hammersmith and fulham association for mental health

What hammersmith and fulham association for mental health does

Hammersmith and Fulham Association for Mental Health Ltd., trading as West London Mind, is a registered charity (Charity No. 801259, Company No. 02257523) headquartered in Ealing and operating across three West London boroughs: Hammersmith & Fulham, Ealing, and Hounslow. The organization delivers a portfolio of more than 20 named services spanning crisis support, paid affordable counselling (Mind Within Counselling), advocacy (Independent Health Complaints Advocacy – Ealing), advice, social prescribing, specialized programs (Men's Minds, ResetPoint gambling harms, Bloom asylum-seeker support), and a comprehensive children and young people offer that includes the Circle crisis cafe, Young Advisors peer program, and Music On My Mind workshops. Workplace mental health is addressed through the Well at Work program targeting employers. Technical infrastructure is modest: a WordPress-based website using WPForms, Stripe for donations, CloudFlare for security, Google Analytics for traffic, YouTube for embedded video (including the Thirty for 30K interview series and My Mind TV), and third-party AI app Wysa for young people. There is no proprietary AI, no public API, and no native mobile application.

The business model blends charitable and commercial mechanics. The dominant revenue stream is donations and charitable giving (one-off or monthly, £10–£100 tiers, Gift Aid reclaim adding 25%). Paid Mind Within Counselling provides fee-for-service professional services at affordable rates on a monthly cadence. Fundraising events (London Marathon, Royal Parks Half Marathon, Mental Elf Festive Fun Run) contribute via charity places. Well at Work provides corporate training and consultancy on a quote basis, constituting the most direct commercial motion. Most beneficiary services are free at point of use; pricing is not publicly disclosed.

Go-to-market is community-led: direct service delivery through schools, community centers, and healthcare settings, complemented by digital self-serve (website, self-referral, online donation), corporate sales into HR departments, and referral partnerships with NHS trusts. Marketing spans organic social (Facebook, X, Threads, Instagram, YouTube, TikTok, LinkedIn), segmented email newsletters, content marketing, community partnerships, and events. The organization is affiliated with the National Mind network and collaborates within the West London Mental Health Partnership, anchoring brand credibility and statutory positioning in the UK mental health sector.

Name

hammersmith and fulham association for mental health

Legal name

Hammersmith and Fulham Association for Mental Health Ltd.

Website

https://hfmind.org.uk

Company type

Private

Operating status

Operating

Short description

Hammersmith and Fulham Association for Mental Health (West London Mind) is a registered UK charity providing mental health support, affordable counselling, crisis services, workplace training, and youth programs across three West London boroughs, funded by donations, paid services, and corporate training.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Other Individual and Family Services (624190), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)

Keywords

• Mental health support
• Counselling services
• Crisis intervention
• Workplace wellbeing
• Community advocacy

Headquarters

HQ city

Ealing

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Giving: Individual donations received through the organization's website with options for one-off or monthly contributions. Donation tiers include £10, £25, £50, £100, or custom amounts. Gift Aid reclaim scheme allows the charity to claim 25p tax back per £1 donated.
2. Affordable Counselling Services: Paid counselling services offered through Mind Within Counselling program, providing accessible professional mental health support on a fee-for-service basis.
3. Fundraising Events: Revenue generated through participation in events including London Marathon charity places, Royal Parks Half Marathon, and Mental Elf Festive Fun Run.
4. Corporate Training and Consultancy: Well at Work program providing mental health training and workplace consultancy services to employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hammersmith and Fulham Association for Mental Health Ltd. (trading as West London Mind) is a registered charity that delivers community mental health support across the London boroughs of Hammersmith & Fulham, Ealing, and Hounslow. The organization provides affordable paid counselling through Mind Within Counselling, crisis support via Safe Space and Circle hubs, workplace mental health training through Well at Work, and a range of targeted support programs for adults, children and young people, parents, asylum seekers, and people affected by gambling harms. It is affiliated with the National Mind network and sustains operations through donations, Gift Aid, event fundraising, paid counselling fees, and corporate training fees.

