L'UNION PUBLICATIONS

What L'UNION PUBLICATIONS does

L'UNION PUBLICATIONS (株式会社ラユニオン・パブリケーションズ) is a privately-held Tokyo content production company founded in 1984, providing integrated editorial, web design and production, video production, and multilingual content services from its headquarters in Kanda-Jimbocho, Chiyoda-ku, Tokyo. The company serves Japanese enterprises, government agencies, local municipalities, and small-to-medium manufacturers, with a particular concentration in business publishing, government tourism promotion, and inbound tourism-related clients. Its long-running client base includes President Inc. (since 1986), Bungeishunju, METI, JNTO, the Tokyo Metropolitan Government / Tokyo Convention & Visitors Bureau, Keihin Kyuko Bus, Odakyu Electric Railway, and Fuchu City.

The company operates through several branded service lines: 取材.biz (Kisatsu.biz) for interview and article production with published tiered pricing from 50,000 JPY to 300,000+ JPY; アンケート.biz (Enquete.biz) for survey-based content production delivered through a strategic partnership with Cashb Data Co., Ltd.; 企業広報動画制作 for corporate PR video production with plans ranging from 300,000 JPY (Simple) to 3,000,000+ JPY (Custom); 多言語コンテンツ支援服務 covering 11 languages (English, Chinese simplified/traditional, Korean, Thai, Spanish, French, German, Vietnamese, Italian, Portuguese, Arabic) with pricing from 5,000 JPY (diagnostic) to 750,000 JPY (full multilingualization); and the Re-Edit (リ・エディット) media optimization solution service. Its core technology is editorial and creative craft rather than software — built on a multi-disciplinary team of writers, photographers, designers, video directors, and translation coordinators, including award-winning video director Saera Jin.

L'UNION generates revenue through project-based professional services engagements sold via a consultative, sales-led go-to-market: prospective clients initiate contact through the website or by phone, the company conducts a discovery meeting, and proposes a tailored project plan with tiered or quoted pricing. The company has operated continuously for over 40 years as an independent entity (no parent company, no outside investment, no subsidiaries, no M&A activity). Operational adaptations include a July 2020 telework-first restructuring in response to COVID-19 and Privacy Mark certification obtained in April 2023 under JIS Q 15001:2023. Recognition includes the Zagreb Tourfilm Festival Director's Award in 2019 and the Japan World's Tourism Film Festival Excellent Award in 2020 for the Tokyo tourism promotional video 'Strolling Through Tokyo: Where Ancient and Modern Meet'.

Name

L'UNION PUBLICATIONS

Legal name

株式会社ラユニオン・パブリケーションズ

Website

https://lunion.jp

Company type

Private

Founded year

1984

Operating status

Operating

Short description

L'UNION PUBLICATIONS is a Tokyo-based content production company founded in 1984, providing integrated editorial, web, video, and multilingual content services to Japanese enterprises, government agencies, and small-to-medium manufacturers, with a long-running focus on business publishing and inbound tourism.

Ownership category

akta.pro rank

Product category

Content Production Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC)

akta.pro secondary industry

Media Localization Operations & Fulfillment (Packaging, Naming, File Prep, Delivery) (MPAHAFAI)

Keywords

• Editorial content production
• Corporate video production
• Multilingual content services
• Web production
• Inbound tourism marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Content Production Services: Project-based professional services revenue. The company sells customized content production engagements including editorial/writing, web design and development, video production, and multilingual content services. Fees are quoted per project or service tier (e.g., per interview article plan, per multilingual pamphlet, per video package). Long-running client relationships (e.g., President magazine since 1986) generate recurring project revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

L'UNION PUBLICATIONS is a Tokyo-based editorial and content production company providing one-stop media production across print (business magazine editing, books, pamphlets), web (corporate site design and operations), video (corporate PR video, tourism promotion, multilingual subtitles), and multilingual content services (translation, layout adjustment, native checks across 11 languages). Its main client-facing service brands include 取材.biz (interview article production), アンケート.biz (survey-driven content), 企業広報動画制作 (corporate PR video production), 多言語コンテンツ支援サービス (multilingual content support for SMBs and inbound tourism), and the proprietary リ・エディット (Re-Edit) media optimization solution.

Product overview

L'UNION PUBLICATIONS is a media production company offering a comprehensive suite of content creation services. The core offerings include editing (取材.biz), survey-based content (アンケート.biz), corporate video production, and multilingual content support services (多言語コンテンツ支援サービス). The company also provides a proprietary media optimization solution called リ・エディット (Re-Edit) that helps clients realign their existing media assets with current market needs. Services span print (magazines, books, pamphlets), web (corporate sites, multilingual sites), video (PR videos, recruitment videos, social media content), and inbound tourism promotion content. The company has approximately 40 years of experience serving major publishers and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• リ・エディット (Re-Edit): A media optimization solution service that re-examines and re-edits existing media assets to connect a company's unchanging core values with current social needs.
• 取材.biz
• アンケート.biz
• 多言語コンテンツ支援サービス

