Superior Plus Propane
Superior Plus Propane delivers propane, heating oil, diesel, and gasoline to residential and commercial customers across the US Northeast and Southeast, operating a multi-brand network (Cash Energy, Quarles, Freeman Gas) with 700+ drivers and tank-monitoring technology.
- Company typePrivate
- Founded-
- HeadquartersRochester, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Superior Plus Propane does
Superior Plus Propane is a US-based retail propane and fuels distributor operating as a subsidiary of Superior Plus Corp (TSX: SPB), a Canadian publicly traded parent. The company delivers propane, heating oil, diesel, and gasoline to residential homeowners, agricultural operations, builders and construction sites, hospitality and restaurant customers, autogas/fleet operators, and forklift/material-handling users across the Northeast and Southeast United States. Operations span multiple states including New York, Maine, New Hampshire, Virginia, South Carolina, and North Carolina, managed from a corporate headquarters in Rochester, NY under a multi-brand portfolio that includes Cash Energy, Quarles Delivered Fuels, and Freeman Gas.
The technology layer consists of Wi-Fi/cellular tank monitors that transmit real-time fuel-level telemetry, an automatic-delivery program that schedules refills based on usage, the mySuperior customer portal, and mobile applications on iOS and Android. Payment infrastructure includes a 12-month Budget Pay equalized-payment plan and Auto Pay recurring withdrawals. Field operations are executed by a fleet of more than 700 professional drivers, supported by customer service centers, a centralized 1-855-804-FUEL line, and vertical-specific sales territories.
Revenue is generated primarily through usage-based propane and fuel delivery, supplemented by professional service fees for appliance repair and one-time sales of propane appliances and equipment. Customer acquisition combines local field/phone sales with referral programs ($200 dual-credit Refer-a-Friend and the $275 Warm Homes, Full Plates new-customer offer tied to a Feeding America donation). Long-running corporate partnerships with the Breast Cancer Research Foundation (Pink Truck Initiative since 2010) and Feeding America function as brand-building and community-engagement channels rather than direct revenue drivers. Following the 2024 acquisitions of Downeast Energy and Cash Energy, the company consolidated Maine and New Hampshire operations by closing all local offices in December 2024.
Superior Plus Propane firmographics
Firmographics- Name
- Superior Plus Propane
- Legal name
- Superior Plus Propane
- Website
- https://cashenergy.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Superior Plus Propane delivers propane, heating oil, diesel, and gasoline to residential and commercial customers across the US Northeast and Southeast, operating a multi-brand network (Cash Energy, Quarles, Freeman Gas) with 700+ drivers and tank-monitoring technology.
- Ownership category
- akta.pro rank
Superior Plus Propane industry classification
Industry- Product category
- Propane and Fuel Delivery Services
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)
- akta.pro secondary industry
- Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ)
Keywords
Where Superior Plus Propane is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Superior Plus Propane business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Propane and Fuel Delivery: Core revenue from delivering propane, heating oil, diesel, and gasoline to residential and commercial customers
- Equipment and Service: Service and repair of propane appliances and parts including refrigerators, ranges, and fireplaces
- Appliance Sales: Sale of propane appliances and equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Refer a Friend Program |
| Other | Pay-as-you-go | Warm Homes, Full Plates New Customer Offer |
| Subscription | Monthly | Budget Payment Plan |
| Subscription | Monthly | Automatic Payment (Auto Pay) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Superior Plus Propane product offering
Product offeringCore offering
Superior Plus Propane delivers propane, heating oil, diesel, and gasoline to residential and commercial customers across the US Northeast and Southeast. The company provides automatic and on-demand delivery, tank monitoring technology, equipment service and repair for propane appliances, and conversion services for customers switching to propane. It also serves business segments including agriculture, construction, hospitality, autogas and fleet fueling, forklifts, and commercial dispensing stations.
Product overview
Superior Plus Propane is an energy services company offering a diversified portfolio of fuel products and related services. The core offering includes propane delivery for residential and commercial customers, supplemented by heating oil, diesel, and gasoline. The company operates under a multi-brand strategy including acquired brands such as Cash Energy. Key technology-enabled services include the mySuperior customer portal, tank monitors with real-time tracking, and automatic delivery programs. Business segments serve agriculture, construction, hospitality, fleet/forklift operations, and include equipment service and conversion services. Payment options include Budget Pay, Auto Pay, and standard billing. The product portfolio is characterized by a combination of commodity fuel delivery with technology-enhanced customer experience features.
Differentiator
Problem solved
Functional benefit
Products and services
- Propane Delivery Residential and commercial propane fuel delivery services with automatic delivery and on-demand ordering options, delivered via a fleet of professional drivers across the Northeast and Southeast US.
- Other Fuels Delivery of heating oil, diesel, and gasoline alongside propane offerings for residential and commercial customers.
- Tank Monitors Hardware devices installed on propane tanks to monitor fuel levels in real time, transmitting data via Wi-Fi or cellular networks to alert when refills are due.
- mySuperior Customer Portal Online customer portal enabling account management, invoice viewing, payment processing, delivery scheduling, and automatic delivery enrollment.
- Agricultural Propane Services Propane fueling solutions for agricultural operations including barn heating, irrigation engines, crop dryers, and flame weed control.
- Autogas and Fleet Fueling Propane fueling services for fleet vehicles and autogas applications including forklifts and other material-handling equipment.
- Hospitality and Restaurants Propane Propane solutions for commercial cooking equipment, outdoor heating, and hospitality industry applications.
