urbandna

Name

urbandna

Legal name

UrbanDNA

Website

https://urbandna.eu

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Smart City Consulting

NAICS

Administration of Urban Planning and Community and Rural Development (925120)

akta.pro industry

PRIMARYBPAIANAJ

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities)

Business & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community Development

SECONDARYBPAIABAM

State/Provincial Housing, Urban/Regional Planning & Community Development

Business & Public Services/Public Sector & Government Administration/State/Provincial & Regional Government Administration

SECONDARYBPAIACAF

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities)

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• Smart city consulting
• Urban transformation advisory
• City strategy consulting
• Urban resilience services
• Smart city advisory

Headquarters

HQ city

Sutton Courtenay

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Advisory Services: Consulting engagements providing comprehensive advice to cities on transformation strategies, leadership development, and urban planning.
2. Technical Solutions and Products: Delivery of specific technical products and solutions including city assessment frameworks, resilience approaches, data landscape strategies, and asset management methodologies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

UrbanDNA is a specialist consultancy that provides strategic advice, solutions, and specific technical products to progressive cities and their industry partners to address smart urban challenges. Its work spans three strands—innovate, incubate, accelerate—and covers city assessment and roadmapping, urban resilience, data landscape strategy, asset management, urban mobility planning, and smart lighting initiatives, delivered through proprietary methodologies such as The Greenhouse Method and the City Data Cube concept.

Product overview

UrbanDNA is a specialist urban consultancy firm offering advisory services to progressive cities rather than a unified software product. The company's service portfolio is organized around three core strands: innovate, incubate, and accelerate. Key offerings include The Greenhouse Method (a structured innovation approach), City Leadership Framework, City Assessment & Roadmap, Urban Resilience Services, City Data Landscape, Asset Management (including the 'city data cube' concept), Urban Mobility Hub, and Smart Lighting initiatives. These services work together to support end-to-end urban transformation, from strategic planning through to implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• The Greenhouse Method Heuristic structured thinking approach that enables easy engagement of participants in developing urban solutions; used to innovate new business growth for cities and create innovation programmes for city industrial partners.
• City Leadership Framework Comprehensive city leadership framework developed with leading experts and practical academics, designed to assess and develop strong leadership models in cities.
• City Assessment & Roadmap Honest assessment approach based on proven partner evaluation frameworks that recognises a city's vision, strategy, and plans, producing a visual roadmap aligning city initiatives to overall context and enabling easy communication and monitoring.
• Urban Resilience Services Progressive approach to help cities become more resilient through expert risk identification and assessment, priority asset information visualisation, high-risk event modelling for system interdependencies, and technical solutions for real-time critical systems management from edge to edge.
• City Data Landscape Consulting services to help cities develop a data strategy that connects city goals to modern data collection, analysis, and operationalisation approaches.
• Asset Management Modern approach to managing urban assets that assesses current city asset management practices and develops a clear forward pathway, including the City Data Cube concept for progressive migration of fragmented core asset data to a publicly managed trusted source.
• Urban Mobility Hub Services to help cities develop realistic integrated route maps for urban mobility transformation, including development of urban hub proof-of-concepts for new models of urban mobility progressing from single-mode to multi-mode real-time optimisation.
• Smart Lighting (Humble Lamppost) Initiative under the EC Smart City Partnership (EIP SCC) commitment to help cities achieve significant energy and operational savings through smart lamppost deployment, with UrbanDNA working to deploy a million smart lampposts across European cities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EC Smart Cities & Communities Innovation Partnership (EIP SCC)coreStrategic or Co-development PartnerUrbanDNA actively participates in the European Commission's Smart Cities & Communities Innovation Partnership. Graham Colclough holds a driving position in this partnership. UrbanDNA launched a commitment under EIP SCC to work with cities, industry and funders to deploy a million smart lampposts across European cities.
• UK Ministerial Smart Cities ForumcoreStrategic or Co-development PartnerGraham Colclough serves as a member of the UK Ministerial Smart Cities Forum. This provides direct engagement with UK government on smart city policy and initiatives.
• City Protocol SocietycoreStrategic or Co-development PartnerGraham Colclough is an active member of the City Protocol Society, a leading international institution driving smart city agenda and standards.
• ISO Smart City Strategic Advisory GroupcoreStrategic or Co-development PartnerGraham Colclough serves as chair of the ISO Smart City Strategic Advisory Group, providing leadership in international smart city standardisation efforts.
• BSI Smart Cities Advisory GroupcoreStrategic or Co-development PartnerGraham Colclough is an active member of the BSI Smart Cities Advisory Group, steering board of Planning Guide and Smart Cities Overview, contributing to UK smart city standards development.
• 6-Nations Smart Cities ForumminorStrategic or Co-development PartnerGraham Colclough serves as moderator for the '6-Nations' Smart Cities Forum, an international smart city collaboration forum.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arup: Arup is a global engineering and design consultancy with a dedicated Cities, Planning & Design practice that advises municipalities on urban transformation, resilience, and smart city strategy — directly overlapping UrbanDNA's city advisory remit, but delivered by a much larger multidisciplinary firm.
• Capgemini Invent: Capgemini Invent operates a global Smart Cities practice helping cities design citizen-centric services and digital transformation programs — comparable to UrbanDNA's innovation and incubation work, with the relevance heightened by founder Graham Colclough's prior Capgemini tenure.
• Accenture: Accenture's Industry X / Public Service practice includes smart city transformation, data strategy, and urban mobility advisory for municipal clients globally — comparable scope to UrbanDNA but with vastly deeper delivery resources and procurement credentials.
• Deloitte: Deloitte's Government & Public Services practice runs a Smart Cities offering covering urban mobility, data analytics, and citizen engagement strategy — overlapping UrbanDNA's City Data Landscape, Urban Mobility Hub, and resilience advisory services for the same target market.
• McKinsey & Company (Cities Special Initiative): McKinsey's Cities Special Initiative works with mayors and city leadership on urban transformation strategy — closely aligned with UrbanDNA's City Leadership Framework and city assessment engagements, though at a far larger scale and budget.
• KPMG (Smart Cities): KPMG's Smart Cities practice advises municipalities on strategy, funding, and technology implementation for city services — comparable to UrbanDNA's incubate and accelerate strands, with similar customer base of progressive municipal governments.
• AECOM (Cities & Places): AECOM's Cities & Places practice delivers urban planning, mobility, resilience, and smart infrastructure advisory to city clients worldwide — directly comparable to UrbanDNA's portfolio across asset management, urban resilience, and urban mobility advisory.
• Mott MacDonald: Mott MacDonald is an international consultancy advising cities on smart infrastructure, mobility, and resilience programs — overlapping UrbanDNA's urban resilience and asset management services for municipal and public-sector clients.

Emerging players

• PA Consulting: PA Consulting runs a Cities & Places practice advising city and regional governments on transformation, data strategy, and innovation programs — comparable scope to UrbanDNA, with similar focus on bold innovation and citizen outcomes.

Others

• Resilient Cities Network: Resilient Cities Network is a global city-led network advancing urban resilience practice and connecting cities with expert partners — a peer in the urban resilience space that overlaps with UrbanDNA's Urban Resilience Services and shares the same progressive-city customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/urbandna

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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