ultimate rental services

What ultimate rental services does

Ultimate Rental Services, Inc. is a family-owned, full-service event equipment rental company headquartered at 1345 Lakeside Drive in Romeoville, Illinois. The company rents tents, tables, chairs, linens, dinnerware, staging, A/V equipment, lighting, dance floors, HVAC (heaters and fans), portable generators, crowd-control barriers, pipe-and-drape, and concession/miscellaneous event items, serving weddings, corporate events and conferences, festivals and fairs, private parties, schools, and religious organizations. It also provides optional delivery, professional setup and teardown, and bundled event staffing (greeters, security, planning support). Geographic reach centers on the five-county Chicagoland area (Cook, DuPage, Will, Kane, Kendall) and extends into parts of Northwest Indiana and the Milwaukee area, with a single warehouse supporting customer pickup and regional distribution.

The business operates a sales-led, direct-to-consumer rental model with both online browsing/quote requests and phone-based event specialists. The underlying technology is a website-based rental ordering platform provided by Event Rental Systems. Pricing is primarily quote-based per item, with no minimum order requirement, and revenue is generated through one-time rental fees, professional setup/teardown fees, and distance-based delivery charges. The company accepts all major credit cards, requires advance payment, and advertises over 25,000 lifetime events served. It maintains local SEO landing pages for individual suburbs and lists on Yelp, WeddingWire, and The Knot to capture inbound demand from bridal and consumer search channels.

Name

ultimate rental services

Legal name

Ultimate Rental Services, Inc.

Website

https://ultimaterentalservices.com

Company type

Private

Operating status

Operating

Short description

Ultimate Rental Services is a family-owned event equipment rental company based in Romeoville, Illinois, supplying tents, tables, chairs, staging, A/V, lighting, dance floors, and HVAC gear to weddings, corporate events, festivals, and private parties across the Chicagoland area.

Ownership category

akta.pro rank

Product category

Event Equipment Rental Services

NAICS

General Rental Centers (532310), All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tent & Canopy Rentals (HSACAFAA), Climate Control Rentals (Heaters, Fans, Misting, AC) (HSACAFAG), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture) (THAHAKAM), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

Keywords

• Event equipment rentals
• Party rental services
• Tent rentals
• Wedding event rentals
• Corporate event equipment

Headquarters

HQ city

Romeoville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: One-time rental fees for event equipment including tents, tables, chairs, linens, staging, lighting, audio/visual equipment, and accessories. Rental period is typically one day of use with delivery/pickup on adjacent business days.
2. Setup and Teardown Services: Optional professional setup and teardown services for additional fees. Tent, stage, and dance floor rentals include setup in their rental price. Other equipment setup available upon request at time of reservation.
3. Delivery Services: Delivery fees based on distance, time, and order size. Delivery throughout Chicagoland including Cook, DuPage, Will, Kane, and Kendall counties, with extended service to parts of Northwest Indiana and Milwaukee area.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ultimate Rental Services rents event and party equipment — tents, tables, chairs, linens, tableware, staging, dance floors, audio/visual gear, lighting, heating/cooling, generators, and crowd-control items — to event hosts throughout Chicagoland. The company also delivers, professionally installs, and tears down the equipment, with setup included in the rental price for tents, stages, and dance floors. Customers can also pick up items at the Romeoville warehouse or bundle a la carte items into full-service event packages.

Product overview

Ultimate Rental Services is a full-service event rental company offering a comprehensive, modular inventory of equipment for events of all sizes and types. The core offering spans 14 product categories: Tent Rentals (frame, pole, and high-peak tents in sizes from 10'x10' to 40'x80' with sidewalls and climate accessories), Chair Rentals (folding, Chiavari, throne, and padded styles), Table Rentals (round and rectangular in multiple sizes), Table Linens, Tableware/Dinnerware, Catering/Serving Equipment, Stage & Runway, Stage Accessories (including modular Stage Skirts in multiple heights), Pipe & Drape, Crowd Control & Barriers, Audio/Visual Equipment, Event Lighting, Dance Floors & Flooring, and Heating & Cooling (including tent heaters, patio heaters, tent fans, and generator rentals). The portfolio also includes Concession & Miscellaneous Rentals (popcorn/cotton candy machines, inflatables, carnival games, portable restrooms, bars). Services complement the equipment with full delivery, setup, teardown, event staffing, and planning support. Customers can rent individual items for pickup or bundle categories into full-service packages, with a la carte sub-products available at the item level (e.g., Clear Podium, specific generator wattages, L.B. White tent heaters in 80k and 170k BTU, Stage Skirts, tent heater ducts, event uplights, PA systems, retractable belt stanchions, propane tanks).

