upcountry brewing company

What upcountry brewing company does

UpCountry Brewing Company is a privately held craft brewery founded in 2016 and based in Asheville, North Carolina. Per its short description, the company produces craft beer and operates an integrated taproom, restaurant, and event space that offers food, music, and games. The business is anchored to a single physical location in Asheville and sells directly to walk-in retail consumers through its taproom and on-premise food and beverage service.

The firm's business model combines beverage production with on-premise hospitality and event hosting. Revenue is generated through in-house beer sales, restaurant food and beverage, and event-space bookings, with the implied customer base being local and regional visitors rather than wholesale or enterprise accounts. No distribution partnerships, wholesale accounts, or external customer logos were disclosed in the available data.

Available firmographic data is sparse. The primary website (https://upcountrybrewing.com) returned only a verification/anti-bot page at the time of capture, preventing extraction of product lists, pricing, headcount, leadership, ownership structure, financials, or strategic announcements. No funding rounds, M&A activity, leadership changes, certifications, patents, or technology stack details are recorded. As a result, the depth of any subsequent analysis is limited to what the brief short_description and basic firmographic fields support.

Name

upcountry brewing company

Website

https://upcountrybrewing.com

Company type

Private

Founded year

2016

Short description

UpCountry Brewing Company is a privately held craft brewery founded in 2016 in Asheville, North Carolina, producing craft beer and operating an integrated taproom, restaurant, and event space serving local consumers.

Ownership category

akta.pro rank

Product category

Craft Beer Brewery and Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Brewery taproom
• Brewpub restaurant
• Event venue hosting
• Craft beverage hospitality

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Core offering

UpCountry Brewing produces craft beer and operates a taproom, restaurant, and event space that serves food, hosts live music, and offers games. The company combines beverage manufacturing with on-site hospitality and entertainment services for individual consumers and event attendees in the Asheville area.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer Beer brewed on-site at the brewery and served to customers through the taproom and other on-premise channels. Targeted at adult craft beer consumers in the Asheville area.
• Taproom Service On-premise taproom where customers can purchase and consume the brewery's craft beer. Targeted at adult visitors and craft beer enthusiasts in the Asheville market.
• Restaurant Service Food service at the venue, providing meals to accompany beer purchases. Targeted at on-premise diners and social groups.
• Event Space Hosting Rental of the venue for private or public events such as parties and gatherings. Targeted at event organizers and groups seeking a brewery-themed venue.
• Live Music and Games In-house entertainment offerings including live music performances and games for on-premise patrons. Targeted at adult visitors seeking social entertainment alongside food and beverages.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Burial Beer Co. Asheville craft brewery with taproom and food offerings; comparable brewpub format targeting the same Asheville craft beer consumer.
• New Belgium Brewing Company: Fort Collins-born craft brewery whose Asheville facility includes a taproom and food service; directly comparable brewpub-with-experience positioning in the same local market.
• Biltmore Brewing Company: Taproom-style craft brewery operating at the Biltmore Estate in Asheville; comparable on taproom-led model with strong tourism/experiential tie-ins.
• Wicked Weed Brewing: Asheville brewpub known for its taproom, full food menu, and event programming — a near-direct local competitor on format and customer base.
• Oskar Blues Brewery: Multi-state craft brewery with taprooms and event spaces; comparable brewpub-and-experience model, with a regional Asheville-adjacent footprint.
• Sierra Nevada Brewing Co. (Asheville): Major craft brewery with a flagship Asheville taproom and restaurant; directly comparable on Asheville location, taproom + food model, and live entertainment programming.
• French Broad Brewing Company: Asheville-area craft brewery with taproom and food service; directly comparable regional brewpub competitor serving the same Western NC market.
• Highland Brewing Company: Asheville-based craft brewery operating a large taproom and event space with food and live music — directly comparable on geography, brewpub model, and experiential positioning.
• Green Man Brewery: One of Asheville's oldest craft breweries, operating a taproom and outdoor beer garden; comparable on Asheville-local brewpub model and event-friendly atmosphere.

Broad incumbents

• SweetWater Brewing Company: Larger regional craft brewery with a taproom and live music programming; comparable on taproom + music + food model, but operates at greater scale and broader distribution.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/175609402477826
• LinkedInlinkedin.com/company/upcountry-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about upcountry brewing company