What mabeo industries does

Mabéo Industries is a French distributor of personal protective equipment (PPE), fire/gas safety, and industrial MRO supplies serving professional and industrial buyers. The company is a wholly owned subsidiary of the diversified Groupe Martin Belaysoud and operates a hybrid distribution model combining a B2B e-commerce platform listing 250,000+ articles across nine categories (PPE, tooling, consumables, industrial automation, transmission, fluids/sealing, pneumatics, hydraulics) with a physical network of 40 agencies across France. Its modern 28,000 m² Montagnat logistics platform, operational since January 2022 and BREEAM Very Good-certified, handles 45,000 stocked SKUs and processes approximately 1.5 million outgoing order lines annually, supported by 115 dedicated logisticians.

The company monetizes primarily through unit-priced product sales (with degressive/volume pricing) complemented by professional services including technical installation and maintenance, custom garment marking (embroidery, transfer, technical marking), and bespoke industrial solutions. Ancillary revenue is generated through specialized sub-brands: Mabéo Box (automated workplace vending of PPE and consumables), Somatico (firefighter/Sapeurs-Pompiers equipment), MABÉCO (a proprietary four-tier product-evaluation methodology audited annually by SOCOTEC, supplemented by EcoVadis supplier assessments), and the acquired labels MB Expert and Ileva. Distribution channels include the e-commerce storefront with personalized B2B e-procurement catalogs, field sales through the 40-agency network, and a tiered delivery offering spanning standard (24H-48H), J+1, and J+1-before-10H.

Customer segments are diversified and horizontal: industrial enterprises (QSE — Quality, Safety, Environment), maintenance operators, technical services buyers, and the firefighter vertical, with GTM combining enterprise field sales, e-procurement, and self-serve DTC. Pricing is transparent and standardized (e.g., €9.95 HT standard delivery under €120, free over €120, tiered express delivery up to €29.95). The company is privately held, headquartered in Bourg-en-Bresse, France, with operating geographies primarily domestic despite a multi-language storefront (FR, EN, DE, ES, NL, IT, PT, SK).

Name

mabeo industries

Legal name

Mabéo Industries

Website

https://mabeo-industries.com

Company type

Private

Operating status

Operating

Short description

Mabéo Industries is a French B2B distributor of personal protective equipment and industrial MRO supplies, operating an e-commerce platform with 250,000+ articles alongside 40 physical agencies across France, serving industrial professionals, maintenance operators, and firefighters under Groupe Martin Belaysoud.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

akta.pro secondary industries

Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Personal protective equipment
• Industrial safety supplies
• Workplace safety equipment
• Industrial supplies distribution
• Professional safety gear

Headquarters

HQ city

Bourg-en-Bresse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of industrial supplies and personal protective equipment (PPE) through e-commerce platform and 40 physical agencies. Revenue generated through per-transaction pricing with volume discounts (degressive pricing) and standard unit pricing.
2. Professional Services: Technical installation and maintenance services, custom garment marking (embroidery, transfer, technical marking), and bespoke technical solutions for industrial clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mabéo Industries distributes over 250,000 personal protective equipment (PPE) and industrial supply articles to professional clients across France. The company operates a hybrid distribution model combining an e-commerce platform with 40 physical agencies, supported by a 28,000 m² logistics platform in Montagnat. The offering spans nine product categories including individual/collective protection, tools, consumables, industrial automation, transmission, pneumatics, and hydraulics.

Product overview

Mabéo Industries is a distributor of personal protective equipment (PPE) and industrial supplies for professionals, offering over 250,000 products online. The core offering spans multiple product categories including personal/collective protection, fire/gas safety, tools, consumables, industrial automation, transmission, fluid sealing, pneumatics, and hydraulics. The company operates a physical-distribution model supported by digital services including e-procurement sites, the Mabéo Box automatic distributor, and clothing marking services. The MABÉCO sub-brand provides a product evaluation methodology for identifying responsible products. The company also offers technical installation and maintenance services and serves specialized sectors including firefighters through the Somatico brand.

