rockford-ettco
Rockford-Ettco Procunier designs and manufactures drilling, tapping, and custom machine tool solutions for industrial manufacturers in automotive, commercial vehicle, construction, marine, medical, and home appliance sectors across North America, operating from facilities in Rockford, IL and Lakeland, FL under multiple legacy brands.
- Company typePrivate
- Founded1901
- HeadquartersLakeland, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What rockford-ettco does
Rockford-Ettco Procunier (REP) designs and manufactures drilling, tapping, and custom machine tool solutions for industrial production environments, operating under the umbrella of High Performance Holdings, Ltd (HPH). The company's product portfolio spans self-reversing tapping heads, universal drill and tap heads, CNC tooling heads, lead screw tapping units, multiple-spindle configurations, and fully customized four-axis simultaneous drilling and tapping machines. REP consolidates a fragmented niche machine tool market through multiple legacy brands — Rockford Drill Head, Ettco Machine Tool, Procunier, Speedycut, Universal Automatic, and Createch — combined between 2006 and 2014 to deliver what the company describes as the most complete drilling and tapping offering in North America.
The company sells primarily through direct B2B enterprise sales targeting manufacturers in automotive, commercial vehicle, construction and building materials, home appliances, marine equipment, and medical products, with engineering collaboration on custom machine design and a rebuild/refurbishment service that refreshes legacy equipment at a fraction of new cost. Manufacturing is conducted at two U.S. facilities: the corporate office and ITW contract manufacturing line in Lakeland, FL (Wynn's and QMI automotive aftermarket fluid exchange equipment), and the Rockford, IL production site co-located with Createch's automation design consulting team. Pricing is universally quote-based ("Contact Factory") consistent with custom-engineered industrial equipment.
REP's revenue model is anchored on custom and standard machine hardware sales, with additional streams from rebuild and refurbishment services, long-tail service parts supply for decades-old equipment still in customer use, and ITW contract manufacturing of aftermarket fluid exchange equipment. The company emphasizes equipment durability — products built decades ago remain in daily operation — and a long-tenured enterprise customer base, with documented customer relationships exceeding twenty years in commercial vehicle, automotive, and industrial manufacturing segments.
rockford-ettco firmographics
Firmographics- Name
- rockford-ettco
- Legal name
- Rockford-Ettco Procunier
- Website
- https://rockford-ettco.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Short description
- Rockford-Ettco Procunier designs and manufactures drilling, tapping, and custom machine tool solutions for industrial manufacturers in automotive, commercial vehicle, construction, marine, medical, and home appliance sectors across North America, operating from facilities in Rockford, IL and Lakeland, FL under multiple legacy brands.
- Ownership category
- akta.pro rank
Where rockford-ettco is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
rockford-ettco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Drilling and Tapping Equipment Sales: Sale of standard and custom drilling, tapping, and reaming machines and attachments including universal drill heads, fixed center heads, CNC tooling heads, tapping attachments, and spindle assemblies
- Custom Machine Design and Manufacturing: Design and build custom machines for specific customer applications including custom designed machines with drilling, tapping, reaming, probe and flush capabilities
- Machine Rebuild and Refurbishment: Refurbishment and retooling of old machines at fraction of cost of new, including technology upgrades and new applications
- Service Parts: Continued supply of service parts for equipment produced decades ago, maintaining long-term customer relationships
- Fluid Exchange Equipment: Automotive aftermarket fluid exchange equipment under Wynn's and QMI brand names including engine cleaning, cooling system flush, transmission cleaning, power steering flush, and brake fluid exchange machines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ATU-4 Production Tapping Machine - Contact Factory |
| One time/ perpetual license | Pay-as-you-go | Lead Screw Tapping Machines - Contact Factory |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
rockford-ettco product offering
Product offeringCore offering
Rockford-Ettco Procunier designs and manufactures industrial drilling, tapping, and custom machine tool solutions, including universal drill and tap heads, self-reversing tapping attachments, CNC tooling heads, lead screw tapping units, multiple spindle heads, and fully engineered custom machines. The company also rebuilds and refurbishes legacy machines, supplies service parts for decades-old equipment, and manufactures Wynn's and QMI branded automotive aftermarket fluid exchange equipment under contract with ITW Professional Automotive Products.
Product overview
Rockford-Ettco Procunier is a manufacturer of drilling and tapping solutions offering a comprehensive portfolio of products organized around four core brands: Rockford Drill Head (universal drill and tap heads, standard and custom machines, CNC tooling heads, machining center heads, universal joints, lead screw tapping units, and hydraulic drilling units), Ettco Machine Tool (production drilling and tapping equipment including ATU-4 machines, fixed center heavy duty multiple spindle heads, high speed tapping attachments, and universal joint assemblies), Procunier (self-reversing tapping attachments, CNC tapping heads, lead screw units, complete tapping machines, and multiple drilling products), and Speedycut (tapping machines for stamping, die casting, and fastener industries). The company also operates Wynn's (automotive aftermarket fluid exchange equipment including engine cleaning, transmission, power steering, and brake fluid systems), and provides custom machine design, rebuild/refurbishment services, and automation consulting through Createch. The product portfolio spans from single-point self-reversing tapping heads to fully automated custom-designed equipment, serving automotive, commercial vehicle, construction, building materials, home appliances, medical products, and industrial component manufacturing sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Rockford Drill Head: Custom machines, drill and tap heads, standard machines. Founded in 1972 by Clayton Lewis, Henry Wilson, and Dave Johnson in Rockford, IL.
- Ettco Machine Tool
- Procunier
- Speedycut
- Universal Automatic
- Createch
- Wynn's
- QMI
Products and services
- Custom Machines Custom designed machines with drilling, tapping, reaming, probe, and flush capabilities, including 4-axis simultaneous tapping machines, multi-hole drilling and chamfer machines, rotary index tapping machines, side-by-side drill and tap machines, and slant bed precision tappers for specific customer applications.
- Machine Rebuilds and Refurbishment Refurbishment and retooling services for old machines at a fraction of the cost of new equipment, including productivity improvements, technology upgrades, new applications, engineering design team support, and full machine assembly operation.
- Universal Joint Heads Round and rectangular universal drill and tap heads with 1/4 to 1 inch capacity, up to 32 spindles, and up to 2000 RPM.
- CNC Heads CNC tooling heads for fixed position multiple spindle operations with drilling, reaming, and tapping capabilities. Lightweight aluminum construction with 4140 steel hardened gears and ball bearing construction.
- Fixed Center Heads Standard, heavy duty, and automotive duty fixed center heads for various industrial drilling and tapping applications.
- Tapping Attachments TRU-TAP CNC reversing tapping attachments (Series 15000 and 16000), Style E, F, and L tapping attachments, and multiple tapping attachments (Series 11000-40000) including self-reversing tapping heads.
- Machine Units Single speed self-contained tapping units (Series 29000), Model 1000A and 3000A lead screw tapping machines, Style 3037 multiple tapping machines, ATU-4 tapping units, and various vertical drill and tapping machines.
- Tooling Single purpose double taper collet tool holders, threaded collet tool holders, insert tool holders, floating and pitch compensating tap holders, visible-grip adjustable tap holders, and tap collets.
- Servo Tappers Servo tappers with infinitely adjustable speeds and feeds that significantly increase tap life and eliminate the need for expensive lead screws. Ideal for high volume precision production, available in horizontal and vertical configurations.
- Wynn's Fluid Exchange Equipment Automotive aftermarket fluid exchange equipment including Supreme engine cleaning systems, PowerFlush cooling system flush machines, TranServ III automatic transmission cleaning machines, power steering flush machines, and BrakeTech brake fluid exchange machines.
- QMI Service Equipment Service equipment brand for automotive aftermarket fluid exchange solutions, marketed under the Wynn's and QMI brand names, manufactured at the Lakeland, FL facility.
- Speedycut Tapping Machines Secondary tapping machines for stamping, die casting, screw machine, and fastener industries, including Speedycut and Brother's products and parts.
- Universal Automatic Machine Tools Automated machine tools designed and manufactured for customers in the fastener, automotive, electrical component, and aerospace industries.
Quantifiable outcome
- Setup times reduced to 15 minutes or less for conveyor spindle drilling machine
- +4 more outcomes
Companies that use rockford-ettco
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles2 records
rockford-ettco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
rockford-ettco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Speedycut Tapping Machines, Inc.coreRockford-Ettco Procunier acquired substantially all assets of Speedycut Tapping Machines, Inc. of Port St. Lucie, Florida. Speedycut, founded in 1968, serves stamping, die casting, screw machine, and fastener industries with Speedycut and Brother's secondary tapping machines. This acquisition completes a seven-year roll-up plan of the fragmented drilling and tapping machine niche. Operations integrated into Lakeland, FL facility.
- Createch, Inc.coreManagement team acquired Createch, Inc., an automation design consulting firm headquartered in Machesney Park, IL. Createch's expertise in designing industrial automation equipment complements REP's machine building capability. Co-located at REP's Rockford, IL facility to benefit both companies' customer base.
- ITW Professional Automotive ProductsmajorRockford-Ettco Procunier's Lakeland, FL operation was awarded a long-term contract to manufacture ITW Professional Automotive Products division's lines of automotive aftermarket fluid exchange equipment marketed under the Wynn's and QMI brand names.
- Universal Automatic Corporation (acquired from Engis Corporation)coreRockford-Ettco Procunier acquired assets of Universal Automatic Corporation of Des Plaines, IL from Engis Corporation. Universal Automatic, founded in 1957, manufactured automated machine tools for fastener, automotive, electrical component, and aerospace industries. This acquisition positions the company as the 'go to' source for specialized drilling and tapping equipment in North America. Operations integrated into Rockford, IL facility.
- Brother Industries (for Speedycut products)minorSpeedycut serves industries with Brother's secondary tapping machines and parts as part of product line offerings
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
rockford-ettco competitors and assessment
Company assessmentBroad incumbents
- Methods Machine Tools: US-based machine tool distributor and solutions provider offering CNC machining centers, turning centers, and related equipment to industrial customers. Broad incumbent comparable to REP's industrial machine tool focus and similar customer base, though operates primarily as a distributor/implementer rather than a niche manufacturer.
- Hurco Companies: US-based manufacturer of CNC machining centers, turning centers, and CNC control systems. Broad incumbent comparable to REP's industrial customer focus, though Hurco focuses on standard CNC machining centers rather than specialty drill/tap heads and multiple-spindle configurations.
- Haas Automation: US-based manufacturer of CNC machine tools including vertical machining centers, horizontal machining centers, lathes, and rotaries with significant US market share. Broad incumbent in the machine tool industry, comparable to REP as a US-based machine tool company serving industrial customers, though with a broader standard product focus.
- DMG Mori: Global leader in CNC machine tools with comprehensive product portfolio including turning, milling, and additive manufacturing solutions. Broad incumbent serving similar industrial customers as REP with significantly broader capabilities, deeper R&D resources, and global reach that REP lacks.
- Makino: Japanese global machine tool manufacturer specializing in horizontal machining centers, vertical machining centers, and EDM machines. Broad incumbent comparable to REP's industrial customer focus with broader product portfolio and global reach across aerospace, automotive, and general industrial segments.
- Mazak: Japanese global manufacturer of CNC machine tools including multi-tasking machines, turning centers, and machining centers. Broad incumbent with comprehensive product range serving similar industrial customers as REP across automotive, aerospace, energy, and general industrial markets.
Direct peers
- Chevalier Machinery: US-based manufacturer of surface grinders, milling machines, and machining centers serving industrial customers across automotive, aerospace, and general industrial markets. Directly comparable to REP as a smaller US machine tool manufacturer serving similar drilling/machining applications.
- Tornos: Swiss-based manufacturer of Swiss-type automatic lathes and special purpose machines for small precision parts production in medical, automotive, electronics, and fastener industries. Directly comparable to REP in producing special purpose machines for high-volume precision manufacturing of small components.
- INDEX-Werke: German manufacturer of special purpose turning machines and production systems for high-volume precision parts production in automotive, medical, and industrial markets. Direct peer to REP in producing special purpose machines for similar industrial customer applications requiring high-volume precision drilling and tapping.
Others
- Kennametal: US-based manufacturer of metalworking tools, inserts, and tooling solutions for industrial customers. Adjacent player to REP — serves overlapping industrial customers (automotive, aerospace, general industrial) but focuses on consumable tooling and inserts rather than drilling/tapping machine tools and equipment, making them complementary rather than directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
rockford-ettco social profiles
Digital presencerockford-ettco financial estimates
Financial estimateRevenue estimate
Valuation estimate
rockford-ettco leadership team
Management profileNumber of profiles
Profiles1 record
rockford-ettco subsidiaries and ownership
Company hierarchySubsidiaries5 records
rockford-ettco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rockford-ettco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rockford-ettco
What does rockford-ettco do?
Rockford-Ettco Procunier designs and manufactures industrial drilling, tapping, and custom machine tool solutions, including universal drill and tap heads, self-reversing tapping attachments, CNC tooling heads, lead screw tapping units, multiple spindle heads, and fully engineered custom machines. The company also rebuilds and refurbishes legacy machines, supplies service parts for decades-old equipment, and manufactures Wynn's and QMI branded automotive aftermarket fluid exchange equipment under contract with ITW Professional Automotive Products.
Is rockford-ettco a public or private company?
rockford-ettco is a private company. It is classified as management employee owned and is currently operating.
When was rockford-ettco founded?
rockford-ettco was founded in 1901.
Where is rockford-ettco based?
rockford-ettco is headquartered in Lakeland, United States, in the North America region.
How does rockford-ettco make money?
Five revenue lines are on record. Drilling and Tapping Equipment Sales are the primary driver. The others are custom Machine Design and Manufacturing, machine Rebuild and Refurbishment, service Parts and fluid Exchange Equipment.
Who are rockford-ettco's main competitors?
Broad incumbents on record are Methods Machine Tools, Hurco Companies, Haas Automation, DMG Mori, Makino and Mazak. Direct peers are Chevalier Machinery, Tornos and INDEX-Werke. Kennametal is listed as an others.
Does rockford-ettco have an API?
No public API is recorded for rockford-ettco.