moore's custom kitchens
Moore's Custom Kitchens is a family-owned custom cabinetry and kitchen/bathroom remodeling business founded in 1986 in Newport News, Virginia, serving local residential homeowners with hand-crafted cabinets, specialty woodwork, and countertop installation.
- Company typePrivate
- Founded1986
- HeadquartersNewport News, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What moore's custom kitchens does
Moore's Custom Kitchens is a locally owned, family-operated custom cabinetry and home improvement business founded in 1986 in Newport News, Virginia, by William "Pete" Moore. The company designs, builds, and installs hand-crafted custom cabinetry for kitchens, bathrooms, and other residential rooms, using traditional woodworking techniques and a curated selection of hardwoods (Alder, Cherry, Maple, Oak, Hickory, Basswood) finished with hand-rubbed oil-based stains, sealers, and cabinet-grade lacquer. Its product portfolio extends beyond kitchens and bathrooms to include entertainment centers, bookcases, wet bars, fireplace mantles, murphy beds, closet organizers, and office desks, complemented by a countertop offering spanning high-definition laminate with custom edging and premium surfaces in Corian, Granite, and Quartz. All cabinetry is produced to customer specification with a range of door styles, hardware, and custom design matching.
The company's business model is project-based and direct-to-consumer. Pricing is quote-driven rather than publicly listed, supported by free estimates and free 30-minute consultations; customers initiate contact via phone, a website contact form, or in-person inquiries. The firm operates from a single facility at 10758 Jefferson Ave in Newport News, VA, with business hours Monday through Friday, 8:00 a.m. to 5:00 p.m., and Saturday by appointment. It is not publicly listed, has no disclosed funding rounds, no parent company, no subsidiaries, and no evidence of institutional or external ownership.
Marketing and customer acquisition are conducted at a local scale, relying on a Facebook page, a website photo gallery of completed projects, a dedicated reviews page, and word-of-mouth referrals, with no paid digital advertising, channel partners, or geographic expansion indicated. The customer base is entirely residential homeowners in the Newport News, VA area seeking personalized kitchen, bathroom, and whole-home cabinetry solutions. The business carries no AI/ML, software, or platform technology footprint, and its competitive moat is grounded in the founder's multi-decade trade experience, in-house craftsmanship, and 40 years of local brand presence rather than proprietary technology or scalable distribution.
moore's custom kitchens firmographics
Firmographics- Name
- moore's custom kitchens
- Legal name
- Moore's Custom Kitchens
- Website
- https://moorescustomkitchens.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Moore's Custom Kitchens is a family-owned custom cabinetry and kitchen/bathroom remodeling business founded in 1986 in Newport News, Virginia, serving local residential homeowners with hand-crafted cabinets, specialty woodwork, and countertop installation.
- Ownership category
- akta.pro rank
moore's custom kitchens industry classification
Industry- Product category
- Custom Cabinetry
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
Keywords
Where moore's custom kitchens is headquartered
LocationHeadquarters
- HQ city
- Newport News
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
moore's custom kitchens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Cabinetry Sales: One-time project-based revenue from design and construction of custom cabinets for kitchens, bathrooms, and other rooms. Customers pay for custom woodwork projects including entertainment centers, bookcases, wet bars, fireplace mantles, murphy beds, closet organizers, and office furniture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom cabinetry projects with free estimates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
moore's custom kitchens product offering
Product offeringCore offering
Moore's Custom Kitchens designs, hand-crafts, and installs custom cabinetry and woodwork for residential kitchens, bathrooms, and other rooms in the home, including entertainment centers, bookcases, wet bars, fireplace mantles, murphy beds, closet organizers, and office desks. All cabinetry is handmade by craftsmen using materials such as Alder, Cherry, Maple, Oak, Hickory, and Basswood, finished with hand-rubbed oil-based stains, sealers, and high-quality cabinet-grade lacquer. Complementary countertop supply and installation is offered in high-definition laminate (with custom edging), Corian, Granite, and Quartz.
Product overview
Moore's Custom Kitchens is a local, family-owned custom cabinetry and woodworking business established in 1986, operating from Newport News, VA. The company offers hand-crafted custom cabinets and woodwork through its core product lines: Custom Kitchen Cabinetry, Custom Bathroom Cabinetry, and General Custom Cabinetry. These products are complemented by specialty woodwork items including entertainment centers, bookcases, wet bars, fireplace mantles, murphy beds, and office furniture, plus countertop solutions in Corian, Granite, Quartz, and high-definition laminate. All cabinetry is handmade by craftsmen using materials such as Alder, Cherry, Maple, Oak, Hickory, and Basswood with hand-rubbed, oil-based stains and cabinet-grade lacquer finishes.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Kitchen Cabinetry
- Custom Bathroom Cabinetry Custom woodwork and cabinetry solutions for residential bathroom renovations, including cabinets, shelves, countertops, and doors.
- Custom Cabinetry (Whole-Home) Handmade custom cabinets for any room of the house, crafted from fine materials including various wood species with hand-rubbed, oil-based stains and cabinet-grade lacquer finishes.