Differentiator

Problem solved

Functional benefit

Brands

• Mabéco: Product evaluation and rating system for responsible products with bronze, silver, gold, and platinum medals, evaluated by Socotec
• Somatico
• Mabéo Box
• Mabéo Industries (Mabéo)

Products and services

• Mabéo Box Automatic distributor that securely dispenses PPE and consumables such as helmets, gloves, masks, shoes, and drills at industrial workplaces.
• Digital Solutions (E-Procurement) Personalized e-procurement platform with custom product catalog enabling enterprise clients to have a tailored online purchasing experience with customized digital catalogs.
• Clothing Marking Services Custom branding services for workwear including embroidery, transfer printing, and technical marking solutions for industrial clients.
• Somatico By Mabéo Industries Expertise brand offering specialized fire and gas safety solutions and equipment for French firefighters (Sapeurs-Pompiers).
• Technical Installation and Maintenance Services Customized technical installation and maintenance services for industrial equipment, delivered by dedicated technical specialists.

Quantifiable outcome

• Orders delivered within 24H-48H for parcels under 30kg
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SOCOTECcoreStrategic or Co-development PartnerSOCOTEC serves as the independent external auditor for the MABÉCO product evaluation methodology. They conduct annual audits to verify data quality and procedure compliance for the product sustainability rating system.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Würth France: French subsidiary of Würth Group, the world's largest B2B distributor of assembly and fastening materials with extensive PPE/workshop supply portfolio. Operates a similar hybrid agency + e-commerce model across France serving industrial trades — directly comparable in customer base and product breadth.
• Manutan: French-headquartered pan-European B2B distributor of workplace equipment, PPE, and industrial supplies operating e-commerce plus catalog sales. Overlaps almost exactly with Mabéo in target customers (SMEs to enterprise industrial) and product categories (PPE, tools, MRO consumables).
• Raja Group: Major French B2B distributor of packaging, workplace supplies, and PPE serving SMEs and large enterprises via catalog and e-commerce. Comparable in French market footprint, breadth of consumables/PPE, and hybrid digital-traditional distribution model.
• Brady Corporation: Specialized manufacturer and distributor of safety identification, workplace safety, and PPE products across Europe. Directly comparable as a specialized safety-products distributor serving industrial customers with both catalog and digital channels.

Broad incumbents

• Berner Group: European B2B distributor of tools, chemicals, PPE, and MRO consumables operating across multiple countries with field-sales and digital channels. Larger and more geographically diversified than Mabéo but overlapping in product categories and industrial customer base.
• W.W. Grainger: U.S.-headquartered global broad-line industrial distributor with extensive safety/PPE and MRO portfolio and large e-commerce presence. Serves as a strategic comparable for scale, omnichannel model, and end-market exposure even though its primary market is North America.
• Fastenal: Global industrial supply and fastener distributor with strong PPE/safety offering and on-site vending solutions (similar to Mabéo Box). Comparable in product breadth, B2B industrial customer base, and embedded-vending growth strategy.

Emerging players

• Desoutter Tools: Specialized industrial tool and assembly solutions provider (pneumatic, electric, torque tools) with direct sales in France. Comparable as a supplier-adjacent peer in Mabéo's tool/pneumatic categories rather than a full-line distributor.
• Catu: French specialist in electrical safety PPE and equipment, including products for electrical workers and live-line work. Comparable niche focus on specialized PPE, though smaller and more category-specific than Mabéo's broad portfolio.
• Amazon Business (France): Pure-play digital B2B marketplace in France offering PPE, MRO, and industrial supplies with competitive pricing and fast delivery. Represents the digital-first competitive threat targeting Mabéo's transactional and SMB customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mabeoindustries
• LinkedInlinkedin.com/company/mabeoindustries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mabeo industries