Superior Plus Propane

What Superior Plus Propane does

Superior Plus Propane is a US-based retail propane and fuels distributor operating as a subsidiary of Superior Plus Corp (TSX: SPB), a Canadian publicly traded parent. The company delivers propane, heating oil, diesel, and gasoline to residential homeowners, agricultural operations, builders and construction sites, hospitality and restaurant customers, autogas/fleet operators, and forklift/material-handling users across the Northeast and Southeast United States. Operations span multiple states including New York, Maine, New Hampshire, Virginia, South Carolina, and North Carolina, managed from a corporate headquarters in Rochester, NY under a multi-brand portfolio that includes Cash Energy, Quarles Delivered Fuels, and Freeman Gas.

The technology layer consists of Wi-Fi/cellular tank monitors that transmit real-time fuel-level telemetry, an automatic-delivery program that schedules refills based on usage, the mySuperior customer portal, and mobile applications on iOS and Android. Payment infrastructure includes a 12-month Budget Pay equalized-payment plan and Auto Pay recurring withdrawals. Field operations are executed by a fleet of more than 700 professional drivers, supported by customer service centers, a centralized 1-855-804-FUEL line, and vertical-specific sales territories.

Revenue is generated primarily through usage-based propane and fuel delivery, supplemented by professional service fees for appliance repair and one-time sales of propane appliances and equipment. Customer acquisition combines local field/phone sales with referral programs ($200 dual-credit Refer-a-Friend and the $275 Warm Homes, Full Plates new-customer offer tied to a Feeding America donation). Long-running corporate partnerships with the Breast Cancer Research Foundation (Pink Truck Initiative since 2010) and Feeding America function as brand-building and community-engagement channels rather than direct revenue drivers. Following the 2024 acquisitions of Downeast Energy and Cash Energy, the company consolidated Maine and New Hampshire operations by closing all local offices in December 2024.

Name

Superior Plus Propane

Legal name

Superior Plus Propane

Website

https://cashenergy.com

Company type

Private

Operating status

Operating

Short description

Superior Plus Propane delivers propane, heating oil, diesel, and gasoline to residential and commercial customers across the US Northeast and Southeast, operating a multi-brand network (Cash Energy, Quarles, Freeman Gas) with 700+ drivers and tank-monitoring technology.

Ownership category

akta.pro rank

Product category

Propane and Fuel Delivery Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

akta.pro secondary industry

Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ)

Keywords

• Propane delivery services
• Residential heating fuel
• Commercial propane supply
• Heating oil distribution
• Propane tank monitoring

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Propane and Fuel Delivery: Core revenue from delivering propane, heating oil, diesel, and gasoline to residential and commercial customers
2. Equipment and Service: Service and repair of propane appliances and parts including refrigerators, ranges, and fireplaces
3. Appliance Sales: Sale of propane appliances and equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Superior Plus Propane delivers propane, heating oil, diesel, and gasoline to residential and commercial customers across the US Northeast and Southeast. The company provides automatic and on-demand delivery, tank monitoring technology, equipment service and repair for propane appliances, and conversion services for customers switching to propane. It also serves business segments including agriculture, construction, hospitality, autogas and fleet fueling, forklifts, and commercial dispensing stations.

Product overview

Superior Plus Propane is an energy services company offering a diversified portfolio of fuel products and related services. The core offering includes propane delivery for residential and commercial customers, supplemented by heating oil, diesel, and gasoline. The company operates under a multi-brand strategy including acquired brands such as Cash Energy. Key technology-enabled services include the mySuperior customer portal, tank monitors with real-time tracking, and automatic delivery programs. Business segments serve agriculture, construction, hospitality, fleet/forklift operations, and include equipment service and conversion services. Payment options include Budget Pay, Auto Pay, and standard billing. The product portfolio is characterized by a combination of commodity fuel delivery with technology-enhanced customer experience features.

