hello world labs
Hello World Labs is a Mountain View-based behavioral design firm that builds evidence-based gamified tools, apps, and training programs to help sustainability leaders drive community climate action, serving individuals, schools, and enterprise clients globally.
- Company typePrivate
- Founded-
- HeadquartersMountain View, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What hello world labs does
Hello World Labs is a privately held behavioral design company headquartered in Mountain View, California, that develops evidence-based tools and training to help sustainability leaders drive community-level climate action. The company builds a portfolio of digital apps, browser extensions, physical products, real-time data displays, and educational programs grounded in behavioral science, gamification, and environmental psychology. Core product lines include the Zerowastify suite (a 40,000-word manual, habit app, zero-waste poster, and home waste reports covering 150 zero-waste behaviors), the Energy Lollipop Chrome Extension and home app for real-time California grid carbon emissions, the Behavior Mapping Card Kit (96 cards), the Environmental Psychology Toolkit (112 principles), and the Climate Action Design School six-week cohort program. The company also operates sub-brands Energy Lollipop, Earth Doctors, and the Games for Impact Essentials podcast.
The business operates across multiple revenue streams: subscription/cohort-based educational programs (Climate Action Design School, Behavior Mapping Bootcamp, Designing Change Masterclass), one-time purchases of physical and digital learning products via shop.helloworlde.com, freemium browser tools (Energy Lollipop, Energy Animal), and custom professional services for enterprise installations (Salesforce Tower emissions display, University of Glasgow COP26 display, UC Santa Cruz campus waste display, Sustainable Apparel Coalition impact labels). Distribution combines self-service e-commerce targeting individuals and SMBs with direct enterprise sales for high-touch digital display installations in buildings, campuses, and event venues.
Go-to-market is community-led, anchored by a 15,000+ sustainability leader newsletter base, peer testimonials from thought leaders including Seth Godin, Jesse Schell, and Stanford/Columbia academics, conference presence (COP26), and free tool adoption funnels that convert into paid courses and custom workshops. Geographic reach spans North America (USA) and Europe (UK), with project deployments also referenced in New Zealand. The company appears bootstrapped with no disclosed external funding, and Katie Patrick is identified as the founder driving the proprietary methodology and product portfolio.
hello world labs firmographics
Firmographics- Name
- hello world labs
- Legal name
- Hello World Labs
- Website
- https://helloworlde.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Hello World Labs is a Mountain View-based behavioral design firm that builds evidence-based gamified tools, apps, and training programs to help sustainability leaders drive community climate action, serving individuals, schools, and enterprise clients globally.
- Ownership category
- akta.pro rank
hello world labs industry classification
Industry- Product category
- Sustainability Education & Engagement Tools
- NAICS
- Environmental Consulting Services (541620), Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Computer Programming Services (7371), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
- akta.pro secondary industries
- Climate Change Mitigation & Adaptation (BPAGAGAF), Workplace Wellness & Wellbeing Education (EDAAAHAN), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)
Keywords
Where hello world labs is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
hello world labs business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Educational Programs and Courses: Climate Action Design School offers six-week co-design cohorts teaching behavioral science, gamification, and marketing funnel essentials. Behavior Mapping Bootcamp provides tutorial videos, templates, and community access. Courses use a cohort-based model with waitlists.
- Masterclasses and Workshops: Principles of Designing Change Masterclass is a deep dive into scaling systems of change. Custom workshops and design sprints available for organizations seeking tailored engagement solutions.
- Learning Products: Sale of physical and digital learning products including the Behavior Mapping Card Kit (96 cards), Environmental Psychology Toolkit (112 principles), Zerowastify - The Complete Zero Waste Manual (40,000-word guide), and the book 'How to Save the World'.
- Browser Tools and Digital Products: Free tools including Energy Lollipop Chrome Extension drive adoption. Some products like Zerowastify Home Waste Reports use real-time data with load sensors and RFID tracking for households. Custom digital displays and dashboards sold via inquiry.
- Custom Design and Implementation: Organizations can inquire for custom 1:1 assessments, workshops, design sprints, and implementation of engagement tools. Includes projects like Apartment Emissions Leaderboard, Urban Canopy, and digital displays for buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Behavior Mapping Bootcamp with Card Kit |
| Subscription | Annual | Climate Action Design School Cohort |
| One time/ perpetual license | Pay-as-you-go | How to Save the World Book |
| Professional services/ project-based | Multi-year contract | Principles of Designing Change Masterclass |
| One time/ perpetual license | Pay-as-you-go | Environmental Psychology Toolkit |
| Freemium | Pay-as-you-go | Energy Lollipop Chrome Extension |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
hello world labs product offering
Product offeringCore offering
Hello World Labs provides behavioral design training and tools that help sustainability leaders drive community climate action. The company develops and sells educational programs (Climate Action Design School, Behavior Mapping Bootcamp), physical learning products (card kits, books, toolkits), software tools and apps (Energy Lollipop Chrome Extension, Zerowastify Habit App, Garden City AR), and custom digital displays/installations for organizations to visualize real-time environmental data and drive pro-environmental behavior.
