better insurance group
Better Insurance Group is a Chandler, Arizona-based independent insurance brokerage distributing home, auto, life, pet, and business/workers' comp policies to individuals and small businesses, with vertical specialization in pet businesses, fitness professionals, and contractors, operating entirely through direct digital and phone channels.
- Company typePrivate
- Founded-
- HeadquartersChandler, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What better insurance group does
Better Insurance Group is an independent insurance brokerage headquartered at 287 East Frye Road, Ste 2, Chandler, Arizona, distributing home, auto, life, pet, and business/workers' compensation policies to individuals and small businesses. Its go-to-market is entirely direct: the firm runs no third-party distribution, instead routing prospects through a dedicated website (betterinsuranceaz.com), a JotForm-powered digital quote intake, phone outreach, and email, with policy quotes promised in under 24 hours. Policyholders are given self-service account access through an integrated third-party Client Center (AgentInsure / EzLynx).
The firm positions itself around three named commercial verticals — pet-related businesses (groomers, trainers, boarding), health and fitness professionals (gyms, yoga studios, personal trainers), and contractors (landscape, flooring, carpentry) — in addition to a horizontal personal-lines offering for individuals and families. The underlying technology stack is conventional for a small U.S. brokerage: a marketing website, a web-based intake form, an external client portal, and Google reCAPTCHA; no proprietary platform components, data assets, or AI capabilities are disclosed.
Revenue is generated through standard brokerage commissions paid by insurance carriers for placed policies across personal and commercial lines. There is no disclosed pricing model, no subscription component, no headcount, no funding history, and no ownership disclosure in the available material. The company reports having served "thousands of clients" within Arizona, with no evidence of multi-state expansion or enterprise accounts.
better insurance group firmographics
Firmographics- Name
- better insurance group
- Legal name
- Better Insurance Group
- Website
- https://betterinsuranceaz.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Better Insurance Group is a Chandler, Arizona-based independent insurance brokerage distributing home, auto, life, pet, and business/workers' comp policies to individuals and small businesses, with vertical specialization in pet businesses, fitness professionals, and contractors, operating entirely through direct digital and phone channels.
- Ownership category
- akta.pro rank
better insurance group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Pet Insurance (FSAJAKAG)
Keywords
Where better insurance group is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
better insurance group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: The company operates as an insurance broker earning commissions from insurance carriers for placing policies. Revenue is generated through the sale of home, auto, life, pet, and business insurance policies with competitive rates.
Distribution channels1 record
Marketing channels4 records
better insurance group product offering
Product offeringCore offering
Better Insurance Group is an independent insurance brokerage that places home, auto, life, pet, and business insurance policies on behalf of clients in exchange for carrier commissions. The agency serves individual consumers seeking personal coverage as well as small businesses — with specialized expertise in pet-related businesses, health and fitness professionals, and contractors — through in-house advisors supported by digital quote intake and an online Client Center.
Product overview
Better Insurance Group offers a portfolio of insurance products including Home Insurance, Auto Insurance, Life Insurance, Pet Insurance, and Business Insurance/Workers Compensation. The company serves both individual and commercial clients, with specialized expertise in pet-related businesses, health and fitness professionals (gyms, yoga studios, personal trainers), and contractors (landscape, flooring, carpentry). The company also provides a Client Center for account management and offers a quick quote process with responses in under 24 hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Comprehensive home insurance coverage that protects homeowners against unexpected damage or loss, safeguarding homes as their most valuable asset. Sold to individuals and families in Arizona.
- Auto Insurance Auto insurance policies covering drivers and vehicles against accidents, theft, and other unforeseen risks, providing peace of mind while driving. Sold to individual drivers and families in Arizona.
- Life Insurance Life insurance policies providing financial security for loved ones in case of unexpected events, protecting families' futures. Sold to individuals and families in Arizona.
- Pet Insurance Insurance providing financial protection for veterinary expenses, covering unexpected costs for pet care and ensuring quality treatment throughout pets' lives. Sold to pet owners in Arizona.
- Business Insurance / Workers Comp Comprehensive business insurance coverage protecting against liabilities and unexpected events, including general liability, professional liability, workers compensation, and business property coverage. Specialized for pet-related businesses (groomers, trainers, boarding), health and fitness professionals (gyms, yoga studios, personal trainers), and contractors (landscape, flooring, carpentry, trades). Sold to small business owners in Arizona.
Quantifiable outcome
- Quote responses delivered in under 24 hours
Companies that use better insurance group
Customer profileSegments4 records
Ideal customer profiles2 records
better insurance group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
better insurance group partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
better insurance group competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Public direct-to-consumer insurance brokerage distributing home, auto, and commercial policies across multiple carriers via local agents and digital channels — directly comparable to Better Insurance Group's brokerage model at much larger scale.
- SmartFinancial: Digital insurance marketplace and brokerage comparing quotes across carriers for personal and commercial lines — shares the multi-carrier brokerage and digital quote-intake model.
- Embrace Pet Insurance: Specialty pet insurance carrier that distributes through agent/broker channels — directly comparable to the pet insurance line Better Insurance Group places for its customers and pet-business clients.
Emerging players
- Insurify: Digital insurance comparison platform enabling consumers to shop and bind home and auto coverage online — competes for the same digital-first insurance buyer.
- Next Insurance: Digital-first small commercial insurer and agency focused on contractors, fitness, and trades — directly overlaps with Better Insurance Group's vertical specialty segments.
- CoverWallet: Digital small-commercial insurance platform serving contractors, fitness, and service businesses with instant online quotes — directly overlaps with Better Insurance Group's commercial vertical specialties.
Broad incumbents
- State Farm: Largest US personal lines insurer operating a captive agent model; competes for the same home, auto, and life households across Arizona and pressures independent broker commissions.
- Nationwide Insurance: National multi-line carrier with captive and independent agency distribution — overlaps across all of Better Insurance Group's product lines and competes for commercial accounts.
- Lemonade: Digital-first insurtech offering home, auto, life, and pet insurance direct to consumers — represents the carrier-direct competitive threat to independent brokerages.
Others
- Trusted Choice: Network brand for independent insurance agents and brokerages distributing across multiple carriers — comparable in operating model as an aggregated distribution channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
better insurance group social profiles
Digital presencebetter insurance group financial estimates
Financial estimateRevenue estimate
Valuation estimate
better insurance group leadership team
Management profileNumber of profiles
better insurance group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
better insurance group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about better insurance group
What does better insurance group do?
Better Insurance Group is an independent insurance brokerage that places home, auto, life, pet, and business insurance policies on behalf of clients in exchange for carrier commissions. The agency serves individual consumers seeking personal coverage as well as small businesses — with specialized expertise in pet-related businesses, health and fitness professionals, and contractors — through in-house advisors supported by digital quote intake and an online Client Center.
Is better insurance group a public or private company?
better insurance group is a private company. It is classified as unknown and is currently operating.
When was better insurance group founded?
better insurance group was founded in -1.
Where is better insurance group based?
better insurance group is headquartered in Chandler, United States, in the North America region.
How does better insurance group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are better insurance group's main competitors?
Direct peers on record are Goosehead Insurance, SmartFinancial and Embrace Pet Insurance. Emerging players are Insurify, Next Insurance and CoverWallet. Broad incumbents are State Farm, Nationwide Insurance and Lemonade. Trusted Choice is listed as an others.
Does better insurance group have an API?
No public API is recorded for better insurance group.
What industry is better insurance group in?
better insurance group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAJAKAG, Pet Insurance. Its NAICS code is 524210 and its SIC code is 6411.