trans atlantic diesels

What trans atlantic diesels does

Trans Atlantic Diesels, Inc. (TAD) is a privately held Virginia-based dealer of marine diesel engines, transmissions, generators, and engine parts, founded in 1984 and operating from a single shipping location in Hayes, VA. The company's stated specialty is Perkins marine diesel engines, with over 40 years of accumulated expertise in that brand, and it has expanded distribution to cover additional manufacturers including Cummins (including its ReCon remanufactured line), Westerbeke, Universal, Volvo Penta, Yanmar, John Deere, Detroit Diesel, Lister Petter, Hurth ZF, Velvet Drive, PRM Newage, and Northern Lights. TAD also sells used and surplus inventory (marine and industrial engines, generators, transmissions, parts, ex-Navy boats, and miscellaneous equipment such as forklifts and air compressors) and has added electric propulsion products such as the QuietTorque QT20.0 20KW 48V DC system.

The core offering is a multi-brand parts and equipment catalog organized into marine engines, marine transmissions, generators, parts/accessories, and used/surplus categories, backed by an internal technical knowledge base in the form of downloadable PDF guides covering alternator brackets, fuel system bleeding, tachometer calibration, oil pressure testing, and other maintenance procedures. The customer base is segmented horizontally between marine vessel owners and operators (primary) and industrial equipment operators (secondary); no named enterprise customers or contracts are disclosed.

TAD runs a direct-to-consumer go-to-market with no dealers, distributors, or e-commerce checkout layer. Customers browse the website catalog and contact the company via phone (804-642-9296) or email ([email protected]) for pricing on most items, with a handful of unit prices displayed for specific used/surplus products. Revenue is not disclosed, no external funding or investors are present, and there is no app, API, social media presence, or digital marketing footprint beyond the static website, suggesting a small, founder/owner-operated business.

Name

trans atlantic diesels

Legal name

Trans Atlantic Diesels, Inc.

Website

https://tadiesels.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Trans Atlantic Diesels is a Virginia-based, privately held dealer founded in 1984 that sells marine diesel engines, transmissions, generators, and parts across brands such as Perkins, Cummins, Westerbeke, and Volvo Penta, serving marine vessel owners and industrial equipment operators via a direct phone/email sales model.

Ownership category

akta.pro rank

Product category

Marine Diesel Engines and Parts

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Marine Diesel & Dual-Fuel Engines (IMAJAHAA)

akta.pro secondary industry

Fuel & Emissions Systems for Propulsion (Fuel supply, SCR, EGR, exhaust aftertreatment) (IMAJAHAK)

Keywords

• Marine diesel engines
• Marine engine parts
• Marine transmissions
• Marine generators
• Diesel engine service

Headquarters

HQ city

Hayes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. New Marine Engines Sales: Sales of new marine diesel engines from manufacturers including Perkins, Cummins, Westerbeke, Universal, Volvo Penta, and refurbished/rebuilt engines.
2. Engine Parts Sales: Sales of genuine and aftermarket parts for Perkins, Cummins, Lister Petter, Yanmar, John Deere, Detroit Diesel, Westerbeke, and Volvo Penta engines. Also includes used and surplus parts.
3. Marine Transmissions: Sales of new and rebuilt Velvet Drive, Hurth ZF, and PRM Newage marine transmissions.
4. Marine Generators: Sales of Northern Lights and Westerbeke marine generators, both new and used.
5. Electric Propulsion Systems: Sales of QuietTorque electric propulsion systems for yachts and marine vessels.
6. Boats Sales: Sales of used ex-Navy boats including personnel boats, utility boats, and whale boats.
7. Miscellaneous Equipment: Sales of surplus industrial equipment including forklifts, air compressors, and storage tanks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Trans Atlantic Diesels supplies marine diesel engines, marine transmissions, marine generators, and a comprehensive inventory of engine parts from brands such as Perkins, Cummins, Westerbeke, Universal, Volvo Penta, Velvet Drive, Hurth ZF, PRM Newage, and Northern Lights. The company also sells used, rebuilt, and surplus engines, transmissions, parts, ex-Navy boats, and miscellaneous industrial equipment, alongside technical assistance resources for marine diesel applications.

