Plumpton Racecourse

What Plumpton Racecourse does

Plumpton Racecourse Ltd is a privately held UK operator (Company No. 3449121) of a National Hunt jump racing venue in Plumpton Green, East Sussex. The company runs 16 race meetings annually from September to May on a unique one-mile circuit, marketed as one of the smallest and most intimate racecourses in the UK with views across the South Downs. Revenue is generated across six streams: race day ticket sales (advance from £10, under-18s free), tiered hospitality packages (Directors Box Platinum £150pp to Private Boxes from £110pp, plus a Final Fence Restaurant table of 10 at £1,500), annual memberships (Single £240, Double £450), venue hire for conferences, weddings, festivals and corporate events, on-site food and beverage via catering partner Kalm Kitchen, and race sponsorship/advertising. Distribution is primarily direct-to-consumer through the company's own bookedit.online booking platform, with telephone/email sales for venue hire and enterprise hospitality, and Eventbrite used for third-party-organized non-raceday events (festivals, monster trucks, family entertainment). Customers comprise general public racing enthusiasts, corporate and private event clients, hospitality/premium experience buyers, and a smaller recurring membership base, supported by tourism partnerships with Visit Southeast England, Tourism South East, and Sussex Chamber of Commerce. The company is owner-operated with Tom Savill serving as Director, no disclosed parent company or institutional investors, and active engagement with HM Treasury on the Horserace Betting Levy via the "Securing Racing's Future" initiative.

Name

Plumpton Racecourse

Legal name

Plumpton Racecourse Ltd

Website

https://plumptonracecourse.co.uk

Company type

Private

Operating status

Operating

Short description

Plumpton Racecourse operates a National Hunt jump racing venue in East Sussex, UK, hosting 16 race meetings annually from September to May. It also offers venue hire, hospitality packages, dining, annual memberships, sponsorships, and non-racing events for corporate and private clients.

Ownership category

akta.pro rank

Product category

Horse Racing & Event Venue

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Horse racing venue
• Jump racing events
• Hospitality services
• Venue hire
• Event management

Headquarters

HQ city

Plumpton Green

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Race Day Ticket Sales: General admission tickets and grandstand access for race meetings. Under 18s attend free. Advance tickets available from £10.
2. Hospitality Packages: Premium dining experiences including Directors Box (Platinum from £150pp, Gold from £130pp, Silver from £120pp), Private Boxes (from £110-£140pp), Paddock Restaurant, and Final Fence Restaurant (£1,500 for table of 10).
3. Annual Membership: Single Membership at £240 and Double Membership at £450. Benefits include free entry to all racedays, complimentary racecard, access to Members Room, reserved seating, reciprocal rights at other UK racecourses, and hospitality discounts.
4. Venue Hire: Hire of versatile indoor and outdoor spaces for conferences, weddings, team building, product launches, festivals, proms, annual dinners, networking events, wakes, and more. Spaces include Owners & Trainers Lounge, Paddock Restaurant, Southdown Bar & Café, Chasers Bar, Final Fence Marquee, Centre Course outdoor space, and Private Boxes.
5. Food & Beverage: On-site catering through Kalm Kitchen, bars, and various food and drink options during events. Hospitality packages include dining experiences.
6. Race Sponsorship & Advertising: Opportunities for brands to sponsor races, advertise on course, and engage in corporate hospitality. Sponsorship packages tailored to specific objectives including brand exposure, product launches, VIP client entertainment, and special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Plumpton Racecourse is a UK racecourse venue operating a one-mile National Hunt jump racing circuit, hosting 16 race meetings annually from September to May. The venue also provides tiered hospitality and dining experiences (Directors Box, Paddock Restaurant, Final Fence Restaurant, Private Boxes), annual memberships with reciprocal racecourse rights, themed Feature Racedays, non-raceday events (festivals, monster trucks, family entertainment), and venue hire for weddings, corporate events, and celebrations across indoor and outdoor spaces.

Product overview

Plumpton Racecourse is a UK-based racecourse venue offering a portfolio of event and hospitality products centered around National Hunt jump racing. The core product is racing fixtures (16 race meetings from September to May), supplemented by Venue Hire services with multiple named spaces (Owners & Trainers Lounge, Paddock Restaurant, Southdown Bar, Final Fence Marquee, Centre Course, and Private Boxes). Hospitality offerings include the Directors Box VIP experience, Paddock Restaurant, Final Fence Restaurant, and Private Boxes with Platinum/Gold/Silver package tiers. Additional products include Annual Membership, Feature Racedays (themed events), Non-Raceday Events (festivals, family entertainment), Gift Vouchers, and Sponsorship & Advertising packages.

Differentiator

Problem solved

Functional benefit

Brands

• The Directors Box: The most exclusive space at Plumpton Racecourse offering VIP hospitality with panoramic views across the South Downs and a rooftop terrace overlooking the Parade Ring.
• Paddock Restaurant
• Final Fence Restaurant
• Annual Membership

Products and services

• Racing Fixtures & Events Plumpton Racecourse hosts 16 thrilling race meetings annually from September to May, delivering top-quality National Hunt jump racing action in an intimate and welcoming atmosphere with a unique one-mile circuit. Tickets available from £10 in advance, with under 18s attending free.
• Venue Hire Versatile indoor and outdoor event spaces accommodating conferences, exhibitions, weddings, team building, product launches, festivals, proms, annual dinners, networking events, wakes and more. Includes multiple named spaces: Owners & Trainers Lounge, Paddock Restaurant, Southdown Bar & Café, Chasers Bar, Final Fence Marquee, Centre Course outdoor space, Annual Members Room, and Private Boxes.
• Directors Box VIP Hospitality The most exclusive space at Plumpton offering panoramic views of the South Downs and a rooftop terrace overlooking the Parade Ring. Includes Platinum (£150pp), Gold (£130pp), and Silver (£120pp) package options with multi-course dining experiences.
• Paddock Restaurant Flagship raceday restaurant with stunning floor-to-ceiling windows overlooking the Parade Ring, located on the first floor of the Sussex Stand. Provides raceday dining experiences for hospitality guests.
• Final Fence Restaurant A beautiful permanent marquee located right by the last jump, offering open-plan space with uninterrupted views across the course. Ideal for summer events, weddings, and private celebrations, with table-of-10 package at £1,500 including welcome drink, three-course set menu, and post-lunch tea/coffee.
• Private Boxes Five boxes on the first floor of the Southdown Stand and four on the second floor of the Lewes Stand. Each includes private bar, dining area, flat screen TV, and private balcony. Gold packages from £110pp, Platinum from £140pp.
• Annual Membership Annual membership program offering admission to all racedays with metal badge, complimentary racecard, access to Annual Members room, reserved seating on Sussex Stand top floor, car parking, reciprocal free entry to select UK racecourses, hospitality discounts, free guest tickets (up to 4 per season on selected racedays), and 10% off food at Revived Inns. Single Membership £240/year, Double Membership £450/year.
• Non-Raceday Events Various entertainment events hosted at the venue outside of racing fixtures, including music festivals (This Ain't Texas, SkyGlow, FamFest Live), Monster Truck Motorfest, Action Arena, and other family entertainment. Organised by third-party companies who sell tickets independently through their own platforms.
• Feature Racedays Special themed racedays including Mansell McTaggart Ladies Day (Season Opener), Christmas Jumper Raceday, Sussex National, Easter Festival, Sussex Raceday, and Ladies Day, each featuring unique entertainment, live music, fashion, and family activities.
• Gift Vouchers Gift vouchers for raceday tickets and hospitality experiences, valid for birthdays and special occasions, enabling existing customers to introduce new visitors.
• Sponsorship & Advertising Brand exposure opportunities for businesses through race sponsorship, advertising boards on course, and bespoke brand activations. Sponsorship packages tailored to specific objectives including brand exposure, product launches, VIP client entertainment, and special occasions.

Quantifiable outcome

• Horses that win at Plumpton have gone on to win major races including the bet365 Gold Cup at Sandown (Havaila won Sussex National at Plumpton then bet365 Gold Cup)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BetGoodwincoreGTM or Marketing PartnerGoodwin Racing started in a retail unit in Uckfield over 25 years ago and has grown into one of the nation's leading independent bookmakers. This partnership brings together Plumpton's historical track and BetGoodwin's modern technology and innovation. BetGoodwin has been a familiar face at Plumpton for many years and is an invaluable part of racedays. The partnership represents a natural progression between two stalwarts in the racing industry.
• Southern Cranes & AccessminorOthersA family run business providing mobile crane hire, contract lifting and powered access solutions since 1997. Founder Mike Sadler has long had a passion for racing having owned horses for several years. Their expertise and commitment to excellence, whilst maintaining a community feel, align with Plumpton's goals.
• Sussex Chamber of CommerceminorGTM or Marketing PartnerAffiliation with Sussex Chamber of Commerce for regional business networking and promotion.
• Visit Southeast EnglandminorGTM or Marketing PartnerTourism partnership for regional promotion of Plumpton Racecourse as a visitor destination.
• Tourism South EastminorGTM or Marketing PartnerTourism partnership for regional promotion through Tourism South East organization.
• Bob Champion Cancer TrustcoreStrategic or Co-development PartnerAnnual Bob Champion Cancer Trust Raceday combining seven races with key fundraising for the charity. The raceday features a special charity lunch in the Final Fence Restaurant and includes a Shetland Pony Race in aid of the Trust.
• Charlotte Savill Memorial FoundationcoreStrategic or Co-development PartnerAnnual Charlotte Savill Memorial Raceday combining seven races with fundraising for Fibrolamellar Liver Cancer research. The day includes auctions, silent auctions, and raffles to generate vital funds for the Foundation.
• Bentswood HubcoreStrategic or Co-development PartnerBentswood Hub Fighting Child Poverty Raceday. Bentswood Hub offers community support through a community larder and a range of community activities. The raceday supports their work to fight child poverty in the community.
• Kalm KitchencoreOthersExclusive catering partner that redefines catering by blending delicious food, imaginative design, and obsessive attention to detail with meaningful partnerships, innovative solutions, and commitment to sustainability.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/plumptonraces
• Facebookfacebook.com/PlumptonRaces
• Instagraminstagram.com/plumptonraces
• LinkedInlinkedin.com/company/plumpton-racecourse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plumpton Racecourse