Comor - Go Play Outside

What Comor - Go Play Outside does

Comor - Go Play Outside, operating legally as Comor Sports, is a privately held Canadian outdoor recreation retailer founded in 1974 and headquartered in Vancouver, British Columbia. The company sells premium ski, snowboard, bike, and outdoor apparel products alongside accessories and backcountry safety equipment, serving outdoor enthusiasts across mountain biking, alpine and backcountry skiing, snowboarding, splitboarding, road cycling, gravel riding, electric biking, and kids/youth categories. Customers include residents of Greater Vancouver as well as Whistler resort tourists, segmented into bikers, skiers, snowboarders, and men's/women's/kids apparel buyers. Distribution operates through three physical retail stores in Kitsilano (Vancouver flagship at 1787 W 4th Ave), North Vancouver (1445 Main St), and Whistler Village (4338 Main St), complemented by the comorsports.com e-commerce platform offering in-store pickup and free shipping on orders over $99 CAD within Canada; international shipping is not offered.

The core product assortment spans a 9,347+ SKU catalog across bikes (mountain, city, gravel, road, kids, electric variants), ski equipment (skis, boots, bindings, poles), snowboards including splitboards, men's/women's/kids outerwear and apparel, backcountry gear (skins, airbags, beacons, probes, shovels), bike accessories and components, and snow accessories. The product portfolio is anchored by distribution partnerships with leading global brands — Specialized, Trek, Rocky Mountain, Jones Snowboards, Atomic, Rossignol, Burton, Salomon, Arc'teryx, and Volkl — alongside a hosted assortment of Protect Our Winters Canada merchandise with all proceeds flowing to the nonprofit. Service technology is differentiated by the Retül 3D Motion Capture Fit system for premium bike fitting and Crystal Glide ski/snowboard tuning using Swiss-made MONTANA machinery; bike service capabilities include e-bike diagnostics and firmware updates.

The business operates six distinct revenue streams: retail product sales (one-time transactions through stores and e-commerce), hourly and daily bike rentals at Whistler ($40-200 base range, up to $900 weekly for premium e-mountain bikes), bike service and repair at $90/hour labor, ski and snowboard tuning, Retül 3D bike fitting ($100-$350 per session, complimentary with qualifying bike purchases), and gift cards ($25-$500 denominations). Pricing is unit-based across all services with no subscription or recurring contracts. Go-to-market is direct-to-consumer omnichannel retail with community engagement via the Comor Cycling Club's weekly Thursday rides and content marketing through the brand blog and social channels (Facebook, Instagram). Price match guarantee and free-shipping promotions anchor the conversion layer.

Name

Comor - Go Play Outside

Legal name

Comor Sports

Website

https://comorsports.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Comor - Go Play Outside is a Canadian outdoor recreation retailer operating three British Columbia stores and an e-commerce platform, selling premium ski, snowboard, bike, and apparel products alongside professional fitting, tuning, repair, and rental services.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Backpacking & Trekking Gear Retail (CRAMAAAA)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Adventure Equipment Rental, Retail & Service Centers (Gear Hire, Repairs) (THAAAKAN)

Keywords

• Outdoor sporting goods
• Ski equipment retail
• Snowboard equipment sales
• Bicycle retail store
• Outdoor apparel sales

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Revenue from selling outdoor sports equipment including skis, snowboards, bikes, and related apparel/accessories through retail stores and e-commerce platform.
2. Bike Rentals: Hourly and daily bike rental services at Whistler location with rates ranging from $40-200 depending on bike type and rental duration.
3. Bike Service and Repair: Professional bike repair and maintenance services including tune-ups, brake adjustments, custom builds, and e-bike diagnostics at $90/hour labor rate.
4. Ski and Snowboard Tuning: Professional tuning and repair services for skis and snowboards handled by Crystal Glide using MONTANA machinery, available at Kitsilano and North Shore locations.
5. Retül 3D Bike Fit Service: Professional bike fitting services using 3D motion capture technology, with pricing tiers from complimentary (with bike purchase over $2000) to $350 for full Retül 3D Motion Capture Fit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Comor - Go Play Outside (operating as Comor Sports) is a Canadian outdoor recreation retailer selling skis, snowboards, bicycles, apparel, and related accessories through three brick-and-mortar stores in Greater Vancouver (Kitsilano, North Vancouver, Whistler) and an e-commerce storefront at comorsports.com. The retailer complements its product sales with professional services including bike repair/tune-ups, ski and snowboard tuning handled by Crystal Glide, Retül 3D motion-capture bike fitting, and seasonal bike rentals in Whistler.

Product overview

Comor - Go Play Outside is a Canadian outdoor recreation retailer offering a comprehensive multi-category product portfolio. The core offerings include bikes (mountain, city, gravel, road, kids, and electric variants), ski equipment (skis, boots, bindings, poles), snowboard equipment (snowboards, boots, bindings, splitboards), and outerwear/apparel for all genders and ages. The business operates on a unified retail platform combined with specialized services including professional bike repair and tuning, ski/snowboard tuning via Crystal Glide, Retül 3D motion capture bike fitting, and bike rentals in Whistler. Supporting offerings include backcountry safety gear, accessories, Protect Our Winters Canada merchandise, gift cards, and the Comor Cycling Club community rides program. The company serves customers through physical stores in Vancouver (Kitsilano), North Vancouver, and Whistler, plus e-commerce with free shipping over $99 within Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikes (Mountain, City, Gravel, Road, Kids, Electric)
• Ski Equipment
• Snowboard Equipment
• Snow Outerwear & Apparel
• Backcountry Gear
• Snow Accessories
• Bike Service & Repair
• Ski & Snowboard Tuning Service
• Retül 3D Motion Capture Fit Service
• Whistler Bike Rentals
• POW Canada Merchandise
• Comor Gift Cards

