puritan
Puritan Audio Laboratories designs and manufactures mains power conditioners, dissipative power cables, and surge-protection accessories for high-fidelity audiophile systems, selling directly from its UK facility and through distributors in more than 30 countries.
- Company typePrivate
- Founded2016
- HeadquartersUK, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What puritan does
Puritan Audio Laboratories is a UK-based designer and manufacturer of mains power conditioners and related accessories for high-fidelity audio systems, founded in 2016 by Mike Lester. Its product portfolio centres on the Master Series Studio Master Purifiers (PSM136, PSM156, PSM1512), which incorporate proprietary dissipative cable technology, independent conditioned outlets, cleansed star earthing, DC filtering, and up to 39 tuned filter elements in the flagship PSM136/PSM156. These are complemented by Strip Purifiers (PS106, PS106DC, PS108), Brick Purifiers, dissipative mains cables (Classic, Classic+, Ultimate), the Ground Master earthing unit, Route Master signal router, and Guardian surge-protection plugins. The company manufactures from a single UK design-and-manufacturing facility.
The business operates a dual go-to-market: direct sales from its UK factory via telephone and email, plus a distribution network of UK stockists and overseas distributors spanning more than 30 countries across Europe, Asia, North America, South America, Africa, and Oceania. Revenue is generated entirely through one-time hardware sales with no subscription or recurring component; pricing is published via a periodically updated retail price list (most recently Jan 2026). Marketing is concentrated on UK and international HiFi trade shows, earned editorial coverage from specialist HiFi press (HiFi Choice, Paul Rigby/The Audiophile Man), a large testimonial library, and modest social media presence on Twitter and Instagram.
Puritan serves the high-end audiophile enthusiast segment, with documented customers using premium components from brands such as Linn, Naim, Chord Electronics, Kondo, SME, Living Voice, and Devialet. Multiple testimonials cite measurable audio improvements (lower noise floor, deeper bass, expanded soundstage, eliminated transformer hum) and price-performance advantages versus competing brands such as Nordost. The company holds no disclosed patents, has no disclosed external funding, and operates as an independent, founder-controlled private limited company.
puritan firmographics
Firmographics- Name
- puritan
- Legal name
- Puritan Ltd.
- Website
- https://puritanaudiolabs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Puritan Audio Laboratories designs and manufactures mains power conditioners, dissipative power cables, and surge-protection accessories for high-fidelity audiophile systems, selling directly from its UK facility and through distributors in more than 30 countries.
- Ownership category
- akta.pro rank
puritan industry classification
Industry- Product category
- Audio Power Conditioning Hardware
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651), Electronic Coils, Transformers & Other Inductors (3677), Electronic Components, Nec (3679)
- akta.pro primary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
- akta.pro secondary industry
- Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
Keywords
Where puritan is headquartered
LocationHeadquarters
- HQ city
- UK
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
puritan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Puritan generates revenue through one-time sales of physical mains purification hardware including Studio Master Purifiers, Strip Purifiers, mains cables, Ground Master, Route Master, and Guardian units. No recurring subscription model is employed.
- Direct and Dealer Sales: Products are sold directly from the UK manufacturing facility and through authorised UK stockists and overseas distributors, with the company accepting credit cards, cheques, and bank transfers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Master Series (PSM136/PSM156/PSM1512) — Ultimate mains purification |
| One time/ perpetual license | Pay-as-you-go | Strip Purifiers (PS106, PS106DC, PS108) — Compact purification |
| One time/ perpetual license | Pay-as-you-go | Mains Cables — Dissipative power cables |
| One time/ perpetual license | Pay-as-you-go | Guardian — Economy plug-in protection unit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
puritan product offering
Product offeringCore offering
Puritan Audio Laboratories designs, manufactures, and sells mains power conditioners (Studio Master Purifiers, Strip Purifiers, Purist Distribution Strips, Brick Purifiers) and proprietary dissipative mains cables and accessories for high-fidelity (hi-fi) audio systems. Products are sold directly from the UK manufacturing facility and through UK stockists and overseas distributors across more than 30 countries.
Product overview
Puritan Audio Laboratories specializes in mains purification equipment for high-end audio systems. Their product portfolio centers on the Master Series Studio Master Purifiers (PSM136, PSM156, PSM1512) featuring proprietary technology including 39 independent tuned filter elements, optimized power routing, cleansed star earthing, and DC filtering. These are complemented by the Strip Purifier line (PS106, PS106DC, PS108) for more compact installations, and the Brick Purifier series. Supporting accessories include proprietary dissipative mains cables (Classic, Classic+, Ultimate), the Ground Master earthing unit, Route Master signal router, and Guardian surge protection plugins. The product ecosystem is unified around Puritan's core technology for enhancing audio clarity, detail, dynamics, and soundstage through mains power purification and electromagnetic interference reduction.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- GroundMaster replaces $6,000+ Nordost grounding system at a fraction of the cost
- +3 more outcomes
Companies that use puritan
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles2 records
puritan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
puritan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Lukase AudiominorLukase Audio of Sweden effectively demonstrated Puritan products at the Stockholm Highend 2018 Show. Following this successful demonstration, Puritan has begun receiving increased interest from across Scandinavia, and the partnership with Lukase continues to develop.
