crimex

What crimex does

CRIMEX GmbH is a German B2B promotional products distributor founded in 1999 and headquartered in Osnabrück. The company sells customizable branded merchandise and giveaways exclusively to commercial customers across trade, craft, and industry, operating through an e-commerce storefront that catalogs more than 150,000 SKUs organized into roughly 14 product categories including clothing and textiles, writing instruments, bags and travel, tableware, tech accessories, food and beverages, seasonal items, and sustainable/eco-friendly merchandise. Production capability centers on multiple in-house printing techniques — screen printing, digital printing, pad printing, laser engraving, and embroidery — supporting both catalog orders and bespoke special productions (Sonderanfertigungen).

The business model is transactional B2B unit sales with tiered volume pricing that starts as low as €0.17 per item for low-volume orders (1–50 units) and scales to bulk discounts of €0.53–€0.92+ per unit for 100+ and 500+ unit orders, with prices quoted net of VAT. Go-to-market combines self-service e-commerce with a field-consultant sales motion: more than 15 customer consultants with combined experience exceeding 150 years provide personalized design, logo placement, and order handling. The company maintains six offices across Germany (Osnabrück, Düsseldorf, Berlin, Hamburg, Munich, Frankfurt), a 24-hour print-approval SLA, and a Miles & More loyalty partnership. CRIMEX holds ISO 9001:2015 certification from DEKRA, ClimatePartner climate-neutral status, and Ökosiegel and Red Dot Award credentials, and operates the FULLMEX fullservice sub-brand for end-to-end campaign execution. The company is privately held by three managing directors — Claus Roeting, Florian Ganss, and Felix Bumm — and discloses no revenue, funding, or external investors.

Name

crimex

Legal name

CRIMEX GmbH

Website

https://crimex.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

CRIMEX is a German B2B distributor founded in 1999 selling customizable promotional merchandise from a 150,000-SKU catalog to trade, craft, and industry clients across Germany via six regional offices and a team of 15+ senior consultants.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Promotional merchandise
• Branded merchandise
• Custom promotional products
• Corporate advertising items
• Personalized business gifts

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: Sale of customizable promotional items, giveaways, and branded merchandise to B2B customers including businesses, trade, craft, and industry. Revenue generated through one-time product transactions with volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CRIMEX is a Germany-based B2B distributor of customizable promotional products and branded merchandise. Founded in 1999 in Osnabrück, the company sells a wide assortment of more than 150,000 customizable items with logo printing, branding, and finishing services delivered through in-house production capabilities. It serves businesses, trade, craft, and industry exclusively.

Product overview

CRIMEX is a German promotional products (Werbeartikel) company operating as an e-commerce platform offering over 150,000 customizable promotional items and branded merchandise. The core offering consists of a B2B online shop organized into 14 product categories including Clothing & Textiles, Office & Writing Instruments, Bags & Travel, Table & Tableware, Technology & Auto, and others. The company provides customization/printing services on trend products and classics, supports individual giveaway implementations, and offers special custom-made products (Sonderanfertigungen). Key product lines include writing instruments (ballpoint pens, metal pens), bags (RPET shopping bags, cotton bags, laptop backpacks), drinkware (insulated cups, thermobechers, glass bottles), tech accessories, seasonal items, and sustainable/eco-friendly promotional products. CRIMEX also operates the FULLMEX full-service solution and offers a Miles & More loyalty partnership for B2B customers. The company has been in business since 1999 and celebrated its 25th anniversary in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• FULLMEX: Full-service solution offered by CRIMEX for promotional products

Products and services

• Customizable Promotional Merchandise Assortment
• FULLMEX Fullservice Printing and Branding Solution

Quantifiable outcome

• Print approval within 24 hours guaranteed
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ClimatePartnercoreStrategic or Co-development PartnerCRIMEX works with ClimatePartner to compensate their CO2 emissions and reduce their ecological footprint. This partnership supports the company's sustainability goals and climate protection initiatives.
• beeswe.loveminorStrategic or Co-development PartnerSince 2020, CRIMEX has been a sponsor (Patenschaft) for a bee colony with 100 square meters of bee pasture. This initiative supports biodiversity and insect protection.
• Tu TierracoreStrategic or Co-development PartnerSince beginning of 2020, CRIMEX plants one tree per order received through their partnership with Tu Tierra, contributing to reforestation efforts and environmental sustainability.
• Miles & MorecoreGTM or Marketing PartnerCRIMEX is the first promotional products agency in Europe to offer Miles & More rewards. Customers earn 1 mile per €1,000 order (net, excluding freight and samples). Miles are valid for 36 months.
• FULLMEXminorGTM or Marketing PartnerFULLMEX is CRIMEX's fullservice solution for promotional products, offering comprehensive handling from design to delivery.
• DEKRAcoreOthersDEKRA provides ISO 9001:2015 certification for CRIMEX, verifying their quality management systems and standardized work processes.
• Various Brand PartnersminorChannel Partner/ Reseller/ DistributorCRIMEX distributes promotional products from major brands including Ahoj-Brause, Bahlsen, BIC Graphic, Blackmaxx, Corny, Creativ design, CROSS, Dextro Energy, doppler, FARE-Qualitätsschirme, Ferrero, Koziol, Victorinox, Halfar, and Prodir.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HALFAR: German manufacturer and brand of promotional bags, backpacks, and accessories. Directly comparable as a DACH-based B2B promotional merchandise specialist with overlapping product categories (bags, travel) and an enterprise sales motion.
• Prodir: Swiss-manufactured premium writing instruments designed for promotional use. Comparable as a high-end pen brand that CRIMEX distributes; Prodir competes for the same end-customers (B2B promotional buyers) with deep customization capability.
• Brand Addition: UK-headquartered global promotional merchandise distributor serving enterprise clients. Comparable as a multi-category B2B promotional products distributor targeting similar corporate marketing buyers with custom-branded merchandise.
• 4imprint: One of the largest publicly listed promotional products distributors in North America and the UK. Comparable as a multi-category B2B promotional merchandise company with an e-commerce-led sales motion serving enterprise and SMB buyers.
• National Pen: US-based direct-to-business promotional products and custom writing instruments specialist. Comparable as a B2B promotional merchandise company with strong e-commerce ordering and customizable product offerings.
• Giving Europe: Germany-based promotional products distributor focused on sustainable and charity-linked merchandise. Comparable as a DACH B2B promotional products competitor with sustainability-led positioning that overlaps directly with CRIMEX's ESG narrative.
• Schneider Schreibgeräte: German manufacturer of writing instruments, including a dedicated promotional line. Comparable as a domestic supplier competing for the same B2B promotional buyers with customizable pens and writing instruments.
• Promo Only: US-based promotional products distributor operating across multiple categories. Comparable as a multi-category B2B promotional merchandise supplier serving enterprise marketing buyers with customization and fulfillment.
• SanMar Corporation: US-based apparel and accessories distributor with a substantial promotional products business. Comparable as a multi-category supplier of branded merchandise targeting enterprise buyers, with strong domestic distribution scale.

Broad incumbents

• BIC Graphic: Promotional products division of BIC, a global consumer goods incumbent. Comparable as a writing-instrument-focused promotional merchandise supplier; part of a much larger parent that gives it broader portfolio reach and procurement leverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CRIMEX
• LinkedInlinkedin.com/company/crimex-gmbh
• Instagraminstagram.com/crimex.werbemittel
• Pinterestpinterest.de/crimex

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crimex