das-ding.com
- Company typePrivate
- Founded-
- HeadquartersStuttgart, Germany
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
das-ding.com firmographics
Firmographics- Name
- das-ding.com
- Legal name
- Südwestrundfunk (SWR) - Anstalt des öffentlichen Rechts
- Website
- https://dasding.de
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
das-ding.com industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where das-ding.com is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
das-ding.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Public Broadcasting Funding (Rundfunkbeitrag): DASDING is a fully publicly funded radio station operated by Südwestrundfunk (SWR). As part of Germany's public broadcasting system (ARD), DASDING receives funding through the mandatory Rundfunkbeitrag (broadcasting fee) paid by all German households. The station is completely ad-free and sponsor-free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Free public service radio - no charge to listeners |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
das-ding.com product offering
Product offeringCore offering
DASDING is the young multimedia program of SWR, delivering ad-free youth radio across four German federal states alongside original podcasts, YouTube video formats, a studio livestream (visual radio), and festival/event coverage. Content is distributed free of charge via FM frequencies, a native mobile app, the dasding.de website, ARD Sounds, smart speakers, and major podcast platforms, all funded through Germany's public broadcasting fee (Rundfunkbeitrag).
Product overview
DASDING is the young multimedia program of the Südwestrundfunk (SWR), Germany's public-service broadcaster. The portfolio consists of regional radio broadcasts across four federal states (Baden-Württemberg, Rheinland-Pfalz, Hessen, and Saarland), a comprehensive streaming platform with live radio, video streams, and podcasts, the DASDING mobile app, and event/festival programming. The core offering is structured as: (1) Regional radio broadcasts (DASDING vom SWR, DASDING vom SR, DASDING vom hr), available via FM, web, and video livestream; (2) Music programming including specialized shows like Deutschrap Ideal, Sprechstunde, Clubding, World Club Dome, Partybash, Chillout, Weekend WarmUp, and DASDING Play; (3) Original podcast series (Adoptivbrüder, TNTea, Njette Mädchen, Fühl ich, Fucking safe, Finnel & das Geld, Land of Infusion, Gans & Specht, Die Millionendiebin, Oma lass reden, Ugly Pforzheim); (4) YouTube video formats BRUST RAUS and SONG TINDERN; (5) The DASDING App for iOS/Android with car integration (CarPlay, Android Auto, HiCar) and offline listening; (6) DASDING Festival and regional events coverage; and (7) City-specific content under 'DASDING vor Ort' for 13 cities across the broadcast region.
Differentiator
Problem solved
Functional benefit
Brands
- BRUST RAUS: YouTube format featuring journalist Popkultur-Analysen (pop culture analysis) hosted by El, Walerija, and Süry
- SONG TINDERN
- DASDING Festival
- DASDING App
Products and services
- DASDING Radio Broadcasts (vom SWR / vom SR / vom hr)
- DASDING Mobile App
- DASDING Webradio and Video Livestream (Visual Radio)
- BRUST RAUS (YouTube Pop-Culture Analysis Format)
- SONG TINDERN (YouTube Music Interview Format)
- DASDING Podcast Portfolio
- DASDING Festival
- DASDING Music Show Streams (Deutschrap Ideal, Sprechstunde, Clubding, World Club Dome, Partybash, Chillout, Weekend WarmUp, DASDING Play)
- DASDING vor Ort (Regional Hyperlocal Coverage)
- Playlist-Suche (Playlist Search Tool)
Companies that use das-ding.com
Customer profileSegments1 record
Ideal customer profiles1 record
das-ding.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
das-ding.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and major.
- Tobee (Ballermann Artist)minorBallermann star Tobee mentored DASDING reporter Marco during the 'Mallorca Opening' activation (April 2026), where Marco served as 'Opening-Azubi' (opening apprentice) on the famous Bierkönig stage. Tobee is a Zahnarzt (dentist) by profession who performs weekends at the Ballermann. The partnership provided DASDING with festival/entertainment event content and audience engagement.
- ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland)coreDASDING is an integral member of ARD, Germany's public broadcasting consortium, through its parent company SWR. This membership provides institutional legitimacy, regulatory protection, cross-promotional opportunities, shared technology infrastructure (including ARD Sounds), and access to the funk youth media network co-produced with ZDF.
- funk (Youth Media Network of ARD and ZDF)coreDASDING is part of the funk network, a joint digital youth media initiative by ARD and ZDF. DASDING publishes and co-promotes funk's original digital formats including HUNDERTZEHN, rays.space, Know & Grow, CRISIS, Pulsarah, and Geschichtsgulasch. funk provides additional content inventory and cross-broadcaster reach for DASDING's young audience proposition.
- Festival Partners (Nature One, Southside, Sea You, FreeFlow, Heroes)majorDASDING maintains ongoing coverage and activation partnerships with major music festivals in its broadcast region: Nature One (Kastellaun, ~350 DJs on 20 floors), Southside Festival (Neuhausen ob Eck), Sea You Festival (Freiburg/Tunisee), FreeFlow Festival (Biberach), and Heroes Festival (Freiburg). DASDING reporters cover festivals with backstage access, artist interviews, and on-site audience engagement. The station also runs its own DASDING Festival in Mannheim.
- DKMS (German Bone Marrow Donor File)minorDASDING partnered with DKMS for the World Blood Cancer Day campaign (June 2025). Darius and Linus, who registered at a DKMS/DASDING roadshow in 2022, became stem cell donors. The partnership produced awareness content about blood cancer and donor registration.
