99.5 the wolf

What 99.5 the wolf does

99.5 The Wolf (KWJJ-FM) is a Portland, Oregon-based FM country music radio station that broadcasts at 99.5 MHz under FCC license and operates as a wholly-owned subsidiary of Audacy, Inc. (NYSE: AUD), a publicly traded broadcast media company headquartered in Pennsylvania. The station distributes live and on-demand audio content through multiple channels: traditional FM over-the-air broadcast covering the Portland metropolitan area, digital streaming via the Audacy mobile application and website, voice-activated smart speaker playback (Alexa, Google Home), and on-demand podcast distribution on Apple Podcasts and Spotify.

The station's content slate consists of day-parted live radio shows, headlined by syndicated programs including "Katie & Company" hosted by ACM-nominated Katie Neal, the "Rob + Holly" weeknight show featuring ACM and CMA Award-winning personalities, and additional weekday hosts Danny Dwyer, Kelli, and Mo & StyckMan. Local market distinction is built on the slogan "Nobody Plays More New Country!" emphasizing new release rotation. The station is one of approximately 20 "Wolf"-branded country stations within Audacy's national network, which enables cross-promotion and shared content syndication across markets including Portland, Seattle, Chicago, Fayetteville, and others.

The business model is advertising-based. Revenue is generated through on-air spot sales, digital advertising on the Audacy platform, event sponsorships, and cross-promotional partnerships (e.g., Xfinity's presenting sponsorship of the Stars and Strings national country concert series). Audience reach and engagement are monetized through local and national advertisers seeking the Portland-area country music listener demographic, supplemented by listener contests and ticket giveaways to drive tune-in. Station-level revenue is not separately reported; financial results are consolidated within Audacy, Inc.'s segment reporting.

Name

99.5 the wolf

Legal name

Audacy, Inc.

Website

https://thewolfonline.com

Company type

Private

Operating status

Operating

Short description

99.5 The Wolf (KWJJ-FM) is a Portland, Oregon FM country music radio station operated by Audacy, Inc., broadcasting live and on-demand content via FM, the Audacy app, smart speakers, and podcasts to local Portland listeners and advertisers.

Ownership category

akta.pro rank

Product category

Country Music Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Music Radio Networks (Format-Based) (MPABABAF), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Country music radio
• FM broadcasting
• Live radio streaming
• Radio advertising
• Podcast distribution

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising Sales: Radio advertising revenue from local and national advertisers targeting the Portland country music listener demographic, including on-air spots, digital advertising, and event sponsorships

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

99.5 The Wolf (KWJJ-FM) is a Portland, Oregon-based country music FM radio station that broadcasts live new country music programming over the air at 99.5 MHz, with supplementary digital streaming through the Audacy mobile app and website, on-demand podcasts (Katie & Company and Rob + Holly), smart speaker voice integration, and local contests and promotional events. The station sells advertising airtime and sponsorships to local and national advertisers targeting the Portland country music listener demographic.

Product overview

99.5 The Wolf (KWJJ-FM) is a Portland-based country music radio station operated by Audacy. The station operates as a unified broadcast and digital platform offering live FM radio streaming via the Audacy mobile app and website, original programming including the Katie & Company and Rob + Holly shows (available as on-demand podcasts), smart speaker integration for voice-activated listening, and local promotional events and contests. The station is part of Audacy's network of over 20 'Wolf' branded country stations across the United States, sharing syndicated content and cross-promoting podcasts across the network.

Differentiator

Problem solved

Functional benefit

Brands

• The Wolf: Brand name for Audacy's network of country music radio stations across multiple markets including Portland (99.5), Fayetteville (93.1), Chicago (99.9), and others

