huntington mall

What huntington mall does

Huntington Mall is a privately held, super-regional enclosed shopping center located in Barboursville, West Virginia, operated by Warner Management Co., Ltd. as part of the Cafaro family of companies. At over 1.5 million square feet, it is the largest shopping center in West Virginia and serves as the regional retail, dining, and entertainment hub for the tri-state area of West Virginia, Ohio, and Kentucky. The property is anchored by Macy's, JCPenney, Dick's Sporting Goods, Kohl's, TJ Maxx/HomeGoods, and Cinemark, and houses more than 120 specialty shops, restaurants, and service providers, plus an on-site Delta Hotels by Marriott and a U.S. Post Office. The mall recently completed an expansive renovation covering flooring, ceilings with skylights, contemporary concourse styling, and exterior improvements.

Huntington Mall generates revenue primarily through retail space leasing to anchor and in-line tenants on recurring lease terms, supplemented by advertising and sponsorship programs (digital readerboards, event sponsorship, Mindful Mile Walker sponsorship, showcase displays), a mall-wide gift card program (sold online and at the Customer Service Center), and tourism-driving promotional programs that reward out-of-town shoppers with gift cards tied to spending thresholds. Beyond retail, the mall operates a diversified community engagement platform including the Mindful Mile Walker wellness program (200+ registered participants, 15,000+ miles logged in 2025), Tuesdays for Toddlers family programming sponsored by Wellpoint WV, the Kid Fit children's fitness program, the Mindful Wellness Health Fair with Marshall Health Network, seasonal events (sports card shows, blood drives, back-to-school promotions), and amenity services (free stroller/cart loans, wheelchair rentals, children's play area). Digital operations and marketing infrastructure are delivered through Placewise LLC, the mall-management platform used across the Cafaro portfolio.

In 2026, the mall expanded into a non-retail vertical by converting the former Sears anchor box into the Woody Williams Advanced Center for Learning and Careers, a Cabell County schools facility serving more than 300 students annually following a multi-million-dollar renovation. This repositioning reflects a broader strategy of monetizing vacant or underutilized anchor space through education, healthcare, and community-tenancy uses while preserving the core enclosed-mall retail experience for the regional catchment.

Name

huntington mall

Legal name

Warner Management Co., Ltd.

Website

https://huntingtonmall.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Huntington Mall is a privately held, 1.5 million-square-foot super-regional enclosed shopping center in Barboursville, West Virginia, owned by Warner Management Co., Ltd. (Cafaro family). It serves the tri-state area with 120+ retailers, six anchors, community programming, and tourism-driven promotions.

Ownership category

akta.pro rank

Headquarters

HQ city

Barboursville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Space Leasing: The mall generates primary revenue by leasing space to retail tenants including anchor stores (Macy's, JCPenney, Dick's Sporting Goods, Kohl's, TJ Maxx/HomeGoods, Cinemark) and over 120 specialty shops, restaurants, and service providers.
2. Sponsorships and Advertising: The mall offers advertising and sponsorship opportunities including the Mindful Mile Walker Program sponsorship, digital readerboard advertising, relaxation station branding, showcase displays, and event sponsorship.
3. Tourism Program: The mall's Guest Rewards Tourism Program incentivizes out-of-town visitors to shop at the mall by offering special promotions and $20 mall gift cards for $200+ spending.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Huntington Mall is an enclosed super-regional shopping center located in Barboursville, West Virginia, comprising approximately 1.5 million square feet of retail space with more than 120 stores, restaurants, and entertainment venues. The property is owned and operated by Warner Management Co., Ltd., a Cafaro company, and generates revenue primarily through leasing space to retail tenants and offering consumer-facing amenities such as mall-wide gift cards, stroller and wheelchair rentals, postal services, and a children's play area.

Product overview

Huntington Mall is a super-regional shopping center operating as a traditional retail mall with multiple product lines. The core offering is a shopping destination featuring over 120 specialty stores, restaurants, and entertainment venues including anchor stores (Macy's, TJ Maxx/HomeGoods, JCPenney, Dick's Sporting Goods, Cinemark Cinema 12-Plex, Kohl's). Beyond retail, the mall offers gift cards (mall-wide and online via cafaro.cardfront.net), the VIP Club/Mobile Club loyalty program, Guest Rewards Tourism Program for visitors from 50+ miles away, Mindful Mile Mall Walker wellness program, Kids Fit children's fitness program, and Tuesdays for Toddlers family events. Additional amenities include children's play area, stroller/wheelchair rentals, postal services, and free shopping carts. The property encompasses 1.5 million square feet and has recently completed major renovations including flooring, skylights, and exterior improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Huntington Mall Gift Cards Mall-wide gift cards redeemable at participating stores, restaurants, and entertainment venues within the shopping center, purchased by individual consumers and corporate buyers for personal use, gifts, or employee incentives.
• Stroller Rental Paid rental service providing strollers to shoppers visiting the mall with young children, available at customer service locations.
• Wheelchair Rental Paid rental service providing wheelchairs to shoppers and visitors with mobility needs during their visit to the mall.
• Postal Service On-site postal services offered as a convenience amenity for mall shoppers, tenants, and the surrounding community.