Differentiator

Problem solved

Functional benefit

Products and services

• Tent Rentals Frame tents, pole tents, and high-peak tent options ranging from 10'x10' canopies to 40'x80' structures, with sidewalls, integrated lighting, and climate-control accessories, for weddings, festivals, and outdoor events.
• Chair Rentals Folding, Chiavari (gold, silver, white, black with padded cushions), throne, and padded specialty chairs for events of all styles.
• Table Rentals Round banquet tables (48", 60", 72"), rectangular folding tables (6' and 8'), and cocktail tables in multiple sizes for all event types and guest counts.
• Table Linens Tablecloths, overlays, runners, and skirting in a wide range of colors and styles to complete table settings for any event aesthetic.
• Tableware and Dinnerware Plates, silverware, chargers, and chafing dishes for formal and casual table settings at events of all scales.
• Catering and Serving Equipment Warmers, chillers, food prep stations, serving equipment, folding bars, LED bars, and cocktail stations for receptions and corporate events.
• Stage and Runway Rentals Custom stages, runways, and modular risers built to specifications for performances, ceremonies, fashion shows, and corporate presentations.
• Pipe and Drape Rentals Elegant backdrops, room dividers, and privacy solutions in a variety of fabric types and colors for any event aesthetic.
• Crowd Control and Barriers Stanchions, retractable belt stanchions, velvet ropes (red and black), barricades, event fencing, and signage for organized guest traffic flow.
• Audio/Visual Equipment Rentals PA systems and speakers, wireless and corded microphones, podiums (clear and black), projectors, screens, lecterns, and complete AV support equipment for presentations and events.
• Event Lighting Rentals Bistro/string lights, cafe/Edison lights, twinkle lights, uplights, chandeliers, tent globe lighting, free-standing string light systems, and full event ambiance packages.
• Dance Floors and Flooring Portable hard-surface and specialty dance floors, turf, and ADA-compliant self-leveling solutions for indoor and outdoor use on any surface.
• Heating and Cooling Rentals Patio heaters, glass tube/pyramid heaters, tent fans, 80k BTU and 170k BTU tent heaters, heater ducts, and propane tanks (20 lb and 100 lb) for year-round climate control.
• Concession and Miscellaneous Rentals Popcorn, cotton candy, and snow cone machines, easels, coat racks, trash cans, bags game, ceremony scissors, raffle drum, sky dancer balloon, garment racks, sandbags, cable ramps, and specialty event extras.
• Event Setup, Teardown and Delivery Services Full-service delivery, professional setup, and complete teardown of rental equipment, with staffed event services from greeters to security and event-planning support across Chicagoland.

Quantifiable outcome

• Served over 25,000 events in Chicagoland area

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Party Reflections: Party Reflections is a regional full-service event rental company serving weddings, corporate events, and private parties with tents, tables, chairs, linens, and AV. Direct peer on product breadth, customer mix, and full-service delivery model, though operating in a different geography.
• Atlas Event Rental: Atlas Event Rental is a full-service party and event rental company providing tents, tables, chairs, staging, and AV to weddings and corporate clients. Comparable on product breadth and service model to Ultimate Rental Services' core offering.
• Bright Event Rentals: Bright Event Rentals is a national full-service event rental company offering tents, tables, chairs, linens, AV, and staging to weddings, corporate events, and festivals. It is the most directly comparable scaled operator to Ultimate Rental Services across product mix, target customer, and full-service delivery model.
• AFR Furniture Rental: AFR Furniture Rental (now part of the broader event rental group) specializes in event and trade show furniture rental—tables, chairs, lounge pieces, and staging. Comparable to Ultimate Rental Services' furniture- and staging-led core categories.
• Marquee Event Group: Marquee Event Group is a regional event rental provider offering tents, tables, chairs, staging, lighting, and AV with full delivery and setup. Direct peer on product portfolio and service model; relevant comp for full-service fulfillment and pricing benchmarks.
• Suttles Event Rentals: Suttles Event Rentals is a regional event rental company focused on weddings and corporate events with tents, tables, chairs, and decor. Comparable mid-sized competitor with similar customer mix and full-service positioning, useful as a regional peer benchmark.
• LinenTablecloth: LinenTablecloth is a direct-to-consumer online retailer of rental tablecloths, overlays, runners, napkins, and chair covers for weddings and events. Direct peer within the linen subcategory that Ultimate Rental Services also serves, though operating through an e-commerce model rather than full-service delivery.

Emerging players

• TentCraft: TentCraft designs and rents commercial-grade frame tents and accessories, with a strong position in custom and engineered tent solutions. Comparable in the tent subcategory but with a more manufacturing- and innovation-led angle; relevant emerging peer in the tent rental niche.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in North America, with adjacent exposure to event-adjacent categories like power generation, climate control, and aerial equipment. Comparable as a broad incumbent in equipment rental infrastructure rather than as a direct event rental competitor.
• CORT Event Furnishings: CORT is a large national provider of furniture rental and event furnishings serving corporate events, trade shows, and weddings. Comparable as a much larger incumbent offering overlapping products (tables, chairs, lounge, staging) but at greater scale and with broader corporate trade-show specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ultimate-rental-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ultimate rental services