taraki

What taraki does

Taraki Wellbeing is a UK-registered not-for-profit company (Company Number 11906363), founded in October 2017 by Shuranjeet Singh following his personal experience of mental ill-health. The organisation works with Punjabi communities in Britain to address mental health through four stated pillars: awareness, education, application, and research. Its core activity is the delivery of culturally-specific peer support — principally the Cha in the City programme for Punjabi men (running since 2019 across Birmingham, Leeds, Leicester, and London) and the Punjabi Women's Forum (Saheli Circle). It also operates a Mental Health Resource Hub providing content in English, Punjabi (Gurmukhi), and Punjabi (Shahmukhi), a Knowledge Hub of community-driven research and blogs, the Punjabi Mental Health Podcast, facilitator training and education programmes for healthcare workers and researchers, and a programme of in-person and online events.

The underlying technology is a light digital platform built around a Webflow-hosted website (taraki.co.uk) that combines a curated resource library, a knowledge archive, and event registration via Eventbrite, with social media presence on LinkedIn, X, Facebook, YouTube, Instagram, and TikTok, and a Shopify merchandise store (tarakihq.myshopify.com). There is no native mobile app, no public API, and no disclosed AI/ML components. Peer support is delivered by trained facilitators in person and via Zoom-enabled online forums.

Taraki's revenue model is donations-based, accepting PayPal contributions, supplemented by restricted grants from named institutional funders including Movember (which co-funded Cha in the City under its Digital Social Connections Challenge in 2021) and the Heera Foundation (partner since 2022). The organisation is largely volunteer-led, governed by a four-person board of directors (Shuranjeet Singh, Amrita Sohal, Harr-Joht Kaur, Navraj Dhesi), and operates as a movement rather than a commercial entity. Its customer/user base consists of Punjabi community members (primary), healthcare professionals (training clients), and researchers/policymakers (secondary), with no fees charged for services.

Name

taraki

Legal name

Taraki Wellbeing

Website

https://taraki.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Taraki Wellbeing is a UK-registered not-for-profit (founded 2017) that works with Punjabi communities in Britain to reshape approaches to mental health through culturally-specific peer support (Cha in the City men's programme, Punjabi Women's Forum), a multilingual resource hub, training for healthcare workers, community-driven research, and a podcast.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Community mental health
• Cultural peer support
• Mental health awareness
• Peer support groups
• Mental health research

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Taraki is largely volunteer-led and uses donations to mobilise volunteers, run events and kick-start projects. Accepts PayPal donations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Taraki is a not-for-profit community movement that delivers culturally-sensitive mental health support to Punjabi communities through four avenues: awareness campaigns, education and training, peer support programmes (Cha in the City men's peer support and the Punjabi Women's Forum), and research publications. Its core offerings include the Mental Health Resource Hub (a first-of-its-kind multilingual digital archive), the Knowledge Hub, facilitated in-person and online peer support forums, the Punjabi Mental Health Podcast, training programmes for healthcare workers and communities, and community events. All services are provided free of charge, funded by donations and grants such as Movember's Digital Social Connections Challenge.

Product overview

Taraki is a not-for-profit organisation working with Punjabi communities to reshape approaches to mental health. The organisation operates as a movement rather than a traditional technology product, offering a portfolio of community-focused services including the Mental Health Resource Hub (a curated collection of mental health resources in multiple languages), the Knowledge Hub (featuring blogs and research publications), peer support programmes (Punjabi Men's Peer Support/Cha in the City and Punjabi Women's Forum), the Punjabi Mental Health Podcast, and Training and Education programmes. These offerings are delivered through in-person and online facilitated spaces, with events serving as community touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Resource Hub A digital resource hub that collates and shares mental health resources for Punjabi communities in one place, with resources presented in English, Punjabi (Gurmukhi), and Punjabi (Shahmukhi). Intended for Punjabi community members seeking culturally-appropriate mental health support.
• Knowledge Hub A digital archive presenting community-driven content ranging from reflective blogs to research papers, all created by and for Taraki. Targets Punjabi community members, researchers, and policymakers interested in Punjabi mental health evidence and lived-experience perspectives.
• Punjabi Men's Peer Support (Cha in the City) A peer support programme for Punjabi men featuring facilitated group discussions, online forums, and training to develop local peer support spaces. Delivered in Birmingham, Leeds, Leicester, and London, and previously online during the COVID-19 pandemic. Intended for Punjabi men seeking safe spaces to discuss mental health.
• Punjabi Women's Forum A peer support forum providing a safe and inclusive space for Punjabi women to discuss mental health topics through workshops and group discussions, including the Saheli Circle. Coordinated across Birmingham and London.
• Punjabi Mental Health Podcast A podcast series developed to discuss key issues related to mental health and well-being within Punjabi communities, available on YouTube. Produced in collaboration with Cloud9000, Indy&Dr, and Ox-Boy Productions.
• Training and Education Programmes Training and educational programmes that support communities, businesses, healthcare professionals, and researchers to learn from Taraki's developed expertise in culturally-sensitive mental health.
• Taraki Events Events bringing people together to listen, learn, and build community around mental health topics relevant to Punjabi communities, registered via Eventbrite.

