superonline

What superonline does

Superonline İletişim Hizmetleri A.Ş., operating commercially as Turkcell Superonline, is a Turkish fixed-line telecommunications provider and wholly-owned subsidiary of Turkcell (BIST: TCELL), Turkey's largest mobile operator. The company delivers internet, television, and voice services to residential and corporate customers across Turkey, exclusively, using a combination of FTTH/FTTB fiber optic infrastructure, VDSL/ADSL copper access, and 5G/4.5G wireless backhaul via its Superbox product line. Its core residential offering is a tiered Fiber Internet service ranging from 100 Mbps to 10 Gbps symmetric speeds, anchored by UltraFiber (first 10 Gbps consumer service in Turkey) and Wi-Fi 7 modem technology; the Superbox 5G home internet product extends coverage to areas without fiber. TV+ is an integrated IPTV and streaming platform with 150+ live channels, on-demand movies/series, and HBO Max integration in 4K. Sub-brands include GAME+ (gaming-optimized packages with GeForce NOW cloud gaming), Turbo İndir (speed boosts), and Konuşan Paketler (home phone minute bundles).

The corporate portfolio is broad, spanning Metro Ethernet dedicated internet, MPLS VPN, point-to-point connectivity, managed security (Security Operations Center, firewall, DDoS protection), corporate VOIP, server colocation, data storage, virtual servers, virtual data center, video conferencing, and e-company ERP solutions — positioning Superonline as a full-stack ICT/cloud provider for SMEs and large enterprises alongside consumer connectivity. The business model is subscription-recurring across both consumer and enterprise segments, with pricing tiers from 790 TL/month (entry-level Superbox 5G) to 7,500 TL/month (UltraFiber 10 Gbps), plus modem rental, add-on service fees, and enterprise contract revenue. Customer acquisition runs through a hybrid direct-to-consumer and sales-led motion: the superonline.net website, Turkcell mobile app, call center (532), and Turkcell retail stores and authorized dealers serve residential customers, while dedicated corporate sales teams, a kurumsal web portal, and a corporate customer service line (0850 222 1 222) serve enterprise accounts. Cross-selling into Turkcell's mobile subscriber base, bundling with TV+, and offering up to 5,000 TL cancellation fee coverage for switchers from competitors are the primary customer acquisition and retention levers.

Name

superonline

Legal name

Superonline İletişim Hizmetleri A.Ş.

Website

https://superonline.com

Company type

Private

Operating status

Operating

Short description

Superonline is a Turkish fixed-line telecommunications subsidiary of Turkcell, offering fiber internet (up to 10 Gbps), 5G home internet (Superbox), TV+ streaming, and enterprise cloud/connectivity services to residential and corporate customers across Turkey.

Ownership category

akta.pro rank

Product category

Fixed Broadband Telecommunications

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Telephone Communications (No Radiotelephone) (4813), Computer Communications Equipment (3576), Cable & Other Pay Television Services (4841), Communications Services, Nec (4899)

akta.pro primary industry

DSL Broadband Providers (xDSL) (HDAIABAD)

akta.pro secondary industry

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)

Keywords

• Fiber internet services
• Fixed broadband telecommunications
• IPTV streaming services
• Enterprise networking solutions
• Home broadband subscriptions

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Internet Subscription Services: Monthly recurring subscription fees from residential and corporate fiber, DSL, and Superbox internet services. Pricing varies by speed tier (100 Mbps to 10 Gbps) and commitment duration.
2. TV+ Subscription: IPTV and streaming service subscription revenue from TV+ platform offering live TV, movies, series, and sports content.
3. Modem Rental Fees: Monthly modem usage fees included in campaign pricing; modems remain Turkcell Superonline property and must be returned upon subscription end.
4. Add-on Services: Additional revenue from speed boost packages (Turbo İndir), minute packages for home phone (Konuşturan Paketler), and supplementary internet/h速度 packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Superonline provides fixed broadband internet (fiber, VDSL/ADSL, and 5G-based Superbox), TV+ IPTV streaming, home phone, and gaming connectivity services to residential households in Turkey. For corporate customers it offers dedicated internet access (Metro Ethernet), MPLS VPN, point-to-point links, managed security (SOC, firewall, DDoS mitigation), corporate VoIP, cloud hosting (virtual servers, virtual data centers, server colocation), and unified communications (video conferencing, intelligent fax, e-business platforms).

Product overview

Turkcell Superonline is a telecommunications company offering a comprehensive portfolio of internet and entertainment services for residential and corporate customers in Turkey. The residential offering centers on Fiber Internet connectivity at various speed tiers (100 Mbps to 10 Gbps), Superbox 4.5G/5G portable home internet for areas without fiber infrastructure, and TV+ streaming service with live TV channels, on-demand movies/series, and HBO Max integration. Additional residential add-ons include GAME+ cloud gaming powered by GeForce NOW, home phone services with minute packages, speed boost packages (Turbo İndir), and static IP. The corporate portfolio extends to Metro Ethernet, MPLS VPN, point-to-point connectivity, security services (SOC, Firewall, DDoS protection), voice services (VOIP, Tek Ofis), and Turkcell Cloud offerings including virtual servers, virtual data centers, e-company ERP, video conferencing, and intelligent storage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TV+: Streaming service offering movies, series, sports content and 150+ live TV channels
• Superbox
• Superonline Fiber
• GAME+
• Turbo İndir
• Joker Kota

