What sun chlorella corporation does

Sun Chlorella Corporation is a privately held Japanese company founded in 1969 and headquartered in Kyoto that manufactures and sells chlorella-based and adjacent natural health supplements. Its core technical asset is a proprietary cell wall crushing technology (細胞壁破砕技術) adapted from European powdered-milk processing machinery, which physically breaks down over 90% of chlorella cell walls without chemical reagents or enzymes, materially improving digestibility and nutrient absorption. The company cultivates chlorella outdoors under sunlight — a method that yields Vitamin B12 content unattainable through tank cultivation — and combines this with additional ingredient platforms: CGF (Chlorella Growth Factor) concentrates, eleuthero (Siberian ginseng), Agaricus Blazei Murrill under a Japan/US/Europe ratio patent, astaxanthin from Haematococcus, anserine peptides, plasmalogens, and a chlorella-based skincare cream (Sun CGF Cream). The portfolio spans tablets, powders, ready-to-drink beverages, and protein blends, with each lot screened at Japan Food Research Laboratories for heavy metals, pesticides, and radioactivity.

The company sells exclusively direct-to-consumer through its wholly-owned group sales subsidiary Sun Chlorella Japan Corporation (サン・クロレラジャパン) via sunchlorellashop.com and sunchlorellashop.jp, and is absent from pharmacies, drug stores, convenience stores, and other retail channels. Customer segments include general health-conscious consumers, vegetarians/vegans (100% plant-based, vegan-certified, B12-bearing chlorella), athletes/sports users (NSF Sport, Informed Sport, Informed Choice anti-doping certified), and organic product seekers (Organic JAS, GFCO gluten-free). Pricing is not publicly disclosed and unit-level revenue is not reported. Marketing is content-led across the corporate site, a dedicated chlorella research site (lab-sunchlorella.jp), a Wellbeing Media health-content platform, recipe content, and social channels, supplemented by sports and cultural sponsorships and, in 2025, US celebrity-led smoothie collaborations at Erewhon. Recent strategic activity includes a new corporate logo (2025), a hands-on Kyoto facility pre-opening August 5, 2025, an Astarella-to-Megami product rename (effective July 2026), and a W Sun Wakasa-to-Sun Wakasa rename (June 2024).

Name

sun chlorella corporation

Legal name

株式会社サン・クロレラ

Website

https://sunchlorella.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Sun Chlorella Corporation is a Kyoto-based Japanese company founded in 1969 that manufactures and sells chlorella-based and natural-ingredient health supplements exclusively through its own direct-to-consumer online shop, serving health-conscious consumers, vegetarians/vegans, athletes, and organic product seekers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Chlorella dietary supplements
• Nutritional health supplements
• Plant-based protein products
• Eleuthero ginseng supplements
• Astaxanthin functional foods

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Supplement Sales: Revenue generated from direct sales of chlorella supplements, eleuthero products, agaricus supplements, astaxanthin supplements, and other health products through the company's own online store (sunchlorellashop.com). The company sells exclusively through their group company サン・クロレラジャパン株式会社 rather than through retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sun Chlorella Corporation manufactures and sells health foods and nutritional supplements primarily based on chlorella, with complementary offerings of eleuthero (Siberian ginseng), agaricus mushroom, astaxanthin, anserine, and plant protein products. The company cultivates chlorella outdoors under sunlight and applies its proprietary cell wall crushing technology that breaks down over 90% of cell walls without chemical reagents, enabling enhanced digestibility and nutrient absorption. Products are sold exclusively direct-to-consumer through the company's own online shop and group sales company, not through pharmacies, drug stores, or retail channels.

Product overview

Sun Chlorella Corporation offers a diversified portfolio of health supplements centered around chlorella-based products, eleuthero (Siberian ginseng) supplements, and agaricus mushrooms. The core product line includes Sun Chlorella A (tablets and powder) featuring patented cell wall disruption technology for enhanced nutrient absorption, complemented by CGF (Chlorella Growth Factor) concentrated products including Sun Tai Tablets, Sun Tai Drink, Sun Wakasa Gold Plus, and Sun Wakasa. Additional offerings include eleuthero products (Sun Ukogi Organic Tablets, Sun Eleuthero Extract, Sun Shin Tablets, Sun Shin Drink), Sun Chlorella Agaricus with patented formulation, Sun Anserine for uric acid management, Astarella/Megami astaxanthin supplements, Sun CGF Cream for skincare, and Plant Protein & Chlorella. All chlorella products utilize outdoor cultivation for vitamin B12 content and proprietary cell wall crushing technology achieving over 90% disruption.

