horto green aktiebolag

What horto green aktiebolag does

Horto Green aktiebolag is described as selling garden plants, hedging plants, and gardening supplies to customers through an online store and a physical garden center. The profile classifies the business as private and for-profit, based in Asmundtorp, Sweden, and sized at 1-10 employees. It does not identify a particular customer segment; the profile implies direct retail sales, while pricing and channel-level economics are unavailable.

No product-level catalog, proprietary technology, e-commerce platform details, integrations, or quantified customer outcomes are provided. Reports the company website as operating but displays only a verification/loading page, preventing validation of the product assortment, business activity, technology stack, and other operating details.

Name

horto green aktiebolag

Legal name

horto green aktiebolag

Website

https://hortogreen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Horto Green aktiebolag sells garden plants, hedging plants, and gardening supplies through an online store and physical garden center in Sweden. The profile reports 1-10 employees, but available evidence does not establish customer segments, pricing, or revenue mechanics.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Garden plants
• Hedging plants
• Gardening supplies
• Garden center retail
• Online nursery

Headquarters

HQ city

Asmundtorp

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Horto Green sells garden plants, hedging plants, and gardening supplies through an online store and a physical garden center. The business serves gardening consumers in Sweden with both digital and in-person purchasing options from its base in Asmundtorp.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden plants Sale of garden plants to individual gardening consumers in Sweden, offered through an online store and a physical garden center in Asmundtorp.
• Hedging plants Sale of hedging plants (hedging stock) to individual consumers for garden and landscape use, offered through an online store and a physical garden center in Asmundtorp.
• Gardening supplies Sale of gardening supplies (gardening-related goods) to individual gardening consumers in Sweden, offered through an online store and a physical garden center in Asmundtorp.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Plantagen: Plantagen is the largest Nordic garden centre chain, operating physical stores across Sweden, Norway, and Finland plus a sizeable online store selling plants, hedging, and gardening supplies. It is the most directly comparable competitor to Horto Green in product range, customer base, and channel mix.
• Blomsterlandet: Blomsterlandet is a major Swedish garden centre chain with both physical stores and e-commerce, selling garden plants, hedging, and gardening supplies. It competes head-to-head with Horto Green in the Swedish consumer plant-retail segment.
• Bakker: Bakker is a Dutch horticultural retailer selling plants, bulbs, hedging, and gardening supplies through catalogue and online channels across Europe. It mirrors Horto Green's online plant-retail model and targets similar hobbyist and small-landscaper buyers.
• Greenwood Nursery: Greenwood Nursery is a US-based online plant nursery selling shrubs, hedging plants, and garden supplies direct to consumers. It represents the online-only plant retail model that Horto Green's e-commerce arm resembles.

Regional players

• Dehner: Dehner is Germany's largest garden centre chain, offering plants, hedging, and garden supplies across a multi-site retail footprint. Conceptually the closest European analogue to Horto Green, though it does not directly compete in the Swedish market.

Broad incumbents

• OBI: OBI is a large European home-improvement and garden retailer carrying plants, garden equipment, and supplies. It competes with Horto Green in gardening categories as part of a broader DIY and outdoor portfolio rather than as a dedicated plant specialist.
• Gardena: Gardena is a leading European brand for garden watering, tools, and equipment, owned by Husqvarna Group. It is not a plant retailer but sits firmly in the gardening category Horto Green operates in, often co-sold through garden centres.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about horto green aktiebolag