What dfwima does

DFWIMA (Dallas Fort Worth Interactive Marketing Association) is a privately held nonprofit professional membership association serving interactive marketing professionals, agencies, ad-tech firms, and brand marketers in the Dallas-Fort Worth metroplex. The organization provides a unified community platform built around six core offerings: a searchable Membership Directory of corporate and individual members, a Job Board listing marketing roles from member organizations, an Events Platform hosting the annual Excellence in Interactive Media Awards and recurring networking events, a Newsletter reaching 8,000+ subscribers, an educational Scholarship program, and Speaking Engagement opportunities. None of these products are proprietary technology; the underlying infrastructure is the third-party Glue Up SaaS platform (dfwima.glueup.com), which handles account creation, event registration, membership subscription management, and payment processing on a white-label basis.

DFWIMA's business model is a hybrid of recurring subscription revenue and event-based revenue. Corporate and individual members pay annual dues for benefits including quarterly advertising reach to the 8,000+ subscriber newsletter, co-hosting rights for networking events, visibility in the membership directory, and year-round discounts. The annual Excellence in Interactive Media Awards, held at The Adolphus Hotel, functions as both a revenue-generating ticketed event and the organization's flagship brand asset. Additional recurring touchpoints include monthly networking events such as Headshots & Happy Hour and community give-back programming. Specific membership pricing tiers are not publicly disclosed; the organization describes its pricing as quote-based and not published on the website.

The corporate member roster includes a mix of advertising agencies (Asher Media, The Barber Shop Marketing, The Ward Group), ad-tech platforms (Nexxen, Viant Technology, StackAdapt, Spectrum Reach, PMG, Sabio), and consumer-facing brand marketers (Sally Beauty, NBC Universal). The organization is governed as an independent nonprofit with no parent company, private equity backing, or institutional investment identified in the source data, and operates entirely within the DFW regional geography.

Name

dfwima

Legal name

Dallas Fort Worth Interactive Marketing Association

Website

https://dfwima.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DFWIMA is a Dallas-Fort Worth nonprofit professional association providing networking, a membership directory, a job board, scholarships, a newsletter, and the annual Excellence in Interactive Media Awards to interactive marketing professionals, agencies, and brand marketers in the DFW metroplex.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Professional association generates revenue through corporate and individual membership dues. Membership includes benefits such as quarterly advertising to subscribers, co-hosting networking events, and discounts throughout the year.
2. Event Revenue: Revenue generated from events including the annual Excellence in Interactive Media Awards, networking events, and professional development programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

DFWIMA is a nonprofit professional membership association that delivers networking, education, industry recognition, and career resources to interactive marketing professionals and agencies in the Dallas-Fort Worth metro area. Core deliverables include corporate and individual memberships, a searchable member directory, a regional job board, an annual Excellence in Interactive Media Awards ceremony, recurring networking events, an 8,000+-subscriber newsletter, scholarships, and educational programming, all operated through the Glue Up platform.

Product overview

DFWIMA is a professional membership association serving the Dallas-Fort Worth interactive marketing community. The organization operates as a unified membership platform offering a directory for networking connections, a job board for career opportunities, and an events platform for industry gatherings including the annual Excellence in Interactive Media Awards. Additional offerings include educational scholarships, speaking engagement opportunities, and a newsletter service. The organization is powered by Glue Up for event and membership management functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Membership Annual subscription for companies in the DFW interactive marketing industry that unlocks quarterly advertising reach, co-hosting of networking events, employee listings in the membership directory, and recruitment access to the job board.
• Individual Professional Membership Annual subscription for individual digital advertising, media planning, media buying, programmatic, and interactive media professionals in the DFW area, granting access to the membership directory, networking events, job board, and professional development programming.
• Excellence in Interactive Media Awards Annual ticketed industry-recognition event for DFW interactive marketing professionals and agencies, featuring awards submissions, ceremony attendance, and networking at The Adolphus Hotel.
• Networking Events Ticketed and member-access networking gatherings for DFW interactive marketing professionals, including Headshots & Happy Hour and community Give Back events hosted across the metroplex.

Quantifiable outcome

• Quarterly advertising reach to 8,000+ newsletter subscribers

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Marketing Association (AMA): National professional association for marketers offering membership, events, certification, and education. Directly comparable as a professional membership body serving marketing practitioners, but operates at national scale versus DFWIMA's regional focus.
• IAB (Interactive Advertising Bureau): National trade association for the digital advertising and marketing ecosystem. Comparable mission (advancing interactive/interactive marketing) but operates at industry-wide scale with a policy and standards focus rather than local membership.
• 4A's (American Association of Advertising Agencies): National trade association representing advertising agencies. Comparable in serving agencies and media buyers, but operates nationally with a focus on agency-side policy, training, and benefits rather than regional community events.
• ANA (Association of National Advertisers): National trade association serving corporate marketers and brands. Comparable audience overlap (marketers, agencies, media companies) but focused on brand-side leadership, training, and industry research at a global scale.

Direct peers

• AAF (American Advertising Federation) - Dallas: Regional advertising industry association based in Dallas, hosting events, awards (ADDY Awards), and networking for advertising professionals. Closest direct peer — same metro, same professional membership model, parallel awards programming.
• AMA Dallas/Fort Worth Chapter: Local chapter of the American Marketing Association serving the DFW market with events, networking, and professional development. Directly comparable — same metro, same professional association model, parallel programming and dues structure.

Regional players

• Ad 2 Dallas: Dallas chapter of Ad 2, an organization for advertising professionals under 32. Comparable as a regional professional association serving early-to-mid-career marketing and advertising talent in the same DFW market.
• PRSA Dallas (Public Relations Society of America - Dallas Chapter): Regional professional chapter serving communications and marketing-adjacent practitioners in the DFW market. Comparable as a chapter-based professional association delivering events, networking, and professional development in the same geography.
• Digital Dallas: DFW-area community organization for digital and technology professionals. Comparable as a regional networking and events community in the same metro, overlapping on interactive/digital marketing audience.

Others

• The Dallas Morning News - Marketing Events & Awards: Regional media outlet hosting marketing-related events, awards, and editorial recognition programs in DFW. Comparable as a regional awards/events platform that competes for marketing-community attention and sponsorship dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dfwima
• YouTubeyoutube.com/@dfwima2917
• LinkedInlinkedin.com/company/dfwima

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dfwima