Products and services

• Fiber Internet High-speed fiber optic internet service (FTTH/FTTB) offering connectivity at light speed, available in multiple speed tiers from 100 Mbps up to 10 Gbps, marketed to residential customers in Turkey under the Superonline Fiber brand.
• Superbox (4.5G/5G Home Internet) Portable home internet device delivering 4.5G/5G-based internet to homes without requiring fixed-line infrastructure, leveraging Turkcell's mobile network strength. Available in 100 GB, 300 GB, and 1 TB data plans.
• TV+ (IPTV Streaming) Television and streaming service offering movies, series, more than 150 live TV channels, sports broadcasts, and exclusive content with HBO Max integration in 4K quality. Available as an add-on to internet packages or as a standalone subscription.
• GAME+ (Gaming Packages with GeForce NOW) Gaming-focused internet packages and products powered by GeForce NOW cloud gaming technology, enabling high-performance gaming on any computer via the cloud. Targeted at gaming enthusiasts seeking low-latency fiber connectivity.
• Ev Telefonu (Home Phone) Home telephone service offering various minute packages, number portability, and affordable calling rates to all directions for residential customers.
• Metro Ethernet Internet Enterprise-grade dedicated internet access delivered over Metro Ethernet infrastructure, providing high-capacity connectivity for corporate customers with SLA-backed reliability.
• MPLS VPN Corporate virtual private network service using MPLS technology to provide secure multi-site enterprise connectivity across geographically distributed offices.
• Point-to-Point Access Service Dedicated connectivity service linking two specific locations for enterprise customers requiring private, guaranteed-bandwidth links between sites (e.g., HQ-to-data-center).
• Turkcell Security Operations Center (SOC) Managed Security Operations Center service providing enterprise security monitoring, threat detection, and incident response for corporate networks.
• Centralized Firewall Service Managed firewall service providing centralized security system protection for corporate networks, including policy management and perimeter defense.
• DDoS Attack Prevention Service DDoS mitigation service protecting enterprise networks and applications from distributed denial-of-service attacks with detection and traffic scrubbing.
• Corporate VoIP Service Voice over IP service for corporate customers enabling cost-effective voice communications over IP infrastructure, with PBX features and number portability.
• Turkcell Tek Ofis (Single Office Communications) Single-office integrated communication solution providing voice and collaboration services for small and mid-sized business customers.
• Data Storage Service Enterprise data storage service hosted in Turkcell data centers for backup, archiving, and capacity needs.
• Server Colocation Physical server hosting in Turkcell data centers, providing power, cooling, physical security, and network connectivity for enterprise-owned hardware.
• Virtual Server (Turkcell Bulut) Scalable cloud-based virtual server service providing on-demand compute resources for enterprise applications and workloads.
• Virtual Data Center (Turkcell Bulut) Cloud-based virtual data center service enabling enterprises to provision complete data center infrastructure (compute, storage, networking) on demand.
• Turkcell E-Şirket (Electronic Business Platform) Electronic business solutions platform providing enterprise resource planning, e-invoicing, and business management tools for corporate customers.
• Turkcell Video Conferencing Cloud-based video conferencing service for enterprise collaboration, remote meetings, and screen sharing.
• Akıllı Faks (Intelligent Cloud Fax) Cloud-based intelligent fax service providing digital fax transmission, reception, and management for corporate users.
• Toptan Hat Kiralama (Wholesale Line Rental) Wholesale voice line rental service providing bulk voice capacity for operators, service providers, and resellers.

Quantifiable outcome

• Turkcell Superonline leads in fiber 'connection speed' perception - highest image perception among brands in market research

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature5 records

Scale indicators1 record

Expansion highlights5 records

Emerging players

• D-Smart: D-Smart is a Turkish subscription television and home-entertainment platform with content and set-top-box services. It is an adjacent comparator for TV+ and Superonline's bundled entertainment strategy, but not a direct fixed-broadband substitute.
• İşnet: İşnet provides Turkish enterprise internet, data-center, cloud, and managed network services. It is most comparable to Superonline's corporate connectivity, security, and cloud business, although its focus is narrower and business-led.

Direct peers

• Türksat: Türksat operates Turkish satellite, cable television, broadband, and communications infrastructure, including cable and pay-TV offerings. Its domestic connectivity and entertainment portfolio makes it directly comparable to Superonline's fiber, TV+, and business services.
• Millenicom: Millenicom is a Turkish home and business internet provider combining fiber and DSL access with 4.5G/5G-based connectivity. Its multi-technology broadband proposition directly overlaps Superonline's fiber, DSL, and Superbox offerings.
• Türk Telekom: Türk Telekom is Turkey's incumbent fixed-line and broadband operator, offering fiber and DSL internet, IPTV, voice, and enterprise connectivity. It directly competes with Superonline for Turkish residential and corporate connectivity customers.
• TürkNet: TürkNet is a Turkish independent internet service provider focused on fiber and DSL access for homes and businesses. It competes with Superonline on fixed-broadband availability, speed tiers, and pricing.

Broad incumbents

• Vodafone Turkey: Vodafone Turkey is a broad incumbent mobile and fixed-connectivity operator with home internet, fiber, and bundle offerings. It is a larger, mobile-led competitor and ecosystem player rather than a pure Superonline equivalent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Turkcell
• YouTubeyoutube.com/Turkcell
• Facebookfacebook.com/Turkcell
• Instagraminstagram.com/Turkcell
• LinkedInlinkedin.com/company/kibrisonline-limited-sirketi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about superonline