What mrpg does

Mr Price Group Limited is a JSE-listed omni-channel value-fashion retailer headquartered in Durban, South Africa. Founded in 1985 by Stewart Cohen and Laurie Chiappini, the group operates more than 5,360 stores across ten trading divisions—Mr Price, Mr Price Home, Mr Price Sport, Mr Price Money, Miladys, Sheet Street, Power Fashion, Yuppiechef, Studio 88, and NKD—spanning South Africa, Central and Eastern Europe, and sub-Saharan Africa. In FY2026 the group generated R42.7 billion of revenue, R41.1 billion of which came from retail sales, with operating profit exceeding R6 billion for the first time and normalised diluted headline earnings per share growing 8%.

Name

mrpg

Legal name

Mr Price Group Limited

Website

https://mrpg.com

Company type

Public

Founded year

1985

Operating status

Operating

Short description

Mr Price Group is a JSE-listed omni-channel value-fashion retailer operating 5,360+ stores across 10 divisions, serving value-conscious consumers with affordable apparel, homeware, sportswear, financial services, and telecoms across South Africa, Central and Eastern Europe, and sub-Saharan Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Merchandise Sales: Revenue from sale of apparel, homeware, sportswear across 10 retail divisions. Core business model is cash-based retail with value positioning.
2. Mr Price Money (Financial Services): Financial services and telecoms offerings generating additional revenue streams through financial products and mobile services.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels4 records

Core offering

Mr Price Group operates a cash-based, omni-channel value retail business offering fashionable apparel, homeware, sportswear, financial services, and telecoms products through 5,360+ stores across 10 trading divisions. The group's core proposition is delivering fashion-value to price-conscious consumers via a low-cost operating model, bulk purchasing power, and minimal markups, with operations spanning South Africa, Central and Eastern Europe, and sub-Saharan Africa.

Product overview

Mr Price Group is a JSE-listed cash-based omni-channel retailer operating 5,360 stores across 10 divisions. The group delivers fashion-value offerings spanning apparel, homeware, sportswear, financial services, and telecoms across South Africa, Central and Eastern Europe, and sub-Saharan Africa. The portfolio includes the core Mr Price fashion brand, Mr Price Home, Mr Price Sport, Mr Price Money, Miladys, Sheet Street, and acquired brands Power Fashion, Yuppiechef, Studio 88, and the European retailer NKD. The group operates on a value retailing model emphasizing low-cost operations, bulk purchasing, and minimal markups.

Differentiator

Problem solved

Functional benefit

Brands

• Mr Price: Core fashion apparel retail division offering fashionable clothing at affordable prices
• Mr Price Home
• Mr Price Sport
• Mr Price Money
• Miladys
• Sheet Street
• Power Fashion
• Yuppiechef
• Studio 88
• NKD

Products and services

• Mr Price The flagship fashion-value retail brand offering fashionable apparel and accessories at affordable prices, operating as the core division of Mr Price Group.
• Mr Price Home Homeware and home décor brand offering affordable furniture, bedding, and household items to value-conscious consumers.
• Mr Price Sport Sportswear and athletic apparel brand focused on affordable sports and outdoor clothing for value-conscious consumers.
• Mr Price Money Financial services division providing credit, insurance, and telecoms products to retail customers under regulatory authorization (FSP31450, NCRCP46).
• Miladys Ladies fashion retail brand offering contemporary women's clothing and accessories.
• Sheet Street Value-focused homeware and bedding retailer offering affordable linens and home essentials.
• Power Fashion Value fashion retailer acquired by Mr Price Group, serving price-conscious consumers through 354 stores across South Africa.
• Yuppiechef Online kitchen and homeware retailer acquired by Mr Price Group, expanding the group's e-commerce and premium home goods offerings.
• Studio 88 South African sports and leisure retailer acquired by Mr Price Group, now operating over 1,000 stores, offering branded sportswear and footwear.
• NKD European value retailer acquired in 2026 for R9.6 billion, operating across 7 countries in Central and Eastern Europe, offering quality fashionable apparel and homeware at compelling price points.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and regional.