Product overview

Trans Atlantic Diesels is a specialized marine diesel parts and engines dealer with over 40 years of experience, primarily focused on Perkins marine diesel engines. The company operates as a parts distributor and equipment reseller offering a comprehensive portfolio organized into three main categories: (1) New marine diesel engines including Perkins, Cummins (including ReCon remanufactured), Westerbeke, Universal, and Volvo Penta; (2) Marine transmissions from Velvet Drive, Hurth ZF, and PRM Newage; (3) Marine generators from Northern Lights and Westerbeke; (4) An extensive catalog of marine engine parts including alternators (Balmar), exhaust elbows, heat exchangers, water pumps, fuel injection components, starter motors, instrument panels, drive/damper plates, engine mounts, and serpentine pulley kits; (5) Electric propulsion systems (QuietTorque QT20.0); (6) Used, rebuilt, and surplus inventory including marine engines, industrial engines, generators, transmissions, engine parts for multiple brands, ex-Navy boats, and miscellaneous equipment. The company provides technical assistance through downloadable PDF guides covering maintenance procedures, specifications, and troubleshooting.

Differentiator

Problem solved

Functional benefit

Products and services

• Perkins Marine Diesel Engines
• Cummins Marine Diesel Engines
• Westerbeke Marine Diesel Engines
• Universal Marine Diesel Engines
• Volvo Penta Marine Diesel Engines
• Velvet Drive Transmissions
• Hurth ZF Marine Transmissions
• PRM Newage Transmissions
• Northern Lights Generators
• Westerbeke Generators
• QuietTorque QT20.0 Electric Propulsion
• Marine Engine Parts and Accessories
• Used and Refurbished Marine Engines
• Used Industrial Engines
• Used Marine and Industrial Generators
• Used Marine Transmissions
• Used Engine Parts
• Ex US Navy Boats
• Miscellaneous Surplus Equipment

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mack Boring & Parts Co. Long-established US distributor of marine diesel engines, generators, and parts serving both recreational and commercial operators. Closest direct comparable to TAD given its multi-OEM marine diesel focus, parts inventory, and technical support orientation.
• Industrial Engine & Marine: Specializes in marine and industrial diesel engine parts and service across multiple OEMs (Perkins, Cummins, Detroit Diesel, etc.). Directly comparable to TAD's horizontal, multi-brand diesel parts distribution model.
• Mastry Engine Center: Marine diesel engine distributor and service center focused on repower and replacement engines for yachts and commercial vessels. Comparable business model as a multi-brand marine engine dealer with remanufactured product lines.
• Diesel Marine International: Marine diesel engine and parts supplier offering new, rebuilt, and used units across major marine brands. Closely mirrors TAD's catalog structure across engine types, parts, and surplus inventory.

Broad incumbents

• Wholesale Marine: Large online retailer of marine parts and accessories spanning engine, electrical, plumbing, and hardware categories. Comparable distribution channel and customer base, though broader and less diesel-specialized than TAD.
• Defender Marine: One of the largest US marine retailers offering OEM and aftermarket parts, engines, and accessories across virtually every marine category. Overlaps with TAD on marine engine parts but at much greater scale and breadth.
• Jamestown Distributors: Established marine and boatbuilding supplies retailer with strong content library and broad SKU coverage. Comparable in audience (boaters and marine professionals) but with a much wider category mix than TAD's diesel-centric focus.

Emerging players

• Torqeedo: Leading manufacturer of electric and hybrid marine propulsion systems for recreational and light commercial vessels. Highly relevant as the canonical electric-prop alternative to the diesel product mix TAD has historically served.

Others

• Northern Lights (Lugger): Manufacturer of marine generators and Lugger diesel engines — a key TAD brand partner rather than a competitor. Included to capture the OEM relationship and the perspective of TAD's suppliers evaluating channel dynamics.
• Volvo Penta: Major OEM of marine diesel engines and drive systems. Relevant as one of TAD's largest brand partners, representing the supplier side of TAD's distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trans atlantic diesels