michigan metrology

What michigan metrology does

Michigan Metrology, LLC is a privately held Livonia, Michigan metrology services company founded in 1994. It measures and analyzes 3D surface texture, roughness, flatness, and wear for manufacturers, with automotive as the primary served vertical and additional applications in medical devices, aerospace and optics, foundries and casting, and plastics and polymer processing. The company reports having served thousands of clients and serves Midwest and U.S. national markets.

Core services include contract laboratory measurement, process verification, troubleshooting, and recurring production quality work, supplemented by measurement consulting and education. Measurements use Bruker NPFlex 3D optical profilers employing white-light interferometry and confocal microscopy. The service set includes non-contact analysis, large-area stitching up to 20x40mm, measurement of difficult-to-reach features through tiltable heads and long-working-distance objectives, and morphological filtering for wear analysis. Revenue comes primarily from project and ongoing measurement engagements and consulting, while 2-day in-person classes, online courses, webinars, and free seminars support direct and event-driven demand generation.

Name

michigan metrology

Legal name

Michigan Metrology, LLC

Website

https://michmet.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Michigan Metrology is a Livonia-based metrology services firm that measures and analyzes 3D surface texture for manufacturers, primarily in automotive and also medical devices, aerospace, optics, foundries, and plastics. It sells contract testing, consulting, and training using Bruker optical profilers.

Ownership category

akta.pro rank

Product category

Industrial Surface Metrology Services

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro industry

PRIMARYIMAGAFAD

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Sensors, Instrumentation & Measurement (Industrial sensing, metrology, test)

SECONDARYIMAIAMAF

Industrial Quality Inspection & Metrology (Machine Vision)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial IoT (IIoT) & Smart Manufacturing

SECONDARYIMAAAHAJ

Metrology & Scanning Services (Inspection Labs, On-Site Measurement)

Industrials, Manufacturing & Construction/3D Printing/3D Scanning & Metrology for Additive Manufacturing

SECONDARYIMAHADAK

Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Machine Tools & Metalworking Equipment

Keywords

• Surface roughness measurement
• 3D optical metrology
• Surface texture analysis
• Contract measurement services
• Metrology training

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Contract Measurement Services: Laboratory measurement services where Michigan Metrology measures client parts using their Bruker 3D optical profiler equipment. Provides small-batch measurements for process verification, troubleshooting product development issues, and ongoing production measurements. Turnaround time of 1 week or less for quantitative answers.
2. Training and Classes: Revenue from 2-day Surface Roughness, Texture, and Tribology classes offered in-person in Livonia, MI, and online through Udemy/Coursera platforms. Classes cover fundamental and advanced surface texture analysis and tribology concepts.
3. Measurement Consulting Services: Expert consulting services to help clients solve production or quality challenges, interpret measurement data, and optimize manufacturing processes related to surface texture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Michigan Metrology operates a contract measurement laboratory providing 3D surface roughness measurement, wear measurement, flatness measurement, and surface texture analysis for industrial clients. Services are performed using Bruker NPFlex 3D Optical Profiler equipment (white light interferometry and confocal microscopy), with customers shipping parts to the Livonia, MI facility. The company also delivers measurement consulting, 2-day in-person training classes, online courses via Udemy/Coursera, and free webinars on surface texture and tribology.

