solution Comprehensive wound care service offering for nursing homes and long-term care facilities in the United States that includes products, insurance billing, and clinical support.
• Insurance Billing (Part B Supplies) Billing service for Part B supplies that allows nursing homes and long-term care facilities to receive insurance compensation for wound care and related products.
• Enteral Nutrition Services (ReStorell Liquid Nutrition) Enteral feeding service and liquid nutrition products (ReStorell) for long-term care patients requiring nutritional support.
• Gentell Home Direct Home delivery service that ships Gentell wound care products directly to patients at home.
• Clinical Education and Wound Certification Clinical education programs and wound care certification courses offered to healthcare professionals through Eventbrite, supported by an extensive library of clinical resources.
• Gentell Fastcare Quick service wound care solution offered in both U.S. and international markets to address urgent wound care needs.
• International Clinical Support Clinical support service offered to healthcare facilities outside the United States served through Gentell's international manufacturing facilities.
• Contract Manufacturing Manufacturing services that produce wound care supplies and skin/personal care products for other brands and companies using Gentell's production facilities in Brazil, Canada, China, New Zealand, Paraguay, and the United Kingdom.

Quantifiable outcome

• Millions of patients' lives improved through Gentell products and services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• First HoneyminorOthersFirst Honey has been acquired by Gentell and is now operating as a Gentell Company. This acquisition adds Manuka honey wound care products to Gentell's portfolio.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smith & Nephew: Global medical device company with a major Advanced Wound Management division offering collagen, antimicrobial, and NPWT dressings. A much larger incumbent that competes with Gentell across the wound care category, particularly in clinical evidence-backed hospital channels.
• 3M Health Care: Diversified industrial conglomerate with a substantial health care division including advanced wound care dressings and skin integrity products. A broad incumbent whose wound care portfolio competes with Gentell across both clinical and LTC channels.
• Medline Industries: Largest privately held manufacturer and distributor of medical supplies in the US, with a significant wound care and skin care portfolio. Competes with Gentell as a vertically-integrated medical supply distributor serving LTC facilities and hospitals.
• Cardinal Health: Major US medical product distributor and healthcare services company with a wound care and clinical solutions portfolio. Competes with Gentell primarily as a wholesaler to nursing homes and LTC facilities, and offers adjacent kitting and billing services.
• McKesson Medical-Surgical: One of the largest pharmaceutical and medical supply distributors in North America with a wound care category and LTC fulfillment capabilities. Provides distribution competition for Gentell's nursing home channel.

Direct peers

• ConvaTec: Public medical device company specializing in ostomy care, advanced wound care, and continence care — directly overlapping Gentell's wound, ostomy, and urological product lines and serving similar hospital, community, and LTC customers.
• Mölnlycke Health Care: Swedish private medical device company (PE-owned by Investor AB) focused on wound care (Mepilex, Mepitel) and surgical solutions. A leading advanced wound dressing manufacturer that competes head-to-head with Gentell's collagen and super absorbent offerings globally.
• Coloplast: Danish medical device company with leadership in ostomy, continence, wound care, and skin care. Direct overlap with Gentell's ostomy, urological, skin care (ClaraVie), and wound care portfolios, particularly through LTC and home delivery channels.

Emerging players

• Integra LifeSciences: Medical technology company with a focused tissue technologies and wound care portfolio (Integra dermal matrix, PriMatrix). Competes in the advanced wound dressing segment with clinically-validated biologics offerings for chronic and surgical wounds.
• Organogenesis: Regenerative medicine company focused on advanced wound care and surgical biologics (Apligraf, Dermagraft). Competes in the advanced and active wound care segments where Gentell positions its collagen and Manuka honey products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wound-care-concepts-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wound care concepts