Products and services

• Kisatsu.biz (取材.biz) Interview and Article Production Service Interview- and article-production service in which professional writers conduct interviews and create content for corporate PR, top-management messages, and event reports; offered via Basic (text only), Standard (with simple photography), and Premium (with professional photography and design) tiers for Japanese enterprise and SMB communications buyers.
• Enquete.biz (アンケート.biz) Survey-Driven Media Production Service Survey-based media production service that combines consumer survey capability from strategic partner Cashb Data Co., Ltd. (キャシュビーデータ株式会社) with L'UNION's media production expertise to produce data-driven content, promotional materials, websites, and landing pages for Japanese enterprise and SMB buyers.
• Corporate PR Video Production (企業広報動画制作) Corporate public-relations video production service optimized for corporate communications use cases, including overseas-targeted videos, recruitment videos, multilingual subtitle support, and SNS-optimized video content. Offered through Simple (entry-level), Standard (mid-tier with drone footage), and Custom (high-end strategic) plans for Japanese enterprise, government, and SMB clients.
• Multilingual Content Support Service (多言語コンテンツ支援サービス) Multilingual content support service for SMEs expanding overseas and inbound tourism operators (both government and private). Covers translation, layout adjustment, and native checks across English, Simplified/Traditional Chinese, Korean, Thai, Spanish, French, German, Vietnamese, Italian, Portuguese, and Arabic, sold in Diagnostic, Plan A, and Plan B tiers.
• Re-Edit (リ・エディット) Media Optimization Solution Media-optimization solution that re-examines and re-edits a company's existing media assets to connect unchanging corporate values with current social needs. Delivered through a three-step process — current-status verification, corporate-value verbalization, and media-map development — sold as a stand-alone consulting/production engagement to Japanese enterprise and SMB clients.
• Editing Services (編集の仕事) Editing and content production services for business magazines and corporate communications, covering planning, interviewing, writing, photography, and design for print and digital media. Targeted at Japanese publishers, enterprises, and government bodies requiring business-grade editorial output.
• Web Production Services (Webの仕事) Comprehensive web production service covering planning, design, content production, and ongoing operations, including corporate-site redesigns with integrated video. Targeted at Japanese enterprises, government bodies, and tourism organizations that need fully managed web delivery.
• Inbound Tourism Promotion Services (インバウンドの仕事) Inbound tourism promotion services including foreign-oriented promotional planning, video production, and multilingual brochure and map production for international visitors. Built on the company's decade-long operation of JNTO's multilingual web magazine and awarded tourism video work, targeted at Japanese government tourism bodies, transport operators, and tourism-related SMBs.

Quantifiable outcome

• International tourism video achieved 2.8 million views within one month on Chinese social media platforms
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• キャッシュビーデータ (Cashb Data Co., Ltd.)coreStrategic or Co-development PartnerCashb Data Co., Ltd. is a strategic partner for the 'アンケート.biz' service, providing consumer survey capabilities ('賢い買物スキルの生活者アンケート') that combine with L'UNION's media production expertise. This partnership enables the delivery of consumer-insight-backed content production, where survey data informs the messaging and design of promotional materials, websites, and landing pages.
• コンセント (Concept Inc.)coreStrategic or Co-development PartnerConcept Inc. serves as a long-term editorial partner, handling design and layout for projects where L'UNION provides writing and editorial work. The two companies have a complementary division of labor: CONCEPT handles design/editing and L'UNION handles writing for shared clients including METI Journal and Meit (Meiko Gakko PR magazine).
• 日本政府観光局 (JNTO) / Japan National Tourism OrganizationcoreStrategic or Co-development PartnerL'UNION has a long-standing relationship operating JNTO's multilingual Japan Monthly Web Magazine for approximately 10 years (2010–2020), and also conducted article advertising operations for JNTO. This government partnership establishes the company's credibility in the tourism multilingual content space.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AOI Pro. Tokyo-based commercial video production company producing corporate, brand, and tourism content. Directly comparable to L'UNION's corporate PR video and tourism video services in target market and creative positioning.
• Simul International: Long-established Japanese interpretation and translation firm with multilingual business communication expertise. Comparable to L'UNION in serving Japanese enterprises and government bodies requiring high-quality multilingual content.
• Honyaku Center: Specialized Japanese translation and localization services firm serving enterprise and government clients. Directly comparable to L'UNION's Multilingual Content Support Service in language coverage, native check workflow, and B2B/government client base.

Broad incumbents

• Hakuhodo: One of Japan's largest advertising agencies offering integrated creative, content, and media services. Comparable to L'UNION in the editorial/content production dimension but operates at vastly larger scale across advertising, PR, and digital.
• WOW INC. Tokyo creative production studio producing video, digital, and integrated content for Japanese enterprise clients. Comparable to L'UNION's integrated editorial-to-video production offering, though with stronger digital/interactive orientation.
• Dentsu: Japan's flagship advertising group providing end-to-end communications services including editorial content, video production, and multilingual campaign work. Comparable to L'UNION's integrated media production model but at global enterprise scale.
• transcosmos: Major Japanese BPO/digital services firm with a multilingual contact center and localization practice. Comparable to L'UNION's multilingual content support and inbound tourism service lines, though operating at much larger scale and across more verticals.

Emerging players

• Wovn Technologies: Japan-headquartered website localization technology provider. Comparable to L'UNION's multilingual web production service in target use case (multilingual websites) but with a software/automation model rather than human-managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lunion_pub
• Facebookfacebook.com/lunionpub
• Instagraminstagram.com/lunion_publications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'UNION PUBLICATIONS