no profile boat lifts

Name

no profile boat lifts

Legal name

Way Marine Design

Website

https://noprofileboatlifts.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Marine Boat Lifts

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Shiplifts & Transfer Systems (Rail/Platform Transfer, Slipways) (IMAJALAB)

Keywords

• Hydraulic boat lifts
• Boat lift manufacturing
• Marine equipment
• Waterfront dock accessories
• Boat trolley systems

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Boat Lift Sales (Platform, Cradle, Elevator, Hybrid): Primary revenue from designing, manufacturing, and selling hydraulic boat lifts in various weight capacities (3K through 50K). Lifts are sold direct to end customers with custom configurations tailored to each buyer's vessel and waterfront specifications. Each lift is per-tested before delivery and includes standard equipment packages.
2. Aftermarket Accessories: Revenue from complementary marine accessories including WayKleen Power Washer (stainless steel hose reel, 100ft hose, deionizing tank, soap blaster in custom dock box), Flip Step safety step accessory, and Kayak & Paddleboard Rack (holds up to 4 watercraft). These accessories cantilever off the boat lift to save dock space.
3. Installation and Maintenance Services: Installation support including site assessment, boom-assisted placement of heavy CHU units, and electrical hookup. Service lifts are positioned for marinas to generate revenue by enabling staff to service, maintain, and detail client boats.
4. International Shipping Services: Global shipping with skeletal crating and inclusion of transformers for 50Hz international markets. Shipping fees likely factored into international lift pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

No Profile Boat Lifts designs, manufactures, and sells hydraulic boat lift systems using a patented twin horizontal hydraulic ram architecture housed in aluminum Cable Handling Units (CHUs). The company offers platform lifts, cradle lifts, elevator lifts, hybrid lifts, and service lifts in capacities from 3K to 50K pounds, along with marine accessories (Flip Step, Kayak & Paddleboard Rack, WayKleen Power Washer) and a boat trolley rail transport system, selling direct to residential waterfront owners, marinas, and government agencies worldwide.

Product overview

No Profile Boat Lifts offers a unified portfolio of hydraulic boat lifts built around its patented twin hydraulic ram design. The core product line includes Platform Lifts (the flagship with full-length moving platforms in 5K through 50K capacities), Cradle Lifts (utilitarian with side catwalks), Elevator Lifts (dock-integrated), and Hybrid Lifts (customizable combinations). These are complemented by marine accessories including the Flip Step safety step, Kayak & Paddleboard Rack, and WayKleen Power Washer. The company also provides Service Lifts for marina operations and a Boat Trolley System for transporting boats on rails. All lifts share the same patented hydraulic technology with horizontal rams in aluminum Cable Handling Units (CHUs), eliminating traditional problems like cable winding and gearboxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Platform Lifts
• Cradle Lifts
• Elevator Lifts
• Hybrid Lifts
• Service Lifts
• Boat Trolley System
• Flip Step
• Kayak & Paddleboard Rack
• WayKleen Power Washer

Quantifiable outcome

• Motor removal for storm protection in under 10 minutes via quick-disconnect system
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hi-Tide Lifts: Florida-based hydraulic boat lift manufacturer with comparable product breadth across platform and cradle lift configurations. Directly competes in the same residential and marina customer segments and serves as the closest incumbent competitor to No Profile's hydraulic lift lines.
• HydroHoist Boat Lifts: Established boat lift brand offering platform lifts, PWC lifts, and boat lift accessories. Overlaps with No Profile across residential and marina channels and is one of the largest direct competitors in the U.S. hydraulic lift category.
• ShoreMaster: Broader marina and waterfront equipment manufacturer offering boat lifts, docks, and PWC lifts. Serves overlapping marina operators and waterfront property owners with a wider product portfolio that includes lift lines comparable to No Profile's platform and elevator systems.
• Shore Station: Long-standing aluminum boat lift manufacturer serving residential and commercial customers. Competes directly with No Profile in platform and cradle lift categories and benefits from a broader U.S. dealer and installer footprint.
• Golden Boat Lifts: Direct competitor in premium boat lift systems with similar elevator, platform, and cradle product positioning. Overlaps with No Profile in the same high-end residential and commercial marina segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about no profile boat lifts