AMP-Rose

What AMP-Rose does

AMP-Rose (legal entity A.M.P. ROSE LIMITED) is a privately-held British industrial machinery designer and manufacturer serving the confectionery, chocolate, and snack industries. The company is headquartered in Gainsborough, England, where it operates a purpose-built 100,000 sq/ft (approximately 10,000 sq/m) factory that includes 2D/3D CAD/CAM, CNC machining, assembly, and warehouse operations, and it runs a second manufacturing facility in Bangalore, India. Across both facilities it employs over 150 people and exports roughly 80% of output to more than 80 countries. The business traces its commercial lineage to Rose Brothers, founded in Gainsborough in 1881, and was reorganized under its current name in 1990 when A.M-Packaging Ltd acquired the Rose and Forgrove confectionery businesses.

The company's product portfolio covers the full confectionery and snack production chain: forming (CF4 candy former, BR46 batch roller, RS68 rope sizer, bar forming lines), primary wrapping (750 cut and wrap, 340-342 stickpack, 7IST double twist wrapper), secondary packaging (Pakasnax multipack wrapper, XPax multipack solutions integrated with Beckhoff XTS linear transport), and end-of-line weighing and bagging (Cyclone VFFS baggers). Machinery is offered as new, fully rebuilt (with 12-month warranty), or used, and the company also runs auction and valuation services for confectionery equipment. Quantified performance benchmarks include up to 750 pieces per minute on cut and wrap lines, 1300kg/hr on candy formers, 80 packs per minute on VFFS bagging, and 4m/s feed speed on XPax multipack systems.

The revenue model combines one-time capital equipment sales (new, rebuilt, used) with a recurring aftermarket business comprising genuine spare parts (covering Rose, Forgrove, and AMP-Rose plus competitor brands), upgrades and retrofits, installation and commissioning services, and global field service. Pricing is custom-quoted per machine, with staged payments of 50% deposit, 30% at ten weeks, 15% before despatch following factory acceptance testing, and 5% after commissioning, on ex-works (Incoterms 2020) terms. Go-to-market is enterprise field sales direct from UK headquarters supplemented by a worldwide agent network, with brand awareness reinforced through participation in major industry exhibitions such as PPMA Show and Interpack, a multilingual website, and active LinkedIn, Twitter, and YouTube channels.

Name

AMP-Rose

Legal name

A.M.P. ROSE LIMITED

Website

https://amprose.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

AMP-Rose designs and manufactures processing and packaging machinery for the confectionery, chocolate, and snack industries, operating factories in Gainsborough, England, and Bangalore, India, and exporting to 80+ countries.

Ownership category

akta.pro rank

Product category

Confectionery Packaging Machinery

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)

Keywords

• Confectionery packaging machinery
• Candy processing equipment
• Chocolate processing machinery
• Snack packaging solutions
• Confectionery spare parts

Headquarters

HQ city

Gainsborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Machine Sales: Sale of newly designed and manufactured equipment for confectionery, chocolate, and snack processing and packaging
2. Rebuilt Machines: Complete strip down, refurbishment, and rebuilding of used machines to like-new standards with 12-month warranty
3. Used Machines: Sale of second-hand machinery from stock held at Gainsborough factory
4. Spare Parts: Supply of genuine spare parts for Rose, Forgrove, and AMP Rose machines, plus parts for other machine brands
5. Service and After-Sales Support: Maintenance, installation, commissioning services by skilled engineers worldwide, upgrade and retrofitting services
6. Auctions and Valuations: Public auctions, private off-site sales, asset removal, storage and sale services for confectionery and chocolate equipment

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AMP-Rose designs and manufactures new processing and packaging machinery for the confectionery, chocolate and snack industries, including candy formers, batch rollers, rope sizers, cut-and-wrap machines, double twist wrappers, and VFFS bagging equipment. The company also offers rebuilt and used machines, genuine spare parts, installation/commissioning services, upgrades/retrofits, and asset auctions and valuations.

Product overview

AMP-Rose is a machine builder and packaging solutions provider for the confectionery, chocolate, and snack industries. The company offers a comprehensive portfolio of processing and packaging machinery including candy formers (CF4), batch rollers (BR46), rope sizers (RS68), cut and wrap machines (750 series, 340-342 stickpack), double twist wrapping machines (7IST), multipack wrapping solutions (Pakasnax, XPax with Beckhoff XTS), VFFS bagging machines (Cyclone), and wafer processing equipment. The product portfolio also includes rebuilt and used machines, spare parts, upgrades, and after-sales service. The company operates in over 80 countries worldwide with 80% of products exported.