- Custom Woodwork Products Additional custom woodwork including entertainment centers, bookcases, wet bars, fireplace mantles, murphy beds, closet organizers, office desks, and custom shelving for residential clients.
- Countertop Solutions Countertop supply and installation services, including high-definition laminate with custom edging, plus premium options in Corian, Granite, and Quartz.
Companies that use moore's custom kitchens
Customer profileSegments1 record
Ideal customer profiles1 record
moore's custom kitchens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
moore's custom kitchens partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
moore's custom kitchens competitors and assessment
Company assessmentBroad incumbents
- KraftMaid Cabinetry: A long-established semi-custom kitchen and bath cabinetry brand now part of MasterBrand Cabinets. Comparable as a custom-cabinetry manufacturer serving residential renovations, though operating at far greater national scale through dealer showrooms rather than direct local craftsmanship.
- Omega Cabinetry: MasterBrand-owned cabinetry brand offering both full-custom and semi-custom lines for kitchen, bath, and other rooms. Comparable as a custom cabinetry provider with similar product breadth (wood species, finishes, accessories) though distributed through dealers rather than direct local manufacturing.
- Re-Bath: National bathroom remodeling franchise offering custom cabinetry, countertops, and full bath renovations. Comparable as a residential bath remodeling competitor serving homeowners, though operating at much larger national scale via a franchise model.
- MasterBrand Cabinets: Largest North American residential cabinet manufacturer, parent to KraftMaid, Omega, Decora, Diamond, and others. Comparable as the dominant incumbent in the cabinetry manufacturing space, providing the scale benchmark against which small custom shops like Moore's compete.
- IKEA Kitchen: Mass-market modular kitchen and bath cabinetry retailer with a strong DIY and budget-oriented positioning. Comparable as a kitchen cabinetry competitor for the same residential homeowner segment, though operating at radically lower price points and scale.
Direct peers
- Plain & Fancy Custom Cabinetry: Pennsylvania-based custom cabinetry manufacturer offering hand-crafted, made-to-order kitchen and bath cabinets in multiple wood species. Directly comparable to Moore's in product positioning (premium bespoke cabinetry) though operating at a larger multi-state scale with a dealer network.
- Decora Cabinets: Custom and semi-custom cabinetry manufacturer offering kitchen, bath, and whole-home cabinetry across wood species and finishes. Directly comparable as a competitor in the residential custom cabinetry space, with broader geographic reach via dealer showrooms.
Emerging players
- CliqStudios: Online-direct custom cabinetry retailer offering made-to-order kitchen and bath cabinets with a digital configuration experience. Comparable as a custom cabinetry competitor targeting homeowners, but operating through a national e-commerce model rather than local craftsmanship.
- Semihandmade: Custom cabinet fronts and panels designed to fit IKEA cabinet boxes, sold direct-to-consumer online. Comparable as a custom cabinetry aesthetic solution for homeowners, though competing via an entirely different (prefab + custom-fronts) model rather than full custom fabrication.
Regional players
- Hampton Roads Kitchen & Bath: Regional Hampton Roads kitchen and bath design/remodeling firm serving the same Newport News / Virginia Beach / Williamsburg homeowner market as Moore's. Direct regional competitor offering similar custom cabinetry sourcing, design, and installation services in the same local geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
moore's custom kitchens social profiles
Digital presencemoore's custom kitchens financial estimates
Financial estimateRevenue estimate
Valuation estimate
moore's custom kitchens leadership team
Management profileNumber of profiles
Profiles1 record
moore's custom kitchens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
moore's custom kitchens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about moore's custom kitchens
What does moore's custom kitchens do?
Moore's Custom Kitchens designs, hand-crafts, and installs custom cabinetry and woodwork for residential kitchens, bathrooms, and other rooms in the home, including entertainment centers, bookcases, wet bars, fireplace mantles, murphy beds, closet organizers, and office desks. All cabinetry is handmade by craftsmen using materials such as Alder, Cherry, Maple, Oak, Hickory, and Basswood, finished with hand-rubbed oil-based stains, sealers, and high-quality cabinet-grade lacquer. Complementary countertop supply and installation is offered in high-definition laminate (with custom edging), Corian, Granite, and Quartz.
Is moore's custom kitchens a public or private company?
moore's custom kitchens is a private company. It is classified as family owned and is currently operating.
When was moore's custom kitchens founded?
moore's custom kitchens was founded in 1986.
Where is moore's custom kitchens based?
moore's custom kitchens is headquartered in Newport News, United States, in the North America region.
How does moore's custom kitchens make money?
One revenue line is on record: custom Cabinetry Sales.
Who are moore's custom kitchens's main competitors?
Broad incumbents on record are KraftMaid Cabinetry, Omega Cabinetry, Re-Bath, MasterBrand Cabinets and IKEA Kitchen. Direct peers are Plain & Fancy Custom Cabinetry and Decora Cabinets. Emerging players are CliqStudios and Semihandmade. Hampton Roads Kitchen & Bath is listed as a regional player.
Does moore's custom kitchens have an API?
No public API is recorded for moore's custom kitchens.
What industry is moore's custom kitchens in?
moore's custom kitchens's product category is Custom Cabinetry. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface). Its NAICS code is 33711 and its SIC code is 2510.