Product overview
Hello World Labs offers a comprehensive portfolio of climate action tools focused on behavioral science and gamification to drive sustainable behavior change. The core offerings include the Zerowastify suite (manual, habit app, poster, and home waste reports) for zero-waste behavior change; Energy Lollipop products (Chrome extension, home app) for real-time California grid emissions tracking; the Detrashed Zero Waste Living Game for gamified learning; and various classroom tools including What's Your Foodprint, Worm City, and Thermal City Heat Island Display. The company provides educational programs through the Climate Action Design School, Behavior Mapping Bootcamp, and resources like How to Save the World Book, Principles of Designing Change Masterclass, Behavior Mapping Card Kit, and Environmental Psychology Toolkit. Additional offerings span physical products (Women's Reusables Vending Machine, Compost-a-tron, Girl Box), digital displays for real-time emissions (Campus Waste Display, High School CO2 Foyer Display, City Scale Emissions Display, Classroom CO2 Displays), apps (Garden City AR, Time of Day Energy Shift, V-Score), and community engagement tools (Green Neighborhood Discovery Quest, Clean Energy Yard Badges, Green Home Conversation Cards). The portfolio emphasizes evidence-based approaches combining behavioral psychology, gamification, and environmental psychology to influence pro-environmental actions.
Differentiator
Problem solved
Functional benefit
Brands
- Zerowastify: A comprehensive zero waste behavior change platform including a 40,000-word manual, habit app, and home waste reports with 150 zero-waste behaviors.
- Energy Lollipop
- Earth Doctors
- Climate Action Design School
- Behavior Mapping Bootcamp
Quantifiable outcome
- 67% increase in recycling rate when people were shown the number of cans recycled
- +2 more outcomes
Companies that use hello world labs
Customer profileNamed customers7 records
Segments7 records
hello world labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
hello world labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- University of GlasgowflagshipCampus Real-Time Emissions Display unveiled during COP26 United Nations Climate Change Conference. Large-screen installation in campus foyer showing real-time carbon emissions benchmarked against university carbon reduction goals.
- Sustainable New ZealandcoreCollaboration to engage local event communities including entertainment, sporting events, school fairs, and markets to adopt mobile reusable product and washing service replacing disposable foodware. Project included online waste calculator, waste score system, and event type comparison map.
- University of California Santa CruzcoreDevelopment of interactive web platform and large wall installation showing real-time waste and recycling data for campus dorms. System uses GPS trackers and weigh scales on garbage trucks with emotive banana slug mascots to foster student engagement.
- SalesforceflagshipDynamic data infographic for massive digital screen at Salesforce office in downtown San Francisco. Displays daily updates on city's electricity, gas, and fuel emissions visible to passersby on the street.
- Sustainable Apparel CoalitioncoreDevelopment of Apparel Environmental Impact Disclosure Label providing consumers with benchmarked sustainability metrics including carbon footprint, water consumption, chemical use, and social impact.
- Koolock (NASA Labs)corePlatform for Thermal Satellite Data using high-resolution thermal imagery from NASA satellites. Platform processes data through custom machine learning algorithms providing parcel-level surface temperature comparisons for urban heat island analysis.
- The Amber Project (UK)coreHigh School CO2 Foyer Display project across UK schools. Display screens in school foyers show real-time emissions data with schools ranked on leaderboard alongside 25 other schools in district.
Scale indicators8 records
hello world labs competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
hello world labs social profiles
Digital presencehello world labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
hello world labs leadership team
Management profileNumber of profiles
hello world labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hello world labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hello world labs
What does hello world labs do?
Hello World Labs provides behavioral design training and tools that help sustainability leaders drive community climate action. The company develops and sells educational programs (Climate Action Design School, Behavior Mapping Bootcamp), physical learning products (card kits, books, toolkits), software tools and apps (Energy Lollipop Chrome Extension, Zerowastify Habit App, Garden City AR), and custom digital displays/installations for organizations to visualize real-time environmental data and drive pro-environmental behavior.
Is hello world labs a public or private company?
hello world labs is a private company. It is currently operating.
When was hello world labs founded?
hello world labs was founded in -1.
Where is hello world labs based?
hello world labs is headquartered in Mountain View, United States, in the North America region.
How does hello world labs make money?
Five revenue lines are on record. Educational Programs and Courses are the primary driver. The others are masterclasses and Workshops, learning Products, browser Tools and Digital Products and custom Design and Implementation.
Does hello world labs have an API?
No public API is recorded for hello world labs.
What industry is hello world labs in?
hello world labs's product category is Sustainability Education & Engagement Tools. Its primary akta.pro industry code is BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site), with a secondary code of BPAGAGAF, Climate Change Mitigation & Adaptation. Its NAICS code is 541620 and its SIC code is 7371.