sequra worldwide sa

What sequra worldwide sa does

seQura Worldwide SA is a Barcelona-headquartered consumer fintech that operates a mobile-first buy-now-pay-later (BNPL) platform serving shoppers and merchants across 9 countries in Europe and Latin America. The company sits within the Svea Group, with Svea Bank AB (regulated by the Swedish Finansinspektionen) acting as the responsible banking entity that provides credit and regulatory infrastructure; seQura leverages this to underwrite and service installment loans without standalone banking licenses. As of the latest disclosed data, seQura serves more than 3 million shoppers and over 6,000 merchant partners (including Carrefour, IKEA, Decathlon, AliExpress, Samsung, LG, Adidas, Armani, Mango, lastminute.com, Iberia, and PortAventura) across retail, fashion, electronics, and travel verticals.

The product platform is centered on the seQura App (iOS and Android, localized in Spanish, French, Italian, Portuguese, and English) and consists of three payment options — 3-month interest-free installments, a 7-day receive-first-pay-later flow, and extended plans up to 18 months — combined with a Qoins loyalty currency (1 Qoin = €1, valid across 5,000+ stores) and a Bitcoin cashback feature launched in 2024 that pays rewards directly to users' personal crypto wallets. In 2024 the company also launched proteQt, an insurance bundle comprising Electronic Device Protection (accidental damage, theft) and Payment Protection (unemployment, temporary incapacity, hospitalization for financed purchases above €100), underwritten by CNP and administered on WeeCover's infrastructure. Instant credit approval is delivered via preloaded consumer data without document uploads, and an in-app self-service layer lets users reschedule payments, change plans, or add installments in a few clicks.

seQura's revenue model combines merchant transaction fees (the primary stream across the 6,000+ merchant network), interest on extended installment plans (representative example shows TIN 0% / TAE 0% for 3-month plans, with interest-bearing longer durations and €2–€8 commissions for deferred payments), and insurance premiums from proteQt subscriptions and single-premium payment protection. Go-to-market is dual-sided: a sales-led motion acquires merchant partners through a dedicated 'Para empresas' portal, while a product-led motion drives consumer adoption via App Store/Google Play, ambassador/referral programs, and lastminute.com co-marketing for travel. The company employs 370+ people across 30+ nationalities, holds an NPS of 87, a Trustpilot rating of 4.6 stars, and a Glassdoor rating of 4.1 stars, and is privately held with no disclosed funding rounds.

Name

sequra worldwide sa

Legal name

seQura Worldwide SA

Website

https://sequra.com

Company type

Private

Operating status

Operating

Short description

seQura Worldwide SA is a Barcelona-based BNPL fintech in the Svea Group that offers installment payments, Qoins and Bitcoin cashback rewards, and proteQt insurance to 3M+ shoppers across 6,000+ merchants in 9 European and Latin American countries.

Ownership category

akta.pro rank

Product category

Buy Now Pay Later (BNPL)

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

E-commerce & Digital Checkout Installment Financing (FSAKAFAC)

akta.pro secondary industry

Cross-border Payments & FX for E-commerce (CRAFALAF)

Keywords

• Buy now pay later
• Installment payments
• Cashback rewards
• Merchant payments
• Consumer credit platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Merchant Fees / Transaction Commission: seQura charges merchants a fee for each transaction processed through its flexible payment solution at checkout. This is the primary revenue stream, monetising the 6000+ merchant network across 9 countries.
2. Interest on Installment Plans: For longer-term installment plans (e.g., up to 18 months), seQura charges interest. The representative example states TIN 0% / TAE 0% for 3-month no-cost installments, but interest-bearing plans are available for extended durations. For deferred payment ('posponer'), a commission applies from €2 to €8 depending on amount and duration.
3. Insurance Premiums (proteQt): seQura earns revenue from insurance product premiums: Electronic Device Protection (monthly subscription, cancellable) and Payment Protection (single premium added at checkout for financed purchases above €100, underwritten by CNP).
4. Bitcoin Wallet Transfer Facilitation: seQura does not charge users for Bitcoin transfers; however, the Bitcoin cashback program drives consumer engagement and merchant loyalty, indirectly increasing transaction volume. Revenue implications are indirect via merchant fee growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

seQura provides buy-now-pay-later and installment payment solutions through a mobile consumer app and merchant checkout integrations. Its core offering consists of interest-free 3-payment installments, receive-first-pay-in-7-days, extended plans up to 18 months, and a rewards ecosystem (Qoins loyalty currency and Bitcoin cashback sent to personal wallets), bundled with proteQt insurance covering electronic devices and payment protection against unemployment or hospitalisation. The platform serves 6,000+ merchants and 3M+ shoppers across 9 countries.