- Brian and TrevorsminorBrian and Trevors, a UK-based retailer, exhibited alongside Puritan at the North West Audio Show (June 2018), demonstrating the impact of incorporating mains purification technology into various high-end hi-fi systems.
- Limin AudiocoreLimin Audio serves as Puritan's official distributor in China, appointed in April 2018. Dongsong Zhang of Limin Audio successfully exhibited Puritan products at the Shanghai Hi-End Audio Show and the 26th Shanghai International High-End Hi-Fi Expo (April 2018). Puritan looks forward to bringing mains purification technology to the Chinese market proper over the coming years with Limin's support.
- Audio TeamcoreAudio Team was appointed as Puritan's official distributor in Portugal in April 2018. The firm has built an excellent reputation within Portugal's Hi-Fi community, and Puritan looks forward to nurturing a productive relationship moving forward.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
puritan competitors and assessment
Company assessmentDirect peers
- Isotek Systems: UK-based specialist in mains power conditioning for hi-fi and home cinema systems. Isotek is Puritan's closest direct competitor with overlapping product lines (EVO3/Sigma series conditioners and power cables) and is explicitly referenced in Puritan customer testimonials (e.g., PSM156 replacing an Isotek EVO3 Sigmas).
- Nordost: Premium manufacturer of hi-fi cables, including power cords and grounding products. Puritan's GroundMaster is benchmarked in customer testimonials as replacing a $6,000+ Nordost grounding system, making Nordost a head-to-head competitor in the audiophile mains-conditioning category.
- PS Audio: US-based manufacturer of high-end audio components including the PowerPlant series of AC regenerators/conditioners. Competes with Puritan in the premium mains-purification category and serves a similar audiophile customer base.
- Shunyata Research: US manufacturer of power conditioners, power cables, and signal cables for high-end audio. Overlaps directly with Puritan's Master Series purifiers and mains cable lines, and competes at the same premium price points.
- AudioQuest: Major manufacturer of audio/video cables and the Niagara series of power conditioners. AudioQuest is a broader-line competitor with deeper marketing budgets, but its Niagara line targets the same audiophile mains-conditioning buyer as Puritan.
- Furutech: Japanese manufacturer of high-end audio cables, connectors, power distributors, and power accessories. Furutech competes directly with Puritan's mains cable and power distribution product lines and is widely distributed in audiophile channels.
- Supra Cables: Swedish manufacturer of high-quality power, speaker, and signal cables. Supra competes with Puritan's Classic and Ultimate mains cable lines in the audiophile power-accessory category, particularly in the European market.
- Audience (Audience AV): US-based manufacturer of high-end cables, power conditioners, and capacitors for audio. Audience's power conditioners (e.g., Adept Response series) directly compete with Puritan's Studio Master purifiers in the specialty audiophile channel.
- Oyaide: Japanese manufacturer of premium audio cables, connectors, and power accessories. Oyaide competes with Puritan in the high-end mains cable segment and is distributed through similar specialty audiophile channels, particularly in Asia.
- Clearer Audio (Copper & Glass): UK-based manufacturer of high-end audio cables and power conditioning products. Clearer Audio competes directly with Puritan in the UK audiophile mains-conditioning market, with overlapping product positioning and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
puritan social profiles
Digital presencepuritan financial estimates
Financial estimateRevenue estimate
Valuation estimate
puritan leadership team
Management profileNumber of profiles
Profiles1 record
puritan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
puritan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about puritan
What does puritan do?
Puritan Audio Laboratories designs, manufactures, and sells mains power conditioners (Studio Master Purifiers, Strip Purifiers, Purist Distribution Strips, Brick Purifiers) and proprietary dissipative mains cables and accessories for high-fidelity (hi-fi) audio systems. Products are sold directly from the UK manufacturing facility and through UK stockists and overseas distributors across more than 30 countries.
Is puritan a public or private company?
puritan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was puritan founded?
puritan was founded in 2016.
Where is puritan based?
puritan is headquartered in UK, United Kingdom, in the Europe region.
How does puritan make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are direct and Dealer Sales.
Who are puritan's main competitors?
Direct peers on record are Isotek Systems, Nordost, PS Audio, Shunyata Research, AudioQuest, Furutech, Supra Cables, Audience (Audience AV), Oyaide and Clearer Audio (Copper & Glass).
Does puritan have an API?
No public API is recorded for puritan.
What industry is puritan in?
puritan's product category is Audio Power Conditioning Hardware. Its primary akta.pro industry code is CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers), with a secondary code of MPAIAJAF, Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads). Its NAICS code is 33431 and its SIC code is 3651.