daylesford

What daylesford does

Daylesford is a privately held UK lifestyle company founded in 1977, operating from its organic farm headquarters in the Cotswolds. It runs an integrated farm-to-customer ecosystem spanning organic food and drink production, retail through daylesford.com and on-site farm shops, farm-to-table restaurants in London and the Cotswolds, overnight accommodation (cottages plus wholly-owned pubs The Wild Rabbit, The Bell, The Fox, and The Three Horseshoes under Daylesford Stays), wellness services through the Bamford sub-brand (skincare, clothing, spas), and a calendar of paid events and workshops (cookery school, floristry, gardening club, harvest parties). The company has held Soil Association organic certification since 2001, retained a Michelin Green Star since 2021, and holds B Corp status.

Daylesford serves three primary customer personas: conscious consumers seeking organic food and lifestyle products, staycation and wellness travelers visiting the Cotswolds, and wellness enthusiasts engaging with Bamford skincare and spa services. Distribution is primarily direct-to-consumer across owned e-commerce, physical farm shops, restaurants, pubs, and cottages; a dedicated US website extends reach into North America with local shipping. Marketing is multi-channel, centered on a brand newsletter, social media across major platforms, content marketing (recipes, sustainability stories), and on-site events.

The revenue model is diversified across five streams: e-commerce retail, restaurant and hospitality, accommodation (noted as multi-year/subscription-style bookings), events and workshops, and Bamford wellness products and services. Pricing is predominantly unit-based across categories, with event tickets ranging from free to £250. There are no disclosed institutional investors, funding rounds, or parent-company ownership signals; the company appears to be founder-controlled. No revenue, headcount, or quantitative financial data is disclosed in the source material.

Name

daylesford

Legal name

Daylesford Limited

Website

https://daylesfordorganic.com

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Daylesford is a privately held UK organic farm and lifestyle brand founded in 1977, serving conscious consumers, wellness travelers, and wellness enthusiasts through integrated retail, restaurants, cottages and pubs, Bamford spas, and workshops in the Cotswolds and London, plus US e-commerce.

Ownership category

akta.pro rank

Product category

Organic food and lifestyle retail

NAICS

Bed-and-Breakfast Inns (721191), Nursery, Garden Center, and Farm Supply Retailers (444240), Other Food Crops Grown Under Cover (111419)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Production-Crops (100)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

akta.pro secondary industries

Farmstay B&Bs & Agritourism Inns (THAGAHAG), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• Organic farming
• Farm-to-table dining
• Organic retail
• Wellness spas
• Countryside accommodation

Headquarters

HQ city

Cotswolds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail and E-commerce: Online shopping platform selling organic food, homeware, clothing, and Bamford wellness products through daylesford.com
2. Restaurant and Hospitality: On-site restaurants serving organic produce, including locations in London and the Cotswolds
3. Accommodation: Stay properties including cottages on the farm and affiliated pubs in nearby villages
4. Events and Workshops: Cookery school, floristry workshops, and special events including harvest parties and craft fairs
5. Bamford Wellness: Skincare, bath and body collections, clothing, and spa services through Bamford brand

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

Daylesford operates an organic farm and lifestyle destination in the Cotswolds, UK. It sells organic food, drink, homeware, and gifts through an online shop and on-site farm shops, and operates farm-to-table restaurants, cottages and village inn accommodation, Bamford wellness spas, and cookery and floristry workshops. The integrated estate combines farming, hospitality, retail, and wellness under one sustainable brand.

Product overview

Daylesford is an organic farm and wellness destination in the Cotswolds offering a diversified portfolio of products and services. The core offering centers on the Daylesford Shop, an online retail platform for organic food, drink, homeware, and gifts, complemented by the Bamford sub-brand which encompasses lifestyle and wellness products including clothing, skincare, and bath & body collections. Hospitality services include farm-to-table restaurants in London and the Cotswolds, as well as overnight accommodations through Daylesford Stay featuring cottages and village inns. Wellness services are delivered through Bamford Spas offering facials, treatments, and spa days at multiple locations. Additional experiences include events, floristry workshops, and cookery school classes. The ecosystem is unified by shared commitments to organic, sustainable, and wellness-oriented living.