Quantifiable outcome

• Cha in the City programme has run for over 4 years with participants from multiple continents
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Heera FoundationcoreStrategic or Co-development Partner · 1 January 2022Heera Foundation partners with Taraki to deliver Punjabi men's peer support spaces, providing funding and support for the Cha in the City programme expansion.
• Soho Tavern GroupminorStrategic or Co-development PartnerCollaboration with Soho Tavern Group of gastro pubs for the Mixy and Chill programme, focusing on Punjabi and South Asian cuisine venues to promote mental health awareness in social settings.
• Cloud9000, Indy&Dr, Ox-Boy ProductionsminorStrategic or Co-development PartnerCollaborated with these production partners to record the Punjabi Mental Health Podcast, an innovative multimedia initiative to discuss mental health issues within Punjabi communities.
• Himmat CollectiveminorStrategic or Co-development PartnerEmerged from a Taraki Women's Forum, Himmat Collective focuses on fertility journeys and baby loss support, collaborating with Taraki to provide safe spaces for individuals facing these challenges.
• HDRUK (Health Data Research UK)minorGTM or Marketing PartnerListed among organisations that trust Taraki, indicating recognition of the organisation's work in mental health research.
• South Asian TherapistsminorGTM or Marketing PartnerReferral resource linked from Taraki's resource hub for individuals seeking clinical mental health support beyond Taraki's non-clinical services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Himmat Collective: Spun out of a Taraki Women's Forum in 2022, Himmat Collective focuses on fertility journeys and baby-loss support for South Asian women — operating an almost identical culturally-specific peer-support model that originated inside Taraki itself.
• Heera Foundation: UK-based South Asian mental health charity that is a confirmed core partner and co-developer of Taraki's Cha in the City men's peer support spaces — running overlapping culturally-specific mental health programmes for South Asian communities.
• South Asian Therapists: UK directory and community of South Asian mental health practitioners. Taraki's resource hub refers directly to South Asian Therapists for clinical care, indicating they sit on the same culturally-specific access pathway.
• Baobab Foundation: Listed as a funder/partnership organisation alongside Taraki on the 'trusted by' section of the website — likely a UK ethnic-minority mental health charity operating a comparable cultural-mental-health model.
• Black Minds Matter UK: UK charity connecting Black individuals with free culturally-aware mental health support. Closely comparable to Taraki's model of community-rooted, ethnicity-specific mental health access and awareness.
• Counselling for South Asian Women (CSAW): UK charity providing counselling and mental health support for South Asian women. Targets an overlapping demographic and similar cultural-stigma pain points to Taraki's Punjabi Women's Forum.

Broad incumbents

• The Black, African and Asian Therapy Network (BAATN): UK's largest organisation for Black, African and Asian therapists. Operates a broader ethnic-minority mental health mandate than Taraki but addresses the same access gap for racially minoritised communities.
• Mind (UK): England and Wales's largest mental health charity. While not culturally-targeted, Mind increasingly commissions culturally-specific services — making it both a potential funder and competitive incumbent in the ethnic-minority mental health space.
• Samaritans: UK-wide emotional support charity. Serves overlapping mental health support needs via phone and digital channels, and has invested in culturally-specific outreach for South Asian and other minority communities.

Others

• Centre for Mental Health: UK mental health policy and research charity. Comparable to Taraki on the research-to-policy function, but operating as a think tank rather than a community delivery organisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TarakiHQ
• YouTubeyoutube.com/@TarakiHQ
• Facebookfacebook.com/TarakiHQ
• LinkedInlinkedin.com/company/taraki
• Instagraminstagram.com/tarakihq
• TikToktiktok.com/@tarakihq

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about taraki