wood motors

What wood motors does

Wood Motors Ford is a privately held authorized Ford dealership headquartered at 880 Prospect Street in Fredericton, New Brunswick, Canada, serving Fredericton and surrounding central New Brunswick communities including Oromocto, Nackawic, and Woodstock. The firm has operated under the Wood Motors name since the mid-twentieth century (firmographic data cites a 1934 founding date; dealer-website copyright indicates operations since 2000). It is a single-rooftop, single-jurisdiction business with no disclosed parent company, institutional investors, or subsidiary structure.

The company's offering spans four revenue streams: (1) new Ford vehicle sales, covering the full Ford Canada lineup of trucks (F-150, F-150 Lightning, Maverick, Ranger, Super Duty F-250/F-350/F-450), SUVs (Bronco, Bronco Sport, Explorer, Escape), cars (Mustang), and commercial vehicles (E-Series Cutaway, E-Transit, Transit Cargo Van, Transit Passenger Wagon); (2) pre-owned vehicle sales across Ford and other brands (Toyota, Honda, Volkswagen, Kia, Hyundai, Chrysler) including certified pre-owned units; (3) a Ford-certified service, maintenance, parts, and accessories department operating alongside tire sales, Ford Maintenance Plans, and Ford Protect extended warranties; and (4) vehicle financing arranged through Ford Credit supplemented by in-house financing for credit-challenged buyers (bankruptcy, late payments, prior application refusals), with advertised rates of 4.49% and 4.99% over 72-month terms. The underlying technology stack is Ford's own: EcoBoost engines, the Co-Pilot360 driver-assist suite, FordPass connected vehicle services, and electrified drivetrains.

Wood Motors Ford runs a hybrid go-to-market that combines a traditional physical dealership showroom with a digital sales platform (woodmotors.com) supporting online inventory browsing, build-and-price, trade-in valuation, credit applications, service scheduling, and lead-capture forms. Marketing channels include the dealer website, Facebook, paid search (Google AdWords), and Ford manufacturer programs. The business relies on the Ford franchise agreement as its core commercial asset, with Ford Credit, Carfax, D2C Media (web vendor), and FordPass/Ford Rewards as ancillary commercial and technology partners. Customer segments are individual retail consumers in central New Brunswick and a secondary commercial fleet operator base served through a dedicated commercial-truck sales track.

Name

wood motors

Legal name

Wood Motors Ford

Website

https://woodmotors.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Wood Motors Ford is an authorized Ford dealership in Fredericton, New Brunswick, selling new Ford vehicles, multi-brand pre-owned vehicles, commercial trucks, and providing Ford-certified service, parts, and financing to retail and fleet customers across central New Brunswick.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Used Car Dealers (441120)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Ford dealership
• New vehicle sales
• Used car sales
• Auto service center
• Commercial truck sales

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, and commercial vehicles. Revenue generated from MSRP and negotiated pricing with various incentives and rebates available.
2. Used Vehicle Sales: Sale of pre-owned vehicles across multiple makes including Ford and other brands such as Toyota, Honda, Volkswagen, Kia, Hyundai, and Chrysler. Includes certified pre-owned vehicles.
3. Service and Maintenance: Ford-certified service and maintenance department providing repairs, scheduled maintenance, and repairs for all vehicle makes. Service offered by appointment.
4. Parts and Accessories: Genuine OEM Ford parts and accessories sales, as well as tires and automotive supplies. Shop Ford Accessories available through their website.
5. Vehicle Financing: Financing arrangements through Ford Credit for new and used vehicle purchases. Also offers in-house financing options for customers with credit challenges including bankruptcy and late payment histories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wood Motors Ford is an authorized Ford dealership that sells new Ford vehicles (cars, trucks, SUVs, commercial vehicles, and EVs), pre-owned vehicles from multiple manufacturers, Ford-certified service and maintenance, genuine OEM Ford parts and accessories, and arranges vehicle financing through Ford Credit. The dealership also serves commercial fleet customers with dedicated work trucks and vans. Operations are conducted from a single physical location in Fredericton, NB, supplemented by an online sales, credit application, and service scheduling platform.

