pinkminds

What pinkminds does

Pink Minds Media bv is a Belgian private limited company (bv) founded in 2002 and headquartered in Weelde, Belgium, operating under director Kevin Van der Straeten. The company's core asset is eventplanner.net, a long-running events-industry media platform that has been live "since 2002" and is published across multiple country-specific editions including Belgium, the Netherlands, Germany, France, Spain, Ireland, and the United Kingdom. Around this flagship property, Pink Minds has assembled a portfolio of adjacent media and production assets: the trailrunner.tv vertical in endurance sports, several owned TV channels (eventplanner.tv, Forward TV, healthlab.tv, scubadiving.tv) that host the founder's on-camera content, and an in-house broadcast TV studio that supports both proprietary production and third-party rental.

The company monetizes through a diversified mix: advertising and sponsorship on its owned-and-operated digital media, TV production and broadcasting services, studio rental to outside productions, media training for on-camera presenters, and consulting services in e-commerce and digital strategy. eventplanner.net claims a combined monthly reach of more than 125,000 users across its country variants, indicating a niche but established audience within the European events industry. The portfolio is built around the founder's personal on-camera and editorial brand, which is leveraged across multiple channels and verticals. The company is privately held with no disclosed external funding, headcount, or financial data, suggesting a founder-led operation with limited public visibility.

Name

pinkminds

Legal name

Pink Minds Media bv

Website

https://pinkminds.tv

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Pink Minds Media bv is a Belgian founder-led media company operating eventplanner.net and related country-specific editions across Europe, producing TV content, offering studio rental and consulting services in e-commerce and digital strategy.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• TV production services
• Broadcast studio rental
• Media training consulting
• Event industry media
• Corporate video production

Headquarters

HQ city

Weelde

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. TV Production Services: Full-service video production for corporate films, interviews, reports, and social media content. Revenue generated through project-based production fees based on crew size, shooting duration, and post-production requirements.
2. TV Studio Rental: Rental of fully equipped broadcast-quality TV studio with technical crew included. All-in pricing model covering camera equipment, lighting, sound, make-up artists, editing, and studio space.
3. Consulting Services: E-commerce, digital innovation, and online marketing consultancy targeting large retailers and mid-sized companies. Strategic advisory and implementation support.
4. Media Training: Personal coaching and camera training sessions for executives and professionals, including presentation skills and media coaching.
5. Advertising Revenue: eventplanner.net and trailrunner.tv platforms generate advertising revenue from event industry and sports/health brand marketers seeking access to professional audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pink Minds Media is a Belgian TV production company that delivers broadcast-quality corporate video production, rents out its in-house TV studio, provides media coaching and consulting/journalism training, and operates owned media brands eventplanner.net and trailrunner.tv. Its services span script-to-broadcast production plus owned-channel distribution for B2B clients, retailers, and event-industry advertisers.

Product overview

Pink Minds Media operates as a multi-faceted media company offering TV production services, a fully equipped TV studio rental, and media consulting/training. The company also builds and operates media brands, including eventplanner.net (an online professional magazine for the event industry since 2002, reaching 125,000+ monthly users in Belgium and the Netherlands) and trailrunner.tv (a talk show for trail and ultra running). These offerings are connected through shared expertise in video production, storytelling, and digital media distribution across online and broadcast channels.

Differentiator

Problem solved

Functional benefit

Brands

• eventplanner.net: Online professional magazine for the event industry delivering video and text content daily with tips, advice, and news about event organisation. Reaches 125,000+ clients and organisers in Belgium and Netherlands monthly.
• trailrunner.tv

Products and services

• TV Production Company End-to-end broadcast-quality video production service for corporate and brand clients, covering scripting, filming in a multi-camera broadcast setup, editing, and finishing. Targeted at enterprises and mid-market companies that need authentic, broadcast-grade video content and a turnkey script-to-broadcast workflow.
• TV Studio Rental Rental of Pink Minds' in-house broadcast TV studio, equipped with an ATEM Television Studio switcher, multi-camera configuration, and a customizable studio set. Aimed at production companies, agencies, and brands that need a professional broadcast environment without investing in their own set construction.
• Media Consulting and Journalism Training Media strategy consulting and journalism/media training for organizations that want to sharpen storytelling and content capabilities. Targeted primarily at large retailers and e-commerce companies that rely on Pink Minds for media coaching and audience-engagement strategy.
• eventplanner.net media brand Owned niche media brand for the event industry, providing content and B2B advertising reach to an audience of 125,000+ event organizers. Used as a distribution channel for clients and a direct ad-sales property for Pink Minds Media.
• trailrunner.tv media brand Owned media brand focused on the trail and ultra-running community, providing content distribution and an audience channel that complements Pink Minds' corporate video and advertising offerings.

Quantifiable outcome

• eventplanner.net reaches 125,000+ clients and event organizers monthly

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Studio 100: Belgian entertainment company producing TV content, live shows, and media brands. Comparable as Benelux media and TV production incumbent though with broader entertainment scope.
• DPG Media: Major Belgian/Dutch media group operating TV channels, streaming, and digital publishing. Overlaps with Pink Minds on media brand operations and broadcast content production at much larger scale.
• Roularta Media Group: Belgian multimedia group with B2B magazines, TV production, and online media brands. Comparable on vertical media brand ownership (e.g., eventplanner.net) and B2B content production.
• MediaMonks: Global content production and digital marketing firm (S4 Capital / Monks). Comparable end-to-end offering spanning production, creative, media, and consulting at a far larger scale.

Direct peers

• Woestijnvis: Established Belgian TV production house behind major Flemish entertainment and talk shows. Comparable on TV production services and host-led content formats in the Belgian market.
• Caviar: Belgian-headquartered (Antwerp) production company producing commercials, branded content, and TV across Europe. Comparable high-end video production for brand clients with multi-country reach.
• Videohouse: Belgian corporate video production company offering broadcast-quality production, studio rental, and post-production services to enterprise clients. Closely comparable on studio + production + editing service stack.
• Duke & Grace: Belgian creative video production agency producing corporate films, brand content, and social media video. Comparable mid-sized Benelux production peer targeting enterprise clients.
• Intracto: Benelux digital agency offering e-commerce strategy, digital marketing, and technology consulting. Comparable to Pink Minds' consulting arm for retail and mid-market digital transformation engagements.

Regional players

• Postoffice: Amsterdam-based film and content production company serving brand clients across Europe. Comparable broadcast-quality production services for enterprise clients but operates primarily from the Netherlands rather than Belgium.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pink-minds-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pinkminds