kippenvel ontwerp

What kippenvel ontwerp does

Kippenvel Ontwerp is a privately-held, founder-owned graphic design and online design studio headquartered in Boxtel, Netherlands, operating under a three-phase service model of Concept, Creation, and Realization, with a website-documented 'Werkwijze' that adds Evaluation and Network as further process steps. The firm delivers visual identity systems, logos, corporate identities, responsive websites, print collateral, annual reports, campaign materials, and exhibition/publication design for a heterogeneous client base that spans SMEs, nonprofits, cultural institutions, schools, social housing, insurance, and individual artists. A sole practitioner, Roeland, leads delivery, augmented by a curated external network of strategists, marketers, copywriters, web builders, photographers, illustrators, video specialists, and printers, allowing the studio to scope larger projects without internal headcount expansion.

The business model is project-based and fee-for-service, with pricing quoted per engagement on direct inquiry; no subscription, retainer, or recurring revenue structure is described. Go-to-market is sales-led and relationship-driven: the studio's portfolio website (kippenvel.nu) and word-of-mouth referrals function as the principal acquisition channels, supported by prominent client testimonials. Geographically, the studio serves clients primarily in the Netherlands, with documented cross-border delivery to Aruba (Caribbean) via ENNIA Aruba N.V. There is no disclosed revenue, no external funding, no parent or subsidiary structure, and no technology platform or AI capability — Kippenvel Ontwerp operates as a personal-services creative practice rather than a scalable software business.

Name

kippenvel ontwerp

Legal name

Kippenvel Ontwerp

Website

https://kippenvel.nu

Company type

Private

Operating status

Operating

Short description

Kippenvel Ontwerp is a founder-owned Dutch graphic design studio in Boxtel that delivers branding, websites, print, and campaign design for SMEs, nonprofits, cultural organizations, and public-sector clients across the Netherlands and Aruba on a project-fee basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Boxtel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Design Services (Project-based): Kippenvel Ontwerp operates as a graphic design studio offering concept, creation, and realization of visual communication projects. Revenue is generated through project-based design fees for services spanning branding, websites, print, and campaigns. No subscription or recurring revenue model is described.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kippenvel Ontwerp is a small Dutch graphic design and online design studio that delivers visual identity and branding, responsive websites, and print design (books, brochures, posters, flyers, annual reports, exhibition materials) through a structured Concept, Creation, and Realization process. The studio serves SMEs, nonprofits, cultural organizations, government clients, and individual artists, operating as a single-designer practice supported by a broad network of external specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity & Branding Development of visual identities for organizations, including logos, corporate identity systems, brand positioning work, consistent house styles, signing, sublabels, and corporate clothing, applied across both print and digital touchpoints. Delivered for SMEs, nonprofits, government clients, and cultural organizations.
• Responsive Website Design and Development Design and build of responsive websites for clients across industries, including custom layouts, mobile optimization, content management integration, and one-page website formats.
• Print Design and Publication Layout Design and layout of printed materials including hardcover books, periodic magazines, brochures, flyers, posters, placemats, infographics, annual reports, jubilee publications, and exhibition print collateral, delivered for SMEs, social housing corporations, nonprofits, and cultural institutions.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Huis73 Bibliotheek BoxtelminorStrategic or Co-development PartnerHuis73 Bibliotheek Boxtel partnered with Kippenvel Ontwerp on the 'De verhalen liggen op straat' project, in collaboration with BroPro. The project aimed to stimulate children to write stories during Boxtel's Kinderboekenweek. Kippenvel handled the book design, posters, flyers, and overall visual concept for the project.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Brandhome: Belgian branding and graphic design agency. Comparable because it offers similar branding and graphic design services, though it primarily serves the Belgian market rather than the Netherlands.

Broad incumbents

• Dept Agency: Large Dutch digital and creative agency offering branding, websites, and marketing services. Comparable because it competes for the same SME and enterprise clients in the Netherlands seeking integrated branding and digital design, though at significantly larger scale.
• Studio Dumbar: Renowned Dutch design studio specializing in visual identity and branding. Comparable because it serves similar client needs (corporate identity, brand systems) within the Netherlands, though with significantly higher profile and larger team.
• Total Design: Larger Dutch design agency offering branding, graphic design, and digital design services. Comparable because it operates in the same Dutch market with overlapping branding and graphic design offerings, though at a much larger scale and broader portfolio.

Emerging players

• 99designs (by Vista): Global online marketplace connecting clients with freelance graphic designers. Comparable because it competes for the same SME and small-project clients seeking logo, branding, and graphic design services, offering a lower-cost alternative to traditional design studios.
• Canva (for SMB/design tool): Global online design platform enabling DIY graphic design and branding. Comparable because it represents an alternative path for SMEs to obtain branding and design assets without hiring a dedicated studio, applying indirect competitive pressure on Kippenvel's SMB segment.

Direct peers

• Clever°Franke: Dutch design studio focused on data visualization, branding, and digital experiences. Comparable because it is a Netherlands-based design studio serving similar enterprise clients with branding and digital design offerings, including some print-related work.
• Random Studio: Independent Dutch creative studio specializing in branding, digital design, and visual storytelling. Comparable because it is a Netherlands-based independent studio with similar scope of branding, print, and digital design services, though with a larger team and global client base.
• Studio Nienke Boer: Small Dutch graphic design studio offering branding, print, and digital design. Comparable because it operates at a similar scale (small/solo studio) with comparable offerings in graphic design and branding, serving Dutch clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kippenvel-ontwerp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kippenvel ontwerp