piedmont triad farmers market

What piedmont triad farmers market does

The Piedmont Triad Farmers Market (legal/operating name: Robert G. Shaw Piedmont Triad Farmers Market) is a year-round, state-operated farmers market located at 2914 Sandy Ridge Road, Colfax, North Carolina, off Exit #208 on I-40 west of Greensboro. The facility comprises Farmers Buildings #1 and #2, Market Shoppes, and outdoor vendor stalls, and is operated by the N.C. Department of Agriculture and Consumer Services (NCDA&CS) Marketing Division as one of four state farmers markets under the N.C. Board of Agriculture. It serves local community consumers and regional visitors seeking fresh produce, plants, prepared foods from restaurant vendors, and arts and crafts, and it provides a regulated retail venue for local farmers and artisans to sell directly to consumers.

The business model is a physical direct-to-consumer marketplace: revenue is generated through vendor space rental and market fees charged to farmers, food vendors, and craft vendors who lease stalls within the market buildings and shoppes; vendors operate independently on their own schedules within posted market hours. Pricing for individual products varies by vendor and seasonal availability, and no public pricing schedule is disclosed. There is no proprietary technology platform, no app, no e-commerce channel, and no API; the entire operation runs through in-person commerce at the Colfax site and a static NCDA&CS web listing.

Go-to-market is purely brick-and-mortar: marketing is limited to the official NCDA&CS website presence and walk-in traffic at the venue, with the operational footprint anchored at a single regional location. Customer segments split between local community consumers (purchasers of fresh and local goods) and local farmers/vendors (tenants using the venue as a retail channel). Free on-site parking, daily hours from 7 am to 6 pm, and Sunday Market Shoppes hours from 10 am to 6 pm define the service envelope, and school/group visits can be arranged by contacting the market office in advance.

Name

piedmont triad farmers market

Legal name

N.C. Department of Agriculture and Consumer Services

Website

https://triadfarmersmarket.com

Company type

Private

Operating status

Operating

Short description

Piedmont Triad Farmers Market is a year-round physical farmers market in Colfax, NC, operated by the NC Department of Agriculture and Consumer Services, serving local consumers and regional vendors with produce, plants, prepared foods, and crafts.

Ownership category

akta.pro rank

Product category

Farmers Market / Agricultural Retail Marketplace

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAGAO

Farmstead & Local Artisan Food Markets (Retail Shops)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Farmers market
• Local produce retail
• Agricultural marketing
• Vendor marketplace
• State farmers market

Headquarters

HQ city

Colfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Vendor Space Rental and Market Fees: The market generates revenue through vendor fees from farmers, restaurants, and craft vendors who rent space in the market buildings and shoppes. Vendors operate independently with their own hours during posted market hours.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Robert G. Shaw Piedmont Triad Farmers Market is a year-round, state-operated physical marketplace in Colfax, North Carolina that provides retail space for local farmers, plant growers, restaurant vendors, and artisans to sell directly to consumers. Operated by the N.C. Department of Agriculture and Consumer Services, it features Farmers Buildings #1 and #2, Market Shoppes, and outdoor vendor stalls offering locally grown produce, fresh plants, prepared foods, and handmade crafts.