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Protect Our Winters (POW) CanadaminorStrategic or Co-development PartnerComor hosts the POW Canada merchandise store both online and in all physical locations. POW Canada is a nonprofit organization turning outdoor enthusiasts into climate advocates. All proceeds from POW merchandise sales go directly to POW Canada. Partnership supports environmental advocacy in the outdoor sports community.
• Crystal GlidecoreImplementation/ SI/ Consulting PartnerSki and snowboard tuning services are handled locally by Crystal Glide using Swiss-made MONTANA machinery. This partnership provides professional tuning and repairs using high-end equipment. Service available at Kitsilano and North Shore locations.
• SpecializedcoreChannel Partner/ Reseller/ DistributorMajor bike brand carried extensively throughout stores and online. Featured prominently in sales sections with dedicated Specialized sale collection. Products include mountain bikes, electric bikes, city bikes, road bikes, and accessories.
• TrekcoreChannel Partner/ Reseller/ DistributorMajor bike brand with dedicated collection page and rental offerings including Trek FX Sport AL 3 and Trek Fuel MX. Products span mountain, road, and hybrid categories.
• Rocky Mountain BikescoreChannel Partner/ Reseller/ DistributorCanadian bike brand prominently featured in brands collection. Major partner for mountain and performance bikes.
• Jones SnowboardscoreChannel Partner/ Reseller/ DistributorPremium snowboard and splitboard brand with extensive product line including Mountain Twin, Storm Chaser, Hovercraft, and Youth lines. Products featured in both regular and sale collections.
• AtomiccoreChannel Partner/ Reseller/ DistributorMajor ski and snowboard brand with extensive product lines including Maverick, Bent, and Maven series. Prominent in ski sale sections.
• RossignolcoreChannel Partner/ Reseller/ DistributorFrench ski and snowboard brand with strong presence including Sender, Arcade, and Experience lines. Featured in ski packages and sale collections.
• Burton SnowboardscoreChannel Partner/ Reseller/ DistributorLeading snowboard brand with extensive product line. 82 snowboard products available. Prominent in snowboard collections.
• SalomoncoreChannel Partner/ Reseller/ DistributorMajor ski and snowboard brand featuring QST series and other products. Featured in sale sections with 30% discounts.
• Arc'teryxcoreChannel Partner/ Reseller/ DistributorPremium technical apparel brand with 122 products. Includes Granville and Mantis lines for bags and packs. High-end positioning.
• VolklcoreChannel Partner/ Reseller/ DistributorGerman ski brand featuring Mantra and other performance ski lines. Featured in ski sale with 30% discounts.
• RetülcoreTechnology or IntegrationBike fitting technology provider. Comor offers Retül 3D Motion Capture Fit service using Retül's 3D motion capture technology for advanced bike fitting. Multiple service tiers including sizing and full fit sessions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sport Chek: Canada's largest multi-category sporting goods retailer offering apparel, equipment, and footwear across ski, snowboard, bike, and outdoor categories through both physical stores and e-commerce — directly comparable in product breadth and Canadian retail model to Comor.
• Mountain Equipment Company (MEC): Canadian outdoor co-op retailer carrying premium outdoor apparel, ski, and cycling gear. Operates physical stores across Canada plus e-commerce, and overlaps directly with Comor's ski, outerwear, and bike assortment for the same Canadian outdoor enthusiast customer.
• evo: Specialty multi-sport retailer focused on ski, snowboard, and bike with retail locations in Whistler and other resort markets plus a strong e-commerce platform. Closely mirrors Comor's category mix, resort-location strategy, and premium brand positioning.
• Sporting Life: Canadian premium sporting goods retailer carrying premium ski, snowboard, outdoor apparel, and lifestyle brands across physical and online channels. Comparable to Comor in premium positioning and ski/outdoor category focus, though larger in scale.
• Backcountry: Online-led specialty outdoor retailer offering premium ski, snowboard, bike, and outdoor gear with an expanding physical retail concept. Comparable category mix and premium brand partnerships to Comor, primarily through digital channels.

Broad incumbents

• REI Co-op: US-based outdoor co-op retailer with extensive store footprint, broad outdoor assortment, and strong community/event model analogous to the Cycling Club. Larger scale and US-focused but operates in the same specialty outdoor retail category.
• Decathlon: Global sporting goods mass-market retailer with growing Canadian presence offering ski, bike, and outdoor gear at value price points. Overlaps in product categories with Comor but competes on price/scale rather than premium positioning.

Regional players

• Skaha Bike & Ski: Independent specialty bike and ski retailer operating in BC's Okanagan region. Comparable in product categories, premium brand mix, and service offerings (repairs, fitting), but serves a different regional market than Comor's Lower Mainland and Whistler footprint.

Others

• Arc'teryx: Premium technical outdoor apparel and gear brand with company-operated retail stores in major cities including Vancouver. Comparable as a brand-led retail model for premium outdoor apparel that competes with specialty retailers like Comor for the same customer wallet share.
• Burton: Leading snowboard brand with direct retail and DTC e-commerce. Comparable as a key Comor supplier that increasingly bypasses third-party specialty retailers, representing the disintermediation risk that threatens Comor's traditional wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ComorSports
• Instagraminstagram.com/comorgoplayoutside
• LinkedInlinkedin.com/company/comor-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comor - Go Play Outside