polaner spreads

What polaner spreads does

Polaner Spreads is a 125+ year heritage food brand producing fruit spreads, jams, jellies, preserves, marmalades, sugar-free spreads, and jarred wet spices. Founded in 1898 by Max and Lena Polaner in Newark, New Jersey, the brand now operates as a subsidiary of B&G Foods, Inc. (NYSE: BGS), a publicly traded diversified food conglomerate headquartered in New Jersey. The company serves health-conscious families, home cooks and bakers, and consumers with special dietary needs (gluten-free, sugar-free, diabetic-friendly) through traditional grocery retail distribution across the United States and Canada.

The product portfolio spans 35+ varieties organized across multiple sub-brands: Polaner All Fruit (fruit-juice-sweetened spreadable fruits with Non-GMO Project Verified options), Polaner Verry Berry (no artificial colors), Polaner Organic (USDA Organic certified preserves), classic jams/jellies/preserves (sugar and corn syrup sweetened), Polaner Sugar Free with Fiber (Splenda-sweetened), and jarred wet spices. The underlying technology centers on pectin-based jelling using citrus-derived pectin (oranges, lemons, limes) and fruit juice concentrate sweetening in place of refined sugars in the All Fruit line. All products carry gluten-free certification; select lines hold Non-GMO Project Verified, Kosher (with grape-related exceptions), and USDA Organic certifications.

Polaner generates revenue through retail food product sales via major grocery chains and supermarkets nationwide under a one-time purchase consumer packaged goods model. Pricing is not publicly disclosed. The brand employs a horizontal segmentation strategy targeting health-conscious families and home cooks as primary segments, with secondary outreach to special dietary needs consumers. Marketing channels include organic social media (Facebook, Pinterest), recipe-driven content marketing (44+ recipes on the website), and SmartSource coupon distribution for bottom-of-funnel conversion.

Name

polaner spreads

Legal name

B&G Foods, Inc.

Website

https://polanerspreads.com

Company type

Private

Founded year

1898

Operating status

Operating

Short description

Polaner Spreads is a 125+ year heritage food brand producing 35+ varieties of fruit spreads, jams, jellies, preserves, sugar-free options, and wet spices as a subsidiary of B&G Foods, Inc. (NYSE: BGS), distributed through U.S. and Canadian grocery retail channels serving health-conscious families and home cooks.

Ownership category

akta.pro rank

Product category

Fruit Spreads and Preserves

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Fruit spreads
• Jams and preserves
• Fruit jellies
• Marmalade products
• Jarred wet spices

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Product Sales: Revenue generated from selling jams, jellies, preserves, and fruit spreads through grocery retail channels. Products are sold as consumer packaged goods at major retailers nationwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Polaner Spreads manufactures and sells fruit spreads, jams, jellies, preserves, marmalades, organic and sugar-free varieties, and jarred wet spices for household use. Its portfolio includes All Fruit, Verry Berry, Organic, classic, and Sugar Free with Fiber lines, sold primarily through grocery retail.

Product overview

Polaner Spreads is a food products company offering a diversified portfolio of fruit spreads, preserves, jellies, and jarred wet spices. The product line consists of multiple sub-brands and product categories: (1) Polaner All Fruit line - spreadable fruits sweetened only with fruit juice, available in varieties including Strawberry, Raspberry, Seedless Raspberry, Seedless Blackberry, Seedless Strawberry, Blueberry, Peach, Concord Grape, Cherry, Orange, and Apricot; (2) Polaner Verry Berry sub-brand - fruit spreads sweetened with fruit juice in Raspberry, Strawberry, and Concord Grape varieties; (3) Polaner Organic Preserves - USDA Organic certified, Non-GMO Project Verified preserves in Strawberry, Raspberry, and Apricot flavors; (4) Classic Jams, Jellies & Preserves - traditional products including Strawberry Preserves, Grape Jelly, Apricot Preserves, Sweet Orange Marmalade, and Real Mint Jelly; (5) Sugar Free with Fiber line - eight varieties of sugar-free preserves sweetened with Splenda, including Apricot, Peach, Strawberry, Seedless Raspberry, Seedless Blackberry, Orange Marmalade, Concord Grape, and additional flavors; (6) Wet Spices - jarred products including Large Cut Garlic, Chopped Basil, Chopped Garlic, and Crushed Garlic. All products are gluten free. Founded in 1898, Polaner is now owned by B&G Foods, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Polaner All Fruit: Fruit spreads sweetened only with fruit and fruit juice, Non-GMO Project Verified varieties available.
• Verry Berry
• Polaner Organic
• Polaner Sugar Free with Fiber