Product overview

Michigan Metrology is a metrology services company providing 3D surface roughness measurement, analysis, and training. The core offerings include Contract Measurement Lab Services (small-batch and production measurements), Measurement Consulting Services, Surface Roughness Measurement, and Surface Texture Analysis—all delivered using Bruker NPFlex 3D Optical Profiler equipment. Supporting these services, the company offers Training and Classes (in-person 2-day courses, online classes via Udemy/Coursera, and a free webinar series) covering surface texture concepts, tribology, and practical applications across automotive, medical device, aerospace, and materials industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Measurement Lab Services Outsourced 3D surface roughness, wear, and flatness measurement services where customers ship parts to the Livonia, MI laboratory for analysis using Bruker NPFlex 3D Optical Profiler equipment. Supports both one-time troubleshooting projects and ongoing production measurement arrangements for manufacturers, with quantitative answers typically delivered in 1 week or less.
• Surface Roughness Measurement 3D optical surface roughness measurement service using Bruker NPFlex equipment for components across automotive, medical device, aerospace, and plastics industries. Quantifies roughness, waviness, form, porosity, and wear patterns on rough and smooth surfaces.
• Surface Texture Analysis Advanced analysis of 3D surface texture data using specialized software and morphological filtering techniques to characterize texture patterns, predict functional performance, and diagnose quality issues such as wear versus porosity separation.
• Measurement Consulting Services Expert consulting to help manufacturers solve production and quality challenges, interpret surface measurement data, and optimize manufacturing processes related to surface texture, wear, sealing, friction, and appearance issues.
• Training and Classes 2-day in-person Surface Roughness, Texture, and Tribology classes delivered at the Livonia, MI facility (8:00 am-4:30 pm, including breakfast and lunch), as well as self-paced online courses via Udemy and Coursera platforms. Custom training programs also available.
• Surface Roughness, Texture, and Tribology Webinar Series Free one-hour webinar series covering surface texture, instruments, filtering, parameters, wear, friction, sealing, surface energy, and paint appearance topics, presented by Dr. Don Cohen as introductory and topical content drawn from the longer training course.

Quantifiable outcome

• Quantitative answers delivered in 1 week or less
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BrukercoreTechnology or IntegrationMichigan Metrology operates as a Bruker Value Added Partner, using Bruker NPFlex 3D Optical Profilers as their primary measurement equipment. The partnership provides access to state-of-the-art optical profiling technology including white light interferometry and confocal microscopy capabilities. Bruker personnel participate in company seminars to demonstrate measurement methods and equipment capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bruker: Manufacturer of the NPFlex 3D Optical Profiler that is Michigan Metrology's primary instrument platform, and a broader surface and dimensional analysis vendor. Direct comparison as both the equipment supplier and a potential competing service provider for high-end surface metrology work.
• Mitutoyo America: Major measurement and metrology instrumentation company offering surface roughness, form, and dimensional measurement products with accompanying calibration and measurement services. Broad incumbent in industrial metrology.
• Keyence Corporation: Global manufacturer of measurement and inspection sensors and systems including surface roughness profilers. Comparable as a broad industrial metrology provider whose instruments increasingly automate what historically required external lab work.
• Element Materials Technology: Global testing, inspection, and certification services company offering materials testing and surface-related characterization. Comparable as a larger testing-services incumbent competing for outsourced industrial measurement work.
• Intertek: Global testing, inspection, and certification firm providing industrial materials and product testing services. Broad incumbent offering outsourced measurement and analysis capabilities to manufacturing clients.

Direct peers

• Taylor Hobson (Ametek): Long-established manufacturer of surface metrology and form measurement instruments (Talysurf series) and provider of related measurement services. Most direct peer in 3D surface roughness and texture measurement for industrial applications.
• Zygo (AMETEK): Specializes in optical metrology including 3D optical profilers and surface measurement, with origins in white light interferometry directly comparable to Michigan Metrology's core technology stack. Closest technology peer in optical profiling instrumentation.
• Sensofar Metrology: Manufactures 3D optical profilers based on confocal and interferometric techniques and supports measurement service engagements. Direct peer in optical surface metrology technology and methodology.

Emerging players

• Polytec GmbH: Provides optical measurement solutions including laser vibrometry and 3D surface metrology products with research-grade positioning. Comparable as a peer in advanced optical surface measurement technology serving industrial and R&D customers.

Regional players

• Westmoreland Mechanical Testing & Research: Independent US testing laboratory providing mechanical testing, failure analysis, and materials characterization services. Comparable as a peer independent testing services firm serving industrial manufacturers on a regional basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@michiganmetrologyllc568/videos
• LinkedInlinkedin.com/company/michigan-metrology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about michigan metrology