What Etac does

Etac AB is a privately held Swedish medical device company founded in the early 1970s, headquartered in Kista, Sweden, with a UK regional office in Kidderminster. The company develops and supplies ergonomic assistive devices and patient handling equipment, operating across five core product categories: paediatric assistive devices (R82, Convaid, Ki), wheelchairs and seating (Cross 5/6, Prio 3A, Star cushions, Axiom), patient handling (Molift hoists, Immedia transfer aids, HoverTech air-assisted systems), bathroom aids, and custom-made solutions. Its proprietary technology includes Star vertical air cell cushion systems for pressure injury prevention, the 3A adjustable back support system, and the AVT positioning method for Immedia LeanOnMe cushions.

Etac operates a multi-brand portfolio strategy, having acquired and retained specialist brands (R82, Star, Klaxon, Convaid, Molift, Ki, Immedia, Axiom, HoverTech) each addressing distinct sub-segments of the assistive device market. The company generates revenue through hardware sales distributed via a combination of direct enterprise field sales and regional dealer/channel partner networks across 13+ countries spanning Europe, North America, and Oceania. Pricing is quote-based through dealers, with no public pricing disclosed.

The company serves four primary customer segments: children with special needs (paediatrics), healthcare facilities and caregivers (hospitals, care homes, home care), adults with mobility limitations, and home/elderly care users. Products are CE marked and fully compliant with EU Medical Device Regulation (MDR) 2017/745. Etac supports customers through multi-channel education including CPD-accredited training, webinars, workshops, and a dedicated YouTube channel, alongside specialized technical support options (WhatsApp, FaceTime, Teams, email).

Name

Etac

Legal name

Etac AB

Website

https://r82.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Etac AB is a Swedish medical device company that develops and supplies ergonomic assistive devices, wheelchairs, patient handling equipment, and bathroom aids under multiple specialist brands, serving paediatric, healthcare, and mobility-impaired customers across Europe, North America, and Oceania.

Ownership category

akta.pro rank

Product category

Assistive Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO), Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Assistive medical devices
• Patient handling equipment
• Wheelchair seating solutions
• Paediatric mobility aids
• Bathroom safety equipment

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Device and Assistive Equipment Sales: Etac generates revenue through the sale of physical medical devices and assistive equipment including wheelchairs, patient handling equipment, bathroom aids, positioning cushions, paediatric devices, and related accessories. The company operates across multiple geographic markets through direct sales and dealer networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Etac develops, manufactures, and supplies ergonomic assistive devices and patient handling equipment, including manual and tilt wheelchairs, paediatric assistive devices (R82), pressure-redistribution wheelchair cushions (Star), power assist systems (Klaxon), patient transfer and lifting solutions (Molift, Immedia, HoverTech), bathroom and toileting aids, and custom-made seating, standing, and bath solutions. Products are CE-marked and sold through direct enterprise sales teams and a regional dealer network serving healthcare facilities, caregivers, and end users across Europe, North America, and Oceania.

Product overview

Etac is a world-leading provider of ergonomic assistive devices and patient handling equipment, operating as a multi-brand portfolio company. The product portfolio is organized around several specialized sub-brands: R82 (paediatric solutions), Star (wheelchair seating cushions), Klaxon (power assist systems), Immedia (patient handling and transfer aids), Convaid (paediatric wheelchairs), Molift (patient lifting), Ki (paediatric mobility), and HoverTech (bariatric handling). Core product categories include patient handling equipment (ceiling/mobile hoists, slings, positioning cushions, transfer boards), wheelchairs (manual folding/rigid/tilt, power assist), paediatric assistive devices, bathroom aids, seating solutions, and custom-made products. The products work together to promote individual independence while supporting caregivers through high quality, user-friendly functionality across all stages of life.

Differentiator

Problem solved

Functional benefit

Brands

• R82: Innovative paediatric solutions adapted to the needs of the individual and the caregiver, providing support and promoting participation in daily activities.
• Star
• Klaxon
• Convaid
• Molift
• Ki
• Immedia
• Axiom
• HoverTech

Products and services

• Patient Handling Equipment Range of transfer and repositioning solutions for hospitals, care homes, and home care, including ceiling hoists, rails and gantries, mobile hoists, sit-to-stand aids, slings, air-assisted transfer systems, positioning cushions, slide sheets, transfer boards, and small transfer aids.
• Paediatric Products (R82)
• Bathroom Aids
• Wheelchairs
• Power Assist Systems
• Seating Solutions
• Custom-Made Solutions
• Immedia LeanOnMe Positioning Cushions
• Immedia Glide Boards
• Star Vertical Air Cell Cushions
• Aids for Daily Living

Quantifiable outcome

• Pressure injury prevention through vertical air cell technology with continuous pressure redistribution
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HoverTech InternationalminorOthersAssociated website listed under HoverTech. HoverTech International is listed as an associated website alongside other Etac brand websites including Ki Mobility and Klaxon, indicating a related subsidiary or partner company.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pride Mobility: Pride Mobility manufactures power chairs, scooters, and lift chairs under brands like Jazzy and Go-Go. Comparable to Etac's mobility portfolio and Klaxon power-assist add-ons.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare is a broad DME manufacturer covering mobility, bathroom safety, patient handling, and respiratory products. Comparable to Etac's bathroom aids, mobility, and home-care product categories.
• Sunrise Medical: Sunrise Medical manufactures manual and powered wheelchairs, seating, and mobility aids under brands like Quickie, Zippie, and JAY. Directly comparable to Etac's manual wheelchairs, paediatric mobility (Ki, Convaid), and seating businesses.
• Permobil: Permobil is a leading global manufacturer of powered wheelchairs, manual wheelchairs, and seating & positioning systems. Highly comparable to Etac's wheelchair and seating portfolio (Star cushions, Cross 5/6, Prio, Axiom).
• Ottobock: Ottobock is a global leader in prosthetics, orthotics, wheelchairs, and rehabilitation solutions. Highly comparable to Etac's mobility, seating, and paediatric assistive device portfolio.
• Invacare: Invacare is a long-established manufacturer of wheelchairs, homecare beds, patient handling, and respiratory products. Comparable across Etac's mobility, patient handling, and bathroom aid categories.

Broad incumbents

• Arjo: Arjo is a broad medical device incumbent focused on patient handling, hygiene, and pressure injury prevention in hospital and care settings. Directly overlaps Etac's Molift hoists, transfer aids, and Immedia positioning products.
• Stryker: Stryker is a major medical device incumbent with a significant medical/surgical and emergency services portfolio, including patient handling and hospital stretchers. Adjacent competitor in patient handling and acute care mobility.
• Hillrom (Baxter): Hillrom, now part of Baxter, is a broad hospital equipment incumbent offering hospital beds, patient lifts, and therapy surfaces. Overlaps with Etac's Molift patient handling and pressure care portfolios.

Others

• HoverTech International: HoverTech International manufactures air-assisted patient transfer devices (HoverMatt) and is listed as an Etac associated brand/subsidiary. Directly tied to Etac via corporate affiliation and complementary in Etac's patient handling portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkw1byx2z5Kafpws-Va1T1A
• LinkedInlinkedin.com/company/r82-uk-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etac