Differentiator

Problem solved

Functional benefit

Products and services

• 7IST Double Twist Wrapping Machine Versatile double twist wrapping machine for wrapping pre-formed sweets including solid and centre-filled high boiled lines, die-formed and deposited toffees, and chocolate balls. Features servo-driven paper feeding, up to 650 pieces per minute output, automatic paper splicing option, and HMI with preset recipes.
• Pakasnax Multipack Wrapping Machine Horizontal form fill and seal machine specifically designed for multi-packing products such as bags of crisps, popcorn and snacks. Achieves up to 100 packs per minute with maximum reel width of 800mm, with film folding box design and efficient sealing.
• CF4 Candy Former Candy forming machine with cast iron frame for strength and durability, variable die rotation speed, automatic lubrication, fast die removal, and output of up to 1300 kg/hr. Designed for integration with batch roller, rope sizer and cut-and-wrap lines.
• BR46 Batch Roller Batch roller handling hard candy, toffee and chewy sweets in solid or centre-filled form for cut-and-wrap or candy forming lines. Available in 70kg and 100kg capacities with improved access for cleaning and side-positioned heaters.
• RS68 Rope Sizer Takes a rope of candy and gradually reduces it to the desired diameter. Features modular roller box construction, mechanical or fully servo drive options, and handles 0–200 metres of rope per minute.
• Cyclone VFFS Bagging Machines Vertical form, fill and seal bagging machines with PLC and operator interface, achieving up to 80 packs per minute. Handles bag sizes from 60–400mm width and can bag confectionery, chocolate, frozen foods, crisps, coffee, rice, pasta, liquids and more.
• XPax Multipack Solutions Multipack solutions combining flowrapping machines with Beckhoff XTS linear transport systems. Allows individual product size, number of pieces, number of product layers and pack length to be changed at the touch of a button, with feed system up to 4 metres per second.
• 750 Cut and Wrap Machines Cut and wrap machines for toffee and caramel production supporting up to 750 pieces per minute with various wrap styles including cigarette, double point end fold, double twist, lollipop fold and whirl double twist.
• 340-342 Cut and Wrap Stickpack Machine Cut and wrap machine that collates individual pieces for stickpack finish. Achieves up to 180 stickpacks per minute with stickpack on edge or flat configurations.
• Rebuilt Machines Service Service to completely strip down, refurbish and rebuild used confectionery and chocolate processing or packaging machines to like-new standards, supplied with a 12-month warranty.
• Used Machines Sale of pre-owned, used machinery held in stock at the Gainsborough factory for confectionery, chocolate and snack production lines.
• Spare Parts Supply of genuine spare parts for Rose, Forgrove, AMP-Rose and other brands of confectionery and chocolate machines, including size-change parts, replacement knives, cams and gears.
• Service & After-Sales Support Worldwide installation, commissioning, maintenance, upgrading and retrofitting services for confectionery and chocolate processing and packaging machinery, performed by skilled service engineers globally.
• Auctions and Valuations Public auctions, private off-site sales, asset removal, storage and sale of confectionery and chocolate processing and packaging equipment, with valuations provided.

Quantifiable outcome

• Up to 750 pieces per minute on cut and wrap machines
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marchesini Group: Italian packaging machinery maker known for pharma but with growing confectionery and cosmetics lines - including flow-wrapping and cartoning for candy and chocolate. Direct peer in specialty packaging machinery.
• Theegarten-Pactec: German family-owned specialist in wrapping and packaging machinery for confectionery (chocolates, bars, candies). Direct peer in candy wrapping alongside AMP-Rose's 7IST and 750 series.
• ACMA (Coesia): Italian packaging machinery maker within the Coesia group, focused on confectionery and soap wrapping/packaging lines. Direct competitor in cut-and-wrap and multipack machinery.
• LoeschPack: German specialist in packaging machinery for chocolate, confectionery and bakery products - the closest like-for-like competitor to AMP-Rose, focused on the same end markets and product types.

Broad incumbents

• Bosch Packaging Technology: Part of Robert Bosch, one of the world's largest packaging machinery makers with deep confectionery and snack lines (e.g. Doboy, Sigpack brands). Closest large-scale incumbent competing across AMP-Rose's verticals, though much broader portfolio.
• IMA Group: Italian packaging and processing machinery group serving food, pharma and cosmetics. Highly relevant as a confectionery/chocolate packaging competitor with global reach.
• ProMach: US-based packaging machinery integrator with multiple brands serving snack, confectionery and food end markets. Competes in flow-wrapping, VFFS and bagging where AMP-Rose plays via Cyclone, Pakasnax and XPax.
• GEA Group: Large German industrial machinery group with a significant food processing and packaging segment. Competes broadly rather than in AMP-Rose's confectionery niche.
• Sidel (Tetra Pak): Global packaging machinery group owned by Tetra Pak, primarily beverage but expanding into food and snacks via flexible packaging lines. Broad incumbent overlap.
• Multivac: German-based packaging machinery leader in tray/lid, thermoform and flow-wrap systems for food and snack producers. Overlaps with AMP-Rose in snack/biscuit wrapping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amprose
• YouTubeyoutube.com/c/AMPRoseltd
• LinkedInlinkedin.com/company/amp-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMP-Rose