Product overview

Hammersmith and Fulham Association for Mental Health (trading as West London Mind) is a mental health charity offering a diverse portfolio of support services for adults, children, and young people across Hammersmith, Fulham, Ealing, and Hounslow. The organization provides direct counselling services through Mind Within Counselling, targeted support programs including Men's Minds, ResetPoint Gambling Harms, and Bloom asylum seeker support, as well as comprehensive children and young people services including the Circle crisis hub, Community Minds, and the Wysa Mental Health App. Additional services include workplace mental health support (Well at Work), social prescribing, advocacy services, and educational resources through My Mind TV and the Wellbeing West London directory. The portfolio is unified by a mission to listen, support recovery, fight stigma, and take action on mental health in the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Mind Within Counselling
• Safe Space
• Circle - Children & Young People Crisis Cafe and Hub
• Independent Health Complaints Advocacy - Ealing
• Ealing Advice Service
• Ealing Pathways
• My Practice, My Health
• Social Prescribing
• Men's Minds
• ResetPoint Gambling Harms
• Bloom: Sanctuary Seeker Support Service
• Children & Young People Services
• Community Minds
• Well at Work

Quantifiable outcome

• Approximately 20% of UK adults experience mental health conditions like depression or anxiety; organization provides local support to address this

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National MindcoreStrategic or Co-development PartnerAffiliated with National Mind, the leading mental health charity network in the UK. This partnership provides brand credibility, shared resources, training frameworks, and collective advocacy power for mental health policy reform.
• West London Mental Health PartnershipcoreStrategic or Co-development PartnerCollaborative partnership with other mental health organizations in West London to provide integrated services and avoid duplication of efforts.
• Cloud9MediaminorOthersCreative agency partnership for video production, including the Thirty for 30K interview series and other video content for mental health awareness campaigns.
• Schools and Education SettingscoreStrategic or Co-development PartnerPartnerships with schools across Hammersmith & Fulham, Ealing, and Hounslow to deliver the service-for-schools program including support for children, young people, parents, and education staff.
• NHS and Healthcare ProviderscoreStrategic or Co-development PartnerCollaborative relationships with NHS trusts and healthcare providers for referral pathways, advocacy services, and integration with broader mental health care systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mind (National Association for Mental Health): The national umbrella charity of which West London Mind is a local affiliate. Both deliver mental health information, advocacy, and campaigning under the same Mind brand, with the national body providing shared resources, training, and policy influence that West London Mind draws on.
• Rethink Mental Illness: Major UK mental health charity providing community services, support groups, advice, and campaigning. Comparable in providing direct mental health support, advocacy, and local service delivery across multiple regions, with a broader national footprint than West London Mind.
• Samaritans: National charity providing emotional support and crisis intervention. Overlaps with West London Mind's crisis-adjacent support (Safe Space, The Circle) and broader community mental health provision, though focused on a listening/peer-support model.
• Mental Health Foundation: UK charity focused on mental health prevention, research, and public education. Comparable to West London Mind's My Mind TV educational content and stigma-reduction mission, but operating at national policy level rather than local service delivery.

Direct peers

• Young Minds: UK charity focused specifically on children and young people's mental health — directly comparable to West London Mind's Children & Young People services, Circle crisis hub, and school-based programmes. Both operate in the same youth mental health advocacy and service delivery space.
• CALM (Campaign Against Living Miserably): Charity focused on preventing male suicide and supporting men's mental health — directly comparable to West London Mind's 'Men's Minds' service. Both deliver targeted male mental health support with awareness-campaign orientation.

Emerging players

• PAPYRUS Prevention of Young Suicide: UK charity dedicated to the prevention of young suicide. Adjacent to West London Mind's youth crisis and school-based services, with overlapping concern for adolescent mental health and crisis intervention pathways.
• Anxiety UK: UK charity providing support for those affected by anxiety disorders. Comparable to West London Mind's counselling services and anxiety-related community support, with a more condition-specific focus than West London Mind's generalist approach.

Regional players

• Together for Mental Wellbeing: UK mental health charity providing community-based support, advocacy, and wellbeing services. Comparable in service model — direct delivery, advocacy, and partnership with NHS — though with a different geographic footprint than West London Mind's three boroughs.

Others

• West London NHS Trust (community mental health services): Statutory NHS provider of mental health services across West London boroughs. West London Mind operates as a complementary third-sector partner within this same local care ecosystem, sharing referral pathways and partnership arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WestLondonMind
• YouTubeyoutube.com/channel/UCgzvdTnW10DTHRL1KyupS4g
• Facebookfacebook.com/WLMind
• LinkedInlinkedin.com/company/west-london-mind
• Instagraminstagram.com/wlmind
• TikToktiktok.com/@wlmind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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