• Ethical Trading Initiative (ETI)coreStrategic or Co-development PartnerMember since 2013, demonstrating commitment to ethical supply chain practices and responsible sourcing.
• National Credit Retail Federation (NCRF)coreStrategic or Co-development PartnerActive member contributing to development of 2030 Retail-CTFL Master Plan and industry advocacy.
• Forestry Stewardship Council (FSC)minorStrategic or Co-development PartnerSupporting sustainable forestry practices in paper and packaging supply chain.
• KwaZulu-Natal Clothing and Textiles Cluster (KZN CTC)regionalStrategic or Co-development PartnerSupporting local manufacturing and job creation in KwaZulu-Natal region.
• Proudly SAregionalStrategic or Co-development PartnerSupporting local procurement and domestic manufacturing through R5bn+ local sourcing initiatives.
• Fibre Circle, Polyco, Lightcycle (Producer Responsibility Organisations)minorStrategic or Co-development PartnerSupporting recycling and waste management initiatives for packaging materials.
• The Clothing BankminorStrategic or Co-development PartnerEconomic empowerment project addressing excess merchandise with environmental benefit of prolonging product usage.
• The Clothing BoxminorStrategic or Co-development PartnerEconomic empowerment project addressing excess merchandise with environmental benefit of prolonging product usage.
• National Retail AssociationminorStrategic or Co-development PartnerFacilitating representation and participation in discussions of national interest for retail sector.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Inditex (Zara): Inditex operates a global portfolio of value-to-mid fashion brands including Zara, Bershka, and Pull&Bear across 6,000+ stores. Comparable to Mr Price as a multi-banner apparel retailer with scale-driven sourcing and rapid assortment turn, though positioned in a higher price tier.
• H&M: H&M is a global fast-fashion value retailer offering trend-led apparel at affordable price points across physical stores and e-commerce. Directly comparable to Mr Price on value fashion positioning, broad-line apparel assortment, and global omni-channel execution.
• Primark (Associated British Foods): Primark is a European-headquartered value fashion and homeware retailer known for low prices on trend-led assortments across large-format stores. Closely comparable to Mr Price on value fashion mechanics, low-cost operations, and absence of credit-led pricing.

Regional players

• Massmart Holdings: Massmart operates general merchandise discount and wholesale banners including Game, Makro, and Builders Warehouse in South Africa. Comparable to Mr Price on broad-line value retail formats and on customer overlap in homeware and general merchandise.
• Shoprite Holdings: Shoprite is Africa's largest food retailer with a strong value positioning comparable to Mr Price's value retail ethos, and overlaps in sub-Saharan African footprint. Comparable on low-cost operating model, scale-driven pricing, and African expansion playbook.
• Clicks Group: Clicks is South Africa's leading health and beauty retailer and a key FTSE/JSE-listed consumer peer to Mr Price. While not a direct competitor, it competes for the same discretionary South African consumer spend and provides a useful benchmark for omni-channel retail execution and customer loyalty.
• Woolworths Holdings (Woolworths South Africa): Woolworths South Africa is a mid-to-upper tier general merchandise and food retailer competing with Mr Price for South African share of wallet, particularly in homeware and fashion. Comparable on omni-channel retail execution and brand-led positioning in the same geography.

Direct peers

• The Foschini Group (TFG): TFG is one of South Africa's largest fashion-led retailers, operating Foschini, Markham, Totalsports, and Sportscene. It competes directly with Mr Price across apparel, homeware, and sportswear at overlapping price points and customer segments.
• Truworths International: Truworths is a leading South African fashion retailer operating Truworths, Identity, and Office London. It competes with Mr Price in the family and contemporary apparel segment and offers a useful comparable for fashion-retail margins and credit-based model dynamics.
• Pepkor Holdings: Pepkor is Mr Price Group's closest direct competitor in South African value fashion and homeware, operating banners such as PEP, Ackermans, Dunns, and Pep Home. The two groups compete head-to-head for the same value-conscious consumer across overlapping categories, geographies, and price points.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/3809447202431681
• LinkedInlinkedin.com/company/mr-price-group
• Instagraminstagram.com/mrpricegroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mrpg