holborn european marketing

What holborn european marketing does

Holborn European Marketing Company Limited is a Cyprus-incorporated private oil marketing and trading company founded in 1987 and headquartered in Larnaca. The company purchases crude oil and feedstocks, arranges their processing at the Hamburg refinery (operated by wholly-owned subsidiary Holborn Europa Raffinerie GmbH), sells the refined petroleum products in the German market, and trades in oil products. Its portfolio includes sulphur-free diesel and gasoline (DIN EN 590 and DIN EN 228), heating oil, heavy fuel oil including 0.5% VLSFO, propane, butane, propylene, and cyclohexane, all REACH-registered and compliant with applicable DIN, EN, ISO, and ASTM standards. The refinery operates at 80,000-105,000 bbl/day capacity and the company achieved IMO 2020 compliant production of 0.5% VLSFO by October 2019.

The company's revenue model is B2B wholesale transaction-based sales of refined products on multi-year contracts, with pricing negotiated bilaterally rather than publicly disclosed. It maintains a captive distribution channel through wholly-owned subsidiary Deutsche Tamoil GmbH, which operates over 400 service stations in Germany under the HEM brand and is supplied volumetrically by Holborn. Additional distribution occurs through direct sales to industrial and commercial customers via the refinery's logistical infrastructure (truck loading stations, 50%-owned NDO pipeline, 20.3%-owned NWO deep-water terminal at Wilhelmshaven), and through exchange contracts with international mineral oil companies. Disclosed turnover stands at €3.65 billion on 6,585 ktons of product sales annually, representing approximately 5% nationwide market share in Germany, with the company ranked among Europe's top 10% most energy efficient refineries.

The company is a wholly-owned subsidiary of Holborn Investment Company Limited (Cyprus, 1986), which in turn is 100% owned by Oilinvest (Netherlands) B.V. Its primary banking relationship is with the Oddo BHF Bank-headed consortium that has provided working capital since 1988. Strategic direction centres on margin improvement at the Hamburg refinery, regulatory compliance, and supporting Deutsche Tamoil's HEM network expansion for the broader group's benefit, with no recent moves into new geographies outside Northern Germany or new business lines beyond the existing fuel and petrochemical feedstock portfolio.

Name

holborn european marketing

Legal name

Holborn European Marketing Company Limited

Website

https://holborn.com.cy

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Holborn European Marketing is a Cyprus-incorporated private oil marketing and trading company that purchases crude oil and feedstocks for processing at its Hamburg refinery (80,000-105,000 bbl/day), then sells refined petroleum products (diesel, gasoline, heating oil, heavy fuel oil, LPG, propylene, cyclohexane) to industrial, commercial, and retail customers in Northern Germany, including its sister company's 400+ HEM-branded service stations.

Ownership category

akta.pro rank

Product category

Oil Refining & Petroleum Products

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum Refineries (32411), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Crude Oil & Refined Products Trading & Marketing (EUAGAAAD)

akta.pro secondary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Oil refining services
• Petroleum product trading
• Crude oil procurement
• Refined fuel distribution
• Hydrocarbon processing

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Refined Oil Products Sales: Selling refined petroleum products including diesel, gasoline, heating oil, heavy fuel oil, propane, butane, propylene, and cyclohexane. The company sells in excess of 6 million tons of finished products annually through direct sales and the refinery's logistical infrastructure.
2. Crude Oil and Feedstock Purchasing/Trading: Purchasing crude oil and feedstocks for processing at the Holborn Refinery in Hamburg. The company selects and purchases hydrocarbons to maximise synergies and economics, then trades oil products.
3. Supply to Retail Network: Ensuring product availability for Deutsche Tamoil GmbH's network of over 400 service stations, supplying volumetric requirements directly from the refinery and through exchange contracts with international mineral oil companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Holborn European Marketing purchases crude oil and feedstocks, arranges processing at the Hamburg refinery under a processing agreement, and sells the resulting refined petroleum products (diesel, gasoline, heating oil, heavy fuel oil, propane, butane, propylene, cyclohexane) to wholesale customers and to the Deutsche Tamoil GmbH retail service station network operating under the HEM brand in Germany. The company also trades in oil products to optimise storage capacity and market positioning.

Product overview

Holborn European Marketing Company Limited operates as an integrated oil marketing and trading company offering a portfolio of refined petroleum products sourced from its Hamburg refinery. The core offering includes Diesel, Gasoline, Heating Oil, Heavy Fuel Oil, Propane, Butane, Propylene, and Cyclohexane, all REACH-registered and compliant with DIN and EN regulations. The company operates a vertical value chain model: it selects and purchases crude oil and feedstocks, arranges processing at the Hamburg refinery under a processing agreement, and sells finished products to customers including the Deutsche Tamoil GmbH retail network of over 400 service stations operating under the HEM brand. Key services include crude procurement and optimisation, refined product sales, and oil product trading to maximise storage capacity utilisation and market positioning.

Differentiator

Problem solved

Functional benefit

Brands

• HEM: Service station brand operated by Deutsche Tamoil GmbH in Germany, with over 400 service stations

Quantifiable outcome

• 5% nationwide market share in Germany
• +4 more outcomes

Named customers2 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Deutsche Tamoil GmbHcoreStrategic or Co-development Partner · 1 January 1999German registered company based in Hamburg, acquired in 1993 and became wholly owned subsidiary in 1999. Engages in German service station market under the HEM brand. Main fuel supplier is Holborn European Marketing Company Ltd.
• Holborn Europa Raffinerie GmbHcoreStrategic or Co-development Partner · 1 January 1987German registered company established in 1987 with the purchase of the Hamburg refinery. Processes crude oil and other input materials under a processing agreement signed in 1988 with Holborn European Marketing Company Limited. Well positioned in Hamburg with access to sea and inland waterways.
• Nord-West Oelleitung GmbH (NWO)minorStrategic or Co-development Partner · 1 January 1987NWO tank farm at Wilhelmshaven handles VLCC vessel discharges. Holborn holds 20.3% stake in NWO. Crude is transferred via 147km NDO pipeline to the Hamburg refinery.
• Norddeutsche Oelleitungsgesellschaft mbH (NDO)minorStrategic or Co-development Partner · 1 January 1987NDO is a 100% subsidiary providing the 147km pipeline for transferring crude from Wilhelmshaven to the Hamburg refinery. Holborn holds 50% interest in NDO pipeline.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holborn-european-marketing-company-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about holborn european marketing