BeA

Name

BeA

Legal name

株式会社BeA

Website

https://bea.jp

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Inbound tourism marketing
• Digital marketing services
• Relocation promotion
• Influencer marketing
• Multilingual content production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Inbound Promotion Services: Core business providing promotion services targeting inbound tourists from China, Taiwan, Hong Kong, Korea, and Southeast Asia. Services include SNS marketing, KOL/KOC promotion, content creation, and strategy consulting. Revenue is generated through project-based fees and subscription models.
2. Domestic Relocation Promotion: Promotion services for domestic migration and relocation using owned media platform 'たびすむ'. Connects municipalities with potential residents.
3. Conference and Event Services: Organizes the annual Kyushu Inbound Conference and various seminars/webinars for lead generation and thought leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BeA provides inbound tourism promotion and digital marketing services to Japanese local governments and enterprises, primarily targeting Chinese-speaking markets (China, Hong Kong, Taiwan), South Korea, and Southeast Asia. Its core services include SNS marketing across Chinese platforms (Weibo, WeChat, RED, Douyin, Bilibili, Kuaishou, Zhihu), KOL/KOC influencer promotion, content production (articles and videos), and domestic relocation promotion supported by proprietary owned-media platforms. It also operates as the official Japanese sales agent for Mafengwo, China's largest travel information media.

Product overview

BeA operates as an inbound and domestic tourism promotion company offering integrated marketing services. Their portfolio consists of owned media platforms (夢旅… for domestic travel, たびすむ for relocation settlement, and JoyJapan for Taiwan visitors), combined with service offerings including SNS marketing, influencer/KOL promotion, content production, and local government DX services. They specialize in Chinese-speaking market promotion using platforms like 马蜂窩 (Mafengwo), Weibo, RED, and Douyin.

Differentiator

Problem solved

Functional benefit

Brands

• たびすむ (Tabisumu): Proprietary domestic travel information media and relocation/migration matching platform covering over 1,600 Japanese municipalities (93% of all municipalities).
• 夢旅… (Yumetabi)
• JoyJapan 揪愛日本

Products and services

• SNS Marketing Promotion Service Social media marketing and promotion service for Japanese municipalities and enterprises, utilizing platforms including WeChat, Weibo, RED (Xiaohongshu), Douyin, Bilibili, Kuaishou, and Zhihu to reach Chinese-speaking and other Asian audiences.
• Influencer/KOL Promotion Service Influencer marketing service connecting Japanese municipalities and enterprises with Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) across Chinese social media platforms for tourism and brand promotion campaigns.
• Content Production Service Article and video content creation service for tourism promotion across multiple platforms and languages, including multilingual content for inbound tourism audiences.
• Inbound China Promotion Service Tourism promotion service targeting Chinese-speaking markets (China, Hong Kong, Taiwan) through Chinese travel information media (including Mafengwo and Ctrip) and Chinese social platforms for Japanese municipalities and enterprises.
• Domestic Tourism Promotion Service Domestic tourism attraction promotion service for Japanese destinations targeting Japanese domestic travelers, leveraging BeA's owned-media reach.
• Relocation Settlement Promotion Service Promotion service for regional settlement and relocation into Japanese rural areas for municipalities, leveraging the proprietary Tabisumu matching platform covering 1,600+ municipalities (93% of all Japanese municipalities).
• Local Government DX Services Digital transformation services for Japanese municipalities to support their digital marketing capabilities and online presence, including digital strategy and channel operations.
• Tabisumu (たびすむ) - Relocation Matching Platform Proprietary owned-media platform serving as Japan's largest relocation matching site, covering 1,600+ municipalities (93% of all municipalities), used to connect potential residents with regional municipalities for settlement promotion.
• Yumetabi (夢旅…) - Domestic Travel Information Media Proprietary owned domestic travel information media platform providing travel articles, spot information, and video content for Japanese travelers, serving as a content channel for domestic tourism promotion services.
• JoyJapan 摯愛日本 - Multilingual Inbound Tourism Media Multilingual inbound tourism information media platform targeting Taiwanese visitors and expanded to Vietnamese, Thai, Korean, and English audiences, providing tourism content for inbound visitors to Japan.
• Kyushu Inbound Conference (九州インバウンドカンファレンス) Annual regional conference focused on inbound tourism promotion in the Kyushu region, organized by BeA to support lead generation, thought leadership, and industry networking among municipalities, enterprises, and tourism stakeholders.