Differentiator

Problem solved

Functional benefit

Brands

• Sun CGF Cream: Chlorella Growth Factor cream for skin care

Products and services

• Sun Chlorella A (Tablets) Naturally derived chlorella nutritional supplement carrying the JHFA Mark with Safety Self-Inspection Certification; contains pulverized chlorella with proprietary cell wall disruption technology for enhanced digestion and absorption.
• Sun Chlorella Powder 100% plant-based chlorella powder containing essential amino acids, proteins, minerals, vitamins, chlorophyll, and carotene; Informed Sport certified and vegan certified.
• Sun Tai Tablets High-concentration CGF (Chlorella Growth Factor) in sugar-coated tablets for maximum bioavailability; contains CGF extracted from approximately 375 billion chlorella cells per serving.
• Sun Tai Drink Ready-to-drink concentrated chlorella extract (CGF) and eleuthero extract drink; contains approximately 3 times more CGF than Sun Wakasa Gold Plus.
• Sun Wakasa Gold Plus CGF extract blended with malic acid in a refreshing, easy-to-drink format; contains CGF from approximately 400 billion chlorella cells per serving.
• Sun Wakasa Sweet drink blending chlorella extract (CGF) with honey and plum extract; contains CGF from approximately 200 billion chlorella cells per serving.
• Sun Chlorella Agaricus Uses Agaricus Blazei Murrill (Himematsutake Iwade strain 101), rich in beta-(1-6)-D-glucan, combined with CGF; formulation technology patented in Japan, US, and Europe.
• Sun Anserine Fish peptide supplement containing anserine extracted from tuna with 99% reduction in purines; contains eleuthero to support active lifestyle; GMP certified.
• Sun Ukogi – Organic Eleuthero Tablets Organic eleuthero root tablets certified by Organic JAS and gluten-free by GFCO; contains eleutheroside, isofraxidin, and chlorogenic acid.
• Sun Eleuthero Extract Concentrated Siberian eleuthero extract blended with honey for richer flavor; easy-to-drink liquid formula.
• Sun Shin Tablets Highly concentrated eleuthero nutrients in sugar-coated tablets; designed for those who dislike the unique taste of eleuthero.
• Sun Shin Drink Ready-to-drink concentrated eleuthero extract and CGF; contains the highest concentration of both ingredients among Sun Chlorella products.
• Sun CGF Cream Moisturizing skincare cream formulated with CGF (Chlorella Growth Factor) derived from chlorella; suitable for face and body use.
• Megami (formerly Astarella) Astaxanthin supplement from Haematococcus pluvialis supporting skin moisture, eye focus adjustment, and memory maintenance.
• Plant Protein & Chlorella Matcha-flavored protein supplement combining soy protein with chlorella; 15g protein per serving, made from non-GMO soybeans.

Quantifiable outcome

• Over 90% cell wall breakdown achieved through proprietary crushing technology
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yaeyama Chlorella: Another leading Japanese chlorella producer and brand, directly competing in chlorella cultivation, processing, and supplement sales. Most directly comparable peer given shared product category, geography, and customer base.
• Chlorella Industry Co., Ltd. Taiwanese chlorella manufacturer with global distribution, supplying chlorella tablets and powder in similar formats. Direct peer competing in the same chlorella supplement category.
• Cyanotech Corporation: US-based publicly traded algae company producing spirulina and BioAstin (Haematococcus pluvialis). Comparable as an algae-based supplement specialist with similar cultivation/processing model and ingredient platform.
• Earthrise Nutritional: US-based spirulina cultivation and branded supplement business. Comparable as an algae supplement specialist with cultivation and consumer brand operations in the same single-celled algae category.

Broad incumbents

• FANCL Corporation: Major Japanese health and beauty supplement company with broad portfolio including vitamins and functional ingredients. Comparable as a Japanese supplement incumbent operating at much larger scale across multiple categories.
• DHC Corporation: One of Japan's largest supplement and skincare companies, distributing through mail order, drugstores, and retail. Comparable as a Japanese supplement incumbent with similar direct-mail heritage but vastly broader distribution.
• NOW Foods: Large US family-owned supplement manufacturer with broad vitamins, minerals, and specialty supplement lines. Comparable as an established private supplement manufacturer with similar single-ingredient focus products like chlorella.
• Kobayashi Pharmaceutical: Major Japanese OTC pharmaceutical and supplement company with extensive retail distribution. Comparable as a Japanese supplement/functional health incumbent competing for the same health-conscious consumer.
• Garden of Life: US-based premium supplement brand (now part of Nestlé Health Science) with strong sports nutrition and certified-organic positioning. Comparable for sports-certified, organic-certified supplement credentials and premium positioning.
• Meiji Holdings: Major Japanese food and supplement company including functional foods and nutritional products. Comparable as a large Japanese incumbent with functional food and supplement offerings overlapping the chlorella/eleuthero space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SportChlorella
• YouTubeyoutube.com/@sunchlorellamovie
• Facebookfacebook.com/health.sunchlorella.co.jp
• Instagraminstagram.com/sunchlorellacorp
• LinkedInlinkedin.com/company/sun-chlorella-corporation

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sun chlorella corporation