Differentiator

Problem solved

Functional benefit

Products and services

• Propane Delivery Residential and commercial propane fuel delivery services with automatic delivery and on-demand ordering options, delivered via a fleet of professional drivers across the Northeast and Southeast US.
• Other Fuels Delivery of heating oil, diesel, and gasoline alongside propane offerings for residential and commercial customers.
• Tank Monitors Hardware devices installed on propane tanks to monitor fuel levels in real time, transmitting data via Wi-Fi or cellular networks to alert when refills are due.
• mySuperior Customer Portal Online customer portal enabling account management, invoice viewing, payment processing, delivery scheduling, and automatic delivery enrollment.
• Agricultural Propane Services Propane fueling solutions for agricultural operations including barn heating, irrigation engines, crop dryers, and flame weed control.
• Autogas and Fleet Fueling Propane fueling services for fleet vehicles and autogas applications including forklifts and other material-handling equipment.
• Hospitality and Restaurants Propane Propane solutions for commercial cooking equipment, outdoor heating, and hospitality industry applications.
• Builders and Construction Propane Temporary and permanent propane solutions for construction sites including temporary construction heat and job site equipment.
• Equipment and Service Propane appliance service, repair, and maintenance including servicing of refrigerators, ranges, and fireplaces.
• Convert to Propane Conversion services for homes and businesses switching to propane as their fuel source.
• Dispensing Stations Propane dispensing station solutions for commercial and industrial operations requiring bulk fuel distribution.
• Forklifts Propane Propane fueling for forklifts and material-handling equipment commonly used in warehouses and distribution centers, including 33-pound cylinders.
• Cash Energy Acquired regional brand offering propane and fuel delivery services in Maine and New Hampshire regions, now operating under Superior Plus Propane.

Quantifiable outcome

• $500,000+ donated to Feeding America (equivalent to 5 million meals)
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Feeding AmericacoreStrategic or Co-development Partner · 1 January 2020Superior Plus Propane partners with Feeding America through the 'Warm Homes, Full Plates' campaign. For every new account, the company donates $25 to Feeding America. The campaign has donated over $500,000 to date, equivalent to 5 million meals. New customers also receive a $275 account credit.
• Breast Cancer Research Foundation (BCRF)coreStrategic or Co-development Partner · 1 January 2010Superior Plus Propane has been a corporate partner since 2010, donating a minimum of $50,000 annually. The company runs the Pink Truck Initiative where pink trucks deliver fuel during October (Breast Cancer Awareness Month), with $0.02 donated per gallon of fuel oil delivered by pink trucks.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AmeriGas Propane: AmeriGas is the largest retail propane distributor in the US, delivering propane to residential, commercial, agricultural, and industrial customers. Highly comparable to Superior Plus Propane in core business model (retail propane delivery, tank ownership, conversion services), but with significantly larger national footprint.
• Suburban Propane Partners: Suburban Propane is a publicly traded retail propane distributor serving residential, commercial, and agricultural customers across the US. Directly comparable to Superior Plus in offering propane delivery, tank monitoring, and conversion services with a similar geographic emphasis in the eastern US.
• Ferrellgas Partners: Ferrellgas is a publicly traded propane retailer serving residential, commercial, agricultural, and industrial customers, and is the parent of the Blue Rhino tank-exchange brand. Comparable to Superior Plus Propane in retail delivery model, fleet operations, and customer segmentation.
• Blue Rhino: Blue Rhino is a leading propane tank exchange brand operated by Ferrellgas, focused on portable grill-cylinder exchange at retail locations. While Superior Plus doesn't directly operate tank exchange at retail, Blue Rhino competes for consumer propane mind-share and is an industry reference point.

Broad incumbents

• Tractor Supply Co. Tractor Supply operates propane refill services at its rural-lifestyle retail stores, including serving agricultural customers, which directly overlaps with Superior Plus Propane's farm customer segment. Comparable as a competing channel for agricultural and rural propane supply.
• CHS Inc. CHS is a large US agricultural cooperative providing propane, refined fuels, and energy services to farmers and rural customers. Comparable to Superior Plus Propane in serving agricultural customers with propane for crop drying, irrigation, and heating, though with a much broader energy and grain footprint.

Regional players

• Pilot Flying J: Pilot Flying J operates propane refilling services at its travel centers across North America, particularly relevant to Superior Plus's autogas/fleet segment. Comparable in serving fleet and highway-adjacent propane customers, though focused on vehicle propane rather than home heating delivery.
• Growmark: Growmark is an agricultural cooperative providing propane, fuels, and crop inputs to farmers across the Midwest and Northeast US. Directly comparable to Superior Plus Propane's agricultural segment, particularly its farm fueling, crop drying, and irrigation engine applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SuperiorPlus_ES
• Facebookfacebook.com/SuperiorPlusEnergy
• LinkedInlinkedin.com/company/superior-plus-energy-services_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Plus Propane