Quantifiable outcome

• 80% client repeat rate
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• 樫野孝人 (External Director)minorOthers · 1 June 2020External director appointment bringing extensive experience in tourism promotion, IT industry, and regional revitalization from roles at Recruit, CCC, and as Kobe city council member.
• 森竹正明 (Advisor)minorOthers · 1 June 2020Advisor appointment providing financial strategy expertise from CFO roles at listed IT companies.
• 馬蜂窩 (Mafengwo/マーフォンウォー)coreStrategic or Co-development Partner · 1 July 2018Official business partnership with China's No.1 travel information media (registered users 160 million, MAU 100+ million). BeA serves as comprehensive agency for Japanese content on the Mafengwo platform, listing information for local governments, airports, railways, hotels, and tourist facilities across Japan.
• 中国国際航空minorGTM or Marketing PartnerAirline partner for Japanese route operations, currently extending free change/refund policies through March 2026.
• 中国東方航空minorGTM or Marketing PartnerAirline partner implementing flight cancellations and schedule adjustments affecting Japanese routes.
• 中国南方航空minorGTM or Marketing PartnerAirline partner with ongoing flight adjustments affecting Japanese route capacity.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• H.I.S. Co., Ltd. One of Japan's largest travel agencies with significant inbound tourism operations including destination marketing and travel services to Japanese destinations. Much broader portfolio (including retail, energy, and hotel operations) but comparable in inbound tourism focus.
• JTB Corporation: Japan's largest travel agency operating inbound tourism services including destination marketing for Japanese cities and regions. Operates Japanican inbound brand and Rurubu domestic travel media. Much larger scale and broader service portfolio than BeA but comparable in destination promotion services.
• Hakuhodo Inc. Japan's second-largest advertising agency with full-service marketing capabilities including digital, content, and influencer marketing. Has the resources to enter the inbound tourism marketing space with significantly greater scale and broader client relationships than BeA.
• Dentsu Group Inc. Japan's largest advertising agency group with global operations and broad service capabilities. Has the resources and client relationships to capture inbound tourism marketing business as it scales, including dedicated Japan tourism promotion practices.
• Recruit Co., Ltd. Large Japanese media and platform company operating Suumo (real estate), Jalan (travel), and other consumer platforms. Comparable to BeA's Tabisumu in the domestic relocation/discovery space but at significantly larger scale and broader scope. One of BeA's external directors previously led major businesses here.
• Rakuten Travel: Major Japanese OTA within the Rakuten ecosystem with inbound travel offerings and partnerships with Chinese travel platforms including Trip.com. Operates in the tourism promotion and booking space overlapping with BeA's destination marketing services.

Emerging players

• WAmazing Inc. Japanese inbound tourism technology startup providing free SIM cards, transportation tickets, and tourism information services to foreign visitors to Japan. Comparable scale and inbound focus to BeA, with overlapping target customer (inbound tourists) and tech-enabled service model targeting East Asian visitors.

Direct peers

• Loco Partners Inc. Japanese online travel platform specializing in premium Japanese inns and ryokan (Relux brand). Comparable to BeA's owned-media model (Yumetabi, Tabisumu, JoyJapan) as a curated Japanese travel platform with overlapping audience of domestic and inbound travelers seeking high-quality Japanese experiences.
• Imjin Inc. Japanese public relations and marketing firm specializing in Japan-China cross-border communications. Direct comparable to BeA in serving Japanese clients targeting Chinese audiences with translation, PR, and digital marketing services across WeChat, Weibo, and other Chinese platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/channel/UCjaQYkt2EcZT_6kZ6e035kw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeA