orange county fine arts

What orange county fine arts does

Orange County Fine Arts Association (OCFA) is a 501c3 nonprofit founded in 1964 and headquartered in Santa Ana, California, that supports Southern California artists through gallery exhibitions, art education, and membership-based programs. The organization operates three physical gallery venues — the OCFA Showcase Gallery (Santa Ana), the OCFA Showcase Gallery at the Four-Star Marriott Costa Mesa, and the OCFA Artist Eye Gallery — and produces 16 to 20 unique exhibitions per year, including monthly themed shows, Featured Artist solo exhibitions, and Fine Craft exhibitions. Additional infrastructure includes the OCFA Annex ("The Learning Place"), a classroom and studio rental facility adjacent to South Coast Plaza used for art classes and member studios.

OCFA runs on a member co-op model: artists apply and are juried into membership by a Jury Committee, after which they gain access to exhibition opportunities, juried review, and member benefits. Revenue is generated through a diversified set of small streams including annual membership dues, per-piece exhibition fees ($20), reception fees ($15), optional sitting fees ($25), Featured Artist rental of front rooms ($175/$450/$900), a 25% commission on artwork sales, classroom/studio rental at $20/hour with a 3-hour minimum, and donations from corporate sponsors. The organization is underwritten in part by sponsors such as Segerstrom Center for the Arts, Marriott International, South Coast Plaza, Mesa Arts, Mind Sparq, and 2R Studios. Underlying technology is minimal: the public-facing site is a WordPress website with digital jury submission forms and Constant Contact email marketing — there is no AI/ML capability, no app, and no public API.

The addressable customer base falls into three primary segments: artists of all mediums seeking exhibition venues and community (the primary segment), art students and families seeking instruction across children's and adult classes, and art instructors seeking affordable teaching space at the Annex. OCFA positions itself as a community-led, event-driven organization whose go-to-market is fundamentally word-of-mouth and juried membership rather than paid acquisition, with marketing conducted primarily through its website, email newsletter, Facebook, Instagram, and Yelp presence.

Name

orange county fine arts

Legal name

Orange County Fine Arts Association

Website

https://orangecountyfinearts.com

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Orange County Fine Arts Association is a 501c3 nonprofit founded in 1964 in Santa Ana, California, that supports Southern California artists through three gallery venues, juried exhibitions, art classes, and studio rentals. It serves individual artists, art students, families, and instructors through a membership co-op model.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Artists pay membership fees to join OCFA, which grants them access to jury review, exhibition opportunities, and member benefits including discounted Annex rentals.
2. Art Sales Commission: OCFA takes a 25% commission on all artwork sold through the gallery. The artist receives 75% of the sales price.
3. Classroom/Studio Rental: OCFA Annex classroom space is rented to members at $20/hr with a 3-hour minimum ($60 per 3-hour block). Instructors collect class fees directly from students.
4. Exhibition Fees: Artists pay artwork fees ($20 per piece), reception fees ($15 per show), and optional sitting fees ($25 per two-month show) to participate in exhibitions.
5. Featured Artist Exhibition Fees: Members can reserve gallery space for solo exhibitions: One Wall $175, One Front Room $450, Both Front Rooms $900.
6. Donations: OCFA is a 501c3 nonprofit supported by member dues and generous donations from sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Orange County Fine Arts Association (OCFA) is a 501c3 nonprofit arts organization that operates as a member co-op gallery providing juried exhibition opportunities across three physical gallery locations in Orange County, California. The organization offers artist membership with access to monthly themed exhibitions, Featured Artist solo shows, jury review services, and an art education program including classes, workshops, and affordable classroom/studio rental space at the OCFA Annex.

Product overview

Orange County Fine Arts Association operates as a nonprofit 501c3 organization that has supported Southern California artists since 1964. The organization provides a unified platform of gallery and educational services through three gallery locations (OCFA Showcase Gallery in Santa Ana, OCFA Showcase Gallery Marriott at Costa Mesa Marriott, and OCFA Artist Eye Gallery), art instruction via the OCFA Annex learning facility with classroom and studio spaces, and a comprehensive Art Classes Program with multiple instructors. The core offering includes exhibition opportunities through monthly themed shows, Featured Artist solo exhibitions, and jury services for artist admission. Additional member services encompass Creative Lunch social gatherings, Artist Pages on the website, and the OCFA Annex providing affordable rental space for art teachers and community groups. The organization produces 16-20 exhibitions annually and is supported by members and sponsors including Segerstrom Center for the Arts, Marriott International, South Coast Plaza, and Mesa Arts.

Differentiator

Problem solved

Functional benefit

Brands

• OCFA Showcase Gallery: The main gallery location at 3851 S. Bear Street, Suite B-15, Santa Ana, CA 92704, producing monthly themed exhibitions.
• OCFA Artist Eye Gallery
• OCFA Marriott Gallery
• OCFA Annex

Products and services

• OCFA Showcase Gallery The main gallery space at 3851 S. Bear Street, Suite B-15, Santa Ana, California. A member co-op gallery producing monthly themed exhibitions where juried member artists display and sell their work, open Thursday through Sunday 11am-4pm.
• OCFA Showcase Gallery Marriott A gallery space located at the Four-Star Marriott Costa Mesa resort hotel in the South Coast Metro area, providing Southern California artists with exposure to international hotel guests and offering both original art and print exhibition options.
• OCFA Artist Eye Gallery A gallery space operated by the Orange County Fine Arts Association providing additional exhibition opportunities for member artists alongside the Showcase Gallery and Marriott Gallery locations.
• OCFA Annex (The Learning Place) A dedicated facility providing public classroom, meeting space, and artist studios available for OCFA members to rent. The classroom seats up to 18, is well lit, and equipped with a sink. Located near South Coast Plaza with ample free parking.
• Art Classes Program Comprehensive art instruction program featuring multiple instructors offering classes in various mediums including oil, acrylic, watercolor, pastel, graphite, charcoal, mixed media, and children's art. Classes include Negin Art Studio, OneHouse Arts (ages 5-12), Family Art Class, Watercolor & More, and Mixed Media sessions.
• Featured Artist Exhibitions Solo exhibition opportunities for OCFA members where one or both front rooms of the Showcase Gallery are reserved for a unified body of work. Requires minimum six artworks with a cohesive artist statement and completion of featured artist jurying. Pricing: One Wall $175; One Front Room $450; Both Front Rooms $900.
• Jury Services Gallery jury review process allowing OCFA members to have their artwork evaluated for exhibition in the Showcase Gallery. Offers both online and in-person jurying options. Artists submit 4-6 artworks along with artist bio and CV for review by the Showcase Gallery Jury committee.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Segerstrom Center for the ArtscoreGTM or Marketing PartnerMajor cultural institution in Orange County that supports OCFA as a sponsor. Represents the cultural leadership in the region.
• Marriott InternationalcoreGTM or Marketing PartnerProvides the OCFA Marriott Gallery venue at the Four-Star Marriott Costa Mesa resort hotel. Attracts sophisticated international clientele for business and tourism.
• South Coast PlazacoreGTM or Marketing PartnerPremier luxury shopping destination adjacent to OCFA Annex. Supports OCFA as a sponsor.
• Mind SparqminorGTM or Marketing PartnerCorporate sponsor of OCFA.
• 2R StudiosminorGTM or Marketing PartnerCorporate sponsor of OCFA.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SOMArts Cultural Center: San Francisco nonprofit arts venue offering curated gallery exhibitions, artist residencies, and community programming. Comparable nonprofit arts-organization model with gallery + education components.
• Arts Orange County: Orange County-based 501c3 nonprofit dedicated to supporting local arts and culture, including grant programs and cultural advocacy. Directly comparable regional arts-support model in OCFA's same metro.
• Torpedo Factory Art Center: Alexandria, VA nonprofit art center operating working artist studios, gallery exhibitions, and community art classes — directly comparable physical studio + gallery + education model to OCFA's Annex and gallery system.
• La Jolla Art Association: Southern California membership-based art association operating a member-run gallery with juried exhibitions. Closely comparable co-op gallery structure and 501c3 nonprofit mission.
• San Diego Watercolor Society: Southern California membership art society that produces juried gallery exhibitions and member services. Directly comparable juried-member model to OCFA's Showcase Gallery.

Broad incumbents

• National Watercolor Society: Long-running Southern California-based membership art society with annual juried exhibitions and educational programming. Comparable co-op juried-gallery structure at broader geographic scope.

Regional players

• Laguna Art Museum: Regional visual arts museum in Southern California with comparable geographic market, though operating at a larger museum scale rather than as a member-driven co-op.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OCFAShowcase
• Instagraminstagram.com/ShowcaseGalleryOC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orange county fine arts