Differentiator

Problem solved

Functional benefit

Products and services

• Daylesford Shop Online retail platform offering Daylesford organic food, drink, homeware, and gifts for delivery to consumers.
• Bamford Lifestyle and wellness brand offering clothing, homeware, skincare, and bath and body collections, along with holistic spa destinations worldwide.
• Daylesford Restaurants Farm-to-table dining experiences across London and Cotswold locations, featuring seasonal organic produce.
• Daylesford Stay Accommodation offerings including traditional stone cottages on the farm and rooms in British inns at nearby villages.
• Bamford Spas Holistic spa destinations offering facials, treatments, and spa days at Cotswold Farm, London, and international partner locations.
• Events and Workshops Curated events including floristry workshops, cookery school classes, sheepdog trials, garden planning sessions, and private event spaces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Soil AssociationcoreStrategic or Co-development Partner · 1 January 2001Since 2001, Daylesford has partnered with the Soil Association to uphold the highest standards of organic and sustainable practices across their products and farming methods. This partnership validates their organic certification.
• BamfordcoreStrategic or Co-development PartnerBamford is Daylesford's lifestyle and wellness brand offering clothing, homeware, skincare, and bath and body collections. Also operates holistic spa destinations globally, including Bamford Spas at Daylesford Cotswold Farm and London locations.
• British Farmers and ArtisansminorStrategic or Co-development PartnerDaylesford collaborates with British farmers and source responsibly from artisans who share their values of sustainability and organic practices.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Soho House: Global members-only hospitality and lifestyle brand operating hotels, restaurants, and wellness offerings. Comparable to Daylesford as a multi-vertical lifestyle ecosystem with premium positioning, farm-to-table dining, and a strong brand identity.
• Gleneagles: Luxury UK rural resort with multiple restaurants, spa, and outdoor experiences. Comparable to Daylesford on premium rural hospitality, dining, and wellness at the upper end of the UK market.

Direct peers

• The Pig Hotels: UK boutique hotel group with multiple rural properties emphasizing local sourcing, kitchen gardens, and informal fine dining. Comparable to Daylesford Stays on UK rural luxury accommodation tied to a kitchen-garden to-table ethos.
• Babylonstoren: South African working farm and hotel featuring organic gardens, farm-to-table restaurants, spa, and curated retail. Closest direct analog to Daylesford's integrated farm + accommodation + dining + wellness + retail model.
• Riverford Organic Farmers: UK organic farm and veg-box delivery business with farm visits and seasonal events. Comparable to Daylesford on the organic farming DNA and direct-to-consumer food model, though more single-vertical.
• Abel & Cole: UK organic and sustainable grocery delivery brand. Comparable to Daylesford's online Shop and organic produce proposition, competing for the same conscious-consumer segment.
• Eataly: Italian marketplace-restaurant concept combining retail, restaurants, and educational experiences around artisanal food. Comparable to Daylesford on the curated retail + dine-in + farm-provenance narrative.

Emerging players

• Neal's Yard Remedies: UK organic beauty and wellbeing brand with stores, spa, and online retail. Comparable to Bamford on organic skincare, bath/body, and wellness retail positioning.
• Farmgirl Café / Farmstead (US analogs): US farm-to-table restaurants and agritourism destinations (e.g., Blue Hill at Stone Barns, Farmstead) providing a US-comparable template for the kind of farm + dining + retail estate Daylesford could expand into.

Regional players

• Glyndebourne (and other UK heritage estates): UK heritage estates (e.g., Daylesford-corridor peers in the Cotswolds and Home Counties) that combine property, hospitality, dining, and curated retail. Overlaps with Daylesford's events and premium rural-experience positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@daylesfordfarm
• YouTubeyoutube.com/c/DaylesfordOrganic
• Facebookfacebook.com/DaylesfordOrganic
• LinkedInlinkedin.com/company/bamford-collection
• Instagraminstagram.com/daylesfordfarm

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daylesford