Products and services

• 99.5 The Wolf (KWJJ-FM) FM Radio Broadcast Portland-based FM radio station (99.5 The Wolf / KWJJ-FM) broadcasting country music programming, part of Audacy's network of radio stations and accessible to listeners across the Portland metropolitan area.
• Live Radio Streaming Live streaming of the 99.5 The Wolf radio station via the Audacy platform, accessible through web browsers and the Audacy mobile app for listeners outside the FM broadcast range.
• Katie & Company Radio Show Daily on-air show hosted by ACM-nominated Katie Neal covering country music news, artist interviews, and entertainment updates, syndicated across Audacy's Wolf branded station network.
• Rob + Holly Radio Show Weeknight show featuring ACM and CMA Award-winning personalities Rob and Holly providing artist interviews, country music news, and lifestyle content, syndicated across multiple Audacy country stations.
• Katie & Company Podcast Podcast extension of the Katie & Company radio show offering country music interviews and entertainment content available on demand through Audacy podcast platforms.
• Rob + Holly Podcast Podcast version of the Rob + Holly radio show featuring exclusive artist interviews and country music content distributed across Audacy stations.
• Contests and Giveaways Station contests offering tickets to events such as Portland Thorns games and other local entertainment experiences to drive listener engagement.
• Stars and Strings Concert (Audacy Network Event) Major annual country music showcase featuring multiple artists, presented by Xfinity, hosted at Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Florida, with a portion of proceeds donated to Folds of Honor for educational scholarships for families of fallen or disabled military and first responders. The 99.5 The Wolf brand and Audacy network promote and participate in this event.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• XfinitycoreGTM or Marketing PartnerXfinity serves as the presenting sponsor for Audacy's Stars and Strings concert event, a major annual country music showcase featuring multiple artists; Xfinity branding is prominently featured in event marketing materials and promotional campaigns across Audacy's station network
• Folds of HonorminorOthersCharitable beneficiary of the Stars and Strings event; a portion of event proceeds are donated to provide educational scholarships for families of fallen or disabled military and first responders
• Hard Rock Live at Seminole Hard Rock Hotel & CasinominorStrategic or Co-development PartnerVenue partner for the Stars and Strings event in Hollywood, Florida; provides event space for the annual concert showcase featuring country music artists
• KISS Country 99.9 (WKIS)coreGTM or Marketing PartnerSouth Florida's original country station serving as local host for the Stars and Strings event; assists with event promotion and local marketing coordination in the South Florida market

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Spotify: Global audio streaming platform that hosts 99.5 The Wolf's podcast content and competes for the same country music listeners' listening time and ad spend, representing the secular shift away from terrestrial radio consumption.
• SiriusXM: Satellite and streaming audio subscription service that includes dedicated country music channels, competing for the same listener demographics and advertiser attention as 99.5 The Wolf, particularly through its Pandora subsidiary.

Direct peers

• KUPL 98.7 FM (Alpha Media Portland): Portland-market country music radio station directly competing with 99.5 The Wolf for the same listener demographic and local advertising dollars in the Portland metropolitan area.
• 93.1 The Wolf (WPAW-FM): Audacy sister station also branded 'The Wolf' serving the Fayetteville, NC market with the same country format and shared network programming including Katie & Company and Rob + Holly.
• KISS Country 99.9 (WKIS-FM): South Florida country station serving as local host for the Stars and Strings event and a regional co-marketing partner; directly comparable in format, audience approach, and parent network affiliation to 99.5 The Wolf.
• US 99 (WUSN-FM Chicago): Audacy's flagship country station in Chicago, operating under the same network content model with shared syndicated programming and the same multi-platform distribution strategy as 99.5 The Wolf.

Broad incumbents

• Townsquare Media: Multi-market radio operator with country formats in smaller and mid-sized U.S. markets, directly comparable in operating structure (local on-air talent, format-based branding, digital extensions) to 99.5 The Wolf and other Audacy country outlets.
• iHeartMedia, Inc. Large publicly traded radio broadcaster operating hundreds of stations nationwide including country formats; competes directly for advertising dollars in Portland and across Audacy's markets, while also operating the competing iHeartRadio streaming platform.
• Audacy, Inc. (parent company, NYSE: AUD): The publicly traded parent company and direct network operator of 99.5 The Wolf, providing technology, syndication, and shared digital infrastructure across a nationwide portfolio of radio stations including multiple country 'Wolf' branded outlets.
• Cumulus Media (now part of Cumulus Media | Westwood One): Major U.S. radio broadcaster with country format stations in multiple markets, sharing the same terrestrial broadcast business model, ad-supported revenue structure, and digital streaming transition challenges as 99.5 The Wolf.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thewolfonline
• Facebookfacebook.com/thewolfonline
• LinkedInlinkedin.com/company/99.5-the-wolf
• Instagraminstagram.com/thewolfonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99.5 the wolf