Products and services

• Strawberry (All Fruit) A fruit spread made from strawberries and fruit juice and sweetened only with fruit juice. It is Non-GMO Project Verified and gluten free.
• Raspberry (All Fruit) A fruit spread made from raspberries and fruit juice and sweetened only with fruit juice. It is intended for foods such as lemon bundt cake, bagels, and sandwiches.
• Seedless Raspberry (All Fruit) A seedless raspberry fruit spread made with fruit juice and intended for baking, cooking, and grilling.
• Seedless Blackberry (All Fruit) A seedless blackberry fruit spread with a smooth texture, sweetened only with fruit juice.
• Seedless Strawberry (All Fruit) A seedless strawberry fruit spread with a smooth texture, made from fruit and sweetened only with real fruit juice.
• Blueberry (All Fruit) A fruit spread made from blueberries for use in recipes and as a spread.
• Peach (All Fruit) A peach fruit spread made with peaches and sweetened only with fruit juice.
• Concord Grape (All Fruit) A Concord grape fruit spread designed for peanut butter and fruit-spread sandwiches and made from Concord grapes.
• Cherry (All Fruit) A cherry fruit spread made from cherries.
• Orange (All Fruit) A sweet-tart orange fruit spread.
• Apricot (All Fruit) An apricot fruit spread made with real fruit and fruit juice for use on toast, muffins, or scones.
• Polaner Verry Berry Raspberry Fruit Spread A raspberry fruit spread sweetened only with fruit juice, without artificial colors, and made with Non-GMO Project Verified ingredients. It can be used in peanut butter and fruit-spread sandwiches or as a topping for waffles, toast, and yogurt.
• Polaner Verry Berry Strawberry Fruit Spread A strawberry fruit spread sweetened only with fruit juice, without artificial colors, and made with Non-GMO Project Verified ingredients. It is intended for peanut butter and fruit-spread sandwiches or as a topping.
• Polaner Verry Berry Concord Grape Fruit Spread A Concord grape fruit spread sweetened only with fruit juice, without artificial colors, and made with Non-GMO Project Verified ingredients. It is intended for peanut butter and fruit-spread sandwiches.
• Polaner Organic Strawberry Preserves USDA Organic certified strawberry preserves made with Non-GMO Project Verified ingredients, certified kosher, and containing no high fructose corn syrup. They are intended to accompany cheeses, crackers, and desserts.
• Polaner Organic Raspberry Preserves USDA Organic certified raspberry preserves made with Non-GMO Project Verified ingredients, certified kosher, and containing no high fructose corn syrup. They are intended to accompany cheeses, crackers, and desserts.
• Polaner Organic Apricot Preserves USDA Organic certified apricot preserves made with Non-GMO Project Verified ingredients, certified kosher, and containing no high fructose corn syrup. They are intended for waffles, pancakes, and toast.
• Strawberry Preserves A classic strawberry preserve made with sweet fruit and formulated to provide strawberry flavor throughout the year.
• Grape Jelly A classic grape jelly with a tart and sweet fruit flavor, intended for peanut butter and jelly sandwiches.
• Apricot Preserves A classic apricot preserve made with real fruit and combining sweet and tart flavor.
• Sweet Orange Marmalade A classic citrus marmalade combining sweet and tart flavor with chunks of orange fruit.
• Real Mint Jelly A classic sweet and tart mint jelly intended as an accompaniment for roast meats and lamb.
• Sugar Free Apricot Preserves with Fiber A sugar-free apricot preserve sweetened with Splenda and containing fiber. It is made with fruit without added sugar.
• Sugar Free Peach Preserves with Fiber A sugar-free peach preserve sweetened with Splenda and containing fiber. It is made with real fruit and provides peach flavor.
• Sugar Free Strawberry Preserves with Fiber A sugar-free strawberry preserve sweetened with Splenda and containing fiber. It is made with sun-ripened strawberries.
• Sugar Free Seedless Raspberry Preserves with Fiber A sugar-free seedless raspberry preserve sweetened with Splenda and containing fiber. It has a silky texture and is intended for breakfast or lunch.
• Sugar Free Seedless Blackberry Preserves with Fiber A sugar-free seedless blackberry preserve sweetened with Splenda and containing fiber. It is made with blackberries.
• Sugar Free Orange Marmalade with Fiber A sugar-free orange marmalade sweetened with Splenda and containing fiber. It combines sweet and tart orange flavor for use with savory or sweet foods.
• Sugar Free Concord Grape Jam with Fiber A sugar-free Concord grape jam sweetened with Splenda and containing fiber. It provides Concord grape flavor without added sugar.

Quantifiable outcome

• Over 30 years as leading All Fruit spread brand since 1986 introduction

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• B&G Foods, Inc.coreOthersB&G Foods, Inc. is the parent company of Polaner Spreads. The brand operates under B&G Foods' portfolio of food products. Footer information shows B&G Foods, Inc. holds the trademark and operates the Polaner website. The parent company acquired or owns the Polaner brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Trader Joe's (Private Label): Private label fruit spreads at price points below branded competitors. Represents the private-label competitive pressure Polaner faces in mainstream and natural grocery channels.
• Mincey Garlic: Leading jarred wet garlic and specialty herb/spice producer. Comparable in product format to Polaner's jarred wet spices line (chopped/crushed garlic, basil), though operating in a different product category.

Emerging players

• Cascadian Farm: General Mills-owned organic fruit spreads brand competing in the USDA Organic preserves segment. Overlaps with Polaner Organic line in natural and mainstream grocery channels.
• Crofter's Organic: Organic fruit spreads brand specializing in USDA Organic and Non-GMO Project Verified preserves. Direct overlap with Polaner Organic line, with greater natural channel focus.

Direct peers

• The J.M. Smucker Co. Smucker's is the dominant US brand in jams, jellies, and preserves with comparable nationwide grocery distribution. Direct head-to-head competitor across fruit spread categories including Smucker's Natural, Sugar Free, and Organic lines.
• St. Dalfour: Premium French fruit spread brand positioned on 100% fruit, no added sugar credentials. Direct competitor to Polaner All Fruit in the clean-label fruit spread segment.
• Welch's: Iconic US grape jelly and fruit spread brand competing directly with Polaner's Concord Grape All Fruit and classic grape jelly SKUs. Strong heritage positioning in fruit spreads with nationwide grocery presence.
• Bonne Maman: Premium French fruit preserves brand (Andros Group) competing in the same premium and natural fruit spread segments as Polaner All Fruit. Strong DSD presence in US natural and conventional grocery channels.

Regional players

• Hero Group: Switzerland-based jam and fruit spread manufacturer with broad European distribution. Comparable product format and category focus, though primarily operating in EMEA rather than directly competing in US retail.

Broad incumbents

• The Kraft Heinz Company: Major CPG conglomerate with portfolio jam/jelly brands and broader grocery distribution. Competes across preserves, jellies, and adjacent sweet spreads categories with Polaner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/polaner

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about polaner spreads