Quantifiable outcome

• Over 1.5 million square feet of retail space
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Marshall Health NetworkcoreStrategic or Co-development PartnerMarshall Health Network has a multi-faceted partnership with Huntington Mall including sponsoring the Children's Depot Play Place (renamed from the previous play area sponsorship), supporting the Mindful Mile Walker program, and participating in health-related events at the mall. Their commitment extends to the Mindful Wellness Health Fair held annually.
• Wellpoint WVcoreStrategic or Co-development PartnerWellpoint WV supports family programs at Huntington Mall including Tuesdays for Toddlers (weekly event for toddlers under 4) and Santa's Arrival holiday event. Their sponsorship enables these programs to be offered at no cost to families.
• Prevail Insurance Group LLCminorStrategic or Co-development PartnerPrevail Insurance Group LLC (operated by Nikki and Ashley Harper) has partnered with Huntington Mall to provide senior citizens with Medicare and life insurance services. They help elevate events and programs for seniors and offer no-cost consultations to mall visitors.
• United Way of the River CitiesminorGTM or Marketing PartnerUnited Way of the River Cities partnered with Huntington Mall and iHeart Media for the Tools for Teachers event, which provides free classroom supplies to local educators.
• iHeart MediaminorGTM or Marketing PartneriHeart Media partnered with Huntington Mall and United Way of the River Cities for the Tools for Teachers community event to support local teachers.
• Freeman Sports CardsminorGTM or Marketing PartnerFreeman Sports Cards hosts sports card and collectible shows at Huntington Mall, attracting collectors and sports fans to the mall during event weekends.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Tanger Inc. Tanger Inc. operates outlet and open-air shopping centers in the U.S., a competing format drawing shoppers and tenants away from enclosed malls like Huntington. Comparable as an alternative retail format competing for the same discretionary spending.

Broad incumbents

• Simon Property Group: Simon Property Group is the largest U.S. mall REIT, operating hundreds of super-regional and regional malls. While much larger, it competes for the same tenant base, shopper catchment, and anchor department-store partnerships as Huntington Mall.
• Macerich Company: Macerich is a publicly traded mall REIT focused on super-regional and regional shopping centers across the U.S. It competes in the same enclosed-mall category with similar anchor tenant mix and merchandising strategies.
• Brookfield Properties (Retail): Brookfield Properties operates a major portfolio of enclosed malls and lifestyle centers in the U.S. It is comparable as a large incumbent competing for national tenants and regional shoppers across multiple markets.
• Unibail-Rodamco-Westfield: Unibail-Rodamco-Westfield operates a global portfolio of flagship super-regional malls. While primarily in major metro areas, it competes for the same category of anchor tenants and luxury/premium retail partnerships that ultimately shape tenanting at malls like Huntington.

Direct peers

• PREIT (Pennsylvania REIT): PREIT operates a portfolio of enclosed and mixed-use retail properties, many in the Mid-Atlantic and Rust Belt regions. It is closely comparable to Huntington Mall in asset type, market profile, and tenant mix.
• Washington Prime Group: Washington Prime Group operated a portfolio of enclosed super-regional and community malls concentrated in the Midwest and Mid-Atlantic before its 2021 restructuring. Its asset profile and tenant roster closely mirror Huntington Mall's regional positioning.
• CBL & Associates Properties: CBL & Associates operated a portfolio of enclosed regional and super-regional malls concentrated in the southeastern and midwestern U.S. Its property type, anchor mix, and regional mall strategy are highly comparable to Huntington Mall.
• Cafaro Company: Cafaro Company is the parent organization of Huntington Mall and operates a portfolio of similar super-regional enclosed shopping centers in the eastern U.S. It is the most directly comparable operator given shared ownership, management, and tenant strategy.

Others

• Placewise: Placewise is the digital mall-management platform that operates the day-to-day digital presence for Huntington Mall and many other U.S. malls. It is an ecosystem enabler rather than a direct competitor but is highly relevant as the operating technology partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huntington-mall-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about huntington mall