Product overview

The Robert G. Shaw Piedmont Triad Farmers Market is a single-location, year-round farmers market operated by the N.C. Department of Agriculture and Consumer Services. The market features fresh local produce, plants, retail shops, restaurants, and arts and crafts from regional vendors. Farmers Buildings #1 and #2 are open daily 7 am - 6 pm, with the Market Shoppes operating Monday-Saturday 7 am - 6 pm and Sunday 10 am - 6 pm. The market does not operate as a software platform or technology product.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NC Department of Agriculture and Consumer Services (NCDA&CS)coreStrategic or Co-development PartnerThe Piedmont Triad Farmers Market is operated by the NCDA&CS Marketing Division as one of four state farmers markets. The market operates under the authority of the North Carolina Board of Agriculture and provides a venue for agricultural marketing and promotion for local farmers and producers.
• NC Feral Swine Task Force PartnersminorStrategic or Co-development PartnerTask force partnership includes NCDA&CS Veterinary Division, USDA APHIS Wildlife Damage Management, NC Wildlife Resources Commission, NC Cooperative Extension, NC DHHS Veterinary Public Health, and NC Farm Bureau - working together to manage feral swine populations statewide.
• NFPA (National Fire Protection Association)coreStrategic or Co-development PartnerNFPA develops standards that are automatically adopted in NCDA&CS regulations. NFPA 58 (LP-Gas Code) and NFPA 30A are adopted for propane and motor fuel dispensing facility regulations.
• ASTM InternationalcoreTechnology or IntegrationASTM International Committee D-02 on Petroleum Products and Lubricants develops quality and testing standards that are incorporated into NC petroleum quality regulations.
• National Conference on Weights and Measures (NCWM)coreStrategic or Co-development PartnerNCWM is a national professional organization developing standards and tolerances for weighing and measuring devices. Recommendations are adopted into NC weights and measures regulations.
• National Institute of Standards and Technology (NIST)coreStrategic or Co-development PartnerNIST publications including Handbook 44, Handbook 130, and Handbook 133 are adopted through NCDA&CS regulations for weights and measures programs.

Scale indicators2 records

Expansion highlights1 record

Direct peers

• NC State Farmers Market (Raleigh): Direct peer — the flagship state farmers market operated by the same NCDA&CS Marketing Division in Raleigh. Same operating model (state-operated year-round facility with vendor stalls, restaurants, and specialty shops) and same parent entity, making it the closest functional comparison.
• Charlotte Regional Farmers Market: Direct peer — another of the four state-operated NC farmers markets run by NCDA&CS, located in Charlotte. Identical operator, vendor structure, and year-round multi-building format; differs only in geographic catchment within North Carolina.
• Western North Carolina Farmers Market (Asheville): Direct peer — sister state farmers market in Asheville operated by NCDA&CS. Same facility mix (Farmers Buildings, Market Shoppes, restaurant vendors) and same revenue model (vendor stall rentals), serving a different North Carolina region.
• Eastern North Carolina Farmers Market: Direct peer — the fourth NCDA&CS state farmers market, located in Greenville. Same operating structure and state oversight, providing direct comparability on vendor mix, hours, and revenue model.

Regional players

• Carrboro Farmers Market: Regional peer — a well-established privately organized farmers market serving the Chapel Hill/Carrboro area, ~30 miles from the subject market. Comparable in product mix (produce, plants, artisan goods) but operates on a Saturday-only seasonal schedule and is community-organized rather than state-run.
• Durham Farmers Market: Regional peer — a private, producer-only farmers market serving the Durham/Research Triangle region of NC, within the same broader Piedmont Triad-adjacent consumer base. Comparable in product mix and direct-to-consumer vendor model, though it operates selected days rather than daily year-round.

Broad incumbents

• Pike Place Market: Broad incumbent — a historic, multi-building public market in Seattle offering year-round produce, crafts, and restaurants from independent vendors. Comparable in physical multi-building format and vendor-rent revenue model, but at a far larger scale and in a major urban tourist destination.
• Reading Terminal Market: Broad incumbent — a large, year-round enclosed public market in Philadelphia with produce, prepared foods, and artisan vendors under one roof. Comparable as a multi-vendor public market with year-round daily operation, though it operates at substantially larger scale and in a dense urban setting.
• Ferry Plaza Farmers Market (CUESA): Broad incumbent — operates the renowned Ferry Plaza Farmers Market in San Francisco, a high-traffic multi-vendor farmers market with curated local producers. Comparable in producer-direct retail model and curated vendor mix, though located in a far higher-density urban waterfront setting.

Emerging players

• Soulard Farmers Market: Emerging/specialty peer — a year-round public farmers market in St. Louis operating from a dedicated building with independent produce and specialty vendors. Comparable in single-building, year-round, vendor-rent model; serves as a useful regional benchmark outside North Carolina.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/piedmont-triad-farmers-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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