- SWR (Südwestrundfunk) - Parent CompanycoreDASDING is the youth digital brand of SWR (Südwestrundfunk), one of Germany's nine regional public broadcasters and a founding member of ARD. SWR provides institutional funding, technology infrastructure, studio facilities (Hans-Bredow-Straße, Baden-Baden), and administrative support. DASDING operates with its own program direction (Max Lotter) and digital team (Sabrina Ehret-Hunn) within SWR's structure.
- Google (Google Play, Android Auto)DASDING's app is distributed through Google Play Store for Android devices. Android Auto integration allows in-car listening through Google Auto. AirPlay and Chromecast streaming are also supported.
- Chromelody (Indie Game Developer)minorDASDING collaborated with independent developer Chromelody to create 'GTA 7' (Große Taktische Aufklebermission 7), a satirical browser game released for Gamescom 2025. The game was developed by Evgin and Jonas from Ludwigsburg and featured a DASDING soundtrack. The partnership was a one-time creative content collaboration.
Scale indicators4 records
Recent moves7 records
das-ding.com competitors and assessment
Company assessmentDirect peers
- 1LIVE (WDR): 1LIVE is the youth radio station of Westdeutscher Rundfunk (WDR), part of Germany's ARD public broadcasting consortium. It is the most direct national comparable to DASDING — same public-broadcaster ownership structure, same 14–29 target demographic, same multimedia mix of radio, podcasts, video, and social. Both operate within the same ARD funding framework and compete for the same German youth audience in different regional footprints.
- Fritz (rbb): Fritz is the youth radio and multimedia brand of Rundfunk Berlin-Brandenburg (rbb), another ARD member. Like DASDING, Fritz offers music, podcasts, video, and event coverage targeting young audiences, with a regional identity (Berlin/Brandenburg). It is a direct structural peer in terms of ARD membership, public funding, and youth multimedia positioning.
- funk (ARD/ZDF joint youth network): funk is the joint digital youth media network of ARD and ZDF, of which DASDING is a partner broadcaster. funk targets 14–29 year-olds with digital-native formats on YouTube, Instagram, and TikTok. DASDING cross-publishes funk formats (HUNDERTZEHN, rays.space, CRISIS, Pulsarah) and shares the funk audience proposition, making it a direct peer in the youth digital media category.
- Bayern 3 (BR): Bayern 3 is the youth-oriented radio and digital offering from Bayerischer Rundfunk (BR), another major ARD member. It combines pop music, podcasts, video, and digital content for young Bavarian audiences — structurally identical to DASDING's portfolio, just in a different region.
- You FM (hr): You FM is the youth radio brand of Hessischer Rundfunk (hr). DASDING vom hr (launched 1 June 2025 as part of DASDING's regional expansion) effectively absorbed or co-exists with You FM in Hessen, making You FM a structural peer with the same ARD public-broadcaster backing and youth radio format.
- Puls (BR): Puls is BR's youth digital platform, paralleling DASDING's digital/video-first extension of ARD youth broadcasting. It produces web series, social formats, and digital-native content targeting young audiences, making it a comparable youth public broadcaster offering within the same ARD network.
- MDR SPUTNIK: MDR SPUTNIK is the youth radio and multimedia brand of Mitteldeutscher Rundfunk (MDR), another ARD regional broadcaster. It targets young audiences in Saxony, Saxony-Anhalt, and Thuringia with the same combination of music, podcasts, and digital content that DASDING offers in southwest Germany.
- N-JOY (NDR): N-JOY is the youth radio and digital brand of Norddeutscher Rundfunk (NDR), serving northern Germany (Hamburg, Lower Saxony, Schleswig-Holstein, Mecklenburg-Vorpommern). It mirrors DASDING's mix of pop music, podcasts, events, and digital community engagement for 14–29 year-olds within the ARD framework.
Regional players
- egoFM: egoFM is a regional youth radio station broadcasting in Munich and Bavaria, targeting a similar 14–29 demographic with alternative/indie music, podcasts, and cultural content. It is a regional peer with similar youth positioning but operates as a private broadcaster outside the ARD consortium, making it comparable on category but distinct on funding model.
Broad incumbents
- Spotify: Spotify is the dominant music streaming and podcast platform globally and the principal audio competitor for DASDING's youth audience. While not a peer in business structure, Spotify competes directly for the same listening hours of young Germans that DASDING targets with its music programming and podcast portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
das-ding.com social profiles
Digital presencedas-ding.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
das-ding.com leadership team
Management profileNumber of profiles
Profiles14 records
das-ding.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
das-ding.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about das-ding.com
What does das-ding.com do?
DASDING is the young multimedia program of SWR, delivering ad-free youth radio across four German federal states alongside original podcasts, YouTube video formats, a studio livestream (visual radio), and festival/event coverage. Content is distributed free of charge via FM frequencies, a native mobile app, the dasding.de website, ARD Sounds, smart speakers, and major podcast platforms, all funded through Germany's public broadcasting fee (Rundfunkbeitrag).
Is das-ding.com a public or private company?
das-ding.com is a private company. It is classified as state government owned and is currently operating.
When was das-ding.com founded?
das-ding.com was founded in -1.
Where is das-ding.com based?
das-ding.com is headquartered in Stuttgart, Germany, in the Europe region.
How does das-ding.com make money?
One revenue line is on record: public Broadcasting Funding (Rundfunkbeitrag).
Who are das-ding.com's main competitors?
Direct peers on record are 1LIVE (WDR), Fritz (rbb), funk (ARD/ZDF joint youth network), Bayern 3 (BR), You FM (hr), Puls (BR), MDR SPUTNIK and N-JOY (NDR). egoFM is listed as a regional player. Spotify is listed as a broad incumbent.
Does das-ding.com have an API?
No public API is recorded for das-ding.com.
What industry is das-ding.com in?
das-ding.com's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 516110 and its SIC code is 7812.