- Builders and Construction Propane Temporary and permanent propane solutions for construction sites including temporary construction heat and job site equipment.
- Equipment and Service Propane appliance service, repair, and maintenance including servicing of refrigerators, ranges, and fireplaces.
- Convert to Propane Conversion services for homes and businesses switching to propane as their fuel source.
- Dispensing Stations Propane dispensing station solutions for commercial and industrial operations requiring bulk fuel distribution.
- Forklifts Propane Propane fueling for forklifts and material-handling equipment commonly used in warehouses and distribution centers, including 33-pound cylinders.
- Cash Energy Acquired regional brand offering propane and fuel delivery services in Maine and New Hampshire regions, now operating under Superior Plus Propane.
Quantifiable outcome
- $500,000+ donated to Feeding America (equivalent to 5 million meals)
- +1 more outcomes
Companies that use Superior Plus Propane
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
Superior Plus Propane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Superior Plus Propane partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Feeding AmericacoreSuperior Plus Propane partners with Feeding America through the 'Warm Homes, Full Plates' campaign. For every new account, the company donates $25 to Feeding America. The campaign has donated over $500,000 to date, equivalent to 5 million meals. New customers also receive a $275 account credit.
- Breast Cancer Research Foundation (BCRF)coreSuperior Plus Propane has been a corporate partner since 2010, donating a minimum of $50,000 annually. The company runs the Pink Truck Initiative where pink trucks deliver fuel during October (Breast Cancer Awareness Month), with $0.02 donated per gallon of fuel oil delivered by pink trucks.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Superior Plus Propane competitors and assessment
Company assessmentDirect peers
- AmeriGas Propane: AmeriGas is the largest retail propane distributor in the US, delivering propane to residential, commercial, agricultural, and industrial customers. Highly comparable to Superior Plus Propane in core business model (retail propane delivery, tank ownership, conversion services), but with significantly larger national footprint.
- Suburban Propane Partners: Suburban Propane is a publicly traded retail propane distributor serving residential, commercial, and agricultural customers across the US. Directly comparable to Superior Plus in offering propane delivery, tank monitoring, and conversion services with a similar geographic emphasis in the eastern US.
- Ferrellgas Partners: Ferrellgas is a publicly traded propane retailer serving residential, commercial, agricultural, and industrial customers, and is the parent of the Blue Rhino tank-exchange brand. Comparable to Superior Plus Propane in retail delivery model, fleet operations, and customer segmentation.
- Blue Rhino: Blue Rhino is a leading propane tank exchange brand operated by Ferrellgas, focused on portable grill-cylinder exchange at retail locations. While Superior Plus doesn't directly operate tank exchange at retail, Blue Rhino competes for consumer propane mind-share and is an industry reference point.
Broad incumbents
- Tractor Supply Co. Tractor Supply operates propane refill services at its rural-lifestyle retail stores, including serving agricultural customers, which directly overlaps with Superior Plus Propane's farm customer segment. Comparable as a competing channel for agricultural and rural propane supply.
- CHS Inc. CHS is a large US agricultural cooperative providing propane, refined fuels, and energy services to farmers and rural customers. Comparable to Superior Plus Propane in serving agricultural customers with propane for crop drying, irrigation, and heating, though with a much broader energy and grain footprint.
Regional players
- Pilot Flying J: Pilot Flying J operates propane refilling services at its travel centers across North America, particularly relevant to Superior Plus's autogas/fleet segment. Comparable in serving fleet and highway-adjacent propane customers, though focused on vehicle propane rather than home heating delivery.
- Growmark: Growmark is an agricultural cooperative providing propane, fuels, and crop inputs to farmers across the Midwest and Northeast US. Directly comparable to Superior Plus Propane's agricultural segment, particularly its farm fueling, crop drying, and irrigation engine applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Superior Plus Propane social profiles
Digital presenceSuperior Plus Propane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Plus Propane leadership team
Management profileNumber of profiles
Profiles9 records
Superior Plus Propane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Plus Propane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Plus Propane
What does Superior Plus Propane do?
Superior Plus Propane delivers propane, heating oil, diesel, and gasoline to residential and commercial customers across the US Northeast and Southeast. The company provides automatic and on-demand delivery, tank monitoring technology, equipment service and repair for propane appliances, and conversion services for customers switching to propane. It also serves business segments including agriculture, construction, hospitality, autogas and fleet fueling, forklifts, and commercial dispensing stations.
Is Superior Plus Propane a public or private company?
Superior Plus Propane is a private company. It is classified as corporate owned and is currently operating.
When was Superior Plus Propane founded?
Superior Plus Propane was founded in -1.
Where is Superior Plus Propane based?
Superior Plus Propane is headquartered in Rochester, United States, in the North America region.
How does Superior Plus Propane make money?
Three revenue lines are on record. Propane and Fuel Delivery is the primary driver. The others are equipment and Service and appliance Sales.
Who are Superior Plus Propane's main competitors?
Direct peers on record are AmeriGas Propane, Suburban Propane Partners, Ferrellgas Partners and Blue Rhino. Broad incumbents are Tractor Supply Co. and CHS Inc.. Regional players are Pilot Flying J and Growmark.
Does Superior Plus Propane have an API?
No public API is recorded for Superior Plus Propane.
What industry is Superior Plus Propane in?
Superior Plus Propane's product category is Propane and Fuel Delivery Services. Its primary akta.pro industry code is AFABAJAL, Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated), with a secondary code of HSAOAKAJ, Propane (LP) Gas Line Installation & Conversion. Its NAICS code is 42372 and its SIC code is 5070.