wbli radio

What wbli radio does

WBLI is a Contemporary Hit Radio (CHR) station broadcasting at 106.1 MHz from Patchogue, New York, licensed to CMG NY/Texas Radio, LLC, a subsidiary of Cox Media Group. The station serves the Long Island market under the "Long Island's #1 For All The Hits" brand positioning and operates with named on-air personalities including the Syke & Ally Ali morning show. Distribution is multi-platform: FM terrestrial broadcast at 106.1 MHz, live audio streaming via the station website, dedicated iOS and Android mobile applications, an Amazon Alexa voice skill for hands-free listening, and on-demand podcast episodes. Content is supplemented by an email newsletter and an integrated social media presence across Facebook, Twitter, and Instagram, plus community engagement through contests, giveaways, and local events such as the Summer Run Series and Block Parties.

The underlying technology stack is conventional broadcast and streaming infrastructure: an FM broadcast at 106.1 MHz, a website streaming platform, mobile applications published by Jacobs Media (per the Google Play package identifier), a podcast distribution system hosted via StreamGuys, and a published Amazon Alexa skill. The station is regulated by the FCC, with a documented 2021 corporate-reorganization filing for the licensee's transfer of control.

WBLI's business model is advertising-driven and free to listeners. Revenue is generated by selling airtime and digital ad inventory to local Long Island businesses and national advertisers seeking to reach the station's listener demographic; specific rates are not publicly disclosed and are quote-based. The company operates as one station within the larger Cox Media Group portfolio, which provides corporate resources for advertising sales support and regulatory compliance. No subscription, freemium, or direct-to-consumer paid offering is present in the input data.

Name

wbli radio

Legal name

CMG Media Corporation d/b/a Cox Media Group

Website

https://wbli.com

Company type

Private

Operating status

Operating

Short description

WBLI is a Contemporary Hit Radio station broadcasting at 106.1 MHz from Patchogue, NY, serving the Long Island market under Cox Media Group ownership. It distributes hit music, entertainment, and local content across FM, web, mobile apps, Alexa, and podcast, monetizing through advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Contemporary hit radio
• FM radio broadcasting
• Radio advertising sales
• Music streaming service
• On-demand podcast content

Headquarters

HQ city

West Babylon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The station generates revenue through advertising sales. Local Long Island businesses and national advertisers purchase airtime to reach the station's listener base. The station website also displays advertisements alongside content and streaming audio.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

WBLI Radio (106.1 BLI) operates as a contemporary hit radio (CHR) station broadcasting at 106.1 MHz FM from Patchogue, New York, serving the Long Island market with hit music, live DJ programming, contests, local news and weather. Its core offering is free, advertising-supported audio entertainment distributed across FM radio, website streaming, iOS/Android mobile apps, an Amazon Alexa voice skill, and on-demand podcasts.

Product overview

106.1 BLI is a contemporary hit radio (CHR) station operated by Cox Media Group, broadcasting at 106.1 FM from Patchogue, NY. The product portfolio centers on the main radio broadcast as the core offering, supplemented by a mobile application for iOS and Android enabling live streaming and podcast access, an Amazon Alexa skill for voice-activated listening, an on-demand podcast featuring the morning show, and an email newsletter for audience engagement. The station competes in the Long Island media market under the 'Long Island's #1 For All The Hits' brand positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• 106.1 BLI Radio Station Long Island's CHR radio station broadcasting at 106.1 MHz FM from Patchogue, NY, featuring contemporary hit music, live DJ programming including Syke & Ally Ali In The Morning, and real-time station streaming for Long Island listeners.
• WBLI Long Island's #1 Hit Music App Mobile application for iOS and Android devices enabling users to listen to the live WBLI radio broadcast, access podcasts on demand, receive push notifications for contests and station news, and engage with station social media feeds.
• WBLI Amazon Alexa Skill Amazon Alexa voice skill that allows users to enable WBLI live streaming on Alexa-enabled devices (Echo and other smart speakers) for hands-free audio listening.
• The Syke & Ally Ali Morning Show Podcast On-demand podcast featuring full episodes and highlights from the Syke & Ally Ali In The Morning show, including guest interviews and community discussions on local topics such as health alerts and local news.
• 106.1 BLI Insider Newsletter Email newsletter that delivers the latest station news updates, exclusive contest access, and station announcements to subscribers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cox Media GroupcoreOthersCox Media Group (CMG) is the parent company and owner of WBLI radio station. CMG operates a network of local television and radio stations. The station website is operated by an affiliate of CMG Media Corporation d/b/a Cox Media Group. CMG handles corporate operations, advertising sales support, and regulatory compliance including FCC licensing matters.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• WHTZ (Z100): WHTZ is a CHR-formatted FM radio station in the NYC market, the most direct format and geographic competitor to WBLI in the greater New York metro. Both stations target hit-music listeners with morning shows, contests, and multi-platform streaming — the standard for comparison on Long Island ad rates.
• WXKS (KISS 108): KISS 108 is a CHR-formatted station serving the Boston market, owned by iHeartMedia. It mirrors WBLI in format, multi-platform distribution, morning show structure, and audience demographic, making it a strong format benchmark for performance and ad monetization.
• WKSS (KISS 95.7): KISS 95.7 is a CHR station in Hartford, CT, also owned by iHeartMedia. Comparable in format, scale, and mid-major-market positioning to WBLI, making it directly relevant for benchmarking digital extension efforts and ad rate dynamics.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster and the parent of Z100, KISS 108, and KISS 95.7. It operates at scale across terrestrial, digital streaming, and podcasting — exactly the multi-platform playbook WBLI is pursuing — and is the principal competitive incumbent in the CHR format space.
• Audacy: Audacy operates major-market FM stations across the U.S. and competes for both ad budgets and digital audio audience share. It provides a comparable full-stack radio-and-podcast distribution model against which WBLI's Long Island performance should be benchmarked.
• Cumulus Media: Cumulus Media is one of the largest U.S. radio operators with stations across multiple markets and formats. It is comparable as a broad incumbent competitor for both ad sales and listener attention in similar-sized DMAs.

Regional players

• WBAB: WBAB is a Long Island classic rock radio station. While it operates in the same Long Island market and shares the same Cox Media Group affiliation context, it targets a different format demographic — making it a regional market peer for ad share rather than direct listener competition.
• WALK 97.5: WALK 97.5 is an adult contemporary station serving Long Island, directly competing for the same local advertiser dollars as WBLI. It is a regional format competitor within the same geography rather than a CHR peer.

Others

• Cox Media Group: Cox Media Group is the parent company of WBLI and operates additional TV and radio stations nationally. While not a peer in the competitive sense, it is the corporate owner that determines strategic direction, capex allocation, and ad-tech investments accessible to WBLI.
• Spotify: Spotify is the dominant music streaming platform and represents the principal secular substitute for terrestrial CHR listening. It is relevant as the structural competitor shaping the long-term demand for hit-music radio advertising and audience attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/1061BLI
• Facebookfacebook.com/106.1BLI
• Instagraminstagram.com/1061bli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wbli radio