Product overview

seQura is a fintech company operating a unified consumer app that provides buy-now-pay-later (BNPL) services across Europe and Latin America. The core offering consists of flexible payment options (3-month interest-free installments, pay-in-7-days, up to 18-month installments), the Qoins rewards program with cashback discounts, Bitcoin cashback functionality, and the proteQt insurance add-on covering devices and payment protection. The platform serves over 6000 merchant partners and 3 million shoppers across 9 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Qoins: SeQura's rewards currency program where users earn cashback points (1 Qoin = €1) usable as discounts on purchases at over 5000 stores.
• proteQt
• awaQe
• seQugallery

Products and services

• seQura Flexible Payments Buy-now-pay-later service allowing consumers to pay in 3 interest-free monthly installments, receive items first and pay within 7 days, or pay in installments up to 18 months with interest at partner merchants.
• Qoins Loyalty reward currency where 1 Qoin equals €1, earned as cashback on purchases and redeemable as discounts on future seQura installment payments across 5,000+ stores.
• Bitcoin Cashback
• proteQt Insurance

Quantifiable outcome

• NPS of 87, indicating very high customer satisfaction.
• +4 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• lastminute.comcoreGTM or Marketing PartnerExclusive co-marketing partnership enabling seQura app users to book hotels and flights with lastminute.com, receiving up to 5% cashback and the option to pay in 3 monthly installments with seQura. The partnership is promoted as 'Novedad' (new) on the seQura app and drives cross-merchant engagement.
• Aura FundacióminorStrategic or Co-development PartnerCollaboration with Aura Fundació to create real job opportunities for people with functional diversity and build an inclusive workplace. seQura partners with Aura Fundació as part of its social impact and inclusion strategy.
• CNPcoreOthersCNP is the underwriter and insurer providing coverage for the proteQt Payment Protection product, which covers unemployment, temporary incapacity, and hospitalisation for financed purchases. CNP handles claims management and premium payments.
• WeecovercoreTechnology or IntegrationWeecover provides the digital insurance platform infrastructure for proteQt Electronic Device Protection. Claims and policy management are handled through Weecover's systems (email: [email protected]; phone: 623 492 208).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zip (Block): BNPL provider offering pay-in-4 and longer-term installments across global markets. Direct competitor on installment structure and merchant-network model.
• Klarna: Global BNPL leader offering pay-in-3, pay-in-4, and longer-term installments at online checkout. Closest direct competitor; similar merchant-network model and target shoppers in seQura's European footprint.
• Affirm: US-listed BNPL provider offering pay-in-4 and longer-term installment loans at checkout with transparent pricing. Direct competitor on product structure and merchant integration, though focused on North America.
• Afterpay (Block): Pay-in-4 BNPL provider owned by Block, Inc. Competitor on installment product and merchant acquisition model, with growing European presence.
• Scalapay: Italy-headquartered BNPL offering pay-in-3 installments across Southern Europe. Highly comparable regional peer with overlapping merchant categories and consumer base.
• Alma: France-based BNPL provider offering pay-in-3 and longer installments for online and in-store merchants. Comparable European peer targeting similar SMB and enterprise retailers.
• Oney (Banque Accord): European BNPL and split-payment provider affiliated with Auchan retail group. Direct peer in 3x/4x interest-free and longer-term installment financing across European merchants.

Regional players

• Ratepay (Nexi): Germany-based BNPL and white-label installment provider owned by Nexi. Comparable in product but focused primarily on DACH, complementing seQura's Southern Europe and LatAm focus.

Broad incumbents

• PayPal Pay in 4: PayPal's integrated pay-in-4 BNPL offering embedded into its global checkout. Competes directly with seQura at merchant checkout but as part of PayPal's broader wallet, not a specialist.
• Apple Pay Later: Apple's BNPL offering integrated with Apple Wallet and iOS checkout. Broader incumbent competing for the same in-app and online installment demand seQura targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sequra worldwide sa