What velux norge does

VELUX Norge AS (organization number 917170967) is the Norwegian operating subsidiary of the privately held VELUX Group, headquartered in Denmark and operating in approximately 40 countries. The company supplies roof windows for pitched and flat roofs, light tunnels, indoor and outdoor sun screening, roof terraces, and smart-home-integrated daylight solutions, supported by accessories, spare parts, and structural installation components such as frame extensions and support rafters. Its products range from manually operated centre-pivot and top-hung windows to electric and solar-cell-powered variants, including the EBW Atelier window system positioned as a premium daylight renovation solution.

VELUX Norge serves two parallel customer bases in Norway: B2C individual homeowners undertaking renovation, replacement, or new-build projects, and B2B professional segments comprising certified installers, building-material dealers, architects, and housing manufacturers. Distribution is multi-channel — a certified installer network (Takvinduspartnere), a dealer portal (Forhandlernett), the veluxshop.no e-commerce shop, and direct sales representatives organized into regional territories covering Østlandet, Agder, Rogaland, Nord-Vestland, and Midt- og Nord-Norge. Pricing is quote-based and not publicly disclosed; consumer offers are generated through the Takvinduskonfigurator routed to installers, while professional buyers transact through the dealer portal using NOBB reference numbers.

Revenue is generated entirely through hardware sales of roof-window systems and complementary shading/accessory products, with no disclosed SaaS, subscription, or financing line. Backward-compatible retrofit upgrade kits and VELUX-only spare parts anchor a long-tail aftermarket. The company's competitive position rests on the global VELUX brand (80+ years), standardized 10-year warranties, an established national installer and dealer network, and digital tools (configurator, Daylight Visualizer, BIM/CAD library) supporting both consumer and professional purchase journeys.

Name

velux norge

Legal name

VELUX Norge AS

Website

https://velux.no

Company type

Private

Founded year

1941

Operating status

Operating

Short description

VELUX Norge AS is the Norwegian subsidiary of the global VELUX Group, supplying roof windows, flat-roof windows, light tunnels, sun screening, and smart-home-integrated daylight solutions to homeowners and professional installers, dealers, architects, and housing manufacturers across Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roof Windows and Related Products: VELUX generates revenue through the sale of roof windows for sloped and flat roofs, light tunnels, sun shading products (interior and exterior), accessories, and spare parts. Products are sold through a network of dealers and directly via the VELUX online shop (veluxshop.no). Both consumer (B2C) and professional (B2B) sales channels are utilized.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VELUX Norge AS is the Norwegian sales subsidiary of the VELUX Group, selling VELUX-branded roof windows for sloped and flat roofs, flat roof windows (curved glass, flat glass and acrylic dome), light tunnels, sun screening, smart-home controls, roof balconies and related accessories. The company also sells the EBW Atelier (Energy Balance Window) product range and serves both private homeowners and professional buyers (installers, dealers, architects and housing manufacturers) through a dedicated B2B and B2C structure.

Product overview

VELUX Norge offers a comprehensive portfolio of roof windows and daylight solutions for both residential and commercial buildings. The core product lines include: (1) Roof windows for pitched/sloped roofs (Takvinduer for skrå tak) - available in centre-pivot (GGU/GGL) and top-hung (GPU/GPL) designs, including manual, electric, and solar-powered versions; (2) Remote-controlled solutions (Fjernbetjente løsninger) featuring electric and solar-powered operation with smart home integration capabilities; (3) Windows for flat roofs (Vinduer for flate tak) including curved glass roof lights (Overlys med buet glass), flat glass roof lights, and acrylic domes; (4) Indoor and outdoor sun screening products (Inn- og utvendig solskjerming) such as blinds, roller shutters, screens, and pleated curtains; (5) Light tunnels (Lystunneler) for daylight delivery to interior spaces; (6) Roof terraces and balconies (Takaltan og takterrasse) including GDL cabana and GEL terrace products; (7) Atelier windows (EBW) for studio-style installations with increased daylight. The portfolio also includes comprehensive accessories, frame extensions, support rafters, and installation products for professional installers.

Differentiator

Problem solved

Functional benefit

Products and services

• VELUX Roof Windows

Quantifiable outcome

• Up to 3x more daylight compared to traditional dormer windows with EBW atelier solution
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FAKRO: FAKRO manufactures roof windows, skylights, light tunnels, and related flashing and accessories for residential buildings. It is a close product and channel peer to VELUX, particularly in pitched-roof daylight and ventilation.
• Roto Frank: Roto Frank offers roof-window systems, hardware, and sun-protection products. Its product scope and professional installer orientation closely overlap VELUX's pitched-roof offering.
• Dakea: Dakea sells pitched roof windows and installation accessories through retail and installer channels. It competes with VELUX in the same residential daylight and ventilation category, often with a value-oriented proposition.
• RoofLITE: RoofLITE supplies pitched roof windows, flashing systems, and related accessories. Its roof-window product set and trade-customer base are directly comparable to VELUX's core category.
• Keylite Roof Windows: Keylite manufactures roof windows, flashing, and integrated daylight products for residential applications. It serves installers and builders through a model similar to VELUX's certified-partner network.
• LAMILUX: LAMILUX develops flat-roof windows, continuous rooflights, daylight systems, and smoke-extraction products. It is especially comparable to VELUX's flat-roof window and rooflight portfolio.
• Xtralite: Xtralite manufactures rooflights and natural or smoke-ventilation systems for building projects. It overlaps with VELUX in daylighting and ventilation, although it is more concentrated on non-residential and flat-roof applications.

Broad incumbents

• Kingspan Light + Air: Kingspan Light + Air provides rooflights, smoke ventilation, and daylight systems as part of the wider Kingspan building-envelope portfolio. It is a scaled incumbent that overlaps with VELUX's flat-roof and commercial daylighting products.

Emerging players

• WindowMaster: WindowMaster specializes in automated natural ventilation, smoke control, and motor-controlled window systems. It is partially comparable to VELUX's motorized and smart-integrated windows, though it is less focused on roof-window hardware.

Others

• Renson: Renson offers ventilation, sun protection, outdoor-living, and façade solutions to residential and commercial markets. It is an adjacent player because its ventilation and solar-control products complement or compete with VELUX's shading and fresh-air offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about velux norge