Product overview

Wood Motors Ford operates as an authorized Ford dealership offering a comprehensive automotive portfolio. The core offerings include new Ford vehicles (trucks, SUVs, cars, hybrids, and electric vehicles), pre-owned vehicles across multiple brands, and commercial trucks. The business provides Ford-certified service and parts departments alongside flexible financing through Ford Credit. A notable connected service is the FordPass app enabling remote vehicle control and monitoring. The dealership serves Fredericton and central New Brunswick communities including Oromocto, Nackawic, and Woodstock.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford vehicles including the F-150, F-150 Lightning, Bronco, Bronco Sport, Explorer, Mustang, Escape, Maverick, Ranger, Super Duty F-250/F-350/F-450, and Mustang Mach-E. Available to individual consumers and commercial buyers in central New Brunswick.
• Pre-Owned Vehicles Sale of pre-owned vehicles across multiple makes including Ford, Honda, Hyundai, Kia, Toyota, Volkswagen, and Chrysler. Inventory includes sedans, minivans, SUVs/crossovers, trucks, and hybrids with prices ranging from under $30,000 to premium used SUVs around $47,999.
• Commercial Trucks Sale of commercial Ford vehicles including E-Series Cutaway, E-Series Stripped Chassis, E-Transit Chassis, E-Transit Cutaway, Super Duty F-450/F-550/F-600 DRW, Transit Cargo Van, Transit Cutaway, and Transit Passenger Wagon for business fleet and work-truck needs.
• Ford Service Department Ford-certified maintenance, repair, and diagnostic services performed by trained Ford technicians. Online service appointment scheduling is available, and the department serves all vehicle makes.
• Ford Parts and Accessories Retail of genuine OEM Ford parts and accessories, tires, and Ford Maintenance Plans. Customers can order tires and accessories online through the website.
• Ford Financing Vehicle financing arranged through Ford Credit and in-house options for credit-challenged customers, with online credit applications, rates of 4.49% and 4.99% available for 72-month terms, and pre-approval within 20 minutes.
• Ford Protect Programs Extended warranty and protection programs for Ford vehicles, providing coverage beyond the standard manufacturer warranty.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered primary and minor.

• Ford Motor CompanyprimaryChannel Partner/ Reseller/ DistributorAuthorized Ford dealership representing the Ford brand in Fredericton and central New Brunswick. Authorized to sell new Ford vehicles, provide Ford-certified service, and use Ford marketing programs and incentives.
• Ford Pass / Ford RewardsminorStrategic or Co-development PartnerFord's connected vehicle app and loyalty rewards program. Wood Motors Ford promotes Ford Pass for remote vehicle control and Ford Rewards for service and purchase benefits.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Steele Auto Group: Largest automotive dealer group in Atlantic Canada operating multiple brands and locations including Ford franchises. Highly comparable as a fellow regional Ford dealer with multi-brand portfolio, larger scale, and the same New Brunswick/Maritimes customer base.
• Pinewood Motors: Authorized Ford dealer operating in a smaller Ontario market with comparable single-point dealership model, sales/service/parts operations, and Ford Credit integration. Relevant as a same-franchise peer at similar independent scale.

Broad incumbents

• AutoCanada: One of Canada's largest publicly listed dealership groups operating dozens of franchised new- and used-vehicle stores across the country. Directly comparable business model (franchised dealer with sales/service/parts/financing), at significantly larger scale across multiple OEMs.
• Dilawri Group: Large privately held Canadian automotive dealer group with multiple brands and locations, including Ford franchises in eastern Canada. Comparable as a multi-brand franchised dealer operating sales, service, parts, and F&I under the same model.
• Mile One Autogroup: Regional multi-brand automotive dealer group in Atlantic Canada and the northeastern US. Comparable franchised dealer model with sales, service, parts, and financing revenue streams across multiple OEM brands including Ford.

Direct peers

• MacDonald Motors: Authorized Ford dealership in New Brunswick offering new Ford vehicles, used cars, service, and financing. Direct peer operating under the same Ford franchise agreement with identical product lines and similar small-market Fredericton-area customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodmotorsford

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wood motors